Seminar Ski Engle Ski

8/13/2019 Seminar Ski Engle Ski

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UNIVERSITY "UNION" OF BELGRADE

SCHOOL OF INDUSTRIAL MANAGEMENTKRUEVAC

T E R M P A P E R

SUBJECT:

BUISNIESS ENGLISH II

T H E M E :

The Company Presentation

Product Presentation

Market Research Results

A Start-Up Company

Student:

The ecturer:

Slo!odan Bradari"# !r$indeksa %&'()' Pro*$ +ra,ana edel.ko/i"


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Bel,rade# 0)%)$ ,od$

CONTENT

1. The Com!# P$e%e&!&'o............................................... (

). P$o*+,& P$e%e&!&'o.......................................................... -

(. M!$e& Re%e!$,h Re%+/&%................................................... 0

-. A S&!$&U Com!#.......................................................... 2

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Slo!odan Bradari" %&'()'

T1E C2MPA3 PRESETAT42

1ello to e/eryone$ My name is Slo!odan Bradari" and 4 ha/e a honor to introduce

to you the company 4 5ork *or$ The *ull name o* the company is .oint-stock company

6Mlekara6 Su!otica$ 7ield o* 5ork is the production and processin, o* milk and dairy

products$ Esta!lished in %'88# and since 0))9# operates under the 6+anu!e 7oods roup6#

alon, 5ith companies ;;4mlek6# 6Bam!i6 and 6uartered is in Su!otica# on Bel,rade and is has its o**ices$ The num!er o*

employed people is currently 9%8$ The production o* the company is !ased on sa*e and

healthy dairy products *or our cust?mers# and ser/ices o* superior >uality and standard$

This company is one o* the leader in processin, o* milk and production o* hi,h

>uality dairy products in Ser!ia$ Annually company processin, @) million liters o* milk$

eadership position# 6Mlekara6 con*irmed many international certi*icates and the

introduction o* ne5 manu*acturin, processes related to en/ironmental protection$

4n the past *e5 years# since it operates on the system 6Sal*ord;; has in/ested o/er

08 million euros in primary production# control the receipt o* ra5 milk o5n *arm#modern technolo,y# re*ri,eration *acilities# transport the *inished product$

4n order to *ollo5 the modern trends pre/ailin, in the *ood industry conducted !y

the leadin, economies o* Europe# 6Mlekara6 durin, the past se/eral years 5orked

intensi/ely on the introduction to the /ery strict international standards$

Product ran,e includes & main product ,roups

%$ *resh products

0$ pasteuri=ed milk

9$ sour milk products

&$ pro!iotic drinks

4n addition to these *our main ,roups# this company also produces etra milk *or

co**ee# production o* tomato po5der# as 5ell as the production o* *ruit .uices and nectars$

The reco,niya!le products o* this !rand are produced *rom milk 68 D6# sour milk products

6Ella6 and *eta cheese 6rekos;;$ All products are packed in !iode,rada!le packa,in, and

recyclin,$

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4n addition to sellin, product in domestic market# eport to countries in Southist

Europe# in order that# 5hen possi!le # eports its product in European Union countries #

orth America and Ara! countries$


PR2+UCT PRESETAT42

hen presentin, a product 4 took# *or me# one o* the !est product

*rom ;;4mlek;;# that also operates under the ;; +anu!e 7oods roup ;;$

7irst 4mlek *ruit yo,urt 5as .ust such a name-*ruit yo,urt$ That 5as his name until

0))8# 5hen the company responded to consumer desires# 4mlek impro/es *ruit yo,urt

cate,ory$

ith the support o* eperts made a ne5 packa,in, and desi,ned a ne5 name-J222+$ Jo,ood the cate,ory o* *resh *ruit yo,urt that are not heat treated produced in

multiple *la/ors-apricot# cherry# stra5!erry# 5ild !erries and rasp!erries$

7ruit yo,urt is *ermented product 5ith hi,h nutritional and therapeutic /alues# the

ideal com!ination o* *ruit and *ine creamy yo,urt$

4n e/eryday human nutrition has an important role$ ith its pleasant and mild

taste and aroma attracts attention and he is a hearty meal *or all$ The product is desi,ned

*or complete population as a snack# dessert or e/en a meal$

4n this yo,urt contains milk proteins that are pre-processed !y the en=ymes

present in yo,urt# so these proteins does not con*lict 5ith a!sor!in, simple car!ohydrates

*rom *ruits$ The com!ination o* yo,urt and *ruit pro/ides a positi/e impact on the

preser/ation o* ,ood health and !ody line$

4n addition to the *ruit yo,urt on the market there is pro!iotic yo,urt 5ith cereals

and pro!iotic yo,urt 5ith cereal and dried *ruit as the BAACE# the composition

impro/es the *unctionin, o* di,esti/e or,ans and promote their 5ork# thus impro/in, the

,eneral physical condition$

4n this com!ination o* cereals that contain minerals and antioidants# hi,her yields

positi/e e**ect$ Thus pro/idin, si,ni*icant amounts o* calcium# phosphorus and

ma,nesium# and /itamins A# + and B0# that is necessary *or li*e$ 4mportation o* su**icient

amounts o* calcium# /itamin +# ma,nesium and other protecti/e su!stances that

participate in !uildin, !one mass o* the utmost importance that in the period !e*ore and

durin, pu!erty and throu,hout li*e$

4n line 5ith current trends# all products are paked in hi,h >uality packa,in, that

ensures retention o* *resheness and nutritional /alue o* *ood$ The packa,e is custom *oreasyuse and en/iromental protection# !ecause all packa,in, recycla!e$

