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DESIGN mm THE MAGAZINE OF INTERI ORS AND CONTEMPORARY DESIGN N°9 SETTEMBRE SEPTEMBER 2018 MENSILE ITALIÀ/MONTHIYITALY 10 DlSTRlBUnON 30 AGOSTG/AUGUST'2018 Al 19,50 BE 18,50 - CH Chf 19,80 - DE 23 BK ir 165 - E 17 - F 18 - MC, Còte HAzur 1810 UK £ 19,50 - PT 17 - SE kr 170 - US S 30 Peste Italiane SpA - Sped. in A.P.D.L. 353/03 art.l, commal, DCB Verona GRUPPO MONDADORI

SEPTEMBER - Mutaforma...mm DESIGN THE MAGAZINE OF INTERI ORS AND CONTEMPORARY DESIGN N 9 SETTEMBRE SEPTEMBER 2018 MENSILE ITALIÀ/MONTHIYITALY € 10 DlSTRlBUnON 30 …

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Page 1: SEPTEMBER - Mutaforma...mm DESIGN THE MAGAZINE OF INTERI ORS AND CONTEMPORARY DESIGN N 9 SETTEMBRE SEPTEMBER 2018 MENSILE ITALIÀ/MONTHIYITALY € 10 DlSTRlBUnON 30 …

DESIGN mm

THE MAGAZINE OF INTERI ORS AND CONTEMPORARY DESIGN

N°9 SETTEMBRE SEPTEMBER 2 0 1 8

MENSILE I T A L I À / M O N T H I Y I T A L Y € 10 DlSTRlBUnON 30 AGOSTG/AUGUST'2018

Al € 19,50 BE € 18,50 - CH Chf 19,80 - DE € 23 BK ir 165 - E € 17 - F € 18 - MC, Còte HAzur € 1810

UK £ 19,50 - PT € 17 - SE kr 170 - US S 30 Peste Italiane SpA - Sped. in A.P.D.L. 353/03

art . l , commal, DCB Verona

GRUPPO MONDADORI

Page 2: SEPTEMBER - Mutaforma...mm DESIGN THE MAGAZINE OF INTERI ORS AND CONTEMPORARY DESIGN N 9 SETTEMBRE SEPTEMBER 2018 MENSILE ITALIÀ/MONTHIYITALY € 10 DlSTRlBUnON 30 …

INBRIEF 1ALKS & AMA RI) S

GIOVANI IMPRESE CRESCONO PREMIARE IL FUTURO

DUE DELLE COLLEZIONI FIRMATE DA MUTAFORMA BRAND

CHE HA OTTENUTO IL PREMIO GIOVANI IMPRESE - BELIEVING

IN THE FUTURE 2018 PER IL SETTORE DESIGN

Si è conc lusa la q u a r t a ediz ione del p remio Giovani imprese - Believing in the Future, compet iz ione idea ta e p r e m o s s a da Altagarr.ma p e r s o s t e n e r e le giovani imprese cultural i i tal iane ns i vari se t tor i rappresentati dalla Fondazione . I vincitori s o n o selezionati a t t r ave r so le segnalazioni dei soci A l t agamma e di t re diversi commit tee : u n media commi t t ee con giornalisti dei vari set tori ; u n m e m b e r commi t t ee che inc lude alcuni soci di Al tagamma; e u n p a r t n e r commi t t ee con le real tà ch e s o s t e n g o n o il proget to- A par t i re da q u e s t e segnalazioni , s o n o quindi individuati t r e Finalisti, f ra i quali infine il boa rd Al t agamma sceglie i s e t t e vincitori, che pe r l 'edizione 2018 sono: Sara Battaglia (moda); Mu:aforrr .a (design); Fabio Salini (gioielleria); P a n d e n u s (alimentare); Lanieri (digitai innovation); Nito (motori e velocità); Borgo Egnazia (hotellerie a wellness) . Diversi i benefici che il riconoscimento confe r i sce ai premiat i , tra cui: la m e m b e r s h i p ad Al tagamma; u n p r o g r a m m a di m e n t o r s h i p c r ea to su misura e cos t i tu i to d a u n a ser ie di incontr i con le imprese socie della fondaz ione ; u n pe rco r so di t ra in ing o f fe r to da Borsa Italiana; la pa r t ec ipaz ione a u n corso di fo rmaz ione in vari ambit i r i se rva to d a SDA Bocconi, u n p r o g r a m m a format ivo in diversi d ipar t iment i aziendali di Mase ra t i r i se rva to al v inc i tore della ca tegor ia 'motori e velocità'. A.P: altagamma.it

ITALIA E CINA

SIIENZIIEN CITTÀ DEL DESIGN Alla Triennale di Milano, si è t e n u t o lo scorso giugno u n seminar io ospi ta to dal

