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about uswe are a full service research agency specialising in technology, telecoms, media, entertainment and the modern consumer
we offer a full range of services for including:
concept testing
product/service launching, including pack testing
new product development
product/service configuration
communications testing and tracking
brand equity / extension / tracking
satisfaction, loyalty & stakeholder relationships
segmentation
market sizing / share / opportunities
youth and kids research
employee research
global omnibus research
state-of-the-art qualitative techniques
state-of-the-art online reporting and portals
state-of-the-art online community capabilities
our contact details
Steve Evans – [email protected] 07849 172 341
Lee Langford – technology & [email protected] 07966 339 606
Martin Bradley – media & [email protected] 020 8263 5220
Stephen Timms – [email protected] 07989 387 139
Denholm Scotford – business [email protected] 07989 388 164
www.harrisinteractive.co.uk
if you like Buzz, you may like...
SocialLife is Harris Interactive’s quarterly survey of UK social media use.
We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.
Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
Click here for more details and contact us to find out how your business can benefit from SocialLife:
[email protected] lee langford+44 (0)7966 339 606
3
We spend a huge amount of our working and leisure time looking at screens.
Harris PixelLife is an ambitious research study that attempts to look at every major type of screen and every major type of usage in the UK today, everything from shopping to online dating to streaming films.
The findings are based on a nationally representative survey of 3,000 respondents aged 16-64.
Click here for more details and contact us to find out more about Harris PixelLife
[email protected] steve evans+44 (0)7849 172 341
Harris Interactive online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.
Award winning full-service research design and category expertise meets best-in-class community platform technology.
With real-time reporting and global respondent access panels – all under one roof.
Contact us to find out more
[email protected] pete cooke+44 (0)7989 387 093
what is “Buzz”?in this report, we look at:
each month, we find out the “buzz” of a dozen or so recent or upcoming releases/products for technology, telecoms, media and entertainment
we find out 3 key buzz metrics per news item/release/product:
1. level of awareness & familiarity
2. degree to which it generates discussion among peers
3. degree of excitement it generates
The Harris Buzz study results disclosed in this report may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or registered trademarks of their respective owners.
1
2
3
Google changes its logo and branding
England beat Australia in the 2015 Ashes cricket series
BT wins rights to broadcast 2017/18 Ashes cricket series
Sony Xperia Z5 Premium unveiled as world's first 4K smartphone
YouTube Gaming streaming site launched to compete with Twitch
Amazon Prime offers offline viewing for TV shows and films
Intel launches new range of 'Skylake' computer processors
Motorola announces new Moto 360 smartwatches
New series of 'The Great British Bake Off' on BBC One
Metal Gear Solid V: The Phantom Pain video game
Until Dawn video game
Disney Infinity 3.0 video game
Mad Max video game
robust quantitative method
conducted via the Harris PollTM Online Omnibus
2,003 respondents, fieldwork 7-14 September 2015
data weighted to be representative of GB national demographics aged 16-64
4
metric 1 of 3
awareness buzzplease take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each…
extremely familiar
very familiar
somewhat familiar
just know the name and nothing more
never heard of this
1. we gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report
2. when considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched
2 important things to note
how we asked the question
6 6
23%
17%
17%
10%
5%
5%
5%
6%
5%
3%
3%
4%
3%
19%
20%
15%
16%
9%
8%
9%
7%
7%
7%
6%
6%
5%
28%
27%
24%
29%
19%
16%
16%
14%
13%
14%
13%
12%
10%
18%
13%
16%
20%
14%
23%
19%
14%
16%
19%
16%
13%
12%
12%
24%
28%
25%
53%
48%
52%
59%
60%
57%
62%
66%
70%
The Great British Bake Off new series on BBC One
Google changes logo and branding
England beat Australia in Ashes cricket series
Amazon Prime offers offline viewing
BT to broadcast 2017/18 Ashes cricket series
Mad Max video game
Disney Infinity 3.0 video game
YouTube Gaming streaming competes with Twitch
Metal Gear Solid V: The Phantom Pain video game
Xperia Z5 Premium world's 1st 4K smartphone
Motorola announces new Moto 360 smartwatches
Until Dawn video game
New range of Intel 'Skylake' computer processors
base: all GB 16-64 (2,003)
The new series of BBC One’s Great British Bake Off tops our awareness poll this month.
It gets the same level of awareness as Eurovision from earlier this year and higher awareness than last year’s new series of Dr Who.
Google’s rebranding shows the second highest awareness this wave, ahead of England’s defeat of Australia in the cricket (at least this is cricket and not rugby!).
The news of Amazon Prime to offer offline viewing also scores highly for awareness this wave.
awareness buzzextremely familiar
veryfamiliar
somewhatfamiliar
know nameonly
never heard of
© H
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awarenessbuzz
all time list
2015 UK Election 90 #nomakeupselfie 58 Xbox One launched 46 Apple iPad Air 37 HP TouchPad 31 BBC Music Awards 25 Steam (gaming service) 22 Steam Broadcasting 17 FA Cup on Facebook 12London 2012 opening 89 Matt Smith last Dr Who 58 The Hobbit 2 movie 46 Call of Duty: Ghosts 37 Nintendo unveil ‘Wii U’ 31 LEGO: Hobbit game 25 Xbox One DVR 21 NBA 2K15 17 Tweet Store 12Phone hacking 89 Samsung fined 58 Rock of Ages movie 46 PlayStation 4 £349 37 Google Nexus 6 30 Apple iOS7 25 Minecraft/HoloLens 21 Driveclub 17 Screamride game 11Jimmy Savile scandal 88 Internet ‘trolls’ id’d 58 Star Wars films on BD 46 Xbox One £429 37 MS Office for iPad 30 Rise of the Guardians 25 Eld.Scrolls online 21 Samsung Here maps 17 Civilization Rev 2 11Michael Jackson’s doc 88 Twitter super-injunct 58 Firefox 4 launched 46 The Croods movie 37 Assassin’s Creed IV 30 Stones GRRR! album 25 BT ''smart'' landline 21 Amazon smartphone 17 Canon irista cloud 11J.Clarkson suspended 86 IE9 launched 58 iPad 46 The Hobbit preview 37 Rush movie 30 Football Manager ’13 25 USA ''PlayStation Now'' 21 Windows phone 8.1 17 #WatchOnSky 11HMV administration 86 ENG Ashes win 2015 57 Poldark series 45 Madonna booed 37 Olympus Has Fallen 30 Google TV UK 25 WWE 2K15 21 Infamous: Second Son 17 Lords of Shadow 2 11Olympic torch relay 86 Star Trek Into Darkness 57 Spectre is Bond title 45 Xbox Kinect 37 Yahoo! buys Summly 30 HTC beat Apple 25 Legal rip CDs/DVDs 21 Metal Gear Solid V 17 The Wolf Among Us 11Murray loss Wimbledon 83 Iron Man 3 movie 57 Hercules movie 45 Galaxy S6 curved 36 JJ Abrams Star Wars 