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SEPTEMBER 16 — OCTOBER 4SPONSORSHIP OPPORTUNITIES
2020
WHAT IS ARTPRIZE?Created in 2009, ArtPrize is an international art competition that takes place over 19 days every other year in Grand Rapids, MI. Over 1200 artists take over downtown and the surrounding areas to compete for $250,000 in prizes. The public determines the winners via votes they cast through a smartphone app. The grand prize winner receives $200,000.
ArtPrize is free to the public and attracts over 500,000 visitors, making it the most attended public art event in the country. The mission of ArtPrize is to celebrate artists, encourage critical discourse, transform urban space and promote cultural understanding.
ArtPrize is a non-profit 501(c)(3) organization. Support from corporate sponsors represents our largest source of revenue, accounting for over 60% of ArtPrize’s $3.2 million operating budget in 2018.
THE
FESTIVAL700,000 tracked pedestrians
70,000 out-of-state visitors
19,000 K-12 students
850 volunteers
6 broadcasts in primetime
$32M estimated economic impact
*2018 metrics
THE
COMPETITION1,400+ artists (40 countries, 40 states)
170 venues
3 square miles
$500,000+ in prizes and grants awarded
250,000+ votes cast via smartphones
*data from 2018 event
HOW IT WORKSArtists and venues connect on ArtPrize.org
Over 500,000 visitors discover and redis-cover Grand Rapids during the 19-day event
The public votes and the experts deliberate
$250,000 in prizes distributed
A million conversations are generated
$
ART!ART!
MEDIA REACH
193,000,000 media impressions
18/20 US media markets reached
1,500,000 social media impressions
138,000 email opens
48,000 mobile app downloads
115,000 facebook followers
28,000 instagram followers
315,000 primetime TV viewers reached
*data from 2018 event
VISITOR PROFILE59% FEMALE
89% OWN HOMES
22% FAMILIES
16% FROM OUT-OF-STATE
69% VISIT MORE THAN ONCE
81% COLLEGE DEGREE
$80K AVG. HHI (34% ABOVE $100K)
92% OWN A CREDIT CARD
96% OWN/LEASE A VEHICLE
83% USE A SMARTPHONE
TOP INTERESTSREADING
TRAVEL
WATCHING TV
OUTDOOR RECREATION
GOURMET FOOD
LOCAL & ONLINE SHOPPING
TOP RETAILERSRETAIL
KOHL’S
LOWE’S
BEST BUY
TJ MAXX
APPLE STORE
GROCERY
MEIJER
TRADER JOE’S
COSTCO
TARGET
SAM’S CLUB
EDUCATION81% HAVE A COLLEGE DEGREE
PHD/MD/JD
MASTERS
4-YEAR COLLEGE
2-YEAR COLLEGE
27%
37%
11%
AGE
*data from 2018 event
Benefactor Patron
Receive public thanks and recognition.
Benefactor level helps support the event while
also receiving public recognition and targeted
branding.
Support at an entry level.
Patron level benefits the overall organization in exchange for public
recognition.
SPONSORSHIP LEVELS
Leadership Premier Signature
Achieve the greatest marketing impact.
Leadership level delivers the highest visibility and customization
possible with seamless promotional exposure
and alignment with ArtPrize as a top
promotional partner.
Strategically present your brand.
Premier level allows your brand to have an
overarching presence for the duration of ArtPrize
in key areas of the campaign.
Hone in on your target audience.
Signature level provides your brand targeted and
direct impact during ArtPrize, as well as
inclusion in a portion of the promotional
campaign.
STEAM Village Education Experience at the ArtPrize HQ (2017)
LEADERSHIP LEVEL
Presenting Sponsor: Public VotePresenting sponsor of the Public Vote is one of the highest profile positions in the entire event. $250,000 in prizes are awarded through the public vote, including a $200,000 grand prize. Throughout the 19 days of the competition, hundreds of thousands of votes are submitted via the mobile app. Each time a vote is sent, sponsor will be branded on the visitor’s confirmation page. Sponsor will also have a prominent position in the live broadcasts that occur throughout the event.