Governo Municipale di Shenzhen e organizzato dal Dipar t imento p jbbl ic i ta r io di Shenzhen Città del Design. "Abbiamo scelto Milano pe rché è tra le città più impor tant i

al m o n d o per il design, e ;n asso lu to la pr ima in Italia. Per noi poterci c o n f r o n t a r e con l'eccellenza italiana è s empre u n g r ande onore . Il design espr ime la personal i tà

di u n popolo", ha spiegato W a n g Weizhong, s indaco di Shenzhen . Sono stati invitati professionis t i e r app resen tan t i delle principali associazioni, univers . tà e indus t r ie

italiane att ive nel se t to re design: S te fano Boeri (pres idente della Fondazione La Triennale di Milano), Cristina Tajani (assessore alle Politiche del lavoro, Attività produt t ive, Commercio e Risorse u m a n e del Comune di Milano), Song Xuefeng (console genera le della Repubblica Popolare di Cina a Milano), W a n g Weizhong (sindaco di Shenzhen), Han Wangxi (diret tore di SDPA Shenehen City of Design

Promot ion Office), Roberto Riccio (ceo di Ist i tuto Marangon i di Milano),, Gilda Bojardi (diret tore di Interni). Shenzhen è s ede del Design Society, primo m u s e o cinese per il design n a t o dalll 'unione di forze tra China M e r c h a n t s Shekou (Cmsk) e Victoria a n d Albert M u s e u m di Londra. Inoltre, Shenzhe n organizza dallo scorso a n n o la

Design Week, festival del des ign di r ichiamo internazionale: fiore all'occhiello della mani fes taz ione è Shenzhen Global Design Award (SDA) D.S triennale.org

UN'INSTALLAZIONE DALL'ULTIM A SHENZHEN DESIGN WEEK IN AITO, UN MOMENTO DEL SEMINARIO IN TRIENNALE A MILANO.

215 s e t t e m b r e 2018 INTERNI

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LookINg A R O U N I J TRANSLATIONS

INCOVER ART P2G. BEPPE GIACOBBE IN THE IMAGES OF THE AWARD-WINNING MILANESE ILLUSTRATOR THERE ARE MANY IDEAS THAT REPRESENT VITALITY, THE PSYCHE AND THE IMAGINATION. ACKNOWLEDGED AS ONE OF THE LEADING TALENTS IN THIS SECTOR, HE HAS DEVELOPED A VERY PERSONAL STYLE The art of illustrating. An article, a book, an idea. To offer something that starting from a concept is capable of taking the reader along new, unexpected paths. Beppe Giacobbe, born in Milan in 1953, trained at the Brera Academy of Fine Arts and an award-winning illustrator, has been doing just that for years. He has received the Premio Immagine for the video "Reborn Again Cre-tin" of the group Almamegretta, and an honorable mention by the jury of the Torino Film Festival for the animated short Roi du Silence (2006). Since 2002 he has been among those selected for the Annual of American Illustration of the Society of Illustratore; in 2006 he won the Golden Award of the American review of illustration 3x3 for the best children's book published in the USA. In 2009 he took the Gold Medal in the books section of Communication Arts, in 2014 the Award of the Associazione Illustratori Italiani, and in 2018 an honor-able mention for merit in the 3x3 Illustration Annual. Acknowledged as a master in his field, he has developed a very personal, inimitable styie. Gia-cobbe, who plays with color with great imaginative verve, collaborates with Italian and foreign publications including Corriere della Sera, Courrier Inter-national, and the Wall Street Journal. His works have been published in Italy (Rizzoli, Einaudi, Mondadori, Rusconi, Longanesi), France and the United States. Francesca Vercesi

INBRIEF PROJECTS P2J8. ABSTRACT LANDSCAPES The Tacchini Edizioni projects of Gruppo Tacchini focuses on the production of accessories and furnishing complements based on memories of the past, reproducing unique, historic and experimental pieces. This year the collec-tion, which includes ceramics by Alvino Bagni, has expanded for the 90th birthday of Umberto Riva with a small collection of carpets that reproduce some of his paintings. One year after the reissue of the E63 lamp, Tacchini Edizioni rediscovers a more private Riva, a painter of abstract subjects in-spired by everyday landscapes translated into a mixture of lines, spaces and color fields. A tribute to his pictorial finesse, embodied by the Rituale and Nello Spazio carpets (in the photo to the left), made in Nepal with pure Hima-layan wool, entirely tufted and colored by hand. tacchini.it

TRE ESPLOSIVI! STANI) Today more than ever before, technology plays a role in our leisure rime, and the boundaries between home and work get thinner by the minute. Work in-fluences our lives, becoming more nomadic, and the office can be anywhere: in a cafe, at the restaurant, in co-working spaces. Based on these factors, USM, for the stand at the Salone del Mobile (in the photo), decided to explore the increasingly blurry borderlines between home and work, illustrating the theme in collaboration with the Futures team of UNStudio (an international architectural design network) in a grand explosion of rooms devoted to dif-ferent activities, creating domestic and professional hybrids in each. Panels in different materials, tubing and steel joints of the USM Haller system were used for the installation. "With this project," says the architect and senior partner Ren Yee, "we have explored just how far it is possible to push the structural boundaries of the USM modular systems." N.L. usm.com