30 MDNA album 25 Alien: Isolation 21 Google sells Motorola 17 Lilyhammer S2 Netflix 11Oscars 2012 83 Leveson Report 57 The Sweeney movie 45 O2 Be More Dog 36 Nexus 10 tablet 30 SKY News Twitter use 25 Secret Cinema 'BttF' 21 Snapchat hack 17 Asda remove Wii U 11Steve Jobs dies 82 Amazon Kindle Touch 57 Magic Mike XXL 44 Samsung Galaxy Note 3 36 Nexus 7 tablet 30 Blinkbox launched 25 TLoU: Remastered 21 Killzone: Shadow Fall 17 Huawei Ascend P6 11Final Harry Potter 82 The Sun on Sunday 57 Carphone/Dixon merge 44 SimCity game 36 Windows 8 preview 30 Lego Marvel game 25 Amazon Fire TV 21 Wuaki.tv launches in UK 17 Company of Heroes 2 11eBay hack 81 The Inbetweeners 57 12 Years a Slave movie 44 Assassin’s Creed III 36 Megaupload down 30 Vevo launched 25 Facebook buys Oculus 21 YouTube Awards 17 O2 Tu Go app 11Alex Ferguson retires 81 Big Brother re-launch 57 World War Z movie 44 FIFA 13 game 36 PM backs UK film wins 30 Halo: Reach game 25 Titanfall video game 21 Reddit Boston apology 17 Sightseers Movie 11EURO 2012 81 Murdoch’s BSkyB bid 57 Xbox One announced 44 Facebook/Instagram 36 Batman: Arkham City 30 Digital sales over £1b 25 Xbox One price cut 21 Project Glass unveil 17 Dell Streak 11Stars at jubilee concert 81 Terminator: Genisys 56 Google new privacy 44 Samsung #1 phone 36 Apple-Samsung battle 30 Xperia Z5 24 Forza 5 game 21 Nokia 808 revealed 17 nVidia device unveil 11London 2012 tickets 81 JK Rowling reveal 56 Windows 7 Mobile 44 FIFA 12 game 36 “Quick Tap” 30 The Witcher III: WH 24 KitKat Android 21 World of Warcraft free 17 Tembo game 102014 Glasgow Games 80 Lincoln movie 56 iPhone4 reception issue 44 Skype on Facebook 36 Nokia E7 smartphone 30 X1 Oculus Rift 24 Nokia Lumia 1020 21 Project Cars 16 nVidia launch ‘Shield’ 10Blockbuster admin’n 80 4G UK 56 Bing 44 Spotify 36 BBM messenger app 30 iPlayer abroad 24 Now TV streaming box 21 The Order: 1886 game 16 Snapchat mobile app 10Baftas 2012 80 Amazing Spider-Man 56 COD: Advanced Warfare 43 Jack Reacher movie 36 Disney Infinity 3.0 29 LG G4 smartphone 24 Girls Aloud Ten album 21 Sony £949 mp3 Walkman 16 Net neutrality 10Brits 2012 80 Sites go offline SOPA 56 Guardians of the Galaxy 43 Windows 8.1 released 36 Mad Max video game 29 Samsung smartwatch 24 Microsoft SmartGlass 21 Fes: Sony e-paper watch 16 Oddworld: N'n'T game 92014 FIFA Brazil 79 Facebook new design 56 Maleficent movie 43 Galaxy Tab S2 35 Final Fantasy 7 remake 29 Dallas Buyers Club 24 Dig Economy Act delay 21 Inside Lleywn Davis 16 Intel Haswell 9Murdoch questions 77 iPad 2 released 56 Streaming/Off. Charts 43 New Star Wars title 35 Super Smash Bros Wii U 29 Samsung Smart Home 24 60/70s Absolute Radio 21 Runner Runner movie 16 Remember Me game 9Skyfall movie 76 Amazon Prime offline 55 Secret Life of W. Mitty 43 Prime photo unlimited 35 Apple buys Beats 29 PES 2014 game 24 ‘The Daily’ on iPad 21 Total War: Rome II 16 Mflow 7Jimmy Carr tax 76 iPlayer 30 days 55 The World’s End movie 43 Harry Potter screenplay 35 2014 FIFA game 29 Next generation iPlayer 24 Apple TV 21 Twitter #Music launch 16 Painkiller: H&D game 7Facebook shares 76 Chris Moyles leaves 55 Sony PS4 announced 43 Zero Dark Thirty movie 35 Beyoncé album 29 LOVEFiLM Copper 24 Samsung Galaxy 21 DmC video game 16Britain’s Got Talent 74 Goal-line technology 55 BBC TV Centre closes 43 BBC iPlayer Radio 35 Gran Turismo 6 game 29 Daft Punk album 24 Evolve game 20 NI wins football rights 16BlackBerry outage 74 The New iPad 55 Kindle Fire UK 43 UK’s first 4G network 35 Sam Gal Note 8 unveil 29 LOVEFiLM pilots 24 LG curved smartphone 20 Madden NFL 13 game 16PS3 accounts hacked 74 iPhone 4S 55 Digital display screens 43 EMI sold to Universal 35 Halo 4 game 29 Hitman: Absolution 24 PP resort in London 20 Darksiders ll game 16Golden Globes 2012 74 Rogue Nation movie 54 Need for Speed movie 42 3D Wimbledon on BBC 35 Live Messenger closes 29 Nexus 4 24 Microsoft Band 20 Deus Ex: HR game 16Jurassic World 73 Mad Max: FR 54 McAlpine sues 42 CoD: Black Ops game 35 MS Outlook relaunch 29 Lumia 920 24 Forza Horizon 2 20 BlackBerry music 16Justin Bieber arrested 73 Grand Theft Auto V 54 iPlayer downloads 42 BBC loses Olympics 34 Wii U console revealed 29 London 2012 game 24 The Evil Within 20 Google One Pass 16Prince Harry naked 72 Man of Steel movie 54 Amazon Kindle Fire 42 Interstellar movie 34 O2 mobile wallet 29 YouView launch 24 EE TV STB 20 Google Buzz 16Bake Off new series 2015 71 Star Wars/Disney deal 54 BBC News site redesign 42 Anchorman 2 movie 34 Facebook app store 29 Mass Effect 3 game 24 Amazon buy Twitch 20 Ubisoft patch 16EuroVision 2015 71 Facebook “Timeline” 54 Angry Birds 2 game 41 BBC One +1 channel 34 £15 Sky Now 28 Google Play 24 PS4 games on Sony Z3 20 Yu-Gi-Oh! LOTD 15Wiggins wins BBC Sport 70 Microsoft buy Skype 54 Amazon £20 delivery 41 Bowie The Next Day 34 BT Sport Ultra HD 28 Roaming costs capped 24 Sony Xperia Z2 20 Splatoon game 15The Voice UK launched 70 Facebook WhatsApp 53 Sony Pictures hacked 41 BlackBerry 10 revealed 34 Amazon original movies 28 YouTube movie rentals 24 Saints Row IV game 20 MS Hololens 15Minions movie 69 The Wolverine movie 53 Game of Thrones S4 41 HTC One X launched 34 BBC top5 Xmas ratings 28 Google buy Motorola 24 Marvel Heroes game 20 Sniper Elite 3 game 15S.Blatter resigns 69 Steve Jobs resigns 53 Captain America 2 41 Warn Bros. StudioTour 34 Little Big Planet 3 28 Amazon Cloud Player 24 Daft Punk #1 20 Dark Souls 2 1512 Yrs a Slave best film 69 Nintendo 3DS 53 FIFA 15 41 Battlefield 3 game 34 Win 10 preview 28 EA RM PGA Tour 23 BioShock Infinite 20 Sky offers free tablet 15David Moyes sacked 68 Life of Pi movie 53 Robocop (2014 remake) 41 Samsung Galaxy Tab 34 Destiny video game 28 Tesla solar battery 23 HTC One unveiled 20 The Last of Us game 15Felix Baumgartner dive 68 Godzilla movie 53 Samsung Gal S4 unveil 41 3D Blu-ray players 34 Nokia Android phones 28 Battlefield: Hardline 23 Nokia Lumia 2520 20 Dell takeover bids 15Men In Black 3 movie 68 Muppets Most Wanted 52 One Direction #1 41 iPhone 4 34 Elise Christie bullied 28 PES 2015 game 23 Sky buys O2 business 20 Facebook Graph Search 15Charlie Sheen in news 68 England lose Ashes 0-5 52 Expendables ll movie 41 BT win Ashes 33 YouTube paid sub 28 EA Sports UFC game 23 Apple Mountain Lion 20 Dishonored game 1550 Shades of Grey movie 67 Mrs Brown’s Boys 52 Samsung Galaxy Note 41 X1 compatability 33 Need for Speed 28 Watch Dogs game 23 Virgin Media Tube wi-fi 20 Led Zeppelin DVD 15Murray Sports Person’y 67 Fast & Furious 6 movie 52 Samsung Galaxy S3 41 Apple watch price 33 Surface launch 28 PS Vita Slim released 23 BBC TV d/l service 20 Sleeping Dogs game 15Titanic 3D movie 67 Prometheus movie 52 Hunger Games movie 41 Big Hero 6 movie 33 PS3 Slimmed 28 Dead Rising 3 game 23 Rage game 20 Guild Wars 2 game 15Windows 10 66 James Arthur X Factor 52 Google+ 41 Exodus: Gods and Kings 33 Kinect: Star Wars game 28 Nintendo 2DS 23 Motorola Xoom 20 Sony touchless display 15Free TV licences>75s 66 Despicable Me 2 52 Smart TV 41 Apple iCloud Drive 33 Windows 