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September 2014
$99,535,600The Value Of Being Known Among Our Community Of 120,200 weekly Listeners
Our Objectives For “All Aboard”
• We’ve discussed some of your marketing goals and what is needed to maximize the impact of your brand.
– Primary branding objective, All Aboard as a fun place that children and parents will enjoy going.
How Do You Get Known?
1 We Reach enough people with your message to make a real difference. More than most other local media.
2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed.
3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear.
4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative.
CONSISTENCYREACH FREQUENCY CREATIVE
Brand Endorsement by Heather Brown on Alice 1077
• Live show endorsement to run on both Radio and Digital Stream.
– Major/ Minor (every other day) endorsement by Heather Brown on Alice 107.7 to endorse “All Aboard”.
– The schedule will be Monday, Wednesday and Friday then the next week Tuesday and Thursday.
– The endorsement rate is $135.
– 33 total endorsements for an average of $342.69 per week.
• 13 week contract
– Total 13 weeks endorsement package $4455.
To Turn On Your Marketing Power:
Business Office:Cumulus Media700 Wellington Hills RoadLittle Rock, AR 72212
Wally WallerCertified Branding Consultant
501-401-0349 fax
501-231-8132 mobile
