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SEO PROPOSAL 212.863.9699 [email protected] om Zach Morrison Vice President

SEO PROPOSAL 212.863.9699 [email protected] Zach Morrison Vice President

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SEOPROPOSAL

[email protected]

Zach MorrisonVice President

NYC SF ATL PHLELITESEM.COM CONFIDENTIAL

1 Perform full scale audit to understand the full size of the opportunity and depth of optimizations available.

2 Develop Short and Long Term Strategy & Execution Plan

3 Clean up foundational elements to improve site performance

4 Expand reach through off page optimizations.

PROCESS

Audit & Discovery

PHASE 1

NYC SF ATL PHLELITESEM.COM CONFIDENTIAL

SCOPE & OBJECTIVE

• The audit will include a thorough review and diagnosis of the client’s online properties and 3 competitors. The audit is a comprehensive under the hood analysis of the site, platform and competition.

• The objective of the audit is to isolate opportunities for improvement and growth on the site and in the respective markets.

NYC SF ATL PHLELITESEM.COM CONFIDENTIAL

AUDIT DETAILS

KEY PRELIMINARY FACTORSPage IndexationFile NamesSite Link IndexationCanonicalizationSite CodeServer SpeedPage Load SpeedDoc TypeJavascriptPage RankRegistration Info (Whois)Trust FactorDomain HistoryDomain BenefitContact information, Location, Etc. Robots.txt

SITEMAPHTML SitemapXML SitemapWebmaster Tools (Part 1)HTML ErrorsCrawl ErrorsBroken Links

USER ISSUESUsabilitySite FoldsArchitectureMessagingFooter UsagePage SpeedBread CrumbsColor SchemeFlashPotential Bounce Issues

SITE COMPOSITIONKeyword FocusFile Names (part 2)Page TitleMeta DescriptionMeta KeywordsH Tag UsageContent DuplicationUGCSite UpdatesContent Density/UsageProducts Inn StockImagesImage Files and Or CDNAlt TagsVideos, collateral ( i.e. white papers, etc.)

OTHER SEO COMPONENTSSocial SEOPR SEOVideo SEOImage SEOAffiliate ProgramWidget SEOBlog COMPETITOR REVIEWComponents of Competitor Review• Competitor Links• Competitor Content• Competitor Architecture• Competitor Strategy• Competitor Blogs

NYC SF ATL PHLELITESEM.COM CONFIDENTIAL

PLANS & PROCESS

KEY ASSUMPTIONS• Full analytics Access will be

provided

• Most Important 50-100 Keywords

• Platform Login/Access

• Server Specs

• Deal Road Map

• Market Expansion Road Map

• Any info you might deem as valuable for a more thorough audit

DELIVERABLES• Comprehensive Audit Findings Word

Document (approximately 50 Pages)

• Document will highlight key areas for traffic opportunities.

• Document will call attention to foundation clean up needed.

• Document will layout key tasks that should be top priority

• Comprehensive Raw Data to Compliment Audit Document

THE SCOPE INCLUDES:Total Hours 40 Hours• 30 Hours of On page Work and

Investigation• 8 Hours of Documentation and

Summaries• 2 Review Call

NOT INCLUDED:• Keyword Strategy, Mapping, Targeting.• Calendar Year Plan• There will be no changes or

implementations

Strategy & Execution Plan

PHASE 2

NYC SF ATL PHLELITESEM.COM CONFIDENTIAL

STRATEGY & EXECUTION PLAN

Based on our findings from the audit, Elite SEM will develop a short & long term strategy execution plan outlining all projects that need to be completed in order to improve overall SEO performance.

Elite SEM will deliver a 12 month (month by month) plan that outlines all of the details for each project at hand.

Total Hours 20 Hours• 12 Developing Month By Month Project Outline• 3 Hours of Review Of Documentation• 5 Hours of Continued Support & Updates

Optimizations for the present

PHASE 3

NYC SF ATL PHLELITESEM.COM CONFIDENTIAL

OPTIMIZATION

Keyword MappingFoundation DocumentMeta Creation/OptimizationBody Content OptimizationTechnical OptimizationsImage OptimizationsH Tag Optimizations

Conversion ImprovementLocal Search Improvement and OptimizationsWebmaster Tools Creation and OptimizationBaseline Reporting and Monthly Analysis

SUGGESTED PROJECT BASED: ON GOINGHOURS: ESTIMATE - 30 – 120 HOURS PER MONTH

FOUNDATIONS

Long Term Growth & SEO Sustainability

PHASE 4

NYC SF ATL PHLELITESEM.COM CONFIDENTIAL

SEO SUSTAINABILITY

ON PAGENew Content CreationBlog Creation/StrategyBlog PostsLanding Page CreationWinnable KeywordsInternal Linking Optimizations

OFF PAGELink Building (9 Tiered Approach)Reputation ManagementSocial LinkingPR SEO ContentCompetition MonitoringMonthly ReportingMonthly Consulting Hours

REPORTINGBaseline Reporting and Monthly Analysis

PROJECT BASED: ON GOINGHOURS: 30-120 HOURS PER MONTH

THANK YOU212.863.9699954.913.4321

Zach MorrisonVice President

[email protected]