8 unveiled 28 E3 gaming conference 23 Crysis 2 game 20 Yahoo! up for sale 15The Hobbit movie 66 X-Men:DoFP movie 52 Star Wars: TFA trailer 40 Amazon Prime rebrand 33 Sonic H-hog 20 years 28 Nokia Lumia 925 slim 23 Fallout: New Vegas 20 UK HuffPo launched 15Oscars 2013 65 The Interview 51 Bad Neighbours movie 40 Star Wars: Ep VII date 33 YouTube Gaming 27 Star Trek game 23 "Newport" Jay-Z spoof 20 Qriocity 15Dawn Planet Apes 64 Taken 3 51 Facebook email 40 Samsung smartwatch 33 Edge browser 27 Cloud Atlas movie 23 Wolfenstein game 20 EE Kestrel 4G 15Comic Relief 2013 64 HG: Mockingjay 1 51 CoD: Black Ops 2 game 40 Nokia Lumia launched 33 Xbox One streaming games 27 New Super Mario 23 Surface Pro 3 launch 20 HP Sprout 14Peter Capaldi Dr. Who 64 Amazing Spiderman 2 51 Stone Roses tour 40 PEGI Ratings 33 Halo: TMCC 27 Piracy Hotspots 23 Wolfenstein: TOB 19 Grooveshark down 14Murdoch not fit person 64 iPhone 5S/5C 51 Kindle eBook 40 Sony recall 1.6m TVs 33 Galaxy Note Edge 27 Microsoft Xbox Music 23 HTC M9 19 Project Morpheus reveal 14DAB Radio 64 Call of Duty: MW3 51 Batman: AK 39 FIFA 16 - women 32 Xbox-No Kinect 27 HTC service questions 23 HP 11/14 laptops 19 HTC RE camera 14Freeview HD 64 Ice Age 4 movie 51 Apple music 39 Mortal Kombat X 32 HTC One M8 27 Moto 360 smartwatches 22 Civilization: BE 19 Blu-ray disc successor 14Google brand change 63 BT buy EE 50 Driverless cars 39 Windows 10 showcase 32 Facebook Home 27 Until Dawn video game 22 Sunset Overdrive 19 Nintendo Land game 142015 BAFTA Awards 63 The Hobbit: TBFA 50 Hunger Games: CF 39 Resident Evil (RM) game 32 Resident Evil 6 game 27 Last Guardian v.game 22 HP company split 19 PS A-S B Royale game 14Dr Who 50th Anniv’y 63 PS & Xbox Live disrupt 50 Homeland series 3 39 LEGO Batman 3: BG 32 Apple Siri software 27 RE: Revelations 2 game 22 Channel 4 'All 4' 19 NBA 2K13 game 14New series of Dr Who 63 iPhone secretly tracking 50 Wreck-It Ralph movie 39 Football Manager 2015 32 Gears of War 3 game 27 Borderlands: TPS 22 EA Access 19 Ouya console unveil 143D TV sets 63 Theory of Everything 49 Robbie Williams #1 39 BBC Olympic comment’y 32 Sony Xperia Play 27 Amazon 3D Fire Phone 22 Gravity movie 19 HERE sold 13Oscars 2015 62 Apple Watch 49 PS Vita 39 Yahoo! buy Tumblr 32 Battlefield 4 game 27 Sky on PS4 22 Defiance series/game 19 RARE Replay game 13Doctor Who series 8 62 Facebook plan to float 49 Android-based tablets 39 Google Drive 32 Samsung Gear S 26 Xperia Z1 goes on sale 22 Trance movie 19 HTC: Vive headset 13Brits 2013 62 TV Licence non pay 49 The Times paywall 39 Apple iCloud 32 Samsung Curve 26 Steve Ballmer to retire 22 Chromebk Pixel unveil 19 Murdered: Soul Susp. 13Gov’t email spying 62 Abbey Clancy Strictly 49 Google Chrome OS 39 BlackBerry PlayBook 32 HTC Windows 26 BBC launch 5 HD ch’s 22 Xbox Music 19 HP reveal VoiceTab 13Paddington movie 61 iPad Mini 49 LEGO Jurassic World 38 Google Cloud music 32 Muse Olympic song 26 Google paid music 22 Microsoft buy Yammer 19 The Sun/O2 4G deals 13Entwistle resigns 61 Netflix in UK 49 Sony P. boss resigns 38 Google Chromebooks 32 Nintendo ‘3DS XL’ 26 Peter Kay sitcom iPlyr 22 HTC Flyer tablet 19 Halo: Spartan Assault 13Clarkson/Amazon 60 U2 release free album 49 Microsoft buy Minecraft 38 Nokia/MS partnership 32 Resident Evil 6 trailer 26 Far Cry 3 game 22 Warner films on Fbook 19 Facebook ‘Paper’ app 13Les Misérables movie 60 Avengers: AoU 48 Samsung Galaxy S5 38 Windows 8 pre-launch 32 Google Music in USA 26 Google search ranking 22 Sony Move 19 NBA 2K14 game 13BBC Three dropped 60 BBC Two 50 yrs 48 Microsoft buy Nokia 38 Han Solo spin off 31 BT block pirate sites 26 BT buys ESPN channels 22 Intel Skylake 18 Disney Infinity game 13iPhone 5 released 60 BBC mumble complaints 48 Windows 8 update 38 Vodafone b-band 31 Batman: Ark Origins 26 “ACTA” rejection 22 Disney Fantasia: ME 18 Nokia Music+ 13Dark Knight Rises 60 The Wolf of Wall Street 48 Psy ‘Gentleman’ single 38 Save BBC Three 31 Football Manager ‘14 26 Flame virus 22 Sams. Z/Tizen phone 18 YouView 13Fifty Shades of Grey 60 X-Factor Sam Bailey #1 48 Oblivion film 38 Star Wars EST 31 Nexus 5 smartphone 26 Official Charts streams 22 Kinect Sports Rivals 18 HP Music 13Game chain bust 60 Louis Smith wins SCD 48 Nintendo Wii U launch 38 American Hustle movie 31 HTC/Apple dispute 26 Max Payne 3 game 22 Rayman Legends game 18 Virgin Gaming 13Children in Need gig 60 Hillsborough song 48 Avengers Assemble 38 Microsoft U-turn 31 Myspace sold for £35M 26 HP to focus on software 22 Gears of War:Judg’t 18 Total War: Attila game 12Sherlock S03 on BBC1 59 Viva Forever' musical 48 Sky 3D Channel 38 Evil Dead 2013 movie 31 LA Noire game 26 Portal 2 game 22 Crysis 3 game 18 B-Berry Secutablet 12Pornography filters 59 American Sniper movie 47 PlayStation 20 years 37 Tomb Raider game 31 Django Unchained 26 PS Vita unveiled 22 Sony unveils Xperia Z 18 ITV launch ITV Encore 12The Great Gatsby movie 59 The Expendables 3 47 Tesco Hudl 2 tablet 37 Resident Evil:Retribution 31 Mario Kart 8 26 Fable III game 22 Ultra HD/4K TV sets 18 Jolla smartphone 12Windows 8 launched 59 PlayStation 4 launched 47 Sams. Gal. Tab S tablets 37 MacBooks revamped 31 MGS V:TPP 25 “.xxx” sex domain 22 Optimus 4X HD 18 Google Chromecast 12Bourne Legacy movie 59 Twilight: Part 2 movie 47 Frozen movie 37 MS Surface preview 31 Before I Go To Sleep 25 UK Radioplayer 22 Diablo 3 game 18 Grid 2 video game 12iPhone 6 and 6 Plus 58 BT Vision 47 FIFA 14 game 37 Asteroid mining 31 LG G3 smartphone 25 Google TV 22 Homefront game 18 HP Slate 7 12The Inbetweeners 2 58 Noah movie 46 Tesco launch Hudl 37 Kinect for PCs launch 31 Microsoft cuts jobs 25 Nokia Lumia 1520/1320 22 Dying Light game 17 Twitter launches Vine 12
metric 2 of 3
discussion buzz
9 9
22%
21%
18%
17%
20%
16%
16%
12%
13%
13%
15%
10%
9%
36%
36%
38%
39%
35%
37%
36%
38%
37%
37%
34%
37%
32%
26%
30%
32%
32%
28%
31%
36%
37%
35%
37%
36%
35%
34%
16%
14%
12%
13%
17%
16%
12%
12%
15%
14%
15%
18%
25%
The Great British Bake Off new series on BBC One (1,425)
Metal Gear Solid V: The Phantom Pain video game (498)
Until Dawn video game (419)
YouTube Gaming streaming competes with Twitch (534)
England beat Australia in Ashes cricket series (1,171)
BT to broadcast 2017/18 Ashes cricket series (672)
New range of Intel 'Skylake' computer processors (370)
Motorola announces new Moto 360 smartwatches (439)
Disney Infinity 3.0 video game (558)
Xperia Z5 Premium world's 1st 4K smartphone (490)
Mad Max video game (592)
Amazon Prime offers offline viewing (1,116)
Google changes logo and branding (1,297)
© H
arr
is Inte
ract
ive
discussion buzzamong familiar with each
bases shown in parentheses
have/willdiscuss a great deal
have/willdiscussa little
have not discussedthis at all and probably won’t
it would never occur to me to discuss this
Among those aware of each story, we see Bake Off leading our discussion buzz ranking this month, followed by Konami’s much anticipated new Metal Gear Solid game.
Please see overleaf for the same results rebased to the population as a whole.