Key Components*• Sponsor logo on all artist labels (1,200 artist labels in 160 venues)• Sponsor logo on artist seal for Public Vote Grand Prize winner• Sponsor logo on “Your Vote Has Been Cast” mobile app screen (253k
impressions)• 30-second spots broadcast during ArtPrize live shows (NBC-affiliate)• Mention in ArtPrize e-newsletters (400k opens)• Sponsor recognition in blog posts and press releases• “Public Vote Top 20 Announcement” (85k page views)• “ArtPrize Winners Announcement” (37k page views)• Recognition on all social media posts across Facebook, Instagram and
Twitter that mention the Public Vote (52k impressions)
Visibility & Hospitality Benefits• Commensurate with level
*data from 2018 event
LEADERSHIP LEVEL
Presenting Sponsor: ArtPrize DistrictsNew for 2020, we’re enhancing the way visitors experience ArtPrize. One of the most ambitious new projects is ArtPrize Districts, which will organize the event in new and exciting ways. Just as some theme parks are divided into “kingdoms,” ArtPrize will divide its footprint into “districts” and cluster visitor services, programming, events and hospitality around a single anchor point within each district. This will simplify the footprint in an engaging way and make more clear where events and services are located.
This is an opportunity to be the presenting sponsor of an ArtPrize District and to have significant branding at the anchor point and throughout the event’s print and digital collateral.
Key Components• Sponsor logo recognition on large-scale collateral (signage, branded
shipping container, etc) at anchor location• 30-second ad spots broadcast during ArtPrize live shows • Mention in ArtPrize e-newsletters• Sponsor recognition in blog posts and press releases• Sponsor recognition on all social media posts
across Facebook, Instagram and Twitter that mention the ArtPrize district
Visibility & Hospitality Benefits• Commensurate with Leadership Level
PREMIER LEVEL
Official Categories + Various ArtPrize Official CategoryArtPrize awards official status across multiple categories, including automotive, technology and beverage. Benefits include category exclusivity, rights to exhibit/pour at all official events and an opportunity to create a co-branded product for ArtPrize 2020.
Sponsor of ArtPrize ClubhouseThe Clubhouse is a meet & mingle space for VIPs, artists, venues, sponsors and media. Conveniently located downtown, the Clubhouse offers badge holders a place to relax and recharge with complimentary beverages, snacks and special happy hours each day of the event.
Sponsor of ArtPrize Pitch NightPitch Night invites artists from cities around the country to give a short presentation about an ambitious idea for an ArtPrize installation. The best ideas win a $5,000 grant to realize that project at ArtPrize. Locations for 2020 included Detroit, Chicago and Seoul, Korea.
Visibility & Hospitality Benefits• Commensurate with Premier Level
SIGNATURE LEVEL
Category Sponsor
Presenting Sponsor of Award Categories Artist submissions are placed into one of four categories, each with a dedicated prize. The Category Presenting Sponsor has its design collateral integrated into all official broadcasts (in coordination with our broadcast partner, NBC-affiliate WOOD TV8) along with an opportunity to present the award during a live, televised awards ceremony.
Current award categories include:• Time-Based – entries that are durational and change over
time, such as performance, video, film, dance and music• Installation – entries that are dependent on the site in
which they are installed• 2-D – entries that exists primarily on a flat plane, such as
painting, drawing, photography and printmaking• 3-D – entries that occupy space and are intended to be
viewed from multiple angles
Visibility & Hospitality Benefits• Commensurate with Signature Level
STEAM Village Education Experience at the ArtPrize HQ (2017)
SIGNATURE LEVEL
Event SponsorPresenting Sponsor of Public and Private Events ArtPrize excels at producing signature events that capture the imagination and deliver unforgettable experiences. Through different events, sponsors can connect with audiences who are passionate about art, music, lifestyle and more. Past events include:
• Blue Bridge Amplified – Thousands of fans marveled as electronic beat-maker Dan Deacon and an array of local artists took over the iconic Blue Bridge and activated the sound system and 400+ lights that traversed the bridge.
• Pedal Project 1 Bike Ride – Over 150 bicyclists joined forces for a free guided tour that included stops at art locations across Grand Rapids. The slow paced ride welcomed riders of all ages and skill levels.
• Skywalk Happy Hour – This exclusive VIP happy hour was produced inside the art-covered skywalks of downtown Grand Rapids. Attendees experienced an “elevated” event while enjoying signature cocktails, hors d’œuvres and activities.
