59
SEO Links to mentioned resources: http://localiswhereitsat.com/seo-resources/ Friday, March 29, 13

SEO presentation for WNC WebTech Meetup group

Embed Size (px)

Citation preview

Page 1: SEO presentation for WNC WebTech Meetup group

SEO

Links to mentioned resources

httplocaliswhereitsatcomseo-resources lrm

Friday March 29 13

SEO

Search Engine OptimizationSearch Engine Marketing

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

SEO

Consensus view

Google Bing Yahoo

Friday March 29 13

DescriptionTitle

Friday March 29 13

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bull Description is about getting clicks

Friday March 29 13

WHAT GOOGLE SEES

Text is important

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 2: SEO presentation for WNC WebTech Meetup group

SEO

Search Engine OptimizationSearch Engine Marketing

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

SEO

Consensus view

Google Bing Yahoo

Friday March 29 13

DescriptionTitle

Friday March 29 13

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bull Description is about getting clicks

Friday March 29 13

WHAT GOOGLE SEES

Text is important

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 3: SEO presentation for WNC WebTech Meetup group

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

SEO

Consensus view

Google Bing Yahoo

Friday March 29 13

DescriptionTitle

Friday March 29 13

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bull Description is about getting clicks

Friday March 29 13

WHAT GOOGLE SEES

Text is important

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 4: SEO presentation for WNC WebTech Meetup group

SEO

Consensus view

Google Bing Yahoo

Friday March 29 13

DescriptionTitle

Friday March 29 13

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bull Description is about getting clicks

Friday March 29 13

WHAT GOOGLE SEES

Text is important

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 5: SEO presentation for WNC WebTech Meetup group

DescriptionTitle

Friday March 29 13

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bull Description is about getting clicks

Friday March 29 13

WHAT GOOGLE SEES

Text is important

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 6: SEO presentation for WNC WebTech Meetup group

TITLE TAGS AND DESCRIPTION

bull Use keywords in title

bull Title is important in ranking

bull Description is about getting clicks

Friday March 29 13

WHAT GOOGLE SEES

Text is important

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 7: SEO presentation for WNC WebTech Meetup group

WHAT GOOGLE SEES

Text is important

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 8: SEO presentation for WNC WebTech Meetup group

WORDPRESS EXAMPLE

Friday March 29 13

WORDPRESS EXAMPLE

Friday March 29 13

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 9: SEO presentation for WNC WebTech Meetup group

WORDPRESS EXAMPLE

Friday March 29 13

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 10: SEO presentation for WNC WebTech Meetup group

SEO ADD-ONS

bull WordPress plugins

bull WordPressYoast SEO All-in-One SEO Ultimate SEO

bull Joomla extensions

bull SEO Simple RS SEO

bull Drupal modules

bull Page Title Redirect Meta Tags

Friday March 29 13

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 11: SEO presentation for WNC WebTech Meetup group

WORDPRESS SEO PLUGIN

Friday March 29 13

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 12: SEO presentation for WNC WebTech Meetup group

WORDPRESS SEPO PLUGIN

SEO plugins

Friday March 29 13

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 13: SEO presentation for WNC WebTech Meetup group

IMPLEMENTING SEO

bull Some SEO is very easy

bull One time setup

bull Time consuming

bull Change is the only constant

Friday March 29 13

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 14: SEO presentation for WNC WebTech Meetup group

CONTENT IS KING

bull The blogging advantage

bull Google wants to see deep sites and fresh content

Friday March 29 13

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 15: SEO presentation for WNC WebTech Meetup group

DIGGING INTO SEO

Friday March 29 13

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 16: SEO presentation for WNC WebTech Meetup group

ORGANIC SEARCH

Friday March 29 13

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 17: SEO presentation for WNC WebTech Meetup group

UNIVERSAL SEARCH

bull AKA Blended search

bull Offers additional opportunities

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 18: SEO presentation for WNC WebTech Meetup group

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 19: SEO presentation for WNC WebTech Meetup group

UNIVERSAL SEARCH

Friday March 29 13

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 20: SEO presentation for WNC WebTech Meetup group

UNIVERSAL SEARCH

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 21: SEO presentation for WNC WebTech Meetup group

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords (adwordsgooglecom)

Friday March 29 13

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 22: SEO presentation for WNC WebTech Meetup group

Friday March 29 13

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 23: SEO presentation for WNC WebTech Meetup group

KEYWORDS

bull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

Friday March 29 13

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 24: SEO presentation for WNC WebTech Meetup group

KEYWORDSbull The word or phrase you are targeting

bull Keyword research tools

bull Google AdWords

bull Google autocomplete

bull Many others

bull Use in title and alt image tags

bull Use in URL and textFriday March 29 13

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 25: SEO presentation for WNC WebTech Meetup group

KEYWORDSLong-tail marketing

0

25000

50000

75000

100000

Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review

Search volume

Friday March 29 13

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 26: SEO presentation for WNC WebTech Meetup group

KEYWORDSLong-tail marketing

ldquoThe retailing strategy of selling a large number of unique items with relatively

small quantities sold of eachrdquo

Friday March 29 13

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 27: SEO presentation for WNC WebTech Meetup group

LINKS

bull Internal links

bull External links (backlinks)

Friday March 29 13

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 28: SEO presentation for WNC WebTech Meetup group

PAGE RANK

bull An algorithm designed to assign a value to links and pages

bull Page Rank as votes

bull Some pages more important than others

bull Page rank (votes) is passed to internal and external links

bull Donrsquot dilute (internal links)

Friday March 29 13

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 29: SEO presentation for WNC WebTech Meetup group

PAGE RANK

Page A Page B

10 links

110

50 links

150

Friday March 29 13

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 30: SEO presentation for WNC WebTech Meetup group