10 10
16%
11%
6%
6%
5%
5%
4%
4%
5%
3%
4%
3%
3%
25%
20%
20%
20%
12%
11%
10%
11%
9%
9%
8%
8%
6%
18%
16%
19%
22%
10%
9%
11%
10%
7%
9%
7%
8%
6%
12%
10%
10%
16%
5%
3%
4%
4%
3%
3%
3%
3%
2%
30%
43%
45%
37%
67%
73%
71%
71%
76%
76%
79%
78%
82%
The Great British Bake Off new series on BBC One
England beat Australia in Ashes cricket series
Amazon Prime offers offline viewing
Google changes logo and branding
BT to broadcast 2017/18 Ashes cricket series
YouTube Gaming streaming competes with Twitch
Mad Max video game
Disney Infinity 3.0 video game
Metal Gear Solid V: The Phantom Pain video game
Xperia Z5 Premium world's 1st 4K smartphone
Until Dawn video game
Motorola announces new Moto 360 smartwatches
New range of Intel 'Skylake' computer processors
© H
arr
is Inte
ract
ive
base: all GB 16-64 (2,003)
discussion buzzamong all respondents
have/willdiscuss a great deal
have/willdiscussa little
have not discussedthis at all and probably won’t
it would never occur to me to discuss this
unfamiliar(not askedabout discussion)
At a national level, we see Bake Off showing a very clear lead for what has got the nation talking this month.
England’s Ashes win has also got the nation talking, as has the ability to view TV series and films offline on the Amazon Prime video subscription service.
Of the games we tested this month, there is little to separate Warner’s Mad Max from Disney’s latest Infinity title and the new Metal Gear Solid title from Konami.
discussionbuzz
all time list
London 2012 opening 75 Oscars 2013 33 Xbox One £429 25 Assassin’s Creed III 19 Google Drive 15 Eld.Scrolls online 12 BBC Music Awards 10 Kinect Sports Rivals 8 Lilyhammer S2 Netflix 52015 UK Election 74 Life of Pi movie 33 PlayStation 4 £349 25 UK’s first 4G network 19 Asteroid mining 15 Tesla solar battery 12 EA Sports UFC game 10 Dark Souls 2 8 Blu-ray disc successor 5Jimmy Savile scandal 72 Mad Max: FR 32 Kindle eBook 25 Samsung Galaxy S3 19 PS Vita unveiled 15 Battlefield: Hardline 12 Wolfenstein game 10 Infamous: Second Son 8 Google Chromecast 5Phone hacking 66 The Interview 32 iPlayer 30 days 24 Warn Bros. Studio Tour 19 Amazon Cloud Player 15 PP resort in London 12 Sky on PS4 10 Inside Lleywn Davis 8 Company of Heroes 2 52014 FIFA Brazil 62 HG: Mockingjay 1 32 Robocop (2014) 24 FIFA 12 video game 19 BBC News site redesign 15 Little Big Planet 3 12 Titanfall video game 10 Snapchat hack 8 Intel Haswell 5EURO 2012 61 X-Men:DoFP movie 32 12 Years a Slave movie 24 Nintendo unveil ‘Wii U’ 19 3D Blu-ray players 15 Alien: Isolation 12 Samsung smartwatch 10 Killzone: Shadow Fall 8 Huawei Ascend P6 5J.Clarkson suspended 60 BBC Three dropped 32 The Hobbit preview 24 BlackBerry PlayBook 19 Django Unchained 15 Galaxy Note Edge 12 Elise Christie bullied 10 Runner movie 8 Remember Me game 5Skyfall movie 60 Justin Bieber arrested 32 Oblivion film 24 BT Vision 19 Final Fantasy 7 remake 15 TLoU: Remastered 12 LOVEFiLM Copper 10 Steve Ballmer to retire 8 Dell takeover bids 5HMV administration 58 Lincoln movie 32 Avengers Assemble 24 Xbox One compatability 18 Disney Infinity 3.0 14 Apple buys Beats 12 KitKat Android 10 Rayman Legends game 8 FB Graph Search 5Murray loss Wimbledon 57 Leveson Report 32 Netflix in UK 24 Han Solo spin off 18 MGS V:TPP 14 Mario Kart 8 12 Saint Row IV game 10 Now TV streaming box 8 Sightseers 5Final Harry Potter 55 Facebook shares 32 Hunger Games: CF 24 BBC Two 50 yrs 18 Edge browser 14 LEGO: Hobbit game 12 Yahoo! buy Tumblr 10 Nokia Lumia 1020 8 Google Buzz 52014 Glasgow Games 54 Titanic 3D movie 32 Children in Need gig 24 Samsung Galaxy S5 18 BT Sport Ultra HD 14 HTC One M8 12 LOVEFiLM pilots 10 BBC launch 5 HD ch’s 8 Nvidia device unveil 5Stars at Jubilee concert 54 Twitter super-injunct 32 Spotify 24 Harry Potter screenplay 18 The Witcher III: WH 14 MS Office on iPad 12 Crysis 3 game 10 Google paid music serv. 8 Civilization Rev 2 4Olympic torch relay 54 Charlie Sheen in news 32 Windows 7 Mobile 24 Windows 8 update 18 Star Wars EST 14 BBC Olympic comm’y 12 New Super Mario 10 Reddit Boston apology 8 Oddworld: N'n'T game 4Steve Jobs dies 52 X Factor win 32 Android-based tablets 24 Nintendo Wii U launch 18 Mortal Kombat X 14 PES 2014 game 12 Ultra HD/4K TV sets 10 Twitter #Music launch 8 HP reveal VoiceTab 4eBay hack 52 ENG Ashes win 2015 31 Xbox Kinect 24 Windows 8 pre-launch 18 Resident Evil (RM) game 14 Xperia Z1 goes on sale 12 Optimus 4X HD 10 Gears of War Judge’t 8 The Sun/O2 4G deals 4The Voice 51 Avengers: AoU 31 iPhone4 reception issue 24 Chris Moyles leaves 18 Dallas Buyers Club 14 Daft Punk album 12 Darksiders ll game 10 Sky buys O2 business 8 Asda remove Wii U 4Jurassic World 50 Theory of Everything 31 iPhone 4 24 Google+ 18 Gran Turismo 6 14 YouTube paid sub. 12 Sleeping Dogs game 10 Sony unveils Xperia Z 8 O2 Tu Go app 4Britain’s Got Talent 50 The Hobbit 2 movie 31 BT buy EE 23 “Quick Tap” 18 Next gen iPlayer 14 BioShock Infinite game 12 Guild Wars 2 game 10 Xbox Music 8 Twitter launches Vine 4Alex Ferguson retires 48 Brits 2013 31 U2 release free album 23 Samsung Galaxy Tab 18 Halo 4 game 14 Far Cry 3 game 12 Apple Mountain Lion 10 Madden NFL 13 game 8 Snapchat mobile app 4Michael Jackson’s doc 48 4G Live 31 BBC mumble complain 23 Google Chromebooks 18 Robbie Williams #1 14 Live Messenger closure 12 Madonna booed 10 Official Charts streams 8 Yahoo! put up for sale 4London 2012 tickets 47 Bourne Legacy movie 31 Captain America 2 23 Sony Xperia Play 18 Surface launch 14 BBC iPlayer Radio 12 Microsoft buy Yammer 10 Nokia 808 revealed 8 UK HuffPo launched 4Blockbuster admin’n 47 Game chain bust 31 Frozen movie 23 Nokia/MS partnership 18 Resident Evil 6 game 14 PS3 Slimmed 12 Microsoft Xbox Music 10 Virgin Media Tube wi-fi 8 Virgin Gaming 4Minions movie 46 Amazon Kindle Touch 31 Wreck-It Ralph movie 23 BT win Ashes 17 “ACTA” rejection 14 HTC Windows 12 Diablo 3 game 10 Rage game 8 Mflow 4BlackBerry outage 46 iPhone 4S 31 Kindle Fire UK 23 Angry Birds 2 game 17 Google TV UK 14 Google search ranking 12 MDNA album 10 HTC service