7/27/2019 SEO Priority Calendar - TM Lewin
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Keywords Research Research of phrases relevant to specific
teritories 10 3 3 2 2
Link Profile Audit Assesment of exisitng back links profile,
types, diversity 32 8 8 8 8
Market Landscape Analysis What are current competitors doing and
what strategies are they using 64 8 8 8 8
SEO Technical Audit Onsite audits of all 4 domains for US, AU,
UK, EU 32 8 8 8 8
Alignment with other digital channels Ensure SEO strategy fits
well with PPC, affiliates, PR, social 10 2 2
Strategy Development Clear and focused link building strategy 16
4 4 4 4
Onsite Optimisation Meta Tags, URL rewriting, code optimisation
48 4 4 4 4 4 4 4 4 4 4 4 4Implementation of Microformats Review
snippets, Testing, Roll Out 24 6 6 6 6
Implementation of Social Sharing buttons per product Tweet,
Facebook, Google+ 16 4 4 4 4
Blog Optimisation Implementation of Authorship markup, meta tags
8 4 4
Link Removals & Updates Pruning links profile 20 5 5 5 5
Content Auditing Assesment of currently published content,
possible ways to improve its exposure 16 4 4 4 4
Content Asset Identification Audit of tweaking / r epurposing
opportunities existing content assets to attract links naturally 16
4 4 4 4
Content Planning Content Roadmap Document taking into account
special events, PR 8 8
Gap Analysis of Content Assets Enhancing content with details,
videos, actions, steps, graphics 20 5 5 5 5
Optimise Old Guest Posts Identification and optimisation of old
guest blog posts that drive most referrals traffic 16 8 8
Links Reclamation Sort out link salvage opportunities and legacy
subdomains 8 4 4
Acquire Competitors Links Link opportunities from competitors
back link profile 32 8 8 8 8
Improving Content Assets Amending content assets requiring
attention 40 10 10 10 10
Links Repossesion Find bloggers or journalists mentioning just
the URL 32 4 4 4 4
Blogging Create highly relevant niche posts with links to
prospects to target next month 32 2 2 2 2 2
Creative Content Infographics, videos, podcasts 32 8 8
Guest Blogging Guest posts to bring in fresh links and boost
referral traffic 124 4 4 4 4 4 4
Blogger Outreach Approach bloggers to tell them about new fresh
content 64 4 4 4
Webmasters Outreach Approach webmasters to obtain permanent
links 64 4 4 4
Benchmark Performance Leverage built relationships with
influencers and review content performance 16 2
Project Post Analysis Have we achieved the goals? 4804
