SEO Principles vs.Strategy & Tactics

Presented by: Ash Buckles

Principles of SEO

Planning & Execution

PrinciplesPrinciples

Site Architecture

Page Structure

HeadingsHeadings

Page TitlePage Title

ContentContent

Page Structure

HeadingsHeadings

LinksLinks

ImagesImages

ContentContent

Site Navigation

Navigation

Navigation

Internal Links

InternalLinks

InternalLinks

XML SitemapsExample Sitemap

XML Sitemaps

google.com/webmasters

ImagesImages

NewsNews

MobileMobile

VideoVideo

Meta Robots & Robots.txt

<meta name=“robots” content=“index,follow” />

Robots.txt Example File

Rel=author

YourContent

(up to 15x more clicks)

+1 Implementation

+1 and Share

+1 and Share

Structured Data

Schema-Creator.org

Page Speed

Goal

Content

Readable Content

Readable Content

Readable Content

Natural Content

Natural Content

Natural Content

LinksLinks

Keyword Research

http://slidesha.re/SQkPGE

Keyword Research

Map URLs

Idea Generation

Community

Community

SocialSocialBlogsBlogs

AppsApps

ForumsForums

KnowledgeBase

KnowledgeBase ReviewsReviews

MonitoringMonitoring

Community Goals

Links

Reclaim Links

301 redirect

Error URLError URL New URLNew URL

/product/old /product/new

Strengthen Your Link Portfolio

Disavow Links

http://bit.ly/disavow-links

Attract LinksNaturally

VideoVideo BloggingBlogging

SocialSocial

Blog Comments

Blog Comments

Content Repurposin

g

Content Repurposin

gInfographic

sInfographic

s

PRPR

WebinarsWebinars

EmailEmail

Thank You

Ash BucklesPresident

Twitter: @ashbuckles

#seochat

Thursday 11 am Mountain