questioned 8 Painkiller: H&D game 4The Hobbit movie 46 Nintendo 3DS 31 The Sweeney movie 23 BBC loses Olympics 17 London 2012 game 14 HTC beat Apple 12 SKY News Twitter use 10 Deus Ex: HR game 8Blatter resigns 45 Golden Globes 2012 31 Apple iPad Air 23 PlayStation 20 years 17 Battlefield 4 game 14 Lego Marvel game 12 YouTube movie rentals 10 YouView 8David Moyes sacked 45 Godzilla movie 31 Rock of Ages movie 23 Football Manager 2015 17 Wii U console revealed 14 Football Manager ’14 12 HP focus on software 10 Samsung Galaxy 8Felix Baumgartner dive 45 Rogue Nation movie 30 Firefox 4 launched 23 Google Nexus 6 17 Facebook/Instagram 14 O2 mobile wallet 12 HTC/Apple dispute 10 Digital sales over £1b 8Windows 10 44 Amazing Spiderman 2 30 Smart TV 23 Prime photo unlimited 17 Batman: Arkham City 14 Google Play 12 Google One Pass 10 HP Sprout 7Brits 2012 44 The Great Gatsby 30 Magic Mike XXL 22 Destiny video game 17 Fable III game 14 Google Music in USA 12 Qriocity 10 HTC Vive headset 7Jimmy Carr tax 43 Windows 8 launched 30 Batman: Ark Knight 22 Rush movie 17 Blinkbox launched 14 Sony recall 1.6m TVs 12 Google TV 10 NBA 2K15 7PS3 accounts hacked 43 Comic Relief 2013 30 Poldark series 22 Samsung smartwatch 17 Facebook Home 14 Gears of War 3 game 12 Nokia Lumia 1520/1320 10 EE TV STB 750 Shades of Grey movie 42 Star Wars/Disney deal 30 Amazon £20 delivery 22 BBC TV Centre closes 17 Vevo launched 14 “.xxx” sex domain 12 Intel Skylake 9 HP company split 73D TV sets 42 DAB Radio 30 Sony Pictures hacked 22 Resident Evil: Retrib’n 17 Halo: Reach game 14 ‘The Daily’ on iPad 12 Xbox One DVR 9 Metal Gear Solid V 7Bake Off new series 2015 41 Oscars 2015 29 New Star Wars film title 22 Nexus 7 tablet 17 £15 Sky Now 13 Moto 360 smartwatches 11 EA RM PGA Tour 9 Sony Xperia Z2 750 Shades of Grey book 41 American Sniper movie 29 FIFA 15 22 Stone Roses tour 17 Xbox/Oculus 13 Minecraft/HoloLens 11 BT ''smart'' landline 9 Google sells Motorola 7Govt email spying 41 2015 BAFTA Awards 29 Hercules movie 22 MS Surface preview 17 Vodafone b-band 13 LG G4 smartphone 11 Wolfenstein: TOB 9 Wuaki.tv launch 7Dawn Planet Apes 40 The Wolf of Wall Street 29 Bad Neighbours movie 22 Google privacy policy 17 Xbox One streaming games 13 HTC M9 s-phone 11 The Order: 1886 game 9 NBA 2K14 game 7Iron Man 3 movie 40 England lose Ashes 0-5 29 Facebook WhatsApp 22 Battlefield 3 game 17 Amazon original movies 13 Evolve game 11 USA ''PlayStation Now'' 9 Total War: Rome II 7Dr Who 50th Anniv’y 39 Mrs Brown’s Boys 29 Samsung Gal S4 unveil 22 Apple iCloud 17 Sony P. boss resigns 13 Civilization: BE 11 Steam Broadcasting 9 HP Slate 7 7Peter Capaldi Dr. Who 39 PlayStation 4 launched 29 The Croods movie 22 LA Noire game 17 Super Smash Bros Wii U 13 Sunset Overdrive 11 Disney Fantasia: ME 9 DmC video game 7Prince Harry naked 39 Pornography filters 29 CoD: Black Ops 2 22 Portal 2 game 17 Borderlands: TPS 13 Legal rip CDs/DVDs 11 Driveclub 9 NI wins football rights 7Dark Knight Rises movie 39 The Wolverine movie 29 iPlayer downloads 22 Google Cloud music 17 Before I go To Sleep 13 LG G3 smartphone 11 Amazon buy Twitch 9 PS A-S B Royale game 7Oscars 2012 39 World War Z movie 29 Expendables ll movie 22 Nokia E7 smartphone 17 Apple iCloud Drive 13 Amazon 3D Fire Phone 11 Ps4 games on Z3 9 Dishonored game 7iPad 2 39 Samsung fined 29 Samsung Galaxy Note 22 Google Chrome OS 17 Watch Dogs game 13 Xbox One price cut 11 Microsoft cuts jobs 9 Ubisoft patch 7Clarkson/Amazon 38 Call of Duty: MW3 29 Steve Jobs resigns 22 Galaxy Tab S2 16 Amazon Prime rebrand 13 Beyoncé album 11 Surface Pro 3 launch 9 Ouya console unveiled 7The Inbetweeners 2 38 Spectre is Bond title 28 Sky 3D Channel 22 Win 10 preview 16 Samsung Smart Home 13 Dead Rising 3 game 11 Secret Cinema 'BttF' 9 Sony touchless display 7iPhone 5 38 Apple Watch 28 Call of Duty: Black Ops 22 MS buy Minecraft 16 Gravity movie 13 Forza 5 game 11 Windows phone 8.1 9 Myspace sold £35M 7Freeview HD 38 Xbox One launched 28 Big Hero 6 movie 21 Sams. Gal. Tab S tablets 16 SimCity game 13 Nintendo 2DS 11 Amazon Fire TV 9 Net neutrality 7EuroVision '15 37 Entwistle resigns 28 Muppets Most Wanted 21 Streaming/Off. Charts 16 Yahoo! buys Summly 13 Nokia Lumia 925 slim 11 Amazon smartphone 9 Yu-Gi-Oh! LOTD 6iPhone 6 and 6 Plus 37 iPad Mini 28 Homeland series 3 21 American Hustle movie 16 Cloud Atlas movie 13 Star Trek game 11 Facebook buys Oculus 9 RARE Replay game 6Man of Steel movie 37 iPhone secretly tracking 28 FIFA 14 game 21 Samsung Galaxy Note 3 16 Facebook email 13 Defiance series/game 11 Nokia Android phones 9 Grooveshark down 6Star Trek Into Darkness 37 PS & Xbox Live disrupt 27 Star Wars: Ep VII date 21 Microsoft buy Nokia 16 Rise of the Guardians 13 Daft Punk #1 11 PS Vita Slim released 9 Total War: Attila game 6Goal-line technology 37 The Expendables 3 27 Call of Duty: Ghosts 21 BBM iOS/Android 16 Hitman: Absolution 13 Trance movie 11 YouTube Awards 9 BB: Secutablet 6Murdoch questions 37 Xbox One announced 27 Tesco launch Hudl 21 BlackBerry 10 revealed 16 Need for Speed game 13 HTC One unveiled 11 The Last of Us game 9 HTC RE camera 6Wiggins wins BBC Sport 37 Murdoch not fit person 27 Psy ‘Gentleman’ single 21 HTC One X launched 16 Nexus 5 smartphone 13 BT buys ESPN channels 11 Marvel Heroes game 9 Murdered: Soul Susp. 6Terminator: Genisys 36 Sites go offline SOPA 27 Apple music 20 Windows 8 preview 16 Nexus 10 13 Stones GRRR! album 11 Peter Kay sitcom iPlyr 9 Canon irista cloud 6#nomakeupselfie 36 IE9 launched 27 Galaxy S6 curved 20 Megaupload down 16 Batman: Ark Origins 13 Football Manager 13 11 Chromebk Pixel unveil 9 EE Kestrel 4G 6New series of Dr Who 36 Murdoch’s BSkyB bid 27 Windows 10 showcase 20 Samsung #1 phone 16 MS Outlook relaunch 13 Nexus 4 11 Girls Aloud Ten album 9 #WatchOnSky 6Baftas 2012 36 Amazon Prime offline 26 Need for Speed movie 20 Apple Siri software 16 PEGI Ratings 13 Lumia 920 11 Flame virus 9 Facebook ‘Paper’ app 6The Inbetweeners 36 Google brand change 26 JK Rowling author 20 Crysis 2 game 16 YouView