Seo Tools , Seo Services, Search Engine Marketing,searchEngine Optimization, Seopackages, Social

SEO Tool andTechniques

SEOHelpline goalis to help youimprove your site'sinteraction withusers and searchengines. Eventhough this guidewon't give up anynew secrets thatincrease your pageranks for your site,it will make iteasier for searchengines to crawland index yoursite.

In SEOHelplinesection is devotedspecifically tosearch enginemarketing, asopposed to search

engine optimization and placement. If search engine marketing is what keeps you up at night, thesearticles should help you find your way and signicantly improve your search engine marketing (SEM)skills. The whole purpose of search engine marketing is to attract new prospects and buyingcustomers. In certain cases however, your sales could become limited, for the simple reason that noteverybody is seeking the products or services your company offers. Across the World Wide Web, ifthere are only 6,000 searches a month for the keywords industrial pump rebuilding, it will be hardfor you to make more people search for that keyword phrase when Word Tracker tells us there hasbeen only 6,000 searches for those three keywords in any given month or period.

SEO Glossaries:-

Crawler

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or"spider" the web, then people search through what they have found. If you change your web pages,crawler-based search engines eventually find these changes, and that can affect how you are listed.

Page titles, body copy and other elements all play a role. All crawlers will find pages to add to theirweb page indexes, even if those pages have never been submitted to them. However, some crawlersare better than others. This section of the chart shows which search engines are likely to do a "deepcrawl" and gather many pages from your web site, even if these pages were never submitted. Ingeneral, the larger a search engine's index is, the more likely it will list many pages per site. See theSearch Engine Sizes page for the latest index sizes at the major search engines.

Crawler or Web Spider

A spider web or crawler is a program that inspects the World Wide Web pages in a methodical andautomated. One of the most common uses are given is to create a copy of all visited web pages forlater processing by a search engine that indexes pages provide a quick search system. The botsoften spider web (the most widely used of these).

Web spiders begin visiting a list of URLs; it identifies the hyperlinks on those pages and added to thelist of URLs to visit on a recurring basis according to certain set of rules. Normal operation is that itgives the program an initial group of addresses, the spider download these addresses, analyzes thepages and look for links to new pages. Then download these new pages, examines its links, and soon. Among the most common spiders of the web are:

* Create the index of a search engine.

* Analyze the links of a site to find broken links.

* Collect information for a certain type, pricing of products to compile a catalog.

How does any spider start its travels over the Web?

The usual starting points are lists of heavily used servers and very popular pages. The spider willbegin with a popular site, indexing the words on its pages and following every link found within thesite. In this way, the spidering system quickly begins to travel, spreading out across the most widelyused portions of the Web.

Google began as an academic search engine. How quickly spiders can work. They built their initialsystem to use multiple spiders, usually three at one time. Each spider could keep about 300connections to Web pages open at a time. At its peak performance, using four spiders, their systemcould crawl over 100 pages per second, generating around 600 kilobytes of data each second.

Keeping everything running quickly meant building a system to feed necessary information to thespiders. The early Google system had a server dedicated to providing URLs to the spiders. Ratherthan depending on an Internet service provider for the domain name server (DNS) that translates aserver's name into an address, Google had its own DNS, in order to keep delays to a minimum.

Basic SEO Glossary:-

A/B Test . The practice of creating two documents or sites that are nearly the same for the purposeof determining which design or copy variation produces the better result. Often used in PPCmarketing, occasionally used in organic SEO (q.v.).

The testing of ads or landing pages against each other to increase efficiency.

One of the main uses of split testing is on AdWords campaigns. One of the main uses of split testingis on AdWords campaigns. There are a number of variables on an AdWords campaign that can besubjected to split testing and can be compared on the benchmark of a number of statistics. Bycomparing different fields such as budgets, timings of the campaign, Ad placements etc you canincrementally develop the most efficient and effective pay Per Click (PPC) campaign. .

