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© Basck Ltd 2013
IP portfolio for start-ups
Bangalore, India
26 January 2013
Govind Kedia, VP
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European start up
companies are facing
multiple hardship
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Waning European dominance in the
world economy
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No European presence in the ICT sectors with
highest growths
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Increased focus on patents in all markets
Image source:
http://www.savagechickens.com/
2007/11/patent.html
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Crowed Patent Space
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Complexities involved in patentable subject matter
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But we needs
startups
And these are flag bearers for
European recovery and technical
dominance…..
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Poster boys for European
Startups
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“European startups that bring
the next big wave will not be in
digital or mobile. We have bigger
issues to solve in Energy
security and Clean water
globally. In 10-20 yrs the most
valuable companies on our
stock exchanges will be those
solving those issues.”
- Geir Solheim, CEO Havkraft A/S
Europe 2020 target: 3% of the EU's GDP to be invested in
R&D.
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“Research show that since 2004, the number of companies producing electric vehicle (EV) models has substantially increased with startup firms comprising a majority of that growth.”
Source: William Sierzchula, The competitive environment of electric vehicles:
An analysis of prototype and production models, Environmental Innovation and
Societal Transitions 2 (2012) 49– 65
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Treading in the often bewildering patent arena
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Should I patent my idea
or go for Open Source? Why not do both!
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Every business situation is unique……
And requires tailored solution approach…. But
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1.a star, esp the North Star,
used in navigation or astronomy as a
point of reference
2.something that serves as a guide or model
3. literally, Guiding Star
LOADSTAR
There is a……
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LOOK
OPTIONS
ACT
DEFEND
COST
WATCH
REACT
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Where does IP fit into the business
and value chain
LOOK
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OPTIONS
IP Portfolio more than just patents
Trade Marks
Designs Software Patents
© Copyright Confidentiality Business Model
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ACT
1. Act on Uniqueness & value
2. Need to get that first
IPR (patents) filed
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DEFEND
Start building the portfolio
3-5 patent families
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Watch the costs as after PCT it
takes off
COST
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Keep watching where the
market is going
WATCH
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Keep the Business focus, react to the
changes, use & enforce IPR
REACT
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Questions and discussion
Contact details: Govind Kedia
Email: [email protected] Mobile: +91-9891724598
www.basck.com
www.strategiize.com
