SEO & SEM Tips For Business

By Bradford Web Solutions

Outline of Presentation

• What is SEO?• Benefits of SEO• Tips for SEO• What is SEM?• What is PPC?• Benefits of SEM• Contact Us

What is SEO?

SEO is used to get organic traffic directly from search engines like Google, Yahoo, Bing, etc. SEO is useful to increase visibility of a website on SERP (Search Engine Result Page).

Benefits of SEO

• Great long term ROI (Return On Investment)• Getting genuine traffic directly from search engines• Getting targeted audience for your business products• Improvement in Brand awareness with SEO Bradford

Tips For SEO

• Use Social Media sites to interact with people which is very important nowadays

• Use info graphics to describe your concept• Use Guest Posting to get genuine back links

What is SEM?

SEM (Search Engine Marketing) is used to increase visibility of a website in SERP through SEO and PPC. Using SEO, website can get free traffic and using PPC, Website may get Paid traffic.

What is PPC?

PPC (Pay Per Click) is used for Paid advertising on different search engines and web sites. It is used to get more paid traffic on a website. Google Ad words and Bing Ads are the biggest venders of PPC.

Benefits of SEM

• Increasing brand awareness• Increase Visibility on SERP (Search Engine Result

Page)• Easy to target specific audience for any specific

products• Great ROI (Return On Investment) if your strategy is

powerful

Contact Us

Gumption Business Centre GlydegateBradford

West YorkshireBD5 0BQ

Phone : +44(01274)271727

E-mail : info@bradfordwebsolutions.co.ukWebsite: www.bradfordwebsolutions.co.uk