INTRODUCTION TO SEARCH

ENGINE OPTIMIZATION

Prepared By

Tejas Shah

SEO

SE : Search Engine is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought.

What is SEO? SEO Stands for Search Engine Optimization

 SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

There are Two Types of SEO

1. On Page Optimization 2. Off Page Optimization

1.ON PAGE OPTIMIZATION On-Page Optimization is way to "SEO

optimize" of website by page coding. For Example add Meta Title, Meta Description, Meta Keywords, Content Quality, Meta Keyword Density, Image Alt tag in website.

These factors are controlled by you or by coding on your page.

In On Page Optimization there are some important factors like

Title Tag Meta tag Keyword Sitemap Images Internal linking Robots.txt.

2.OFF PAGE OPTIMIZATION Off page SEO refers to techniques that

can be used to improve the position of a web site in the search engine results page (SERPs). 

Off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

Off Page Optimization techniques

1. Social Networking Sites 2. Blogging 3. Link Baiting 4. Photo Sharing 5. Video Marketing 6. Business Reviews 7. Local Listings 8. Article Submission 9. Ad Posting

AVOID OR MINIMIZE: MAY NEGATIVELY IMPACT CRAWLER Flash (slow to load and difficult to

navigate) Frames Java navigation Session ID to track visitors exact same Title tags on every page set to require a cookie when a visitor

gets to the page

SEARCH ENGINE OPTIMIZATION/CONT’DHOW SEO ELEMENTS AFFECT ORGANIC LISTINGS

Title tag

Meta description tag (or first para of text if no meta des has

been added)

Keywords

GOOGLE SEO TOOLS: Google Ad words Google Webmaster Tools Google Analytic

TOP SEARCH ENGINES AND DIRECTORIES Search Engine for Google, Yahoo, Bing