8/14/2019 Sensory overload - M2M needs to smarten up

1/28

Clive Longbottom,

Service Director, Quocirca Ltd

Sensory overloadM2M needs to smarten up

Rob Bamforth,

Principal analyst, Quocirca Ltd

8/14/2019 Sensory overload - M2M needs to smarten up

2/28

Quocirca 2012

Mid 90s expectations are we there yet?

Bill Joys 6 webs Near - desktop Here - mobile Far TV & lean back

Weird (automotive) voice, gesture

B2B D2D (M2M, IoT etc)

Java, Jini, Jxta & Lego

8/14/2019 Sensory overload - M2M needs to smarten up

3/28

Quocirca 2012

Predictions & progress

Lightbulbs will have internet addresses one day (George Colony, Forrester, 29/3/96)

Only 100m true M2M deployments so far (Intel 2011)

15b devices by 2015

(Harbour Research 2012)

2.1b connections & 373b by 2020 (GSMA/Machina Research 2012)

Today 132m cellular connections, generating 5.68b (Informa Sept 2012)

M2M market to grow 21.5b in 2011 to 86b in 2017 (Research and Markets, Sept 2012) Whos measuring what?

8/14/2019 Sensory overload - M2M needs to smarten up

4/28

Quocirca 2012

Challenges and Distractions

M2M Can do anything

Internet of Things Aligning agendas Long lifecycles

Network focus

Consumer acceptance Business process linkage Standards & interoperability

Jetsons, BigBrother, Tomorrows World

Time for an application driven approach?

8/14/2019 Sensory overload - M2M needs to smarten up

5/28

Quocirca 2012

Mobile Email

Pink Collar

Mobile ITWhite Collar

Mobile Working

Blue Collar

M2M

Steel Collar

Numberofusers

Time

Waves of mobile applications

8/14/2019 Sensory overload - M2M needs to smarten up

6/28

Quocirca 2012

Decision

Making

Knowledge

Working

Task and

Process

Machine

Automation

Increasing

adoption

Time

Increasing challenges

Security

Device diversity

Service level expectation

Integration complexity

Management and automation

8/14/2019 Sensory overload - M2M needs to smarten up

7/28

Quocirca 2012

Standards plenty of activity

ITU FG M2M service layer

ETSI M2M release 1 devices, gateways, apps, access TIA GSC MSTF Global Magnificent 7 oneM2M service layer

Association of Radio Industries Telecommunication Technology Committee Alliance for Telecommunications Industry Solutions Telecommunications Industry Association China Communications Standards Association European Telecommunications Standards Institute Telecommunications Technology Association

Looks like IMS2.0 wheres the IT?

8/14/2019 Sensory overload - M2M needs to smarten up

8/28

Quocirca 2012

Return on Time Investment

Smart meters

Industrial sensing, control and security

Domestic sensing, control and security

Commercial asset tracking

Private vehicle tracking

Consumer appliances

Device expected deployment lifetimes

Tablets and smartphones

10 years

8/14/2019 Sensory overload - M2M needs to smarten up

9/28

Quocirca 2012

Trends, thoughts & directions?

WiiFM

M2M, P2M & M2P

Cellular-lite

Keitairetsu

SDP -> ADP

8/14/2019 Sensory overload - M2M needs to smarten up

10/28

Quocirca 2012

Whats in it for me?Government

Regulator

Operator

Platformprovider

SoftwaredeveloperIntegrator

Serviceprovider

Business

Endconsumer

8/14/2019 Sensory overload - M2M needs to smarten up

11/28

Quocirca 2012

Smart meter awareness

heard of, butknow nothing

24%

Just a little51%

A 'fairamount'

