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UN Women is the United Nations entity dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. For more information, visit: www.unwomen.org
September 20, 2016 MEDIA REPORT AND COVERAGE
OVERVIEW 1HeForShe IMPACT University Parity Report | Inaugural Launch United Nations Global Headquarters, NYC
As part of the HeForShe IMPACT 10x10x10 initiative, Phumzile Mlambo-Ngcuka,
Under-Secretary-General and Executive Director of UN Women, Irina Bokova,
Director-General of UNESCO and Emma Watson, British Actor and UN Women Global
Goodwill Ambassador joined eight President from some of the world’s leading
universities (Georgetown University, Hong Kong University, University of Leicester,
Nagoya University, Sciences Po, Stony Brook University, University of Waterloo and
University of the Witwatersrand) at a press conference to unveil the first-ever
HeForShe IMPACT 10x10x10 University Parity Report.
HeForShe 2nd Year Anniversary Event Museum of Modern Art, NYC
To mark the second anniversary of UN Women’s HeForShe Initiative,
IMPACT 10x10x10 Champions: His Excellency Sauli Niinistö, President of Finland;
Bob Moritz, Chairman, PricewaterhouseCoopers International Limited; and Samuel L. Stanley Jr, President of Stony Brook University, hosted an evening reception at
the Museum of Modern Art, bringing together world leaders, change-makers,
activists and celebrities at the forefront of the HeForShe movement.
Speakers included: His Excellency, Sauli Niinistö, President of Finland; His Excellency, Shinzo Abe, Prime Minister of Japan; His Excellency, Justin Trudeau, Prime Minister of Canada; Bob Moritz, Chairman, PricewaterhouseCoopers International Limited;
Samuel L. Stanley Jr, President, Stony Brook University; Phumzile Mlambo-Ngcuka, Under Secretary-General and Executive
Director of UN Women; Emma Watson, British Actor and UN Women Global Goodwill Ambassador; Edgar Ramirez, Actor & UNICEF
Goodwill Ambassador and Chirlane McCray, First Lady of New York City. Event emcee was Trevor Noah, Host of The Daily Show.
IMPACT BY THE NUMBERS
• Global Media Impressions: 3,309,815,099 and counting
• Secured Media Interviews: 23 opportunities
• Earned Media Coverage: 258 pieces of original media coverage
• Press Release: 3 press releases via PR Newswire
• Livestream Views: 33,648
• Social Media: Top Trending Topic on Twitter
Top-tier placements including: Associated Press, Fortune, TIME, BBC, EFE, CCTV, Huffington Post, Newsweek, The Independent and more
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INTERNATIONAL MEDIA | Snapshot 3