From the excitement of 4,000 of the latest slot machines and100 table games, to the delicious tastes of ten restaurants,

the luxury of an award-winning hotel, and the thrill of world-classentertainment – a trip to SenecaNiagaraCasino&Hotel is trulyworthwhile.The property also happens to be steps away from thebreathtaking Niagara Falls along the U.S.-Canada border.

With so much to experience at Seneca Niagara Casino &Hotel and the surrounding Niagara region, players will wantto make their trip an extended stay. The superior service andfriendly greetings, complimentary beverages while playing, freevalet parking, and the many local attractions and shops are justsome of the unique features that will keep guests coming back.

In 2002, Seneca Gaming Corporation transformed theformer Niagara Falls Convention & Civic Center – an aging,under-utilized and under-maintained facility – into afull-service casino in a matter of 100 days and at a cost of $100million. It opened its doors on December 31, 2002, andexpanded three years later to the day with a hotel tower and2,400-seat SenecaNiagara Events Center. The full-scale resortnow attracts more than eight million visitors each year – manyfrom Southern Ontario and outside New York State.

In addition to Seneca Niagara Casino &Hotel, the SenecaGaming Corporation runs Seneca Allegany Casino & Hotel,Seneca Buffalo CreekCasino and the SenecaHickory StickGolfCourse, a championship 18-hole course designed by renownedcourse architect Robert Trent Jones II. The Seneca Nation of

Indians owns all of the properties. “The development of SenecaNiagara Casino &Hotel was a milestone achievement for theSeneca Nation,” said Seneca Nation President Robert OdawiPorter. “During the past decade, we have built more thanworld-class buildings and amenities – we have cultivated aguest experience that is second to none. Today, millions ofpeople line up at our doors to experience the Seneca difference.”

At Seneca Niagara Casino & Hotel, the fun starts with amassive gaming floor that takes up the size of nearly threefootball fields. More than 4,000 slot machines – ranging frompenny to $100 denominations – are continually updated withthe newest themes and latest technologies to giveplayers impressive graphics and unique bonuses. The 100 tablegames offer something for everyone – including blackjack,craps, roulette, mini baccarat, and a variety of poker tables suchas pai gow, Caribbean stud, Let it Ride®, 3-card, 4-card, andTexas hold ‘em bonus. Both smoking and non-smokinggaming areas are available, and Keno screens are locatedthroughout the gaming floor and dining areas.

Cashiers, bill-breaker machines, and ticket redemptionunits are plentiful, and Canadian-to-U.S. currency exchangerates are favorable. Guests can sign up for the free SenecaPlayers Club Card, and watch their comp points add up – atboth slots and table games. Plus, players receive $10 in freeslot play when they join the club. One comp point earnedequals one dollar, which can be used for dining, entertainment,

Seneca Nation of IndiansSeneca Niagara Casino & Hotel – Niagara Falls, NY

PROPERTY REVIEW

34 Indian Gaming February 2012

hotel stays, spa services, shopping,and much more.

The AAA Four DiamondAward-winning hotel at SenecaNiagara Casino & Hotel offers 26levels of luxury with 604 newlyrenovated deluxe guest rooms andcorner suites to provide visitors anunforgettable stay. Each roomfeatures upscale amenities such asa pillow-top bed, an oversizedshower and flat-screen TV. Guestsenjoy awe-inspiring views of themajestic Falls and the Niagaracityscape as they rest in comfort.

In addition to world-classgaming and a luxurious hotel stay,Seneca Niagara Casino & Hoteloffers top-notch entertainment.The 2,400-seat Seneca NiagaraEvents Center plays host to thefinest entertainers, live on stage.Recent acts in the past year have included Aretha Franklin,Daughtry, Jeff Foxworthy, Liza Minnelli, Martina McBride,Meat Loaf, Norm Macdonald, Patti LaBelle, Steve MillerBand, andmany others. Another venue, the intimate Bear’s DenShowroom, offers 440 plush seats in a stadium-style setting withno seat further than 40 feet from the stage – providing patronswith a phenomenal connection to the artists. Recent Bear’sDen acts in the past year have included Gino Vannelli, Holly

Cole, Johnny Winter, Robert Cray, The Association, TheWailers, and many more. Guests can also catch free liveregional entertainment during weekend evenings at Club 101,located in the heart of the casino floor.

