September 2011 | Cross Selling Opportunities Achieving the add-on sale September 2011 0

September 2011 | Cross Selling Opportunities

Achieving the add-on sale

September 2011

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Discussion Topics

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• The Art of Cross Selling

• Discovery Is Key

• Campaigns and Ancillary Products & Services

• Why It Matters

September 2011 | Cross Selling Opportunities 3

Turn a $2,500 project into a $3,000 sale

The Add-on sale

Your customer calls to say you have been awarded a

brochure job for a new product they are offering. Think

opportunity. Counter cards, window signage, possible

product labels, floor signage… the list is endless.

Increasing the sale with high value, high margin products,

will increase your bottom line and the value your customer

sees in you.


How to add increase every invoice by 20%

The Add-on sale

• Provide new product/service ideas early in the process

• Print examples

• Promote your application variety


Look behind the curtain for more work

Do ask. Do tell.

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E-mail Blast:Promotion e-mail blast with discount

Launch Microsite:Online presence to support launch


As a print service provider, there are

plenty of potential revenue streams if

you have the right capabilities or

partners.

Breaking Down a Campaign: Where’s the Revenue?

• Project management

• Print production

• Database management

• Variable programming

• Website development

• Video production

• Design & Copywriting

• Mailing and more…

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Why does what you’re telling me really matter to my business? What does it

mean for me on a daily basis?

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So you may be wondering…


Flexibility:Having the ability to adapt to market shifts.

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Mohawk MakeReady provides practical tools

and actionable information for digital

printers like you.

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We can help…

Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.

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September 2011 | Cross Selling Opportunities Achieving the add-on sale September 2011 0