RANKING SIGNALSbull On-page factors

bull Trust amp authority

bull Off-page factors (backlink quality amp quantity)

bull Backlink anchor text (Click here)

bull Social signals (on-site and off-site)

bull Traffic and CTR

bull Registration and hostingFriday March 29 13

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 31: SEO presentation for WNC WebTech Meetup group

bull Keywords (text title URL amp image alt tags)

bull Use H1 tag for headlinepost title

ON-PAGE SEO

Friday March 29 13

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 32: SEO presentation for WNC WebTech Meetup group

ON-PAGE SEObull Keywords (text title amp image alt tags)

bull Use H1 tag for headlinepost title

bull Make internal linking a habit

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 33: SEO presentation for WNC WebTech Meetup group

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

Friday March 29 13

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 34: SEO presentation for WNC WebTech Meetup group

GETTING LINKSbull Link out

bull Look at competitors (use link operator)

bull Make it easy to find your most important content

bull Evergreen content

bull Use images break up content

Friday March 29 13

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 35: SEO presentation for WNC WebTech Meetup group

GETTING LINKSbull Make it easy to share via social networks

bull WordPress plugins

bull Jetpack Share Buttons amp Share This

bull Joomla extensions

bull Nice Social Bookmark Facebook-Twitter-Google+1

bull Drupal modules

bull Social Share Commons Social Sharing

Friday March 29 13

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 36: SEO presentation for WNC WebTech Meetup group

OF PANDAS AND PENGUINS

Friday March 29 13

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 37: SEO presentation for WNC WebTech Meetup group

PANDA

bull First rolled out in February 2011

bull Targets low-quality sites

bull Duplicate content excessive ads little content content farms

bull Panda ranking factor updated frequently

Friday March 29 13

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 38: SEO presentation for WNC WebTech Meetup group

PENGUIN

bull Announced in April 2012

bull Targets ldquowebspamrdquo

bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)

bull Updated less frequently

Friday March 29 13

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 39: SEO presentation for WNC WebTech Meetup group

PANDA AND PENGUIN

bull Ranking filters

bull Not part of algorithm ran for each query

bull Can slow recovery

bull Verify which one affected you

Friday March 29 13

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 40: SEO presentation for WNC WebTech Meetup group

PANDA AND PENGUIN

PanguinToolcom

Friday March 29 13

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 41: SEO presentation for WNC WebTech Meetup group

CHANGE HAPPENS

bull Old school SEO was all about getting links

bull Google has shifted focus to quality content

Friday March 29 13

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 42: SEO presentation for WNC WebTech Meetup group

QUALITY CONTENT

bull Write for and do whatrsquos best for your audience

bull But be aware of SEO

bull Google guidelines

bull Provide unique value

Friday March 29 13

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 43: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOANALYZE YOUR SITE

bull Donrsquot be logged in (Ctrl-Shift-N)

bull Google Analytics (traffic sources site speed search terms popular pages etc)

bull Google Webmaster Tools (verify sitemap external links search queries)

bull Plugins extensions modules to add code

bull Paid tools - SEOMoz Ahrefs Majestic SEO

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 44: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

Friday March 29 13

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 45: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOTERMINOLOGY

bull Crawl

bull Index

bull Robotstxt

User-agent Disallow

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 46: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOSITEMAPS

bull XML

bull Shows search engines every page on your site and notifies of changes

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 47: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOSITEMAPS

bull XML

Friday March 29 13

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 48: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOSITEMAPS

bull XML

bull Important for new sites

bull Submit via Webmaster Tools

bull WordPress Joomla and Drupal

bull Video and image sitemaps

Friday March 29 13

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 49: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOSITEMAPS

bull HTML

Friday March 29 13

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 50: SEO presentation for WNC WebTech Meetup group

ADVANCED SEObull Donrsquot use ugly permalinks on new sites

bull httpmydomaincomp=123

bull httpmydomaincomadvanced-seo

bull Check for 404s

bull Redirect 404s

bull Use SEO pluginsextensionsmodules amp set them up properly

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 51: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

Friday March 29 13

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 52: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOTHE ltNOINDEXgt TAG

bull Subpages of archives (mysitecompage2)

bull Post types - Media

bull Taxonomy - Tags

bull Other - Author and Date Archives

bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt

Friday March 29 13

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 53: SEO presentation for WNC WebTech Meetup group

ADVANCED SEOTHE ltNOFOLLOWgt TAG

bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt

bull Donrsquot follow

bull Donrsquot pass page rank

bull Comments

Friday March 29 13

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 54: SEO presentation for WNC WebTech Meetup group

EXPECT CHANGE

Advertorials

Guest authors

Rich Snippets

Authorship

Friday March 29 13

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 55: SEO presentation for WNC WebTech Meetup group

AUTHORSHIP amp RICH SNIPPETS

Friday March 29 13

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 56: SEO presentation for WNC WebTech Meetup group

AUTHORSHIP

bull Still in beta

bull plusgooglecomauthorship

bull Link your Google+ profile amp your website

bull SEO plugins extensions modules simplify it

bull Relatively easy to implement

bull No guarantee

Friday March 29 13

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 57: SEO presentation for WNC WebTech Meetup group

RICH SNIPPETS

bull AKA microformats

bull Commonly seen in reviews recipes and ratings

bull Data driven

bull Can be harder to implement

Friday March 29 13

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 58: SEO presentation for WNC WebTech Meetup group

SEObull Basics

bull Advanced

bull How to avoid trouble

bull The future of SEO

Friday March 29 13

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13

Page 59: SEO presentation for WNC WebTech Meetup group

Rich Owings

httplocaliswhereitsatcom

richlocaliswhereitsatcom

Twitter richowings

httplocaliswhereitsatcomseo-resources

Friday March 29 13