September 25 - 27, 2016 Kingsmill Resort Williamsburg, VA 2016 fall-web 9-11.pdfoperations in all areas of practice management. In this conference, she is zoning in on reimburse-ment

Medical Group Management Association®

Virginia

VMGMA Fall ConferenceSeptember 25 - 27, 2016

Kingsmill Resort Williamsburg, VA

President’s Welcome


Virginia

Chris Auville, FACMPEVMGMA President

Keynote Speaker, September 25

Thank you for considering to join us at the beautiful Kingsmill Resort for our fall confer-ence. The education committee has worked hard to bring you timely topics and engaging speakers for valuable “take aways”. We are excited to have Monica Wofford, who has been a very popular speaker at past conferences and the Lunch & Learn series. She brings valuable information in a humorous manner. VMGMA looks forward to the return of Elizabeth Woodcock, who is nationally known for her knowledge on efficient

operations in all areas of practice management. In this conference, she is zoning in on reimburse-ment and the efficient practice.

As social media has become an intricate part of our practices, don’t miss Nancy Rose Senich’s breakouts, Peter Verlessa’s Creating an App or Branding Your Practice with Holly Van Auken.

These are just a few of the topics we are offering. So pack up the car and join us in Williamsburg!

Workplace Violence: Plans, Policies & Procedures for Medical GroupsJoe Rosner, Founder/Chief InstructorBest Defense USAHebron, ILWorkplace violence is more than just headlines… it hurts people and your bottom line with lost time, turnover, lawsuits and enforcement actions. For supervisors and managers, the number one cause of death and serious injury is workplace violence. An average related lawsuit award is $3

million. The average settlement is $600K. Can you afford not to know the risks and remedies?

VMGMA Fall Conference | Register online at www.vmgma.org

Leadership is Not a Glass Slipper™…but you still have to make sure it fits! Monica Wofford, CSPContagious CompaniesOrlando, FLAny person or personality can be a leader, but for you… is it a fit? The same style of leadership, however, is not a fit for every candidate and many would even say the glamour of being a leader is not all it’s cracked up to be. Leadership is Not a Glass Slipper™ is the session in which you’ll easily

see which style works for those you lead and learn to lead even more effec-tively. Complete with ten steps for individualized leadership development,

this session helps you find your strengths and guides you to determine the right people who are the best fit for your team. Engaging and entertain-ing, leadership development expert, Monica Wof-ford will candidly discuss promoted vs. prepared, challenge you to lead well and guide you to look at leading differently. Whether your leadership skills could improve in the area of communica-tion, delegation, motivation, recognition or en-gagement of those you lead, this powerful session clarifies which type of leadership “shoe” fits and whether you’re the right person for it!

Sponsored by

Keynote Speaker, September 26

This program will help:

• Reduce exposure to liability and enforce-ment action in the event of an incident;

• Compliance with government and industry standards;

• Maintain job satisfaction and reduce em-ployee turnover;

• Establish and maintain your brand as an employer of choice;

• Provide some protection from increased Worker’s Comp and other insurance premi-ums;

• Prevent adverse impact on business opera-tions.

Keynote Speakers, September 27

VMGMA Fall Conference | September 25-27, 2016 | Williamsburg, VA

Prescribing for Chronic Pain: Compliance Challenges and Best PracticesRalph A. Orr, DirectorVirginia Prescription Monitoring Program

Gerald C. Canaan, II, JD, PartnerHancock, Daniel, Johnson & Nagle, P.C.

Karla J. Walker, PharmD, Director, Clinical ToxicologyMedTox LABORATORIES, LabCorp Specialty Testing Group

Joe Gierok, Specialty Development Executive - Clinical Drug TestingMedTox LABORATORIES, LabCorp Specialty Testing Group

Prescribing for chronic pain has drawn intense scrutiny from Federal and State regulators to combat increases in addiction, overdoses and deaths. Drug diversion, drug seeking behavior and non-compliance with medication regimens are constant battles for the prescriber, the staff and the practice manager. Practice managers can no longer assume that prescribers are following the law in this complicated area. What are the laws and regulations that must be followed? What are the universal precautions for prescribing for chronic pain? What are the top

reasons prescribers and their practices get in trouble? What is the Virginia Prescription Monitoring Program and how must a practice use it to determine a patient’s controlled substance prescription history, minimize the risk of duplicating pre-scriptions and prevent potential illegal activity? How can my practice utilize drug screening test results with confidence? The principles of drug screening by immunoassay will be discussed, including the importance of detection limits and cross-reactivities. Identification and quantitation of drugs by chromatographic methods with mass spectrometry will also be reviewed. The panel will also address issues that affect interpre-tation of results, including detection periods, metabolic pat-terns and the value of quantitative assessment. This interactive panel discussion will examine these questions and more.

