Bianca, Brent, Eric, Jared, Kyle

Content

➔ Organizational Overview

➔ Analysis

➔ What We Did

➔ How it Helped

➔ What Can Horizons Do?

➔ Next Steps

➔ Key Learnings

➔ Video

Our VisionCreating a promising future for the individuals and

families we serve.

Strategy Analysis Strengths

● Tied with Cedar Rapids and local businesses

● Administration & staff are very hands on

● Grants received ● Program Materials

Weaknesses ● Website

● Brand Awareness● Donations

● Not many millennials involved

● Volunteer retention

Opportunities ● Increase reach within

community● Improve website

● Utilize more social media

Threats ● Other non-profit

organizations● Millennials are not as

interested● Material prices

increasing● Funding sources

Financial AnalysisProgram Expenses

Program Cost ($)

Consumer Credit Counseling

342,356

Counseling 2,265,315

Meals on Wheels 1,904,534

Behavioral Health

Intervention

789,272

Other Programs 2,094

Total 5,303,571

Income Overview ($)

Contributions 1,225,200

Interest 3,378

Rent 19,800

Linn City Meals 54,578

Heritage Area Agency

919,237

Dept. of Justice 101,880

Program/Service Fees

3,222,291

Other Grants 10,620

Total 5,556,984

Marketing Analysis★ Awareness: I was surprised at how well Horizons

has done with the marketing of their organization. I was not expecting them to have as many followers

as they do on their social media sites. In my opinion, Horizons is definitely on the right track to

making people aware of them.★ Interest: People can easily relate to the five

services Horizons has to offer, therefore making them interested in the organization as a whole.

★ Desire: Horizons is all about improving people’s quality of life or being a safe place someone can go

to for help. If outsiders can get a sense of how much the volunteers at Horizons care, they will

start attracting more and more people.★ Action: Focus more on providing real life examples

of what Horizons has done to help people in the past instead of just organizational information on

social media sites.

Deliverables ★ Enhanced millennial awareness

★ Enhanced horizons brand awareness

★ Advertisement ○ Horizon’s Sign in Hennessy

Impact

★ Social Media

★ Community Awareness○ More Followers

★ Possible Internship Opportunities

Recommendations

★ Other social media outlets★ Local “Celebrities” & Teams in the

community

Next Steps★ Follow up with contacts at MMU

○ Talk to SGA for next fall

★ Set up Mount Mercy v. Coe competition

★ Possible marketing internship with our school

★ Follow up with contacts at MMU

Key Learnings

★ Meetings★ Working with business professionals

★ How important it is to get people involved in nonprofits

★ Be involved in something you are passionate about

Video