SEO Authority Websites:-

Authority A document (page) pointed to by several hubs (experts). An authority page is assumed tohave a lot of content relevant to a primary topic

When people talk about hubs and authorities, these are some of the most authoritative sites in theSEO industry. Search Engine Watch - considered the bible of search engine information.SEOHelpline keeps up with all angles of search. He provides an excellent free newsletter(SearchDay) and also hosts Search Engine Strategies.

Search Marketing Info - this is my article and general information website. While not as powerful asthe above sites yet, I look to keep improving throughout the next couple years to increase theusability and quality of my content to where the site is equal parts beef and cake.

Black Hat SEO - nobody has made a worst practice SEO guide until I created this evil being. It willprobably never garner amazing support, but the site is fun and I have been told it has helped manywebmasters.

Bait and Switch:-

Bait and switch is considered as a spam technique when used in SEO. It provides one page for asearch engine or directory and a different page for other user agents at the same URL. Sometimes itcreates an optimized page and submits to search engines or directory, but replaces with the regularpage as soon as the optimized page has been indexed.

Bait-and-switch 1) Any Web document or site that pretends to be one thing in search results butturns out to be something else when a user clicks through to it. 2) A strategy for building traffic to aWeb site. 3) The practice of changing the content, relevance, or connections of a Web document ortool, gimzo (q.v.), or widget after it has become popular.

Blog A Web site or portion of a Web site devoted to Web logging or Web journaling. Blogs aretypically used to create content and place links for search results management (q.v.).

Also known as a "weblog". An online diary with entries made on a regular if not daily basis. Someblogs are maintained by an anonymous author who uses a nickname or handle instead of his or herreal name.

Body Links Hypertext links placed within the main content of a Web page.

Churn Noun. The process by which a search engine regularly or occasionally changes listings in itsresults due to content or algorithmic factors. Churn is normal for most queries.

Conversion A conversion is any desired action that is taken as a result of visiting a Web page.Conversions are used in many Web marketing metrics. Conversions fall into three categories:Informational Conversions (q.v.), Search Conversions (q.v.), Transformational Conversions (q.v.), and

Transactional Conversions (q.v.).

Frogblog Technically, other people coined the expression for blogs devoted to all things French. ButI adopted the term to refer to a network of blogs that a spammer (or really active blogger) hopsaround, posting brief (often useless drivel) entries for the sake of being active. Frogblogs usuallyhave a lot of Javascript ads in the margins. All six margins.

Gizmo Now often called widgets (by mistake, I think, as widgets tend to be more under-the-hoodtype things), gizmos were useful mini-apps or functions used to spiff up otherwise boring pages. Hitcounters are gizmos. Event countdown calendars are gizmos. Any Javascript whizbang plug-in for apage is a gizmo.

Information Retrieval Science The study or discipline of searching for documents in databases. IRScience provides much of the foundation technology for Web search.

Informational Conversion An informational conversion occurs when a visitor finds the preciseinformation he is seeking on a Web page.

Link Building The process of acquiring links for a Web document through creation, request,reciprocation, or lease/purchase, or distribution of copy through automated services.

Links point at one web site from another relevant site. Users who come across a link in one site mayclick and follow it to another website. A link acts like a recommendation. There are two types oflinks: reciprocal links and inbound links.

A reciprocal link is an agreement between two webmasters to provide a hyperlink within their ownwebsites to each other's web site. Inbound links are defined as links found elsewhere on the internetthat direct users to your site only. Inbound links differ from reciprocal links, which occur whensomeone links to your site and your site links back to them in turn.

Link Circle A group of Web sites that link to each in circular fashion, as in A links to B, B links to C,and C links to A.

Link Farm Any group of Web sites where every member site in the group links to every othermember site in the group.

A link farm is a website set up with the sole purpose of increasing the link popularity of other sitesby increasing the number of incoming links to those sites. They are typically made up of long lists ofunrelated links. Some link farms are created as networks of sites that contain numerous links to oneanother.

