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InterNet Marketing Guidelines
Seorak
InterNet Marketing Factors
Internet Marketing Steps For Web Promotion:
1. Search Engine Optimization2. Social Media Optimization3. Internet Research
These are basic steps for web promotion by using internet marketing strategy.
Search Engine Optimization
The process of editing or creating a website according to search engines guidelines
and to make them search engine friendly to get high page rank on search engine
result pages (serps), known as search engine optimization (seo).
Basically in Seo, there are two important activities involved:
On-page Optimization Off-page Optimization
On-Page Optimization
On-page optimization is the first and most important step in entire seo before
optimizing anything on world wide web and various search engines. So lets do some
focus on its important factors.
On-Page Search Engine Optimization Steps :
1. Choose Keywords 2. Meta Keywords3. Page Title4. Meta Description5. Url Structure6. Heading Tag7. Page Content8. Add a Call to Action9. Internal Links10. Images
Note: All steps are according to Google latest algorithms change (Penguin & Panda)
On-Page Search Engine Optimization Tools
Google Tools For On-page Search Engine Optimization (SEO)
Website Analysis W3c Validation Keyword Density Google Ad words Google Analytics Google Traffic Estimator Google Ad Planner Google Insight For Search Google Trends Google Alerts Google Zeitgeist Google Website Optimizer
Famous Tools For Website Analysis and make them seo friendly
Wordtracker , Overture, Copyscape & Seomoz - OpensiteExplorer Tool
Note :After finishing all the above steps, you can start “Off-Page Optimization” procedure.
Off-Page Search Engine Optimization
1. Community Creation ( For Online Reputation Management )2. Blogging3. Forum Posting4. Search Engine Submission5. Directory Submission6. Social Bookmarking7. Link Exchange8. Link Baiting9. Cross Linking10. Photo Sharing11. Video Promotion12. Business Reviews13. Local Listing & Yellow Pages 14. Article Submission15. Press Release Submission16. Classified Submission17. Social Shopping Network18. Answers19. Document Sharing2o. CSS, W3c, RSS Directory Submission21. Widget & Gadget Development22. PPC Ad Campaign
Social Media Optimization Strategy
There are four major social media sites in this entire world and these are listed below:
Twitter – For Link Sharing Facebook – For Strong Profile Creation LinkedIn – For B2B Marketing Google+ - A new One relevant to Facebook.
There are also so many social networking site in this present scenario which can brings huge amount internet traffic toward yourself OR your target website in a very short time period and you can’t ignore them like :
Pinterest Reggit Delicious Diig Diigo Mashable Newsvine Xing Technorati Stumbleupon