SEOSearch Engine Optimization

Other Stats• 500+ million Google queries per day• 20 petabytes of information per day processed by Google• Millions of new URLs every day

SEOThe search engines measures the human interest and attention devoted to them as revealed through the link structure.

90 PERCENT . . .Only look at the first search page.

BYU, SEO, and the Church• Any one organization can have a maximum of two listings

in the first page search result.• .edu sites are usually ranked higher• The search engines view BYU as a separate entity from

the Church• BYU has a rich trove of information that isn’t optimized at

all for searching. For example . . .

On the Fourth Page

On November 30 in life of the Joseph Smith

speeches.byu.edu• 748 references to the Prophet Joseph Smith• Many talks about Joseph Smith:

• “Profile of a Prophet,” by Hugh B. Brown• “Lightning Out of Heaven: Joseph Smith and the Forging of the

Community,” by Terryl L. Givens• “A Choice Seer” by Neal A. Maxwell• “Joseph Smith and the Problem of Evil” by David L. Paulsen• “The Looseness of Zion: Joseph Smith and the Lighter View” by

Leonard J. Arrington• Many, many more

Why doesn’t a Google search for “Joseph Smith” rank speeches.byu.edu on a first page?

杨百翰 – 大学

Our university is one of the most popular LDS Church-related search terms in China (+1/2 billion users) and has lead people to the Church.

“BYU’s faculty, staff, students, and administrators should be anxious to make their service and scholarship available to The Church of Jesus Christ of Latter-day Saints in furthering its work worldwide.”

—BYU Mission Statement