Project 4: SEO AuditJoel Hovell

Project 4: SEO Audit

On-Site SEO

Keywords

Head Keywords Tail Keywords

1 Best digital Marketing degrees

2 Degree digital Marketing programs

3 Digital marketing Certification course

4 Search engine Degrees online

5 Social media Marketing course

Keyword with the Greatest PotentialWhich Head Keyword has the greatest potential?

● Digital marketing has the greatest potential as the keyword choice has a difficulty score of 28 with an organic ctr

score of 83% and a priority score of 54.

Which Tail Keyword has the greatest potential?

● Degrees online has the greatest potential as the keyword choice has a difficulty score of 33 with an organic ctr

score of 83% and a priority score of 28.

Technical Audit: MetadataDMND URL: dmnd.udacity.com

Current Revision

Title Tag Udacity Digital Marketing Nanodegree Program Website

Udacity – Free Self-Paced Online Classes & Nanodegrees

Meta-Description Blank Join Udacity to learn the skills of tomorrow by learning digital marketing in approximately three months.

Alt-Tag Blank 1.) A woman holding a cup of coffee, and a man holding a tablet2.) Digital Marketing Nanodegree Program logo3.) Tech giants logos4.) Udacity Digital Marketing Nanodegree sneak peak5.)Udacity instructor6.)Laptop computer with Udacity Digital Marketing curriculum displayed7.)70 billion dollars8.)

Blog Topics●1.) Why You Need To Learn Search Engine Optimization

●2.) How To Advance Your Career With This Online Digital Marketing Degree

●3.) Why You Need To Learn Social Media Marketing

●I chose these keywords for three blog topics as they best represent a superb method of showing a wide range of people. I selected these digital marketing topics for a variety of reasons. One, search engine optimization is vital to the ability to be seen online. Two, social media marketing is equally as important if not more important than search engine optimization. And three, I want to show how these two factors can incorporate a good plan to become an excellent digital marketer through earning a Nanodegree in this field from Udacity. Using my experience while I work towards earning a Nanodegree in Digital Marketing, I want to explain how these factors of digital marketing can help to achieve one’s marketing goals. Furthermore, I want to explain how studying digital marketing through Udacity is the best choice to learn the subject in comparison to other online schools. No opinionated piece, just straight up facts about my experience.

Off-Site SEO

Technical Audit: Backlink AuditBacklink Domain Authority (DA)

1 www.nytimes.com/2012/11/04/education/edlife/massive-open-online-courses-are-multiplying-at-a-rapid-pace.html

100

2 www.cnn.com/2012/07/05/opinion/bennett-udacity-education/index.html

99

3 https://www.huffingtonpost.com/jeff-selingo/an-evolution-instead-of-a_b_2684968.html

98

Link-BuildingSite Name Site URL Organic Search Traffic

1 Twitter twitter.com 369 million

2 Facebook facebook.com 746 million

3 Medium medium.com 2.6 million

Performance Testing

Page Index• Pages Indexed For Udacity’s Main Webpage: 24,100

• The importance in the number of pages indexed is directly related to the potential outreach to potential customers. The greater outreach a page has, the more people who will see links to the webpage.

• Poor – 58/100

• Evaluating a webpage’s speed is important because a user must be able to load a page without having to wait several seconds to view the content on the page. People typically lead a busy life, they don’t have time to waste on webpages that don’t load immediately; or almost immediately.

Page Speed

Mobile-Friendly EvaluationThe webpage took several seconds to load as a majority of the page contains image files. The content is very rich and eye appealing, but there is no evidence to show the same format of the webpage would work ideally on a mobile device. The webpage must be mobile-optimized because users should not be forced to view a page designated for desktop and laptop computers on such a tiny screen like a phone or tablet even. The tabs on webpages are typically too small if not optimized for mobile devices. Images must change in dimension according to the dimensions of the devise a user has on hand.

Recommendations●The first recommendation for Udacity’s webpage for the Digital Marketing Nanodegree program is extremely important to adopt. When I ran a page speed test for the webpage, for mobile the score was 58 out of 100. This score, according to Google’s Pagespeed, was considered poor. I feel the best way to increase this score is to compress images shown on the webpage. Images are saturated with data and failing to compress them when possible is essential for increasing page loading speeds dramatically. If there was only one way to improve the page and nothing else, this would be it. Users don’t want to spend unnecessary time waiting for a page to load.

●The second recommendation for the Digital Marketing Nanodegree program webpage is to install a weblink that leads back to Udacity’s main page. Personally, when I click on a webpage, I sometimes like to see what else a website has to offer. This link could potentially offer a greater outreach to potential consumers. For example, maybe someone isn’t specifically interested in digitalmarketing despite being targeted on sites like Facebook through ad campaigns. Maybe this person is interested in learning how to code websites or app. This link, even if not exactly obvious to the user immediately, could serve a purpose for helping direct those not interested in digital marketing to Udacity’s main webpage to something meant for them.

●The third recommendation for the Digital Marketing Nanodegree program webpage is to reach out to media and allow journalists to write articles about the program. This will allow for backlinks to be created to the webpage not to mention the main page for Udacity. In return, this will allow for increased awareness for Udacity and all of the Nanodegree programs the online school offers.