launch 13 Piracy Hotspots 11 Project Glass 9 Halo: Spartan Assault 6Paddington movie 35 Star Wars: TFA trailer 26 Evil Dead 2013 movie 20 The Times paywall 16 Nokia Lumia launched 13 Microsoft SmartGlass 11 Nokia Lumia 2520 9 Sky offers free tablet 6Doctor Who series 8 35 COD: Advanced Warfare 26 Zero Dark Thirty movie 20 Carphone/Dixon merge 16 Kinect: Star Wars 13 Facebook app store 11 Max Payne 3 game 9 Jolla smartphone 6Sherlock S03 on BBC1 35 Noah movie 26 FIFA 13 game 20 YouTube Gaming 15 Mass Effect 3 game 13 Dig Economy Act delay 11 Roaming costs capped 9 Disney Infinity game 6Amazing Spider-Man 35 TV Licence non payment 26 Facebook plan to float 20 Mad Max video game 15 Kinect for PCs launch 13 BT block pirate sites 11 BBC TV d/l service 9 nVidia launch ‘Shield’ 6Men In Black 3 movie 35 Sony PS4 announced 26 Windows 8.1 launched 20 Save BBC Three 15 PM backs UK film wins 13 3D Wimbledon on BBC 11 EMI sold to Universal 9 Grid 2 video game 6Facebook new design 35 Twilight: Part 2 movie 26 PS Vita 20 LEGO Batman 3: BG 15 Resident Evil 6 trailer 13 HTC Flyer tablet 11 60s/70s Absolute Radio 9 Nokia Music+ 6Free TV licences>75s 34 Ice Age 4 movie 26 Amazon Kindle Fire 20 Samsung Gear S 15 Apple-Samsung battle 13 Apple TV 11 Google buy Motorola 9 Nintendo Land game 6The Hobbit: TBFA 34 Internet ‘trolls’ id’d 26 Star Wars films on BD 20 Halo: TMCC 15 Windows 8 unveiled 13 Fallout: New Vegas 11 Sonic H-hog 20 yrs 9 HP Music 612 Yrs a Slave best film 34 Hunger Games movie 26 Hillsborough song 20 Tesco Hudl 2 tablet 15 HP TouchPad 13 Digital display screens 11 "Newport" Jay-Z spoof 9 Led Zeppelin DVD 6Despicable Me 2 34 The Sun on Sunday 26 Jack Reacher movie 20 2014 FIFA WC game 15 Skype on Facebook 13 Last Guardian v.game 10 Steam (gaming service) 9 NBA 2K13 game 6Prometheus movie 34 Big Brother re-launched 26 LEGO Jurassic World 19 Assassin’s Creed IV 15 Motorola Xoom 13 iPlayer abroad 10 Splatoon game 8 Tweet Store 6The New iPad 34 Microsoft buy Skype 26 FIFA 16/women 19 Samsung Curve 15 Homefront game 13 RE: Revelations 2 10 Project Cars 8 BlackBerry music 6Facebook “Timeline” 34 Louis Smith wins SCD 26 Apple watch price 19 Apple iOS7 15 UK Radioplayer 13 Dying Light game 10 Project Morpheus reveal 8 FA Cup on Facebook 6iPad 34 Interstellar movie 25 Exodus: Gods and Kings 19 E3 gaming conference 15 Warner films on FB 13 BBC top 5 in Xmas 10 Microsoft Hololens 8 World of Warcraft free 6Les Misérables movie 34 Driverless cars 25 Secret Life of W. Mitty 19 Tomb Raider game 15 Sony Move 13 PES 2015 10 Sony £949 mp3 Walkman 8 Dell Streak 6Taken 3 33 Guardians of the Galaxy 25 Anchorman 2 movie 19 One Direction #1 15 Bing 13 LG curved smartphone 10 Fes: Sony e-paper watch 8 Tembo game 5Murray Sports Person’y 33 Maleficent movie 25 BBC One +1 channel 19 Sam Gal Note 8 unveil 15 Viva Forever musical 13 HP 11/14 laptops 10 Channel 4 'All 4' 8 HERE sold 5Matt Smith last Dr Who 33 Game of Thrones S4 25 Microsoft U-turn 19 JJ Abrams Star Wars 15 O2 Be More Dog 13 WWE 2K15 10 Samsung Here maps 8 Screamride game 5Grand Theft Auto V 33 Abbey Clancy Strictly 25 Olympus Has Fallen 19 Muse Olympic song 15 Xbox-No Kinect 13 Microsoft Band 10 EA Access 8 Lords of Shadow 2 5iPhone 5S/5C 33 X-Factor Sam Bailey #1 25 Bowie The Next Day 19 Nintendo ‘3DS XL’ 15 Xperia Z5 12 The Evil Within 10 Sams. Z/Tizen phone 8 ITV launch ITV encore 5Fast & Furious 6 movie 33 The World’s End movie 25 McAlpine sues 19 MacBooks revamped 15 Until Dawn video game 12 Forza Horizon 2 10 Sniper Elite 3 game 8 The Wolf Among Us 5
metric 3 of 3
excitement buzz
13
20%
16%
16%
18%
16%
22%
19%
15%
13%
14%
10%
12%
6%
35%
39%
38%
35%
36%
30%
32%
34%
34%
29%
32%
26%
21%
29%
34%
33%
35%
32%
28%
29%
34%
37%
37%
37%
44%
42%
16%
11%
14%
11%
16%
21%
20%
17%
16%
20%
21%
18%
30%
Metal Gear Solid V: The Phantom Pain video game (498)
Until Dawn video game (419)
Xperia Z5 Premium world's 1st 4K smartphone (490)
New range of Intel 'Skylake' computer processors (370)
YouTube Gaming streaming competes with Twitch (534)
England beat Australia in Ashes cricket series (1,171)
The Great British Bake Off new series on BBC One (1,425)
Mad Max video game (592)
Motorola announces new Moto 360 smartwatches (439)
Disney Infinity 3.0 video game (558)
Amazon Prime offers offline viewing (1,116)
BT to broadcast 2017/18 Ashes cricket series (672)
Google changes logo and branding (1,297)
© H
arr
is Inte
ract
ive
excitement buzzamong familiar with each
veryexcited
somewhatexcited
not at allexcited
couldn’tcare less
bases shown in parentheses
Among those familiar with each, we see Konami’s blockbuster new Metal Gear Solid title at the top of excitement buzz poll this month. Snake!!!
See overleaf for the same results re-based to the GB population as a whole.
13%
12%
6%
4%
4%
4%
5%
4%
4%
4%
3%
3%
3%
23%
17%
18%
13%
10%
10%
9%
9%
9%
8%
8%
7%
6%
21%
16%
21%
27%
10%
9%
7%
8%
15%
11%
7%
8%
6%
14%
12%
11%
19%
5%
4%
4%
3%
6%
6%
2%
4%
2%
30%
43%
45%
37%
71%
73%
76%
76%
67%
71%
79%
78%
82%
The Great British Bake Off new series on BBC One
England beat Australia in Ashes cricket series
Amazon Prime offers offline viewing
Google changes logo and branding
Mad Max video game
YouTube Gaming streaming competes with Twitch
Metal Gear Solid V: The Phantom Pain video game
Xperia Z5 Premium world's 1st 4K smartphone
BT to broadcast 2017/18 Ashes cricket series
Disney Infinity 3.0 video game
Until Dawn video game
Motorola announces new Moto 360 smartwatches
New range of Intel 'Skylake' computer processors
14© H
arr
is Inte
ract
ive
excitement buzzamong all respondents
veryexcited
somewhatexcited
not at allexcited
couldn’tcare less
unfamiliar (not asked about excitement)
base: all GB 16-64 (2,003)
At a national level, we see that the news series of Bake Off is clearly the topic that generates the most excitement this month.
Bake Off scrapes into our Top 15 in our all-time excitement list (see overleaf ).
England’s Ashes win ranks second, followed by Amazon Prime offline viewing and the Google brand change.
