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Seoul Int'l Home Meal Replacement Show 2018Results reporting and future plans
Title : Seoul Int’l Home Meal Replacement
Show 2018Slogan : “Love Your Life”
Period : 2018.04.23(Mon.) ~ 25(Wed.),
3 days, 10:00 ~ 17:00Venue : Coex Hall B2
What is HMR?Ready to Eat
Ready to HeatReady to CookReady to Meal
It is the Key Trend of modern dietary life,
encompassed four typesHMR, abbreviation
for Home Meal Replacement, can eat with ease,
while saving their time in cooking
The world’s first HMR specialized trade show
The exhibition which the most innovative
mega brands participate in
Sponsored byOrganized by Asia Business Daily
◈ Exhibition Overview ◈● Title : Seoul Int'l HMR Show 2018 ● Period : April 23th(Mon.) - 25th(Wed.), 2018
● Venue : Coex Hall B2, Seoul Korea(3,645m2)
● Exhibition Contents ☞ Theme : Developing and increasing premium awareness of Home Meal Replacement Market (HMR),
Korea’s HMR market Entering overseas market.
☞ Concept of Show : Wellbeing HMR | Premium HMR | Delivered HMR | Join HMR
☞ Exhibits Profile : Meat & Sea Food Processed Products / Jeju island Specialties HMR
/ Meal-Kit / Future Food/ Healthy diet / Ready Meal products/Ingredients
/ Large-capacity cooking HMR / Cereal & Bakery & Snacks / Frozen and Instant Equipment
☞ Scale : 46 companies 95 Booths / 20 Booths and 23 tables of Buyer Meeting
B2 hall ( 45m x 81m = 3,645m2 )
● Organizer : The Asia Business Daily, B2EXPO
● Sponsor : Ministry of Agriculture & Food and Rural Affairs, Ministry of Ocean And Fisheries, Korea Chain stores Association, Korea Association of Convenience Store Industry
◈ Booth Layout ◈
Entrance
CAFETERIA
A-01 B-01 C-01D-01
D-02
D-03
D-04
D-05
D-06
D-07
D-08
D-09
D-10
C-02
C-03
C-05
C-12C-04
C-06
C-07 C-08
B-02
B-04
B-05
B-08
B-07
B-13
B-12
B-15
B-14 B-16
C-10C-11
C-09
B-09
B-10B-11
B-06
B-03A-02
A-03
A-04
A-05
A-06
A-07
A-08
TASTING ZONE(FOR INVITEE) EVENT ZONE
BUSINESS MEETING ZONE
BUSINESSSHOWCASE ZONE
A01 PEACOCK
A02 Maeil
A03 Seoul Dairy cooperative
A04 EASY COOK CO., Ltd.
A05 Hoonminfood.co.
A06 ACHIM CO.,LTD
A07 ACHIM CO.,LTD
A08 Youngdongseafood Co.,Ltd
B01 CJ CHEIL JEDANG
B02 KOREA ASSOCIATION OF CONVENIENCE STORES INDUSTRY
B03 Daesang Corporation
B04 Dongsuh Foods Corporation
B05 JEJU PROVINCE DEVELOPMENT CO.
B06 Binggrae
B08 SAMDA CO,.LTD
B09 Manje Fishing Association Corporation
B10 TAMMORAFOOD
B11 Jejuham
B12 Salad Panda
B13 WORLD-WIDE DENDROPANAX
B14 I'm DAK
B15 INTAKE
B16 I'm WELL
C01 KOREA YAKULT
C02 LOTTE Marts
C03 GML INTERNATIONAL
C04 QUAKER
C05 MISUNG FnC
C06 PARIS BAGUETTE
C07 Moguchon
C08 SAM-A ALUMINUM INC.
C09 HASUNG F&B
C10 D&FOOD CO.,LTD.
C11 LOTTE FOODS
C12 DONGLIMFOOD CO., LTD.
