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September 2011 | The Digital Rationale
Advantages that Matter
September 2011
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September 2011 | The Digital Rationale
Digital Advantages for a Printer
• On-demand printing
• Personalization, VDP, in-house mailing capabilities
• Specialty substrates
• Wider color gamut
• Higher margin projects
• Shorter turnaround
• Short operator training
• Ability to test market
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September 2011 | The Digital Rationale
On-demand printing
Your customer can now have the
exact amount of printed pieces, no
more “overs or unders.” More often
than not, you print 5% “overs” and
either throw them in your recycle bin,
or give them to the customer for free.
How many of your customers have
actually paid for “overs” on your
invoice?
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September 2011 | The Digital Rationale 4
Reduced Waste:Enabled by digital print personalization
Responsibility:Helping to preserve the environment
September 2011 | The Digital Rationale
Personalization, VDP & In-house mailing
More than just increased ROI!
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September 2011 | The Digital Rationale
Specialty Substrates
Pressure Sensitive
Synthetic Film Substrates
Photo Papers
Embedded ID Cards
Panoramic, Layflat Papers
Pre-converted Template Products
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September 2011 | The Digital Rationale
Digital Gamut:A larger box of crayons
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September 2011 | The Digital Rationale 8
High Margin, High Value:Go beyond commodity print products and show value
September 2011 | The Digital Rationale 9
Digital is easier to up-sell than offset
If you want to cross sell an offset job,
you have an entirely new press run.
With digital, you can output the same
job on a number of specialty
substrates and have a completely
different application.
Need an image or illustration
September 2011 | The Digital Rationale 10
From Idea All digital print projects start somewhere
To RealityDigital can easily bring your idea to life
September 2011 | The Digital Rationale
Digital gets you off and running
Shorter Learning Curve
Digital presses commonly come packaged with a
hardware service plan from the manufacturer. This means
less time holding a wrench and more time for your
operator to be quality checking sellable jobs for your
customers.
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September 2011 | The Digital Rationale
Digital is here to stay
Looking Ahead
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*Frank Romano via Whattheythink.com
September 2011 | The Digital Rationale
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
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We can help…
Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.