excitementbuzz
all time list
London 2012 opening 65 DAB Radio 24 UK’s first 4G network 19 “ACTA” rejection 15 Halo: Reach game 13 Moto 360 smartwatches 10 Football Manager ‘13 9 Led Zeppelin DVD 7 EMI sold to Universal Skyfall movie 48 iPad 24 Rock of Ages movie 19 Google TV UK 15 BT Vision 13 Intel Skylake 10 Ultra HD/4K TV sets 9 Piracy Hotspots 7 Michael Jackson’s doc EURO 2012 47 Amazon Prime offline 23 Titanic 3D movie 19 Muse Olympic song 15 Lego Marvel game 13 Xbox One DVR 10 Madden NFL 13 game 9 BT block pirate sites 7 Samsung #1 phone Jurassic World 46 2015 BAFTA Film Awards 23 PS Vita 19 Wii U console revealed 15 BT win Ashes 12 LG G4 smartphone 10 Diablo 3 game 9 Deus Ex: HR game 7 BlackBerry outage 2015 UK Election 44 New Star Wars film title 23 Apple iPad Air 19 HTC One launched 15 Disney Infinity 3.0 12 BT ''smart'' landline 10 Flame virus 9 HP focus on software 7 HTC questioned 2014 FIFA Brazil 43 Guardians of the Galaxy 23 Murdoch questions 19 Battlefield 3 15 Until Dawn video game 12 Dying Light game 10 Official Charts streams 9 Bing 7 Sony recall 1.6m TVs Minions movie 41 The Expendables 3 23 Amazon Kindle Fire 19 Apple iCloud 15 £15 Sky Now 12 LG curved smartphone 10 MDNA album 9 RARE Replay game 6 Steve Jobs dies Final Harry Potter 41 Maleficent movie 23 Microsoft buy Skype 19 Blinkbox launched 15 Eld.Scrolls online 12 PES 2015 10 Facebook/Instagram 9 Yu-Gi-Oh! LOTD 6 Apple-Samsung battle The Hobbit movie 41 Captain America 2 23 Kindle eBook 19 Nokia/MS partnership 15 RE: Revelations 2 game 12 WWE 2K15 10 Virgin Media Tube wi-fi 9 B-Berry Secutablet 6 Steve Jobs resigns 2014 Glasgow Games 40 12 Years a Slave movie 23 Louis Smith wins SCD 19 Mad Max video game 14 Xbox One game streaming 12 Microsoft Band 10 Google Play 9 Screamride game 6 Yahoo! put up for sale Iron Man 3 movie 39 PlayStation 4 launched 23 Han Solo spin off 18 YouTube Gaming 14 PP resort in London 12 Civilization: BE 10 Rage game 9 EE TV STB 6 HTC/Apple dispute Olympic torch relay 39 The World’s End movie 23 LEGO Jurassic World 18 BT Sport Ultra HD 14 Borderlands: TPS 12 Sunset Overdrive 10 3D Wimbledon on BBC 9 HP company split 6 Phone hacking Stars at Jubilee concert 37 The Hobbit preview 23 FIFA 16/women 18 The Witcher III: WH 14 Galaxy Note Edge 12 The Evil Within 10 Skype on Facebook 9 EA Access 6 Twitter super-injunc Bake Off new series 2015 36 Amazon Kindle Touch 23 Poldark series 18 Tesla solar battery 14 U2 release free album 12 Legal rip CDs/DVDs 10 Sonic H-hog 20 yrs 9 Murdered: Soul Susp. 6 iPhone secretly track Windows 10 36 Firefox 4 launched 23 MS Windows 10 showcase 18 Apple watch price 14 TLoU: Remastered 12 Forza Horizon 2 10 “.xxx” sex domain 9 #WatchOnSky 6 PS3 accounts hacked Dawn Planet Apes 36 Hunger Games: CF 23 Exodus: Gods and Kings 18 Resident Evil (RM) game 14 Streaming/Off. Charts 12 MS buy Minecraft 10 Qriocity 9 Facebook buys Oculus 6 Murdoch’s BSkyB bid New series of Dr Who 36 Oscars 2015 22 Muppets Most Wanted 18 Super Smash Bros Wii U 14 MS Office for iPad 12 LG G3 smartphone 10 Google One Pass 9 Google sells Motorola 6 Net neutrality Dark Knight Rises movie 36 50 Shades of Grey movie 22 PlayStation 4 £349 18 Samsung Gear S 14 BBC Three dropped 12 PS4 games on Z3 10 Steam (gaming service) 9 Facebook ‘Paper’ app 6 iPhone4 reception The Voice UK launched 36 COD: Advanced Warfare 22 Internet ‘trolls’ id’d 18 Prime photo unlimited 14 Dallas Buyers Club 12 Wolfenstein game 10 Samsung Galaxy 9 Halo: Spartan Assault 6 The Times paywall Terminator: Genisys 35 Game of Thrones S4 22 CoD: Black Ops 2 18 Watch Dogs game 14 Samsung Curve 12 O2 Be More Dog 10 HP Sprout 8 Jolla smartphone 6 eBay privacy hackThe Inbetweeners 2 35 Robocop (2014) 22 Jimmy Carr tax 18 TV Licence non pay 14 Tesco Hudl tablet 12 Titanfall 10 Splatoon game 8 Steve Ballmer to retire 6 Microsoft cuts jobsDr Who 50th Anniv’y 35 Grand Theft Auto 22 Nexus 7 tablet 18 Samsung Smart Home 14 JK Rowling author 12 FB buy WhatsApp 10 Project Cars 8 Grid 2 video game 6 Amazon £20Men In Black 3 movie 35 Oscars 2013 22 Samsung Galaxy S3 18 Next generation iPlayer 14 Xbox One price £429 12 PES 2014 game 10 Project Morpheus reveal 8 YouTube paid sub. 6 Grooveshark downX-Men:DoFP movie 34 Sony PS4 announced 22 Murdoch not fit person 18 E3 gaming conference 14 Psy ‘Gentleman’ single 12 Microsoft buy Nokia 10 Driveclub game 8 HP Slate 7 6Sherlock S03 on BBC1 34 Star Wars/Disney deal 22 Google Chromebooks 18 Windows 8 update 14 BlackBerry 10 reveal 12 BBC launch 5 HD ch’s 10 Amazon buy Twitch 8 Twitter #Music launch 6Star Trek Into Darkness 33 Netflix in UK 22 James Arthur X Factor 18 Robbie Williams #1 14 Halo 4 game 12 Facebook Home 10 Sniper Elite 3 game 8 Sky buys O2 business 6Goal-line technology 33 Sites offline for SOPA 22 Google brand change 17 Nintendo ‘3DS XL’ 14 Hitman: Absolution 12 Star Trek game 10 Apple buys Beats 8 HP Music 6Murray loses Wimble’n 33 Children in Need gig 22 Xbox One compatability 17 MacBooks revamped 14 Resident Evil 6 game 12 Trance movie 10 Carphone/Dixon merge 8 Xbox Music 6The Hobbit: TBFA 32 London 2012 tickets 22 PlayStation 20 years 17 Windows 8.1 launched 14 Optimus 4X HD 12 New Super Mario 10 Sky on PS4 8 BlackBerry music 6HG: Mockingjay 1 32 Nintendo 3DS 22 Sams. Gal. Tab S tablets 17 Kinect: Star Wars 14 Prince Harry naked 12 Stones GRRR! Album 10 Windows phone 8.1 8 FA Cup on Facebook 6Felix Baumgartner dive 32 IE9 launched 22 BBC Two 50 yrs 17 Resident Evil 6 trailer 14 MS Outlook relaunch 12 Lumia 920 10 Amazon Fire TV 8 Google buy Motorola 6Britain’s Got Talent 32 Smart TV 22 Need for Speed movie 17 Kinect for PCs launch 14 Microsoft SmartGlass 12 HTC Windows 10 Amazon smartphone 8 Dell Streak 6Mad Max: FR 31 Golden Globes 2012 22 Harry Potter screenplay 17 Facebook new design 14 Nokia Lumia launched 12 PS3 Slimmed 10 Infamous: Second Son 8 Nvidia device unveil 6Avengers: AoU 31 Xbox Kinect 22 Pornography filters 17 Big Brother re-launch 14 Batman: Ark Origins 12 Google piracy search 10 Dark Souls 2 8 HERE sold 5Taken 3 31 Batman: Ark Knight 21 Evil Dead 2013 movie 17 Fable III game 14 Facebook shares 12 Darksiders ll game 10 Xbox One price cut 8 Tembo game 5The Hobbit 2 movie 31 EuroVision 2015 21 Warn Bros. Studio Tour 17 PS Vita unveiled 14 O2 mobile wallet 12 Guild Wars 2 game 10 Nokia Android phones 8 Oddworld: N'n'T game 5Despicable Me 2 31 Bad Neighbours movie 21 Windows 8 preview 17 “Quick Tap” 14 Mass Effect 3 game 12 Microsoft buy Yammer 10 Sony Xperia Z2 8 Canon irista cloud 5Comic Relief 2013 31 Noah Movie 21 Star Wars films on BD 17 Vevo launched 14 PM backs UK film wins 12 Microsoft Xbox Music 10 LOVEFiLM Copper 8 The Wolf Among Us 5Doctor Who series 8 30 Frozen Movie 21 Google Cloud music 17 Amazon Cloud Player 14 FIFA 12 game 12 Dig Economy Act delay 10 Runner movie 8 Snapchat hack 5Man of Steel 30 Xbox One launched 21 Nokia E7 smartphone 17 Django Unchained 14 HP TouchPad 12 Facebook app store 10 Saints Row IV game 8 Disney Infinity game 5Amazing Spider-Man 30 iPhone 5S/5C 21 Call