Senior Thesis

Adam Carlson

The Story

Shop Job in High School - First road bike - Shop Skills - Selling Experience

Iowa State - M.E and I.D - Wanted to design bikes at Trek

Ragbrai 2012 - Rode 5 days - 400 miles - Would Recommend

Moab Spring Break 2013 - Mountain bike bug - Awesome trails - Had to get my own bike Trek Bicycles Fall 2013 - Built prototypes - Learned about improvements - Bought Mt bike

The Sports

Cross Country -How it sounds -Distance -Small obstacles -Small suspension -Light bike -Sometimes hardtailSingle track - Race/Ride style - Skinny trail riding - Very common - Versatile -Light - Medium SuspensionEnduro/Technical -Distance - Heavy Obstacles - Technical - Large Suspension - Heavier but still raceable - RuggedDownhill - Most Technical - Dangerous - Heavy and Beefy - Small market size

The Question

“Can one mountain bike be designed to cov-er multiple areas or sports in the market?”

QuestionSketching

Sub QuestionsTechnicalWill the geometry work with a changing suspension set up bike?

MarketWill the market allow for a change in convention?

Aesthetics- What styling should be used and where will that design DNA be found?

User Experience- What can be done to make the bike easier to ride for the user?

Materials- What will the main material that the bike will be made out of?

Methodology Selection

Technical

Market

Aesthetic

User Experience

Materials

Centerline Analysis, Learning suspension

design basics, Engineering Analysis

Gap Analysis, Company Analysis, Current Tech-

nology

Trend Analysis

Survey/Interview, Experience Chart

Technical

Technical Research

Market Analysis

Material Research

Survey/Interview

TrendAnalysis

Determine Market

Verify Needs

Find NeedsDefine User Needs Ideate/Design

Re-Design ConcludePresent

Design Plan

Project Timeline

User Research

Current User Research- Survey- Interview- Lotus Blossom Chart- Experience Chart

MarketResearch

Remedy

Session

Fuel EX

BooneSpeed Concept

Madone

Domane

Spark

Scale

Genius

Anthem

Trance

Glory

RoadEdict

Sing

le S

port

Mul

ti Sp

ort

Cyclox

Virtue

Compulsion

AI

AR

FZ

Mountain

Gap

TrekSanta Cruz

YetiFeltScottSpecialized

TurnerGiant

303 World Cup

SB95

SB95

SB75

Talboy

V10

Nomad

Bronson

Bantam

Epic

Camber

Stumpjumper FS

Enduro Demo

Czar

Flux Sultan

Burner

DHR

Current Market Research- Gap Analysis- Company Analysis- Brand Selection - Trek- Current Solutions- Technology - Trend Analysis

TechnicalResearch

Current Technical Research- Centerline Analysis- Centerline Analysis, - Learning suspension basics - Engineering Analysis- Materials and Processes

Bike Specifications

Technical - 2 seat positions - 4 suspension setups - Light - Shock Design

Market - Gap in Market - Utilize Tech - TrekUser - Water Bottle - Better Fit - Easy to Change

Material - Light vs $ - New Tech - Durable

ConceptsSwingLine

ConceptsSwingLine

ConceptsSwitch

ConceptsSwitch

Conceptsxchange