SI RI ACI; DESIGN P 3 0 . TIIE LANGIJAGE OE COLOR To enhance an object with trendy color while protecting its surface is the goal of the Color Design® project by Lechler. The concept connects developments in chemistry with the evolution of the language of color to support companies in the harmonious choice of timely hues and effects, specifically deployed for products in wood, plastic, glass and metal. Presented in Aprii in an exhibition entitled The Way of Effects, the new interpretation of the project for 2018 focuses on originai surface effects and the interactions between them and light. Artificial or naturai, light influences and modifies the look of objects, becoming an indispensable factor in the design of domestic and contract

spaces, transformed into luminous landscapes with variable tones. The bai-ance between saturation, contrast and finish is the red thread of the research, which sets out to respond to the needs of todays multifunctional spaces, where different forms and functions coexist in the same habitat in a situation of visual complexity of objects lechler.eu MAKE-UP FOR WOOD Wood Coatings Stories was the title of the event held in Aprii during the Fuo-riSalone, in which Uva, a leader in the production of wood coatings, presented an overview of the infinite material possibilities of its products, in an installa-tion created by Ferruccio Laviani: new solutions and special effects, devel-oped with the aim of bringing out the naturai virtues of wood while at the same time giving it new, originai aesthetic characteristics. The focus on design research and the interaction of the brand with the world of design have !ed to the creation of a competition, coordinated in collaboration with Giulio Cap-pellini, involving the students of Istituto Marangoni Milano - The School of Design: those of the Masters program in Interior Design, Surface a Textile Design and Product Design. Management, and the students in the final year of the three-year programs in Interior Design, Product Design and Visual De-sign. "The con test has revealed interesting reflections, especially in terms of materie characteristics," says Giulio Cappellini "The proposed firishes, though with different styles and languages, stand out far a sense of depth and the three-dimensional effect granted to wooden surfaces, also thanks to the study of originai application techniques." In the second phase of the con-test Uva worked side by side with the students on the industriai development of four selected projects, displayed during the event: After the Sun by Fadi Nasr, Feel the Rain by Khyati Dubai, Ritual for Uva by Malika Dzhamaidaeva and Perfect Imperfection by Maria Camilla Scalfì, winner of the competition. N.L. ilva.it, ivmgroup.com/it

TALKS & AWARDS 1 * 3 2 . SHENZHEN CITY OF DESIGN At the Milan Triennale in June, a seminar was hosted by the Municipal Gov-ernment of Shenzhen and organized by the Promotion Office of Shenzhen City of Design. "We chose Milan because it is one of the most important cities in the world for design, and absolutely the foremost in Italy. For us, coming into contact with Italian excellence is always a great honor. Design expresses the personality of a people," Wang Weizhong, Mayor of Shenzhen, explained. Invitations were extended to professionals and representatives of the main associations, universities and industriai firms in Italy active in the design field: Stefano Boeri (president of Fondazione La Triennale di Milano), Cristina Tajani (councilor for Labor Policy, Productive Activities, Commerce and Hu-man Resources of the City of Milan), Song Xuefeng (consul general of the People's Republic of China in. Milan), Wang Weizhong (Mayor of Shenzhen), Han Wangxi (director of SDPA Shenzhen City of Design Promotion Office), Roberto Riccio (CEO of Istituto Marangoni in Milan), Gilda Bojardi (editor of Interni). Shenzhen is the home of the Design Society, the first Chinese design museum, based on collaboration between China Merchants Shekou (CMSK) and the Victoria and Albert Museum of London. Since last year, Shenzhen also organizes a Design Week, a festival with international appeal: the high point of the event is the Shenzhen Global Design Award (SDA) D.S. triennale.org

GLLOWING YOIJNG COMPANIES The fourth edition of the prize Giovani Imprese - Believing in the Future, a competition created and organized by Fondazione Altagamma to support young cultural ventures in Italy in the various sectors represented by the foundation, has come to an end. The winners were selected by indication of Altagamma members and three different eommittees: a media committee with journalists from various sectors; a members' committee including some of the associates of Altagamma; and a partners' committee, with the partici-pants who support the project. Starting with these indications, three finalists were selected for each category, after which the Altagamma board chose the seven winners for 2018: Sara Battaglia (fashion); Mutaforma (design); Fabio Salini (jewelry); Pandenus (food); Lanieri (digitai innovation), Nito (motore and speed); Borgo Egnazia (hotels a wellness). The winners enjoy a series of benefits: membership in Altagamma; a mentorship program made to measure and composed of a series of encounters with the partner companies of the foundation; a training program offered by Borsa Italiana; participation in a training course in various areas, provided by SDA Bocconi, an educational program in different departments of Maserati, for the 'motore and speed' cat-egory. A.P. altagamma.it