• Visibility & Hospitality Benefits• Commensurate with Signature Level
BENEFACTOR LEVEL
Education Sponsors ArtPrize educational programs provide students, teachers and visitors meaningful learning experiences and inspire the next generation of artists and art-lovers. Each is available as a presenting opportunity. A few examples include:
Transportation Grant Sponsor Over 18,000 students attend ArtPrize. The Transportation Grant Program helps pay for 80+ schools to bring their students to participate in art education programs across the event.
Internship ProgramThe ArtPrize Internship Program provides college students from across the region with paid internships and serves as a way to advocate for professional development opportunities for higher education students in art and design related fields.
Visibility & Hospitality Benefits• Commensurate with Benefactor Level
PATRON LEVEL
Onsite ActivationExhibitor at Rosa Parks CircleRosa Parks Circle in downtown Grand Rapids is the epicenter of ArtPrize. Throughout the 19 days of the event, hundreds of thousands visit the park to see art, participate in programming, and experience vendor activations. This is an opportunity for sponsors to engage an estimated 26,000 visitors/day during one of more days of the event. There are a number of creative ways to activate. Sponsors can create a unique user experience within a 10x10 activation space or build out an entire village with vehicles, tents and interactive stations.
Visibility & Hospitality Benefits• Commensurate with Patron Level
LEADERSHIP LEVEL• ArtPrize Website & App – logo recognition by level • Official Visitors Guide – logo recognition by level• ArtPrize Sponsor Seal – for promotional applications• Rotating 30-sec ad spot on LED screen at Rosa Parks Circle• Print ad in Official Visitors Guide• Inclusion in boiler plate of all press releases• ArtPrize Clubhouse Access – (10) badges• ArtPrize Eve VIP Event – (6) tickets• Awards Show & Afterparty – (6) tickets• VIP seating for speaker series events• Opportunity for private reception and tour• Exclusive invitations for private receptions and special events
PREMIER LEVEL• ArtPrize Website & App – logo recognition by level • Official Visitors Guide – logo recognition by level• ArtPrize Sponsor Seal – for promotional applications• Print ad in Official Visitors Guide• Inclusion in boilerplate of all press releases• VIP seating for speaker series events• ArtPrize Clubhouse Access – (8) badges• ArtPrize Eve VIP Event – (4) tickets• Awards Show & Afterparty – (4) tickets• Opportunity for private reception and tour• Exclusive invitations for private receptions and special events
SIGNATURE LEVEL• ArtPrize Website & App – logo recognition by level • Official Visitors Guide – logo recognition by level• ArtPrize Sponsor Seal – for promotional applications• Inclusion in boilerplate of all press releases• ArtPrize Clubhouse Access – (6) badges• ArtPrize Eve VIP Event – (4) tickets• Awards Show & Afterparty – (4) tickets• Exclusive invitations for private receptions and special events
BENEFACTOR LEVEL• ArtPrize Website & App – alpha recognition by level • Official Visitors Guide – recognition by alpha and level• ArtPrize Sponsor Seal – for promotional applications• ArtPrize Clubhouse Access – (4) badges• ArtPrize Eve VIP Event – (2) tickets• Awards Show & Afterparty – (2) tickets
PATRON LEVEL• ArtPrize Website & App – alpha recognition by level • Official Visitors Guide – recognition by alpha and level• ArtPrize Sponsor Seal – for promotional applications• ArtPrize Clubhouse Access – (2) badges• ArtPrize Eve VIP Event – (2) tickets• Awards Show & Afterparty – (2) tickets
Visibility & Hospitality Benefits
2018 GLOBAL PARTNERS
“Welcome To Grand Rapids, The IRL Reddit Of Art: The ArtPrize festival is like the Internet come to real life. Please do get touched by the art.”
FAST COMPANY
“A city that gives itself over to art for three weeks is something to be celebrated. People will find the pieces that speak to them. That’s pretty powerful.”
THE NEW YORK TIMES
“If you want to confront culture, then ArtPrize is a venue, is a vehicle for conversation.”
DAILY BEAST
“In the pantheon of artistic epicenters throughout the U.S. —NYC, LA, Philly, DC—the Michigan city of Grand Rapids often isn’t included. Trust me, that’s an oversight.”
PASTE MAGAZINE
