Sensor-Based ServicesOracle Information Architecture for Real-Time Enterprises

Peggy ChenGroup Product ManagerOracle Corporation

Executive Summary

Computing Paradigm Trends– The promise of Sensor-Based Computing

The Challenges– The Known and Unknown

Sensor-Based Information Architecture– Real Time Enterprise

The Oracle Sensor-Based Services– Know More. Do More. Spend Less.

Data Processing Internet Real Time

• Weeks• Batch• Megabytes• Punch Cards• Few People

• Days• Request/Reply• Terabytes• Human• Many People

• Minutes• Automated• Exabytes• Event Driven• Beyond People

(Still Happening)

Trend: Real-Time Enterprises

Internet Real Time

• Triggered by Physical Events in the Real World• Many Starting Points• Automated, Interdependent Processes

• Human Intervention Required• Limited by Submit or Go Button

Changing the Way Businesses Work

Linear Business Processes Web of Business Processes

Edge Server ApplicationsAntennaChip

Sensor Data HubRFID Tag Reader

RFID: Physical World IT World

Hardware & Physics

Information Technology

Oracle Provides End-to-End Software Solution for Sensor-Based Services

Oracle Partners with Sensor Hardware Vendors for Integrated Solutions

Businesses Need InformationDecisions Depend Upon Accurate Data

Has it crossed the

border?

Are these authentic products?

Any hazardous materials?

Is the food still fresh?

Has the containerbeen tampered?

Where is mypackage? Whenwill it arrive?Patient details

and history?

Right operationand medication?

Retail & CPG

Suppliers

Customers

DCs & Warehouses

Stores

ConsumerConsumer

BusinessBusiness

FinishedFinishedGoodsGoods

ContractContractMfgrsMfgrs

RawRawMaterialsMaterials

RFID Use CasesTag Pallets and CasesTrack all movements, at all

exchange points (Future) Smart Shelves (Future) Item Level Tagging

RFID BenefitsReduce labor costsReduce shrink costsLower inventory costsReduce returns costsReduce stock-outs / Improve

product availability / Increase revenue

Improve product visibility Improve data accuracy Improve planning, demand

forecasting, allocation

Transportation & Logistics

RFID Use CasesTrack & TraceTheft ManagementAsset ManagementPackage SortationPackage Delivery

Confirmation (Handheld)

RFID BenefitsReduce labor costs Increased efficiency Improve visibility Improve data accuracy Increase customer satisfactionHomeland security Improved supply chainTheft prevention

Customers

Builders MaterialsMaterialsService

Providers

Operators

OEMsOEMs

ConsumerConsumer

BusinessBusiness

SupportSupportEquipmentEquipment

AirAir

WaterWater

RoadRoad

Rail / Land

Rail / Land

SystemsSystems

ComponentsComponents

Spare Parts

Spare Parts

MaintenanceMaintenance& Support& Support

FacilitiesFacilities& Ports& Ports

TourismTourism

Healthcare & Pharmaceutical

Discovery

Pharmaceutical Pharmaceutical Mfg Plant Mfg Plant

Development

Manufacturing, Salesand Marketing HospitalHospital

PharmacyPharmacy

DistributionDistribution

Biotech /Biotech /PharmaceuticalPharmaceuticalResearch LabsResearch Labs

Public/Private Data

Wet Lab

In SilicoSample

Data

Contract Contract ResearchResearch Organization Organization

PharmaceuticalPharmaceuticalCompany Company

RegulatoryRegulatoryAgencyAgency

Clinical Trials

BiomedicalBiomedicalFirm Firm

BiomedicalBiomedicalFirm Firm

PharmaceuticalPharmaceuticalCompany Company

Pre-Clinical Trials

RFID Use Cases Drug Counterfeit Compliance (Prescription Drug

Marketing Act, 21 CFR Part 11) Manufacturing Efficiency Equipment and resusable asset

management Drug Distribution

RFID Benefits Regulatory compliance Improved customer service Increased revenue Lower costs Improved supply chain Reduce theft, diversion,

conterfeit

RFID in Supply Chain

Manufacturer Plant1. Manufacturer combines raw

materials to make finished good; RFID tags on finished goods (item level) enable identification of product based on unique ID (EPC).

