SEO stands for Search Engine Optimization. SEO is the practice
of getting your site to appear higher in the search engine results.
The idea behind it is that there are certain keywords that people
search for, and by including them in a certain way on your site,
you will appear higher in the results.
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Top 5 Search Engines Google (#1) Bing Yahoo! Ask Aol Search
November 2012: www.ebizma.com/articles/search-engines
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How Search Engines Work To understand how SEO works, it is
first important to understand how search engines work. Search
engines have two main purposes: to crawl and to build an index.
Search If you were trying to crawl the web, how might you get to
your destination?
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Spiders Through links, search engines crawl sites using
automate robots called spiders. Spiders crawl billions of links
documents including web pages, PDFs, jpegs, etc. Once found, the
info is stored in massive hard drives, to be later retrieved in a
fraction of a second.
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Search Results Once a person does a search, the search engine
works as quickly as possible to return results that are both:
Relevant: Hundreds of factors determine what results are most
relevant. Useful: Mostly determined by popularity. To do so, search
engines use complicated algorithms, or mathematical equations to
calculate these responses.
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Search Engine Ranking When ranking your site, search engines
include both: On-page techniques: Keywords in text and HTML code
Appropriate text in images alt text Off-page techniques: Getting
other pages to link to your site
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Keyword Placement There are 7 key places where keywords should
appear in order to improve your sites rank: Page title The url
(include keywords in filenames) Headings Text (repeat keywords 2-3
times in content) Link text Image alt text Meta description
tags
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Keyword Research Determining the keywords/phrases to use on
your site is the bread and butter of SEO. Here is a helpful
six-step process: 1. Brainstorm: What words do people use to find
your site? Ask others. 2. Organize: Create lists for different
pages. 3. Research: (select exact match)
www.adwords.google.co.uk/select/KeywordToolExternal
www.wordtracker.com www.keyworddiscovery.com
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Keyword Research 4. Compare: Assess the competition in the
search results. 5. Refine: Decide which keywords/phrases are the
winners. Above all else, they should be relevant to your site. 6.
Map: Create your plan-of-action. You should have 3- 5
keywords/phrases for each page of your site.
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What Not to Wear Do Pages that are all images that do not have
text Too much Flash or a full-Flash site Frames Link farms
Excessive keywords (spamming)
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For More Info Visit: http://seomoz.orghttp://seomoz.org Here
you will find a comprehensive resource on anything Search Engine
Optimization.
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WEB ANALYTICS
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Web Analytics A means to analyze the visitors coming to your
site, including: Demographics How they arrived What they were
looking at Where they left The most popular, free service to
analyze the statistics on your site is Google Analytics.
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Google Analytics To sign up, visit:
www.google.com/analyticswww.google.com/analytics The site will
provide to you a tracking code that you will insert into each page
of your site (before the closing tag). Every time someone visits a
page of your site, Google Analytics tracks their behaviors and
stores in a web-based interface.
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Analytics Terms Visits: The number of times people have come to
your site. Unique Visits: The number of people who have visited
your site over a period of time. Page Views: The number of pages
visitors have viewed on your site. Landing Pages: The pages that
people arrive on when first visiting your site. On pgs. 483-486 in
HTML & CSS: Design and Build Websites
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Analytics Terms Exit Pages: The pages people most commonly
leave from. Bounce Rate: The number of people who left on the same
page that they arrived on. Referrers: Sites that have linked to
you, and the number of people who have come via those sites.
Direct: Shows how users arrived to your site, if they did not come
from another site (type URL, bookmark, link in email, etc.) On pgs.
483-486 in HTML & CSS: Design and Build Websites
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Analytics Terms Search Terms: Extremely useful. Shows the terms
entered into a search engine to find your site. Can help you fine
tune the keyword verbiage you are using on your site. On pgs.
483-486 in HTML & CSS: Design and Build Websites
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References Duckett, Jon. HTML & CSS: Design and Build
Websites. Indianapolis, IN : Chichester: Wiley, 2011. Print. The
Beginners Guide to SEO. SEOmoz. Web. 27 Nov 2012..
