WEDNESDAY, SEPTEMBER 16, 2015 | 8:00 a.m.GEORGIA DOME

BOARD OF DIRECTORS MEETING

CALL TO ORDER

DARYL EVANSCHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

WELCOME

CARL ADKINSGENERAL MANAGER

GEORGIA DOME

DESTINATION REPORT

MARK VAUGHANEVP & CSO

July 2015 YTD Occupancy

2014 2015

ACVB Tax Revenue District

72.2% 75.2%

Hotels w/500+ rooms

71.6% 75.6%

Hotels within 1-mile radius of GWCC

70.0% 74.6%

Metro Atlanta 69.9% 72.9%

Source: STR

Atlanta Occupancy – July

2015

• Currently through August we are at 102% of our room night goal and 112% of our lead goal

• Demand share growth (May)+.09 (5.81%) in the top 25 markets

Direct Sales Events• Student Youth Travel Branson, MO• Trade Show Executive Gold 100 Sana Barbara• ASAE Annual Five Star W. Palm Beach• Tour Championship Atlanta• ASAE Summit Awards Washington• IMEX Las Vegas• China – U.S. Leadership Conference Los Angeles• UK sales mission UK

Key Sales Activities

MAJOR GROUPS FOR FUTURE YEARS

Additional Rooms 2,551

Grand Total 49,589

Note: These numbers differ slightly from the

Productivity Report due changes in room blocks

and distribution of booking credit.

August 2015

BOOKINGS

2015 YTD

Additional Rooms 127,057

Grand Total 1,049,959

Green Up = 10% above average

Orange Equals = Within 10% +/- of average

Red Down = 10% below average

FINANCIAL UPDATE

GREGORY PIERCE EVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU

FINANCIAL STATEMENT SUMMARY WITH FORECAST

THROUGH AUGUST 31, 2015

CONSOLIDATED

2015 2015 2014 2015

ACTUAL BUDGET ACTUAL Y T D

Y T D Y T D Y T D VARIANCE

SUPPORT & REVENUE

Public Sector 14,557,350 13,700,293 14,019,333 857,057

Private Sector 2,450,572 2,625,000 4,174,151 (174,428)

TOTAL SUPPORT & REVENUE 17,007,923 16,325,293 18,193,484 682,630

EXPENSE

Payroll & Related Expense 5,259,820 5,591,217 5,452,070 331,397

Other Operating Expense 476,085 489,141 492,241 13,056

Direct Promotional Expense 8,051,590 8,239,101 9,664,413 187,511

Capital Expense 1,095,810 1,081,115 1,062,837 (14,695)

TOTAL EXPENSE 14,883,305 15,400,574 16,671,562 517,269

EXCESS(DEFICIENCY) OF REVENUE

OVER EXPENSE 2,124,617 924,719 1,521,923 1,199,898

SUPPORT & REVENUE

Public Sector

Private Sector

TOTAL SUPPORT & REVENUE

EXPENSE

Payroll & Related Expense

Other Operating Expense

Direct Promotional Expense

Capital Expense

TOTAL EXPENSE

EXCESS(DEFICIENCY) OF REVENUE

OVER EXPENSE

CONSOLIDATED

2015 2015

FULL YR FULL YR

BUDGET FORECAST

19,698,365 20,417,500

9,792,603 10,275,000

29,490,968 30,692,500

8,742,222 8,711,000

973,510 966,150

17,938,534 18,888,534

1,575,000 1,575,000

29,229,266 30,140,684

261,702 551,816

MARKETING UPDATE

ANDREW WILSON EVP/CMO

ATLANTA.NET

SITE VISITSYTD 2015

as of End of August

-1%vs. Goal

ATLANTA.NET

PAGES PER VISITYTD 2015

as of End of August

vs. Year Ago

-10%vs. Goal

SOCIAL MEDIA

GOALSYTD 2015

as of End of August

AwarenessEarned media impressions

GOAL ACTUAL VS. GOAL

+1.7%29,400,000 29,907,373

GOAL ACTUAL VS. GOAL

Brand AffinityTotal Engagement: shares, likes,

comments, mentions

-5.3%242,732 229,790

ATLANTA.NET

PLATFORMS OVERVIEW August 2015

Impressions by Platform

6%Increase of 15,823

Total Fans / Followers

Facebook

Twitter

Pinterest

Google+

SOCIAL MEDIA

BENCHMARKING ACTIVITYJuly 2015

Local

Media Outlets

Best in Class

DMOs

37%

63%

ATLANTA.NET and Social Media

PLATFORM DEMOGRAPHICS

Age

SPORTS OVERVIEW

DAN CORSOEXECUTIVE DIRECTOR

ATLANTA SPORTS COUNCIL

HOSPITALITY HALL OF FAME

AMY PATTERSON VICE PRESIDENT

EPRESIDENT’S REPORT

WILLIAM PATEPRESIDENT & CEO

EOLD BUSINESS

GREGORY PIERCE

2015 Election of Board Member to the Executive Committee

• Nancy Oswald Ruth’s Chris 2017

NEW BUSINESS

ADJOURN