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SEO for small / medium business 2013
DAVID SOTTIMANO
RIMINI, ITALIA
Marketing for small - medium businesses is
hard enough.
I know.
Now, digital marketing.
Oooh, SEO?
If I could describe my job..
How you probably feel.
Let’s do this one step at a time.
You took the first step and came here today.
Just have patience.
So you won’t burn your money.
SEO takes time – don’t expect quick
results.
If you want quick, use Adwords.
SEO
Adwords
The big question for all small / medium businesses.
Should you invest in SEO?
http://www.panoramic.it/
If I were consulting Antonio, this is what I would tell him
Yes. You need to build your great website with minimum
viable SEO in 2013.
@dsottimanohttp://www.panoramic.it/
<title> Hotel 3 stelle Rimini, hotel lungomare Rimini, hotel fronte mare Viserba | Panoramic - Ambient Hotels Rimini </title>
Lesson 1
Understanding types of search results and how to
get in.
Informational Transactional Navigational
Miglore spaiggia a
rimini
Type
Keyword
Ads (maybe), Wikipedia, News, Videos, Images,
Knowledge Graph
Common traits
PPC, Google ads, shopping
results
Hotels a rimini Panoramic hotels rimini
Ads (brand or brand bidding)
+ universal
Informational
Transactional
Navigational
Local can appear
anywhere.This is
where you always play
Lesson 2 –Are you strong enough?
Easy way to find out.
http://www.opensiteexplorer.org
More links = Higher PA & DA
Get more links.
http://www.seomoz.org/seo-toolbar
Turn it on!
“hotels a rimini” – Google Italia - Rimini
URL Posizionamento DA PA
http://www.booking.com/city/it/rimini.en.html
1 95 74
http://www.expedia.it/Rimini-Hotel.d6046889.Guida-Viaggi-Hotel
2 68 55
http://www.riminibeach.it/ 3 49 57
http://www.hotel.info/it/rimini/hotels-59306/
4 74 58
http://www.abcrimini.com/ 10 47 56http://www.panoramic.it/ - 28 40
Domain Authority - DA
Page Authority - PA
SEOs and business
owners have to work together to get links.
But not like this.
Do something cool.
Or shake hands to get...
real links from good
sites.
If you’re in this session, I’ll tell you what the
big companies are doing
How does a local business win in 2013
Get traffic from other
sites.
But do it fast!
Make sure you’re listed
on all the aggregators.
Of course.
Can you do better than this?
Target long tail keywords
Good job Antonio
You don’t need much money
to do PR
http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770
is
Get more reviews!
Change Wifi start page to
Google places.
Add more information
to your local listing
It looks better and helps you
rank.
More categories, description!
I promise.
Get Google business photos
http://maps.google.it/help/maps/businessphotos/get-started.html
http://www.google.com/intl/it_ALL/+/business/index.html
If I were you, I
would start using
Google +
Use PPC to justify SEO, or just make money.
To find search volume
To see if it that page converts
But please, stop doing this.
NO!
Have another way out.
Don’t rely on Google
traffic only.
