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Page 1: Sense Generic Word Template€¦  · Web viewA high level of computer literacy, including word processing, spread sheet and database skills. ... cost ratio analysis and expenditure

Senior Events ManagerSenior Events Manager

Senior Events ManagerJob Title: National Events ManagerManaging: Senior National Events Fundraiser x2, Events Fundraisers x2Reporting to: Head of Community & Events FundraisingPay: £36,000 – £40,000 inc. London WeightingHours of work: 37.5 hours per weekLocation: Head Office, 101 Pentonville Road, Kings Cross, London

Description of Role

To lead on the planning, development, and implementation of the Sense National Events

programme with the primary focus of recruiting participants to Team Sense, maximising fundraising

income through developing the supporter journey and creating a supporter for life. You will also

deliver the team’s strategic development plans with support from the team and the Head of

Community and Events.

To lead on the identification of charity of the year opportunities, potential partnerships, third party

event contract and agency account management.

Specific responsibilitiesTo be responsible for the full implementation of events, supporter journey, marketing campaigns,

project planning, monitoring and evaluating, event development and event delivery.

Develop a supporter acquisition programmes that increase the volumes of supporters

participating in Sense challenge events.

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Page 2: Sense Generic Word Template€¦  · Web viewA high level of computer literacy, including word processing, spread sheet and database skills. ... cost ratio analysis and expenditure

Senior Events ManagerSenior Events Manager

Develop and implement supporter journeys for each event with a bespoke communications

plans for top fundraisers, high value supporters and corporate partners.

Manage the National Events budget ensuring income and expenditure budgets and

forecasts are achieved with any critical variances being highlighted

Produce regular reports on progress with delivery of key performance indicators for the

Head of Community and Events

Use insights and analysis, to make recommendations for investments to the Head of

Community and Events

Cultivate and manage strategic external relationships, negotiating best opportunity,

maximise return on investment and ensure long term relationships.

Ensure all suppliers engaged in the delivery of supporter acquisition and retention related

activities (e.g. fulfilment agencies) maintain agreed service levels, processing supporter

data accurately and efficiently

Work with staff in a range of teams across the organisation to develop strategic event

plans, marketing strategies and monitoring progress.

Work with the Head of Community and Events to develop and implement an engagement

programme to encourage supporters to support Sense in ways other than through event

participation.

Provide effective and motivating leadership and line management to the National Events

Team, ensuring staff have clear objectives and well-defined personal development plans

Collaborate with colleagues in other teams (e.g. in Communications, Policy, Trading or

Volunteers) to deliver supporter engagement activities

Be an expert in the external fundraising events environment and keep track of new trends

and events.

Ensure all National events activities are fully compliant with data protection and fundraising

regulations

There will be a requirement for travel and to work unsociable hours at events with

occasional overnight stays in the UK

Carry out any other reasonable duty as may be required

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Page 3: Sense Generic Word Template€¦  · Web viewA high level of computer literacy, including word processing, spread sheet and database skills. ... cost ratio analysis and expenditure

Senior Events ManagerSenior Events Manager

Person SpecificationSenior National Events ManagerThe essential criteria are those things which you must have in order to do the job. Desirable criteria

are those qualities that would be either useful, or an advantage to have and/or are things that you

could be trained to do.

Achievements, Experience, Skills & AbilitiesEssential Criteria Desirable Criteria

Extensive experience of managing the promotion

and delivery of challenge events across multiple

channels

Ability to manage staff both individually and as a

team – to develop capabilities, facilitate

collaborative working, and ensure high levels of

motivation

A solid understanding of brand marketing

techniques as they apply to the voluntary

sector

Demonstrable appreciation of current trends within

UK fundraising including the Events environment

Ability to implement a fundraising strategic and

operational plan for challenge events which

maximises the return on investment

Analytical skills including evidence of strong data

analysis and strategic planning; performance

indicator tracking; finance and budget

management

Ability to use Excel for advance levels of

data analysis

Communication skills including evidence of

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Page 4: Sense Generic Word Template€¦  · Web viewA high level of computer literacy, including word processing, spread sheet and database skills. ... cost ratio analysis and expenditure

Senior Events ManagerSenior Events Manager

Achievements, Experience, Skills & AbilitiesEssential Criteria Desirable Criteria

excellent report writing and presentation abilities;

innovation and lateral thinking; negotiation and

persuasion

Collaboration skills including evidence of staff

management and motivation; facilitation of

meetings; relationship building and networking

Coaching or mentoring experience;

recognising performance

A high level of computer literacy, including word

processing, spread sheet and database skills

Experience of using Raisers Edge or

similar marketing/fundraising databases

Ability to effectively plan and prioritise a complex

and varied workload and provide an efficient

service to internal customers

Experience of financial planning and control,

proven ability to undertake systematic forecasting,

cost ratio analysis and expenditure planning

A willingness to travel in the UK on a regular basis

and to attend events during evenings and

weekends

Education and TrainingEssential Criteria Desirable Criteria

Educated to a-level or equivalent Trained in presentation skills and/or public

speaking

Member of the Institute of Fundraising

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