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Koen van den Biggelaar
Senior Manager, Solutions Architecture
Amazon Web Services
Intro
Platform Standards
AWSAmazon
Amazon Cloud ?
InnovationApplied
Leadership Principles
Innovation Approach
InnovationTake
Aways
Real life example
Micro-Services
Amazon.com
Examples
~11.6s
Mean time between
deployments
(weekday)
~1,079
Max number of
deployments in a
single hour
~10,000
Mean number of
hosts
simultaneously
receiving a
deployment
~30,000
Max number of
hosts
simultaneously
receiving a
deployment
DEPLOYMENTS AT
AMAZON.COM
ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Backup
Queuing &
Notifications
Workflow
Search
Transcoding
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security
& Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business
Apps
Business
IntelligenceDatabases
DevOps
ToolsNetworkingSecurity Storage
RegionsAvailability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
ComputeVMs, Auto-scaling,
& Load Balancing
StorageObject, Blocks,
Archival, Import/Export
DatabasesRelational, NoSQL,
Caching, Migration
NetworkingVPC, DX, DNS
CDN
Access
Control
Identity
Management
Key
Management
& Storage
Monitoring
& Logs
Assessment
and reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web application
firewall
HYBRID
ARCHITECTURE
Data
Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device
SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics
exactly
AWS Foundation Services
Compute Storage Database Networking
AWS Global Infrastructure Regions
Availability Zones
Edge Locations
AWS is
responsible for
the security OF
the Cloud
Business Agility Operational
Resilience
Cost Avoidance Workforce
Productivity
Operational
Costs
• 77% faster to
deliver business
applications
• 98% reduction in
P1/P0's
• 52% average TCO
savings
• 15 automated bots
developed
• 35% reduction in
compute assets
(792)
• Rapid
experimentation
• Improved security
posture
• 80% cloud first
adoption
• 8 cloud migration
parties
• 50 applications
decommissioned
• Reduced technical
debt
• 15 cloud services
created
• Shift to self-service
culture
• $14M YOY Savings
• Streamlined M&A
activity
• Improved
performance
• DevOps in Practice
$14.2M
Investment
18
MonthsFocus
311 Apps
in Cloud
$14M YOY
Savings&
Customer Obsession
Ownership
Invent and Simplify
Are Right, A Lot
Hire and Develop the Best
Insist on the Highest Standards
Think Big
Bias for Action
Frugality
Learn and be Curious
Earn Trust of Others
Dive Deep
Have Backbone; Disagree and Commit
Deliver Results
Focus on Your Customers
Experiment Frequently
Measure, Improve and Iterate
Move Fast, and Be Nimble
Foster Leadership
Amazon’s Innovation Approach
Intro InnovationAmazon
Real life example
Innovation Applied
Micro-services &Primitives
AWS Take
Aways
Amazon.com
Image courtesy of http://galleryhip.com/ Image courtesy of http://omiselegantcatering.com/
Working backwards from Customer
mobile app developers identify end users securely
synchronized across multiple devices
Identity Synchronization
Hi
!
Push
Real Life Example
AWS
Mobile Services
Amazon
DynamoDBIAM
Amazon
SNS
Amazon Cognito7/10/14
Amazon SNS
Mobile Push8/13/13
5/28/13
10/23/14
10/31/13
AWS Mobile SDK7/10/14