The Efficient PracticeElizabeth Woodcock, MBA, FACMPE, CPCPrincipal, Woodcock & AssociatesAtlanta, GAIf chaos rules the day during office hours, this session will help you get back on track to efficiency. As reimbursement declines and costs escalate, there’s no better time than today to focus your efforts on your practice operations. This session features best practices on improving patient flow and prac-tice efficiency to create value for the patient, mission critical in today’s value-based reimbursement environment. From preparing for the visit to wisely managing providers’ time, this session will reveal the key strategies to running an efficient and effective medical practice.


Virginia

9/25 Time ACMPE Credits

AAPC Credits

SUN 3:00 - 5:00 pm 2.0 2.0

5:00 - 6:30 pm

9/26 Time General Session Breakout Breakout Breakout Breakout ACMPE Credits

AAPC Credits

MON 7:00 - 8:30 am

8:30 - 8:40 amVMGMA President's

Message

8:40 - 9:00 amVMGMA Legislative

Update

9:00 - 10:30 am

Monica Wofford Leadership is Not a

Glass Slipper Sponsored by

Professionals Advocate 1.50 1.5

10:30 -11:00 am

11:00 - 12:15 pmHelp Me Understand

Monica WoffordBranding Your Practice

Holly Van Auken

How To Create An App For Your Practice

Peter Verlezza

Is Your Practice Ready For Value Based

Medicine Pamela Ballou-Nelson

Performance Appraisals Jonathan Sumrell 1.25 1.0

12:15 - 1:45 pm

1:45 - 3:00 pmHelp Me Understand

Monica WoffordDenial Management Elizabeth Woodcock

How To Create An App For Your Practice

Peter Verlezza



Social Media Nancy Rose Senich 1.25 1.0

3:00 - 3:30 pm

3:30 - 4:45 pmBranding Your Practice

Holly Van Auken

Reimbursement Reality 2016

Elizabeth Woodcock

Performance Appraisals

Jonathan Sumrell



Managing Negative Reviews

Nancy Rose Senich 1.25 1.0

6:00 - 7:00 pm

7:00 - 8:00 pm

8:00 - 10:00 pm

9/27 Time General Session Breakout Breakout Breakout Breakout ACMPE Credits

AAPC Credits

TUES 7:15 - 8:15 am

8:15 - 9:00 am Vendor Thank You

9:00 - 10:15 am

Prescribing For Chronic Pain -

Panel Discussion Ralph Orr/Jerry

Canaan/LabCorp 1.25 1.0

10:15 - 10:30 am

10:30 - 12:00 pmThe Efficient Practice Elizabeth Woodcock 1.50 1.5

TOTAL = 10.00 9.0

BREAK (Foyer) Sponsored by LabCorp, SunTrust, The Doctors Company, Wells Fargo

ENTERTAINMENT - VMGMA Teambuilding Olympics Sponsored by SpinFusion

BREAKFAST (Vendor Hall) Sponsored by LabCorp, SunTrust, The Doctors Company, Wells Fargo

BREAK (Vendor Hall) Sponsored by LabCorp, SunTrust, The Doctors Company, Wells Fargo

LUNCH Sponsored by Nixon Uniform Service & Medical Wear and Mag Mutual

DINNER Sponsored by Professionals Advocate Insurance Co.

Educational Sessions

Workplace Violence - Joe RosnerWELCOME RECEPTION (Vendor Hall)

Sponsored by Mag Mutual and Nixon Uniform Service & Medical Wear

BREAK (Vendor Hall) Sponsored by LabCorp, SunTrust, The Doctors Company, Wells Fargo

COCKTAILS (Vendor Hall) Sponsored by Mag Mutual and Nixon Uniform Service & Medical Wear

BREAKFAST (Vendor Hall) Sponsored by LabCorp, SunTrust, The Doctors Company, Wells Fargo


Sessions At A Glance


Breakout Sessions

Denial Management: Strategies to Improve Cash FlowElizabeth Woodcock, MBA, FACMPE, CPCPrincipal, Woodcock & AssociatesAtlanta, GAThink your medical practice has a healthy revenue cycle? If you haven’t focused – really focused

– on insurance denials, then think again. Denials might be the most underestimated and poorly understood sources of signifi-cant cash leakage from your practice’s revenue cycle. National speaker and practice management expert Elizabeth Woodcock shows you how to dig into the causes of claim denials in your practice and drastically reduce lost revenue. She’ll show you how to:

• Assess denial patterns and discover their root causes; • Quantify the financial impact of denials; • Utilize more streamlined processes to correct and resub-

mit denials; • File effective appeals of denials and underpayments; • Develop strategies to prevent denials and improve staff

productivity. Tracking, analyzing, resolving and eliminating causes of deni-als is much more than good housekeeping – it might just be the difference between financial stability and failure for your practice.