of Duty: Ghosts 17 MGS V:TPP 13 Motorola Xoom 12 Project Glass unveiled 10 Rayman Legends 8 Google Chromecast 5Brits 2012 30 Alex Ferguson retires 21 Sony Xperia Play 17 Xperia Z5 13 UK Radioplayer 12 Roaming costs capped 10 Nokia Lumia 2520 8 Intel Haswell 5Freeview HD 30 Xbox One announced 21 3D Blu-ray players 17 Edge browser 13 Charlie Sheen in news 12 Nokia 808 revealed 10 Nokia Lumia 925 slim 8 Remember Me game 5ENG Ashes win 2015 29 Oblivion film 21 Hillsborough song 17 Angry Birds 2 game 13 Homefront game 12 BBC TV d/l service 10 Chromebk Pixel unveil 8 Huawei Ascend P6 5Theory of everything 29 Windows 8 launched 21 Jack Reacher movie 17 Xbox/Oculus 13 BBM on iOS/Android 12 60s/70s Absolute Radio 10 BT buys ESPN channels 8 nVidia launch ‘Shield’ 5Paddington movie 29 4G UK 21 Save BBC Three 16 Mortal Kombat X 13 Nexus 5 smartphone 12 Google Music in USA 10 Sony unveils Xperia Z 8 Dell takeover bids 5Spectre is Bond title 29 Expendables II movie 21 Google Nexus 6 16 Star Wars EST 13 Google Chrome OS 12 YouTube movie rentals 10 Daft Punk #1 8 O2 Tu Go app 5iPlayer 30 days 29 Call of Duty: MW3 21 Football Manager 2015 16 Battlefield: Hardline 13 Minecraft/HoloLens 11 Gears of War 3 game 10 Facebook email 8 Facebook Graph search 5Bourne Legacy movie 29 iPhone 4S 21 Driverless cars 16 BT buy EE 13 Last Guardian v.game 11 Sony Move 10 Live Messenger closure 8 Sightseers movie 5Prometheus movie 29 Star Wars: Ep VII date 21 Samsung Galaxy S5 16 Amazon original movies 13 Vodafone b-band 11 Google TV 10 Madonna booed 8 NBA 2K13 game 5Oscars 2012 29 Android-based tablets 21 Abbey Clancy Strictly 16 Little Big Planet 3 13 iPlayer abroad 11 BBC News site redesign 10 Ouya console unveiled 8 Tweet Store 5The Inbetweeners 29 Galaxy S6 curved 20 X-Factor Sam Bailey #1 16 Sony Pictures hacked 13 HTC M9 s-phone 11 EA RM PGA Tour 9 Sony touchless display 8 UK HuffPo launched 53D TV sets 29 The Interview 20 Secret Life of W.Mitty 16 Tesco Hudl 2 tablet 13 Evolve game 11 Wolfenstein: TOB 9 YouView 8 Google Buzz 5iPad 2 29 David Moyes sacked 20 Assassin’s Creed IV 16 Before I Go To Sleep 13 HP 11/14 laptops 11 The Order: 1886 game 9 "Newport" Jay-Z spoof 8 Virgin Gaming 5Wiggins wins BBC Sport 29 #nomakeupselfie 20 FIFA 14 game 16 Apple iCloud Drive 13 Alien: Isolation 11 Microsoft Hololens 9 ‘Viva Forever' musical 8 Digital sales over £1b 5Blatter resigns 28 Homeland series 3 20 Rush movie 16 Mario Kart 8 13 BBC Music Awards 11 Sony P. boss resigns 9 HTC Vive headset 7 Civilization Rev 2 4Star Wars: TFA trailer 28 BBC One +1 channel 20 JJ Abrams Star Wars 16 2014 FIFA WC game 13 Amazon 3D Fire Phone 11 USA ''PlayStation Now'' 9 Total War: Attila game 7 The Sun/O2 4G deals 4The Wolverine movie 28 Sam Gal S4 unveil 20 Leveson Report 16 England lose Ashes 13 Xbox-No Kinect 11 BBC top 5 in Xmas ratings 9 Sony £949 mp3 Walkman 7 HP reveal VoiceTab 4Baftas 2012 28 Brits 2013 20 FIFA 13 game 16 Gran Turismo 6 game 13 LEGO: Hobbit games 11 Steam Broadcasting 9 NBA 2K15 7 Lords of Shadow 2 4Les Misérables movie 28 Wreck-It Ralph movie 20 Windows 8 pre-launch 16 Samsung smartwatch 13 HTC One M8 11 Fes: Sony e-paper watch 9 HTC RE camera 7 ITV launch ITV Encore 4Clarkson/Amazon 27 50 Shades of Grey book 20 Stone Roses tour 16 Gravity movie 13 Dead Rising 3 game 11 Disney Fantasia: ME 9 Channel 4 'All 4' 7 Lilyhammer Netflix 4Rogue Nation movie 27 Hunger Games movie 20 MS Surface preview 16 Apple iOS7 13 Forza 5 game 11 Secret Cinema 'BttF' 9 Samsung Here maps 7 Company of Heroes 2 4Godzilla movie 27 Spotify 20 Asteroid mining 16 BBC TV Centre closes 13 Football Manager ‘14 11 Sams. Z/Tizen phone 9 EE Kestrel 4G 7 Nokia Music + 4Matt Smith last Dr Who 27 Windows 7 Mobile 20 Facebook “Timeline” 16 Sam Gal Note 8 unveil 13 Xperia Z1 goes on sale 11 EA Sports UFC game 9 Kinect SportsRivals 7 World of Warcraft free 4Mrs Brown’s Boys 27 Sky 3D Channel 20 Nintendo unveil ‘Wii U’ 16 Tomb Raider game 13 Microsoft U-turn 11 Surface Pro 3 launch 9 Metal Gear Solid V 7 Myspace sold for £35M 4Fast & Furious 6 movie 27 CoD: Black Ops game 20 BlackBerry PlayBook 16 Rise of the Guardians 13 Daft Punk album 11 Amazon Prime rebrand 9 Inside Lleywn Davis 7 Painkiller: H&D game 4iPhone 6 and 6 Plus 26 iPhone 4 20 Samsung Galaxy Tab 16 Need for Speed game 13 BioShock Infinite game 11 Samsung smartwatches 9 Sky offers free tablet 7 Twitter launches Vine 3Amazing Spiderman 2 26 Magic Mike XXL movie 19 LA Noire game 16 Surface launch 13 SimCity game 11 Justin Bieber arrested 9 NBA 2K14 game 7 Snapchat mobile app 3Murray Sports Person’y 26 Free TV licences>75s 19 Portal 2 game 16 BBC iPlayer Radio 13 Far Cry 3 game 11 PS Vita Slim released 9 Wuaki.tv launch UK 7 Mflow 3Peter Capaldi Dr. Who 26 Apple music 19 Galaxy Tab S2 15 HTC beat Apple 13 Nexus 4 11 Beyoncé album 9 Total War: Rome II 7 Asda remove Wii U 2Life of Pi movie 26 Big Hero 6 movie 19 Final Fantasy 7 remake 15 London 2012 game 13 HTC One unveiled 11 Killzone: Shadow Fall 9 Nokia Lumia 1020 7 BBC mumble complain J.Clarkson suspended 25 FIFA 15 19 LEGO Batman 3: BG 15 YouView launch 13 Cloud Atlas movie 11 YouTube Awards 9 Now TV streaming box 7 Elise Christie bullied American Sniper movie 25 Apple Watch 19 Halo: TMCC 15 Google Drive 13 Nexus 10 11 KitKat Android 9 Blu-ray disc successor 7 BBC Olympic comm’y 12 Yrs a Slave best film 25 Hercules movie 19 Win 10 preview 15 Battlefield 4 game 13 Sleeping Dogs game 11 Nintendo 2DS 9 Marvel Heroes game 7 Reddit Boston apology The Wolf of Wall Street 25 Anchorman 2 movie 19 Destiny video game 15 Game chain bust 13 Apple Mountain Lion 11 The Last of Us game 9 Yahoo! buys Tumblr 7 HMV administration iPhone 5 25 Olympus Has Fallen 19 American Hustle movie 15 The Sun on Sunday 13 Chris Moyles leaves 11 Defiance series/game 9 Google paid music serv. 7 Blockbuster admin’n Ice Age 4 movie 25 The Croods movie 19 Samsung Galaxy Note 3 15 Facebook plan to float 13 Max Payne 3 game 11 LOVEFiLM pilots 9 Yahoo! buys Summly 7 McAlpine sues The New iPad 25 Twilight: Part 2 movie 19 Bowie The Next Day 15 Megaupload down 13 HTC Flyer tablet 11 Gears of War:Judge’t 9 DmC game 7 Jimmy Savile scandal Interstellar movie 24 iPad Mini 19 Zero Dark Thirty movie 15 Batman: Arkham City 13 Warner films on FB 11 Peter Kay sitcom iPlyr 9 NI wins football rights 7 Ubisoft security patch World War Z movie 24 iPlayer downloads 19 Nintendo Wii U launch 15 Apple Siri software 13 ‘The Daily’ on iPad 11 One Direction #1 9 Girls Aloud Ten album 7 PEGI Ratings The Great Gatsby movie 24 The Sweeney movie 19 Assassin’s Creed III 15 Windows 8 unveiled 13 Apple TV 11 Crysis 3 game 9 Nintendo Land game 7 Gov’t email spying Lincoln movie 24 Kindle Fire UK 19 Res Evil:Retribution 15 Google+ 13 Fallout: New Vegas 11 Nokia Lumia 1520/1320 9 PS A-S B Royale game 7 Google new privacy Avengers Assemble 24 Samsung Galaxy Note 19 Samsung fined 15 Crysis 2 game 13 Digital display screens 11 Entwistle resigns 9 Dishonored game 7 SKY News Twitter use
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