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Eperience the po5er o* nature and s5eeten the *ruit yo,hurt$


MARFET RESEARC1 RESUTS

2ur company is a reco,ni=ed national !rand# 5hich the Ser!ian market o**ers

,ood products and al5ays strictly controlled >uality$ 2ur products are on the shel/es o*

lar,e retail chains$ Today the company is the market sho5s a 5ide ran,e o* !asic *oods#

dried *ruit and muesli$

Muesli !elon,s to the !roader industrial ,roup 6cereal6 5hich takes up o/er hal*

the /olume o* the market$ 4n this product ,roup# %@G take up corn *lakes 5hile the rest

!elon,s to other types o* cereal$

Muesli is a relati/ely ne5 product on the Ser!ian market and only in recent years

si,ni*icantly impro/ed o**er this product in retail stores$ Accordin, to our research %9#HG

o* households purchased at least once a Muesli$

4n the !e,innin,# our products are sold throu,h the o!.ects 61ealthy *ood6 mainly

the measure$ +urin, most o* the year 5e noticed reduction o* interest and purchase o*muesli$

To determine the reasons *or this 5e ha/e hired an a,ency that has conducted

market research$ Research has sho5n that customers complain a!out the >uality o*

products in lar,e >uantities stend *or a lon,er period and thus lose their *reshness# *la/or

and nutritional /alue$ They also complained a!out the hy,iene in health *ood stores$ As a

result o* this in/esti,ation 5e decided to impro/e the packa,in,# and ecept in lar,e#

modern *ormat# 5hich no5 occupy one *i*th o* the total product# 5e started packin, the

Mueslis in packs o* % k,# )$8 k, and )#08) k,$ Apart *rom Mueslis o* di**erent packa,es

are a/aila!le in di**erent tastes# so 5e ha/e a Muesli di,esti/e# sports# tropic etc$

2ur product can !e *ound in lar,er and !etter stocked *acilities$ There*ore# the

most important sales channels cash;n;carry and supermarkets# 5hich to,ether ,enerate

o/er hal* o* total turno/er$ Traditional stores# 61ealthy *ood6 and ministores no5 ha/e a

much reduced role *or us$

4n order to approach customers# Mueslis can !e consumed in or,ani=ed

presentations# durin, 5hich the recei/e and ,i*t products$

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e are con*ident that customers 5ill reco,ni=e the >uality and noticed our e**orts

to satis*y their needs$

ith raisin, the a5arenss o* healthy eatin, and the impro/in, li/in, standards

consumers can epect *urther ,ro5th and de/elopment o* this se,ment$


A START-UP C2MPA3

hen 4 thou,ht 5hat kind o* 5ork could 4 start 4 had to consider the possi!ility

to take somethin, that my *amily and 4 o5n that 4 had at the start$ The crucial thin, 5as

that 4 am ori,inally *rom Io./odina and the *act my *amily has culti/ated land and a

house 5ith a lar,e ,arden$

ost years and years in tryin, to stren,then in the territory o* Io./odina

de/elopment industrial production !icause in*rastructure is de/eloped$ 7or me the only

pro*ita!ilety in this area is in/estment in a,riculture$ At the same time 4 ha/e in mind the

traditional a,riculture$

Today 5e li/e in a time 5hen *rom all sides 5e hear that *ood 5e eat is

poisoned$ This also applies to products that are comin, directly *rom nature$ There 4 sa5

my chance to !rin, in shops health products *rom nature that 5ill satis*y all standards in

terms o* *ood production$ 4 think that there are enou,h people 5ho care a!out their health

5hen choosin, *ood and that there is room in the market *or that kind o* products$

The *irst and most di**icult step 5as to clean the culti/ated land *rom pesticides

that 5ere accumulain, *or years$ 4 accomplished cleanin, 5ith a special kind o* clo/er

5hich 5ere ,ro5n in the past *i/e years in consultation 5ith eperts in the *ield o*

a,ronomy$ 4n this 5ay# 5hile the ,round 5as cleared 4 made a pro*it sellin, clo/er$

The net step 5as takin, credit *or startin, the .o!$ 4 ha/e created a !usiness-

plan trou,ht 5ich 4 present my plans to the !ank$ 4n that plans are raisin, ,reenhouse 5ith

irri,ation systems# the in/ol/ement o* eperts in the *ield o* a,riculture and employment

in proportion to increasin, 5orkload$ 4n the initial analysis it 5as necessary a!out 0)$)))$

EUR$

A*ter the !ank appro/ed the loan# ,reenhouses ha/e !een !uilt 5ithin 0 months

and 5ork could !e,in$

Currently deal 5ith the production o* /e,eta!les such as tomatoes# peppers#

,reen salad lettuce# etc$$$ The products ha/e >uickly *ound their customers in modern

supermarkets and !randed or,anic *ood 5ith all the necessary certi*icates$ Apart *rom my

*amily on the *arm t5o 5orkers ha/e a re,ular .o!# i* necessary# en,a,e and A,riculture$

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4n the *uture 5e 5ill ad.ustment o* the remainin, parcels o* the land *or healthy

*ood production$ 4n addition to /e,eta!les my plan is to introduce the production certain

types o* ,rains and plantin, o* *ruit that 5ould !e ,ro5n also on the principles o* healthy

*ood

4* the 5ork that 4 do ,i/es me positi/e *inancial results# my desire is to make a

circle the production o* *ood 5ith controlled ori,in at *armin,$

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