No matter what guests are in the mood for, they’ve hit aculinary jackpot at Seneca Niagara Casino &Hotel. They canenjoy tender cuts of Chairman’s Reserve beef atWestern NewYork’s premier steakhouse, TheWestern Door. Experience thepan-Asian cuisine at Koi and its brand-new Noodle Bar forquick, savory, and healthy options. Restaurant-goers can alsodelight in the aromas of authentic Italian cooking at la Cascataor indulge in all-you-can-eat foods at the world-famousThunder Falls Buffet, including prime rib, shrimp, rotisseriechicken, “Buffalo’s Best,” andmuchmore. Breakfast, lunch, anddinner are served anytime at the 24-hour Three Sisters Café,or players can grab something on the go at Morrie’s Expressor Quick Bites. Finally, when guests have a craving for coffeeor ice cream, they can stop by Tim Hortons Café and BakeShop/Cold Stone Creamery.

Seneca Niagara Casino & Hotel is the place for guests tounwind after an evening of dining, gaming, and entertainment.The hotel offers many first-class amenities at The Spa and itsfull-service salon. Guests can relax with a Swedish massage, fullbody salt glow or facial inside the serene treatment rooms.The salon offers hair cuts and styling, manicures, pedicures,and waxing treatments. Swimmers and athletes can enjoy therefreshing indoor pool, unwind in the steamy whirlpool, orexercise in the hotel’s state-of-the-art workout facility –complete with cardiovascular equipment, circuit weightsand free weights.

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Seneca Niagara's restaurants are praised by food critics and patronsalike.Ten venues offer customers a wide selection of fine and causaldining.

The $100 million casino boasts a gaming floor spanning nearly three football fields. It includes morethan 4,000 slot machines and 100 table games.

36 Indian Gaming February 2012

For event planners looking to hosta meeting or special event, SenecaNiagara Casino & Hotel has morethan enough space, with over 36,000sq. ft. of meeting and conference space.Events held year-round include ban-quets, trade shows, conventions, meet-ings, weddings, bridal showers as wellas bachelor and bachelorette parties.

Visitors can indulge themselves ina variety of unique shops at SenecaNiagara Casino & Hotel, includingthree new boutiques: SwarovskiCrystal, Yankee Candle, andWatson’sChocolates. The TEN store is abargain outlet, where everything inside– including watches, ties, belts, purses,and more – is just $10. The Seasonsstore has gifts themed to match thecurrent holiday and time of year andthe 24-hourNewsStand has just aboutanything a guest may have forgotten topack on their trip. For players thatwant upscale shopping to spend a bigjackpot, Sky Boutique is the place for unique gifts and thePlayers Club Store provides the hottest technology on themarket. Finally, guests who ask for the free Seneca Savings cardat the Promotions Booth receive discounts at the property’sstores and the nearby Fashion Outlets of Niagara Falls –featuring 150 brand name retailers such as Burberry,Coach, Kate Spade, Saks Fifth Avenue Off 5th, Michael Kors,

Polo Ralph Lauren, Juicy Couture and Barneys New York.For those who venture outside Seneca Niagara Casino &

Hotel, they will find themselves just steps away frombeautiful Niagara Falls State Park, Cave of theWinds and theworld-famous Maid of the Mist boat tours. During warmerweather, guests can try an exciting, high-speed boat trips alongthe Niagara Gorge with Whirlpool Jet Tours.

In addition to the enormous team employed tomake SenecaNiagaraCasino&Hotel come to life dayand night, Seneca Gaming Corporation is a majorcontributor to the Western New York community.In 2011, officials announced a commitment of$1 million to help fund community beautificationprojects in the neighborhoods surrounding theBuffalo Creek Territory as well as $1.275 milliontoward a new downtown culinary institute inNiagaraFalls throughNiagara County Community College.Hundreds of employees have also donated countlesshours and donations toward community causes andfundraisers through theCorporation’s ongoingTeamSeneca Cares program.

With certainty, four to six million cubic feet ofwater travels over the Niagara Falls every minute.With a similar level of certainty, the staff of SenecaNiagara Casino & Hotel aim to make every guestexperience worthwhile, enjoyable andmost of all, fun.So far, they’ve succeeded in spades. �

For more information about Seneca Niagara Casino& Hotel, visit www.senecacasinos.com.

PROPERTY REVIEW

Seneca Niagara Casino & Hotel is the largest hotel in Western New York, offering26 levels of pure luxury.All of the rooms feature upscale comforts to pamper guestsduring their stay.

A variety of first-class amenities are offered to hotel guests,including a lavish indoor pool,whirlpools,a rejuvenating spa and state-of-the-art workout facility.