Local Servers

Manufacturer DC2. Finished goods shipped to

Manufacturer Distribution Center. RFID tags at case and pallet level enable hierarchical tracking and verification.

Local Servers

Retail DC3. Manufacturer DC ships to

products to Retailer DC. RFID tags enable mfr to record shipment time, truck, contents and location. Retailer DC verifies shipment authenticity and records shipment receipt.

Local Servers

Retail Store4. Retailer tracks product

availability and inventory from DC and verifies product authenticity. Real-time inventory updated as products are sold.

Local Servers

ManufacturerData Center

(Central Repository)

RetailerData Center

(Central Repository)

Global ONS

EDI

Information Challenges

CaptureCapture appropriate, filtered information from a variety of

different readers and sensors.

ManageManage the explosion of data and events in a scalable, reliable and

secure single source of truth.

AnalyzeAnalyze the data and events in real-time to provide business intelligence and business activity monitoring for continuous process improvement.

AccessAccess the information anytime, anywhere by all the appropriate people, applications and business processes.

RespondRespond to events and information automatically and allow for people to manage by exception.

Compliance Application Adapters to Wal-Mart, Metro, etc. Print RFID Labels: Zebra, Printronix, Intermec, etc. Verify Shipments with RFID Readers: Alien, Matrics, Intermec, etc

Compliance Assistance Package

Pilot, Prototype and Test RFID in Lab or Warehouse Ready to Run with Leading RFID Tags and Readers Out-of-the-box Analysis Reports Customize Business Intelligence

RFID Pilot Kit

Sensor-centric business processes Complete business automation E-Business Suite (WMS and more) Partner Applications (ISVs)

RFID-Enabled Applications

Sensor-enable existing business processes Integrate RFID data into existing applications Scale to enterprise-wide global deployments with Grid Enterprise infrastructure architected to support sensors

RFID Infrastructure

Oracle Sensor-Based ServicesFl

exib

le A

dopt

ion

and

Impl

emen

tatio

n O

ptio

ns

Incr

easi

ng B

usin

ess

Ben

efits

BACKEND BACKEND SYSTEMSSYSTEMS

EVENT EVENT SOURCES & SOURCES & RESPONSE RESPONSE

DEVICESDEVICES

MANAGE

ANALYZE

ACCESS

Business Processes

BusinessIntelligence

Business ActivityMonitoring

CAPTURE

PortalAlerts

Oracle RFID Infrastructure

Integration

Edge Server

OracleE-Business Suite

Packaged Apps

Legacy

Other

ORACLE RFIDINFRASTRUCTURE

SecuritySensor Data HubEnterpriseManager

Product Lifecycle AwarenessBusinesses with Intelligent Items

Manufacturing plant Manufacturing DC Retail DC Retail Warehouse – Retail Store

Consumer

Degree of Collaboration

Labor SavingsLabor Savings• How can we handle

products faster and more efficiently?

Supply VisibilitySupply Visibility• What inventory do I

have?• Where is my

inventory located?

Demand VisibilityDemand Visibility• What are customers

buying?• When and where

are they buying it?

Decision Decision VisibilityVisibility

• What are customers planning to buy?

Incr

easi

ng B

enef

its

Product Availability

Compliance Assistance Package– Bundled Offering– GA dependent upon Application Server 10g R2 RTM

RFID Pilot Kit– Bundled Offering– GA dependent upon Application Server 10g R2 RTN

RFID Infrastructure– Oracle Database: Available Today– Oracle Application Server 10g R2: RTM ETA Fall 2004

E-Business Suite– WMS 11i10

Oracle Sensor-Based ServicesEnabling the Real-Time Enterprise

Integrated support for RFID and sensor-based computing.

Oracle’s Value Proposition

Transform Business Processes– Industry Expertise. Business Flows. BPM.

Maximize Return on Investment– Fast Development. Easy to Integrate. Single Source of Truth.

Most Comprehensive Offering– Database. Application Server. E-Business Suite.

Most Mature Offering– 99% Existing Products and Technology.

Start Small and Grow to Global Deployments– Compliance Assistance Package. RFID Pilot Kit.

AQ&Q U E S T I O N SQ U E S T I O N SA N S W E R SA N S W E R S