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SEO BASICS ALLAN FUELLING | PRONETINDY.COM MAY 4, 2011 Contact: Allan Fuelling P: 317-663-3885 / [email protected] www.pronetindy.com

SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

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Page 1: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOBASICSALLAN FUELLING | PRONETINDY.COM

M A Y 4 , 2 0 1 1

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 2: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

THEOVERVIEW

BASIC SEO TOPICS• Site Structure• Keywords / Meta Tags• Title Tags• Meta Description• WordPress SEO Plugins

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 3: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SITESTRUCTURECONTENT IS STILL KING!

• Can visitors digest your homepage in 5-8 seconds?

• Engage the reader. Just write for the visitor first. Using Persona’s is a great method.

• Convert Visitors. Do you have a sting CTA?

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 4: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SITESTRUCTUREURL’s & PERMALINKS

• Do not use special characters and numbers.

• Case sensitive? NOPE

• Try to use keywords

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 5: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SITESTRUCTUREINTERNAL LINKS

• Point link-backs to content within our site.

• Use keywords that describe the page.

• Are there irrelevant words in your anchor text? “Click Here” “ Read More”

• WordPress 3.1 – Built in internal linking!

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 6: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SITESTRUCTURESITEMAPS

• One for the Users – HMTL sitemap contains links to ALL pages within a site. • One for the Search Engines – Build XML sitemap & set up Google Webmaster

Tools

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 7: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

KEYWORDS/META TAGSMETA KEYWORDS HAVE NO SEO VALUE

• Research your keywords & place them throughout the site. 5%-7% keyword saturation.

• Keyword research tools

http://adlab.msn.com/ Yahoo! Site Explorer tool

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 8: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

TITLETAGS• Don’t use the same title on EVERY page• Title’s should contain keywords from content

http://www.seomoz.org/learn‐seo/title‐tag

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 9: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

METADESCRIPTION• The little snippet of info that describes your page.• Create unique meta description tags for EVERY page of your site.• Should you add keywords? Duh…

http://www.seomoz.org/learn‐seo/meta‐description

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 10: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOPLUGINS• A list of my favorites & Must-haves!

• Make sure your .htaccess is writable. Then what?

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 11: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOPLUGINS• Submit your sitemap!!!!

• Get indexed in days versus weeks.

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 12: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOPLUGINS• Redirects

• Why would I want to use this instead of .htaccess?

• Ease of use. Redirections are automatically created when a post URL changes, and it is a lot easier to manually add redirections than to hack around a .htaccess

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 13: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOPLUGINS

Contact: Allan FuellingP: 317-663-3885 / [email protected]

• Regular ol’ .htaccess file with 301 redirects

Page 14: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOPLUGINSSEO Friendly Images

How does SEO Friendly Images work?It replaces your image tags and ads ALT and TITLE tags which are essential for search engine optimization. This will result in more users to your site from the image search results.

Contact: Allan FuellingP: 317-663-3885 / [email protected]

Page 15: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOPLUGINSWP Super Cache

Contact: Allan FuellingP: 317-663-3885 / [email protected]

This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts.

http://wordpress.org/extend/plugins/wp‐super‐cache/

Page 16: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOPLUGINSSEOPressor

Contact: Allan FuellingP: 317-663-3885 / [email protected]

http://www.seopressor.com/

Page 17: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOPLUGINSScribe SEO

Contact: Allan FuellingP: 317-663-3885 / [email protected]

http://scribeseo.com/

Page 18: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

SEOPLUGINSSEOPressor

Contact: Allan FuellingP: 317-663-3885 / [email protected]

http://www.seopressor.com/

Page 19: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

WORDPRESSSEOLearn More

Contact: Allan FuellingP: 317-663-3885 / [email protected]

http://yoast.com/articles/wordpress‐seo/

http://yoast.com/wordpress/seo/

Page 20: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

LEARNSEOPlease Read This!!

Contact: Allan FuellingP: 317-663-3885 / [email protected]

http://www.seomoz.org/beginners‐guide‐to‐seo

Page 21: SEOBASICS - SunAnt Interactive · 2019-03-15 · essential for search engine optimization. This will result in more users to your site from the image search results. Contact: Allan

THANKYOUIT HAS BEEN A PLEASURE!

Contact: Allan FuellingP: 317-663-3885 / [email protected]