20%

A 'great deal'5%

Source: Ipsos Mori research forDECC August 2012

8/14/2019 Sensory overload - M2M needs to smarten up

12/28

Quocirca 2012

Smart meter acceptanceVery

interested

9%

Fairlyinterested

33%

Not veryinterested

25%

Not at allinterested

28%

Don't know5%

Source: Ipsos Mori research forDECC August 2012

8/14/2019 Sensory overload - M2M needs to smarten up

13/28

Quocirca 2012

Dissecting SCADA

Interaction Automation

Collaboration Information

MachinePerson

Machine

Person

8/14/2019 Sensory overload - M2M needs to smarten up

14/28

Quocirca 2012

Full Automation

Smart X meters, grids, cities

Media perceptions of M2M Significant impact on business processes Challenging and worthy, often unsung

8/14/2019 Sensory overload - M2M needs to smarten up

15/28

Quocirca 2012

Interaction

Remote control

Personal drones Smarthomes

CropCam

8/14/2019 Sensory overload - M2M needs to smarten up

16/28

Quocirca 2012

Subtle interaction served content

Background

Service oriented, not network oriented Amortisation of the bitpipe

8/14/2019 Sensory overload - M2M needs to smarten up

17/28

Quocirca 2012

Vital information- Trojan Room coffee pot

Computer Lab at Cambridge University Remote monitoring over X window system LAN in 1991 Internet in 1993

Switched off August 2001 Auctioned on eBay for 3,350

8/14/2019 Sensory overload - M2M needs to smarten up

18/28

Quocirca 2012

Information

Gather, monitor, inform & decide Sensor proliferation

Big-ish data Mobile & tablet display

Blue collar BYOD

8/14/2019 Sensory overload - M2M needs to smarten up

19/28

Quocirca 2012

Connectivity distraction wired, wireless, whatever

Will MNOs get bored with M2M?

The rise of long & short range wireless

SmartReach ZigBee

Market for ZigBee technology expected to grow at the highest CAGR(33.8%) compared to other forms of wireless comms 2012-2017 (sourceResearch and Markets, Sept 2012)

8/14/2019 Sensory overload - M2M needs to smarten up

20/28

Quocirca 2012

M2M Kei(tai)retsu

Device

Identity

Operatingsystem

Client

Backend

Clientmanagement

Operatingenvironment

Applicationserver

Business

DataManagement

Operatingenvironment

Processes

M2M platform

Network

8/14/2019 Sensory overload - M2M needs to smarten up

21/28

Quocirca 2012

M2M industry view

M2M platform

Network

8/14/2019 Sensory overload - M2M needs to smarten up

22/28

Quocirca 2012

M2M business viewBusinessProcesses

M2M platform

Network

8/14/2019 Sensory overload - M2M needs to smarten up

23/28

Quocirca 2012

M2M ecosystems Maslow meets ISO

Businessneed

Applications

ApplicationPlatforms

Tariffs/billing

Provisioning

Data sharing

Connectivity

Focus switch

8/14/2019 Sensory overload - M2M needs to smarten up

24/28

Quocirca 2012

Switch from telecoms to IT

Ecosystems, not echo-systems Open Opportunity shared Active developer programmes

Velocity and momentum De facto accepted

Cloud embraced

Application delivery platforms not SDPs

8/14/2019 Sensory overload - M2M needs to smarten up

25/28

Quocirca 2012

Opportunities and Markets

Healthcare Industrial automation

Remote access and support Utility resource management Energy and facility management Telematics/fleet management Logistics and consumable replenishment Content distribution digital signage & ebooks

Maintenance Security

8/14/2019 Sensory overload - M2M needs to smarten up

26/28

Quocirca 2012

Opportunities and Markets (Juniper Research 2010)

8/14/2019 Sensory overload - M2M needs to smarten up

27/28

Quocirca 2012

Future directions Enough Swiss army knives, need more whittlers IOT needs to become SNoT (Social Network of Things) More business process, less technology driven

Universal seamless coverage not network silos Most appropriate connectivity is not always cellular

8/14/2019 Sensory overload - M2M needs to smarten up

28/28

Quocirca 2012

Thank you

Questions?