D01 i2r Korea Co.,Ltd
D02 DAESEONGF&D
D03 bapaza
D04 MATDL.CO.KR
D05 XinkangRui Korea Co., Ltd
D06 CHEBIGEN
D07 SANGCHON FOOD PRODUCT
D08 WATER FLOOR
D09 CAN Co.,Ltd
D10 Food Assemble
◈ Result of Show ◈● Visitors : Total 10,109
● Result of Seminar - Theme : Grocerant, Blur the line between the grocery store and the restaurant
- Date : April. 23th(Mon.), 201 14:00 ~ 16:00
- Venue : COEX Conference room 205
● Result of Events 1. Tasting Event Coupon for Preregistered person
: Jeju island specialties Beef jerky ‘Jeju Ham’, Oatmeal HMR ‘QUAKER’ participated
(Total 500 servings in 3 days)
2. Product Tasting Survey Event : Salad HMR ‘SALAD PANDA’ participated (Total 160 participants in 2 days)
3. Promote SNS Participation Event
: MAEIL DAIRIES, BINGGRAE, I AM WELL, MOGUCHON companies participated
4. MEALKIT perform a stage demonstration
: MEALKT participated ‘Food Assemble’, 3 times a day, 2 days a week.
● Result of Overseas Buyers Conference - Organizer: B2EXPO
- Invited Guests : 23 companies from 10 countries, 29 buyers
- Consulting Firm : 23 domestic companies
- Period : April 24th(Tue.), 10:30 ~ 16:50
- Venue : Overseas Business Zone in the exhibition hall
- (1) Consultation Amount : $21,991,024
(2) Contract Amount : $5,987,920
(3) Total Number of Counseling : 121
- Participating Country : USA, China, Hong Kong, Thailand,
New Zealand, England, Vietnam, Taiwan, France, Philippines
Global Meal Solution Trendand Suggesting Korean Foodproduct developmentUnderstanding of Meal Solution Trendand exploring Korean Food Productthrough TV program “ Yoon’s Kitchen”
Seonyong Jeong, Manager(Present) LotteMart (Former) Meal Solution Section chief
HMR(HOME READY MEAL)Completing GrocerantGrocerant Issues and Tasks - Manufacturing service, food and beverage service, retail service
Myung Choi, ProfessorTumi Korea Inc,Korea Retail Academy Merchandising Part
Sesson 1 | 14:00~14:50 Sesson 2 | 15:10~16:00
◈ Direction of Seoul Int’l HMR Show 2019 ◈● Concept
“ HMR “
From the pleasure of eating
to the pleasure of cooking
The Most Key Trend Show“ SEOUL INT’L HMR SHOW ”
● Goal of Show
1.5 times larger than last year
More than 20 domestic food mega companies participate.
More than 90companies, 150 Booths going to participate
Domestic buyer Business Matching
Greater Scale of Overseas Business Matching
☞ BUSINESS - Manage a day only for Business purpose &
Active Showcase Zone
- Increase of Invited Overseas Buyer
: More than 30 companies
- Progress Domestic Buyer Meeting
: More than 20 companies
- News Letter for Exhibitors
☞ VISITOR - Over 20,000 expected visitors
- New sample of participating companies directly conducted
by the Organizer
- SNS / Promoting by Organizer
- Separately operate HMR Experience Zone and
Promotion Hall
S
U
R
V
E
Y
Developing New MarketBuyer SearchingAdvertising New ProductsImproving Company ImageTo grasp the Industry Trends
The Purpose of Attending13%
42%27%
11%7%
Very SatisfiedSatisfiedNormalNot Satisfied
Satisfaction of Attending(Total : 46 companies)
11
24
9
2
Very SatisfiedSatisfiedNormalNot Satisfied
Satisfaction at the booth(Total : 46 companies)
4
25
14
3
Above 20Above 10Below 10etc
Average number of consultation(1DAY / 46 companies)
9
22
5
10