Reimbursement Reality 2016: The Challenges and OpportunitiesElizabeth Woodcock, MBA, FACMPE, CPCPrincipal, Woodcock & AssociatesAtlanta, GAIn this session, industry expert Elizabeth Woodcock translates legislative and regulatory changes to medical practice opera-tional imperatives. Attend this session to learn how to:

• Leverage 2016’s key changes -- what’s next for Medicare re-imbursement, its impact on specialties and CPT® changes that could affect you;

• Handle the Affordable Care Act – determine what pro-grams are being extended – and how the ACA is impact-ing price transparency;

• Successfully participate in the government’s incentive pay-ment programs, including Value-based Payment Modifier and Meaningful Use.

Is Your Practice Ready for Value Based MedicinePamela Ballou-Nelson, RN, MSHP, PhD, PCMH CCESenior Consultant, MGMA Health Care Consulting GroupEnglewood, COValue-based contracting models will require new practice models that represent an evolution in

clinical and payment methodologies. These new models will create quality and cost outcomes, foster greater accountabil-ity and take advantage of innovations in medical technology. Preparing your practice requires seeing your practice, and your patient, through a new lens. The objectives for this session include:

• Examine your theoretical framework: view your practice through a new lens;

• Ask what am I doing with my population: population health management is here to stay;

• Understand the CMS terms of payment reform; • Discuss the key components of value based practice models.


Virginia


How To Use Mobile Technology and Mobile Apps In Your PracticePeter Verlezza, Managing PartnerSMB Networks LLC.North Haven, CTAre you utilizing mobile apps in your practice? In this ses-sion you will learn:

• The top features and the benefits of implementing this

technology for your practice;• The most common features;• How to engage your patient population;• Tips and tricks to get high quality and consistent reviews;• How to notify your patient population of closures, sched-

ule changes and special events.Don’t miss out on this technology that has become so widely accepted across all generations.

Help Me UnderstandMonica Wofford, CSPContagious CompaniesOrlando, FLWhether in a simple employee misunderstanding or one that results in legal action, helping others to understand each other is a daily effort in the HR role. Human Resource Profession-als spend an inordinate amount

of time in mediation, doing the best they can to get others to get each other and get their own message across. Help Me Understand makes that role easier by teaching key principles that can be used and shared. No more waiting and hoping that one day that difficult employee or intolerant boss or doctor or even challenging co-worker, will one day wake up and “get it”! In this powerful session, participants will “get THEM” and everyone else, by learning:

• How to go beyond personalities and interpret traits, behaviors and actions that reveal what people really need to hear;

• Methods for making meaningful connections, even with those very different from themselves;

• 10 simple strategies for effectively getting along with anyone;

• 3 strategies for sharing this information with their work-force.

A Guide to Effective and Legal Performance AppraisalsJonathan Sumrell, Esquire, AssociateHancock, Daniel, Johnson & Nagle Glen Allen, VARegular and candid employee evaluations are an excellent opportunity to reestablish ex-

pectations and address performance issues before they become unmanageable. However, poorly planned and executed perfor-mance appraisals can lead to a host of issues. In this session, we will discuss how to conduct strategies for effective performance appraisals while avoiding various legal pitfalls.

Breakout Sessions


Guerilla Medical Practice Marketing: Social Media 2016 Nancy Rose SenichNancy Rose & Associates – Medical Marketing and PRMcLean, VAFor better or for worse, the complex and continuously growing cyber-world of social media has become an es-

sential communication channel for medical practices to attract and engage patients. In this presentation, we will discuss the key elements that medical practices need in order to optimize their social media efforts for maximum, positive visibility while generating bottom line business results.

Managing Negative Reviews and Safeguarding Your Online Reputation Nancy Rose SenichNancy Rose & Associates - Medical Marketing and PRMcLean, VAOnline reviews have a significant impact on your practice, from informing you about service issues to potentially averting devastating financial consequences. In this presentation, we will cover the various review outlets and provide an overview of leading edge monitoring technologies for tracking and managing reviews. We will discuss how to control unfavorable feedback, as well as how to optimize the positive and discuss best practices for handling service recovery. Bring your ques-tions to this fun and interactive session!

Breakout Sessions

The Power of BrandCulture for Your Practice Holly Van Auken, Sr. Account Manager, Healthcare DivisionMarketing WorksChesapeake, VADoes healthcare brand building consist solely of impressions made through advertisements, marketing brochures or a website? Or

does it begin when a doctor enters an exam room? Neither—not by a longshot. Your brand is shaped by every interaction with any person, place or thing associated with your organization. And it begins with internal culture—the strongest influence on your team’s behavior. This session demonstrates how you can learn BIG lessons from high-performing organizations like Disney, Zappos, The Ritz-Carlton and Chick-fil-A about unifying brand (expectations and experiences influencing choice) and culture (associate beliefs and behaviors shaping both internal and customer-facing interactions). The end result? Recruiting and retaining the right associates AND recruiting and retaining the right patients.