Nearly all search engines remove link farms from their directories when they find them. And manyalso penalize other sites that link to them. It is not a good idea to link to a link farm if you rely at allon organic search for pageviews

Link Flow . An expression used by many people to describe PageRank. In SEO Theory, link flow isthe link pathway users and search engines may use to get from one page to another

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Link Ninja An SEO specialist whose specific work is to obtain legitimate, editorially-given inboundlinks from relevant, high traffic sites.

Link Spammer Noun phrase. An SEO specialist who uses unethical techniques to obtain links fromother sites, usually without the knowledge or permission of site owners

Search Engine Optimization . The practice of designing, modifying, and/or supplementing Webdocuments to rank well in search engines. Now mostly superseded by link building (q.v.) and/or linkbaiting (q.v.).

Search Engine Optimization (SEO) is a technique that employs a combination of factors to help yourwebsite achieve higher rankings in major search engines. SEO is an integral part of emergingSearch Engine Marketing or Internet Marketing strategies that help promote your website so it mayprovide you with qualified leads, more business and therefore optimum growth. Being an expert inSearch Engine Optimization and other online promotion strategies, Profit by Search offers youworld-class services paired with cutting edge technology.

Search Listing The information provided by a search engine about a specific Web document inresponse to a query as part of a search result (q.v.). A typical search listing may include a page title,descriptive text (called a snippet), page name/URL, cache information, and othersupplemental/incidental information.

SEO stands for Search Engine Optimization and it simply means that your site shows up in theresults when people use Google, Yahoo,Bing , or another Search engine. The higher you rank theresults, the better it is for your website

Search Result . The search listings (q.v.) provided by a search engine in response to a query.

Search Visibility . The extent to which a Web site can be found in search engine results across allqueries. A Web page has limited search visibility, whereas a Web site has full search visibility.

SEO Specialist:-

Search Strategist . An individual who develops and oversees the process of optimizing one or moreWeb sites for search. Usually a high-level position on a search team, often an SEO Manager orDirector of Search.

SEO Technician . An individual who performs dedicated search engine optimization services. AkaSEO Specialist.

SEO Theory 1. The theoretical principles for optimizing search engine results pages from an outside(non-search management) perspective. 2. The principles, methods, and techniques employed bysearch engine optimization specialists for influencing the rankings of specific Web documents insearch engine results. 3. The study of the components and interactions of complex informationindexing systems with the people who use those systems to index content and to find content.

Advanced SEO Glossary:-

Barnacle Marketing The practice of creating parasitical content optimized around a specific brand or

trademark. See also: Parasitical SEO.

Cache Frequency-. The rate at which a search engines publicly displayed cache image of a Webdocument is changed. Used by some SEOs to measure the quality and value of Web documents andsites for search engine optimization (q.v.).

Crawl-to-Cache-Time The amount of time that elapses from when a search engine fetches a pagefrom a Web site until the pages contents appear in the search engines cache report for the page.Abbreviated as CCT.

Index The database(s) against which queries are resolved. All of the major search engines maintainmultiple indexes. Each is a separate, distinct database, either physically (kept in separate files) orvirtually (logically segmented portions of a master database). The expression database is probablyinappropriate for describing what the search engines maintain. When you see me refer to MainIndex, think of that as the static Web page index. Other indexes may include Image Indexes, NewsIndexes, and Blog Indexes. I have some ideas on how these various indexes are built, but I dontexpect to share them on this blog.

Link Trap Similar to a link bait page, a link trap is usually built by cheaters in reciprocal linkingschemes where the outbound links are designed not to pass value

Parasitical SEO The practice of riding coat-tails for ones own advantage. Parasitical SEO tactics mayinclude: creating competitive content about well-established brands (common in affiliate marketing),injecting content onto an established Web site without the site owners knowledge or approval,dropping links into comments and discussions on popular blogs and forums, etc.

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