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SEO
Links to mentioned resources
httplocaliswhereitsatcomseo-resources lrm
Friday March 29 13
SEO
Search Engine OptimizationSearch Engine Marketing
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
SEO
Consensus view
Google Bing Yahoo
Friday March 29 13
DescriptionTitle
Friday March 29 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bull Description is about getting clicks
Friday March 29 13
WHAT GOOGLE SEES
Text is important
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
SEO
Search Engine OptimizationSearch Engine Marketing
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
SEO
Consensus view
Google Bing Yahoo
Friday March 29 13
DescriptionTitle
Friday March 29 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bull Description is about getting clicks
Friday March 29 13
WHAT GOOGLE SEES
Text is important
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
SEO
Consensus view
Google Bing Yahoo
Friday March 29 13
DescriptionTitle
Friday March 29 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bull Description is about getting clicks
Friday March 29 13
WHAT GOOGLE SEES
Text is important
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
SEO
Consensus view
Google Bing Yahoo
Friday March 29 13
DescriptionTitle
Friday March 29 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bull Description is about getting clicks
Friday March 29 13
WHAT GOOGLE SEES
Text is important
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
DescriptionTitle
Friday March 29 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bull Description is about getting clicks
Friday March 29 13
WHAT GOOGLE SEES
Text is important
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
TITLE TAGS AND DESCRIPTION
bull Use keywords in title
bull Title is important in ranking
bull Description is about getting clicks
Friday March 29 13
WHAT GOOGLE SEES
Text is important
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
WHAT GOOGLE SEES
Text is important
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
WORDPRESS EXAMPLE
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
SEO ADD-ONS
bull WordPress plugins
bull WordPressYoast SEO All-in-One SEO Ultimate SEO
bull Joomla extensions
bull SEO Simple RS SEO
bull Drupal modules
bull Page Title Redirect Meta Tags
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
WORDPRESS SEO PLUGIN
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
WORDPRESS SEPO PLUGIN
SEO plugins
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
IMPLEMENTING SEO
bull Some SEO is very easy
bull One time setup
bull Time consuming
bull Change is the only constant
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
CONTENT IS KING
bull The blogging advantage
bull Google wants to see deep sites and fresh content
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
DIGGING INTO SEO
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ORGANIC SEARCH
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
UNIVERSAL SEARCH
bull AKA Blended search
bull Offers additional opportunities
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
UNIVERSAL SEARCH
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords (adwordsgooglecom)
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
KEYWORDS
bull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
KEYWORDSbull The word or phrase you are targeting
bull Keyword research tools
bull Google AdWords
bull Google autocomplete
bull Many others
bull Use in title and alt image tags
bull Use in URL and textFriday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
KEYWORDSLong-tail marketing
0
25000
50000
75000
100000
Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 review
Search volume
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
KEYWORDSLong-tail marketing
ldquoThe retailing strategy of selling a large number of unique items with relatively
small quantities sold of eachrdquo
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
LINKS
bull Internal links
bull External links (backlinks)
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
PAGE RANK
bull An algorithm designed to assign a value to links and pages
bull Page Rank as votes
bull Some pages more important than others
bull Page rank (votes) is passed to internal and external links
bull Donrsquot dilute (internal links)
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
PAGE RANK
Page A Page B
10 links
110
50 links
150
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
RANKING SIGNALSbull On-page factors
bull Trust amp authority
bull Off-page factors (backlink quality amp quantity)
bull Backlink anchor text (Click here)
bull Social signals (on-site and off-site)
bull Traffic and CTR
bull Registration and hostingFriday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
bull Keywords (text title URL amp image alt tags)
bull Use H1 tag for headlinepost title
ON-PAGE SEO
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ON-PAGE SEObull Keywords (text title amp image alt tags)
bull Use H1 tag for headlinepost title
bull Make internal linking a habit
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
GETTING LINKSbull Link out
bull Look at competitors (use link operator)
bull Make it easy to find your most important content
bull Evergreen content
bull Use images break up content
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
GETTING LINKSbull Make it easy to share via social networks
bull WordPress plugins
bull Jetpack Share Buttons amp Share This
bull Joomla extensions
bull Nice Social Bookmark Facebook-Twitter-Google+1
bull Drupal modules
bull Social Share Commons Social Sharing
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
OF PANDAS AND PENGUINS
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
PANDA
bull First rolled out in February 2011
bull Targets low-quality sites
bull Duplicate content excessive ads little content content farms
bull Panda ranking factor updated frequently
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
PENGUIN
bull Announced in April 2012
bull Targets ldquowebspamrdquo
bull Link buying link networks links from low-quality sites over-optimization (use of same keyword phrase)
bull Updated less frequently
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
PANDA AND PENGUIN
bull Ranking filters
bull Not part of algorithm ran for each query
bull Can slow recovery
bull Verify which one affected you
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
PANDA AND PENGUIN
PanguinToolcom
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
CHANGE HAPPENS
bull Old school SEO was all about getting links
bull Google has shifted focus to quality content
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
QUALITY CONTENT
bull Write for and do whatrsquos best for your audience
bull But be aware of SEO
bull Google guidelines
bull Provide unique value
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOANALYZE YOUR SITE
bull Donrsquot be logged in (Ctrl-Shift-N)
bull Google Analytics (traffic sources site speed search terms popular pages etc)
bull Google Webmaster Tools (verify sitemap external links search queries)
bull Plugins extensions modules to add code
bull Paid tools - SEOMoz Ahrefs Majestic SEO
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOTERMINOLOGY
bull Crawl
bull Index
bull Robotstxt
User-agent Disallow
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Shows search engines every page on your site and notifies of changes
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOSITEMAPS
bull XML
bull Important for new sites
bull Submit via Webmaster Tools
bull WordPress Joomla and Drupal
bull Video and image sitemaps
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOSITEMAPS
bull HTML
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEObull Donrsquot use ugly permalinks on new sites
bull httpmydomaincomp=123
bull httpmydomaincomadvanced-seo
bull Check for 404s
bull Redirect 404s
bull Use SEO pluginsextensionsmodules amp set them up properly
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOTHE ltNOINDEXgt TAG
bull Subpages of archives (mysitecompage2)
bull Post types - Media
bull Taxonomy - Tags
bull Other - Author and Date Archives
bull lta href=rdquohttpmysitecompage2rdquo rel=rdquonoindexrdquogt
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
ADVANCED SEOTHE ltNOFOLLOWgt TAG
bull lta href=rdquohttpsomeothersitecomrdquo rel=rdquonofollowrdquogt
bull Donrsquot follow
bull Donrsquot pass page rank
bull Comments
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
EXPECT CHANGE
Advertorials
Guest authors
Rich Snippets
Authorship
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
AUTHORSHIP amp RICH SNIPPETS
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
AUTHORSHIP
bull Still in beta
bull plusgooglecomauthorship
bull Link your Google+ profile amp your website
bull SEO plugins extensions modules simplify it
bull Relatively easy to implement
bull No guarantee
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
RICH SNIPPETS
bull AKA microformats
bull Commonly seen in reviews recipes and ratings
bull Data driven
bull Can be harder to implement
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
SEObull Basics
bull Advanced
bull How to avoid trouble
bull The future of SEO
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13
Rich Owings
httplocaliswhereitsatcom
richlocaliswhereitsatcom
Twitter richowings
httplocaliswhereitsatcomseo-resources
Friday March 29 13