SEO, SMO ppt by sushen jamwal

Social media optimization , Search engine marketing & Social bookmarking

Confidential © 2012 Foetron Inc.

SOCIAL MEDIA OPTIMIZATION


Foetron Inc.How do people use the web to find stuff?• IN THE BEGINNING: DIRECTORIES

Directories like Yahoo circa 1997 acted as leaping-off points.

• AND THEN CAME: SEARCH ENGINES As search engine algorithms improved, people began

simply searching for what they wanted, leading to Search Engine Optimization (SEO).

• AND NOW: SOCIAL MEDIA People use blogs, social networking sites, and wikis to find news and information filtered by their interests.


Foetron Inc.What is SMO ?

• Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.


Foetron Inc.How to do Social Media Optimization ?

• Social Networking • Micro Blogging • Video Promotions• Slide Promotions / Case Study Promotions Blogging • Photo Sharing• Group participation, Answer and comment posting • RSS Promotions • Widgets Promotions


Foetron Inc.Social & Professional Networking

• Promote at Social Communities like Facebook, Orkut, Myspace

• Promote at Business and Professional Networking sites like Linkedin, Plexo, Xing, Brijj, Peer Power, Connexions, siliconindia etc


Foetron Inc.Micro Blogging

• News promotion, Event Promotion, Company promotions and other promotions via Micro Blogging Sites like Twitter, Pownce, tumblr , Frazr,Plurk,brigntkite identi.ca, mysay etc.


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Video Promotions

• Share news, updates, information via most visual tool : Video

• Promotion on Youtube, Orkut Profile, Facebook Profile, Myspace profile etc


Foetron Inc.Slide Promotions / Case Study Promotions

• Making of PowerPoint on different topics and Promote slides via Slideshare, slideburner, scribd to get more Brand recall and Brand visibility

• Promote Case Studies / Testimonial via PPT slides


Foetron Inc.Blogging

• Blog on niche topics for promotion news, event, video

• Use blog for cross platform promotions, networking utilities

• Getting visitors from niche sectors


Foetron Inc.Photo Sharing

• Share different photos related to portal can be promoted by Photo Sharing sites like flicker, Picasa, photobucket etc

• Increase Brand Recall from your vertical


Foetron Inc.Group participation, Answer and comment posting

• Participation on different related groups at Yahoo & Google Groups as well as different social networking sites.

• Answer question at Yahoo Answer and other related sites

• Post relevant comments on vertical specific blogs.


Foetron Inc.RSS Promotions

• Submit RSS to all major readers, promote through Social Media

• Cross promotion of different RSS feeds on blogs

• Submit RSS to different ping sites


Foetron Inc.Widgets Promotions

• Make badge of your site and promote it via site.

• Make widgets for promoting news, articles

• Use this badge / widgets to blogs and social network profile.


Foetron Inc.What is Search Engine Marketing?

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.


Foetron Inc.What are the organic listings and why is there so much emphasis on them?

The Organic Listings appear on the left side of the page and are the results that occur naturally due to advanced search engine algorithms and are not the results of paid advertisements.


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Studies show that 80- 90% of all click through are done through the organic listings.


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How Do Search Engine Rankings Affect Traffic?


Foetron Inc.CLICK THROUGH RATE FOR TOP 10 POSITIONS

This graph shows that any jump in the organic listings returns a valued increase in traffic to the site.


Foetron Inc.Website Design+ SEM=Success

When a new site is created it is important that the design team and SEM team work together to create a user and search engine friendly website. Both the user and search engine should easily be able to navigate your site.


Foetron Inc.Traffic Trend Analysis


It is important to not only know how much traffic is coming to your site but where the traffic is coming from as well as where it is leaving.

WebsiteAnalysis Tools


Everyone that is serious about the Webshould be using the Firefox Browser. Ithas many useful add on tools that can beused for analyzing your website, as well as the competition.

Firefox Browser

http://www.mozilla.com/https://addons.mozilla.org/


Use this Firefox Add On to analyzemany SEO parameters quickly and easily. Check out everything from a site’s linkpopularity to the age of a domain to thenumber of pages indexed in Google.

SEOQuake

http://www.seoquake.com/


The best way to describe this site is totell you just what the site says “Trackyour rivals. Then eat their lunch.”It is use to keep track of alot of larger online competitors at thesame time.

Compete.com

http://www.compete.com/


Google’s toolbar has many great features,including bookmarks and more.

Be sure to turn on the Google PageRank tool so you can see how Google views asite.

Google Toolbar

http://www.toolbar.google.com


Test your site’s top rankings in Google.Find out what keywords your site rankswell for.

SEO Digger

http://seodigger.com/


Web MarketingTools


Even if you use a more advanced webanalytics tool, you should still give Google Analytics a try.

Be sure to setup Goals and track things

Google Analytics

http://www.google.com/analytics/


Learn how to leverage all the tools inGoogle Analytics using these YouTubevideos and maximize your return on investment in online marketing.

Google Analytics YouTube Videos

http://www.youtube.com/googleanalytics


http://www.youtube.com/

http://www.youtube.com/

Learn what Google thinks about yoursite and identify any major problems.Avoid site issues like duplicate contentand broken links.