Learning Objectives:

Attendees will be equipped with the knowledge to:

• Learn how to apply best practices from leaders in retail and hospitality to healthcare;

• Understand the make-or-break impact of internal culture on customer experience, brand perception, customer loyalty and profitability;

• Develop a clearly differentiated BrandCulture in a health-care organization;

• Apply more effective approaches to recruiting, training and retaining an exceptional team;

• Implement customer service practices that attract more of the right patients.


Virginia


SAVE THE DATEVMGMA Spring Conference

Boars Head Inn | Charlottesville, VAMarch 19-21, 2017

NEW next Spring!Mini Master Workshops

VMGMA Team Building

BallroomOlympics

Join us Monday evening after dinner for some friendly competition. Events designed so everyone can participate!

• Life-sized Jenga• Trivia• Puzzles• Darts • and more!

Closing awards ceremony.

Sponsored by:

Coordinated by All About Presentation

CEU APPROVED*

VMGMA Fall Conference RegistrationAvailable online: www.vmgma.orgMembers may bring non-members from their practice at member rate (see VMGMA Fall Conference email for discount code). All attendees must be registered; no children please. One registration form per person is required.

Register by September 9, 2016 and SAVEVISA, MasterCard, Discover or checks payable to “VMGMA” accepted. Checks should be mailed to VMGMA, P.O. Box 263, Sandston, VA 23150.

CANCELLATION POLICYCancellation of program registration must be postmarked by September 9, 2016 and is subject to a $50 processing fee. No refund will be made after this date. If sending a substitute, please notify VMGMA. If the substitute is of a different VMGMA status, registration fees will be adjusted. If it is necessary to cancel the program, VMGMA will maintain a credit balance or refund the registration fee. VMGMA cannot be held responsible for any travel cancellation fees. PHOTOGRAPHYBy registering for this event, you give the Virginia MGMA permission to publish photographs that may include your image. QUESTIONS?Contact the VMGMA office at 804.328.3344 or email [email protected].

PotentialACMPE Credits

Sunday - 2.0Monday - 5.25Tuesday - 2.75

AAPC CreditsSunday - 2.0Monday - 4.5Tuesday - 2.5Granting of prior approval in no way constitutes endorsement by AAPC of the program content or the program sponsor. Approval expiration date: 7/31/17.

Kingsmill Resort1010 Kingsmill Road | Williamsburg, VA 23185$179/night + taxesReservations Call: 800.832.5665 | 757.253.1703Complimentary Self-Parking & Wireless InternetCheck In: 4:00 pm | Check Out: 11:00 am

Cut-Off: September 10, 2016 (or when block fills)


Conference Registration

Hotel Reservations

VMGMA Fall Conference Approved Credits

$75

$175

$325

GUEST FEES OF CONFERENCE ATTENDEES

Sun. Reception/Mon. Dinner

Sun. Reception/ All Meals/Exhibit Hall

Sun. Reception/All Meals/ Exhibit Hall/Education

Conference Disclaimer: Speakers alone are responsible for the content of their respective program, presentations and/or handouts which are offered for informational purposes only. The views and opin-ions expressed in the sessions are not necessarily those of the VMGMA or the Conference and are not endorsed by the VMGMA or the Conference. The VMGMA and the Conference disclaims any and all legal liability or responsibility for the content expressed in the sessions or materials distributed as a part of the session. These materials have been prepared by "various speakers" for informational purposes only and are not legal advice. Any information contained herein is not intended as a substitute for legal counsel.

ACMPE participants may individually apply for continuing education credit for this program if the content relates to one or more of the six management domains in The Body of Knowledge for Medical Practice Management as determined by the member. ACMPE provides hour-per-hour credit (actual clock hours) subtracting time-spent for lunches and breaks.

SEPT 25-27 SEPT 26 ONLY SEPT 27 ONLY

$225 $175 $100


$275 $200 $125


$325 $250 $125


$375 $275 $150

NON-MEMBERS (Registration Fees BY Sept. 9, 2016)

(Registration Fees AFTER Sept. 9, 2016)

VMGMA MEMBERS (Registration Fees BY Sept. 9, 2016)

(Registration Fees AFTER Sept. 9 2016)

VMGMAP.O. Box 263Sandston, VA 23150

DIAMOND GOLD SILVER

BRONZE

VMGMA 2016 Corporate Sponsors


Virginia

Early registration ends September 9

Save $50.


Documents

September 25 - 27, 2016 Kingsmill Resort Williamsburg, VA 2016 fall-web 9-11.pdfoperations in all areas of practice management. In this conference, she is zoning in on reimburse-ment