Google Webmaster Tools

www.google.com/webmasters/tools/


Manage your Google AdWords campaignquickly and easily with this editor. Makechanges and then upload them to youraccount.

Google AdWords Editor

http://www.google.com/adwordseditor/


Get news out about your business andtell the world what’s happening. Usethe search engine friendly press releaseto create keyword rich text links back toyour site.

PRWeb

http://www.prweb.com/


If you haven’t started using thesesocial networking sites to connect withpeople you know, you are behind the curve!

Social Networking Sites

http://www.linkedin.com/

http://www.facebook.com/


Once you create a relationship with acustomer, you need to continue yourcommunication using an email toollike constant contact.

Constant Contact Email

http://www.constantcontact.com/


http://www.constantcontact.com/index.jsp

If your business is B2B, then you need aadvanced CRM tool to keep track ofin-bound web leads. With today’s toolsyou can easily track sales from onlineweb lead to closed sale offline.

CRM Tools

http://www.salesforce.com/

http://www.pardot.com/


http://www.salesforce.com/

CompetitiveIntelligence

Tools


Keep track of your competition by settingup alerts to be notified when companynames and other keyword phrases showup in the Google index.

Google Alerts

http://www.google.com/alerts


Check out your competition in GoogleAdWords. Find out how much they are spending and what their ads say.

SpyFu

http://www.spyfu.com/


Thought you knew how to search things in Google? Try out some of these topsearch operators.

Be sure to try allintitle: to find out howmany web pages are optimized to rankwell.

Advanced Google Search Operators

http://www.google.com/help/operators.html


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What is social bookmarking?

• From Wikipedia:“A method for internet users to share, organize, search, and manage

bookmarks of web resources.”

Bookmarks can be saved publicly or privatelyBookmarks can be backed up


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Metadata• Descriptions can be added bookmarks in

the form of metadata– text comments– votes in favor of or against – tags (keywords)

– When many users add tags or comments these tags become a “folksonomy” (folk + taxonomy)


http://en.wikipedia.org/wiki/Metadata

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Foetron Inc. Advantages

• Tags are created by human beings who understand the content in context (not software which attempts to make meaning algorithmically)

• People can find pages that haven’t been indexed by search engines yet • Pages ranked according to how many times it is bookmarked by users (not how

many external links point to it) • You can access all of your bookmarks from any computer from anywhere.


Foetron Inc. Disadvantages• No standard set of keywords• Mistagging (spelling errors)• Inconsistencies

– Singular vs. plural– Capitalization

• Unclear tags – Personalized schemata

• Skewed perspective– Overrepresentation of those applying tags


Foetron Inc. Social Bookmarking Tools Three things with: Delicious

http://www.youtube.com/watch?v=x66lV7GOcNU http://delicious.comDo more with: Diigohttp://www.diigo.comhttp://www.youtube.com/watch?v=i9khBCRby1s Think inside the box: Simply Box http://simplybox.com


http://www.youtube.com/watch?v=x66lV7GOcNU

http://delicious.com/

http://www.diigo.com/

http://www.youtube.com/watch?v=i9khBCRby1s

http://simplybox.com/

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Delicious

Delicious is one of the oldest social bookmarking services. Users can save, share and discover content according to links bookmarked by “Delicious” users. Being a social bookmarking website, Delicious allows users to add various tags, which makes it easy for other users to search links regarding specific keywords. Bookmarks posted on Delicious are public and can be viewed by anyone, (unless a bookmark is marked as private by a user or imported).

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Digg

Mainly dubbed as a social news website, Digg is a website where people share links and are given the opportunity to vote the links that they like (Digg). Diggs (links) can be submitted for various categories including Business, Entertainment, Gaming, Lifestyle, Politics, Science, etc.

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Reddit

Reddit is a similar service to Digg, with a few exceptions. Users can create Subreddits (groups) where other users post links or text messages. The posts that get more up votes gain better visibility in each Subreddit. Any user can create a Subreddit, as well as comment and vote on posts submitted by other users. When a user submits a post the votes of the post are added as Karma for the user’s profile, which affects his/her standing in the community.

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StumbleUpon

StumbleUpon is a website which acts as a search engine for specific kind of content. Users who sign up at StumbleUpon select the content that they are interested in discovering and are shown relevant links (submitted by StumbleUpon users). The Stumble option allows discovering new websites related to a selected range of categories.

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Twitter

While some might find it a little confusing to see Twitter in the list of social bookmarking websites, it can be safely said that Twitter offers all features necessary to fit the bill. Twitter not only allows sharing links, but also provides the option to add hash tags, feeds for shared content, items to a favorite list and create lists related to a category for people to follow.

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Sources & References

•Google.com

•Wikipedia.com http://en.wikipedia.org/wiki/Social_bookmarking

•Seomoz.com http://www.seomoz.org/beginners-guide-to-seo

•Online Marketing Blog http://www.toprankblog.com/

http://en.wikipedia.org/wiki/Social_bookmarking

http://www.seomoz.org/beginners-guide-to-seo

http://www.toprankblog.com/

Foetron Inc.


Sushen JamwalMail: [email protected]: +91-9958867605Company: Foetron Inc.

mailto:[email protected]

https://twitter.com/sushenjamwal

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SEO, SMO ppt by sushen jamwal