Seminar Programme Overview • April 24, 2019€¦ · Seminar Room 1 Seminar Room 2 Seminar Room 3 Seminar Room 4 Seminar Room 5 11:30 – ... Platinum Sponsor Presentation: The Invaluable

Seminar Programme Overview • April 24, 2019

ICEF VancouverExclusively for educators from North America and international student recruitment agents focusing on Canada and the US

Hyatt Regency, Vancouver • April 24 – 26, 2019

Seminar Room 1 Seminar Room 2 Seminar Room 3 Seminar Room 4 Seminar Room 5

11:30 –

1:00

Update on Canada’s International Student ProgrammeJosée Samson-Savage, Senior Programme / Policy Advisor

Angela Wen, Programme Advisor Immigration Programme Guidance,

Immigration, Refugees & Citizenship Canada / Government of Canada, CanadaAudience: All

Location: Seminar Room 2

11:30–

1:00

2:00 –

2:45

How to Maximise Your ICEF Event Experience - for ProvidersRobin Garcha, Business

Development Manager Canada,ICEF, Germany

Audience: Providers

Recruit More Students by Choosing the Right Media Strategy for

Your InstitutionFlorian Schäfer,

Director ICEF Media,ICEF, Germany

Audience: Providers

Trending Topics in the USAJennifer R. Wright,

Director of Certification, American International Recruitment

Council (AIRC), USA Audience: All

How to Maximise Your ICEF Event Experience - for Agents

Tiffany Egler, Director Agent Relations

Shannon Wolff, Agent Relationship Manager,

ICEF, GermanyAudience: Agents

Comment Maximiser Votre Expérience ICEF - pour Fournisseurs

Monèle Schrot, French Programming - Canada,

ICEF, GermanyDirectrice des Programmes en Langue Française - Canada, ICEF, Allemagne

Auditoire: Fournisseurs

2:00–

2:45

2:45–

3:30

K-12 Opportunities in the Indian Market

Amit Jalan, Managing Director, EEC - Enbee Education Center, India

Abhijit Zaveri, Founder and Managing Director,

Career Mosaic, IndiaAudience: Providers

More Engaging Classrooms and More Effective Marketing -

VR and AR in the Classroom and the Agency Office

Ross Holmes, Executive Director Digital Services,

ICEF, Germany Audience: All

Effective Risk Mitigation Strategies for Canadian Schools Looking to

Recruit International StudentsDave Sage, Owner/Director, New Neighbours Consulting,

CanadaAudience: Providers

The ICEF Agent Barometer 2018 - Canada and US FindingsRachel Durcan, Business

Development Manager USA Tiffany Egler,

Director Agent RelationsICEF, GermanyAudience: All

Studying in French In Canada for Teenagers, The Québec ExpertiseÉtudier en Français au Canda à

l’Adolescence, l’Expertise du QuébecPatrice Daoust,

Director Student Affairs / Directeur des Services Complémentaires,

Fédération des Établissements d’Enseignement Privés, Canada

Audience/Auditoire: All/Tous

2:45–

3:30

3:30 –

4:15

Recruiting from Argentina Gustavo Viale, CEO,

InterWay Educational Consultancy, Argentina

Audience: Providers

The Future of Student Recruitment In the MENA Region

Nabil Najd, Director MENA Region,

ICEF, LebanonAudience: Providers

Platinum Sponsor Presentation:The Invaluable Asset of In-house

Emergency AssistanceMelanie Veloso,

Deputy Chief Operating Officer,StudyInsured, Canada

Audience: All

Colleges and Institutes Canada: Advanced Skills for EmploymentAndrew Champagne, Specialist,

Marketing and Recruitment,Colleges and Institutes Canada,

CanadaAudience: Agents

The French Programmes Market: Update of the Research Conducted by Bonard

(formerly StudentMarketing) Le Marché des Programmes de Français: Mise à Jour de la Recherche Conduite par

la Firme Bonard (autrefois StudentMarketing)

Stéphane Lemelin, Executive Director / Directeur Général,

Collège de Sainte-Anne-de-la- Pocatière (CSA), Canada




3:30 –

4:15

4:15 –

5:00

The Study Abroad Market in Thailand: Student Trends in 2019

and BeyondBee Boonkerd, President, TIECA -

Thai International Educational Consultants Association, Thailand

Audience: Providers

An Overview of the Colombian Study Abroad Market

Felipe Garcés, President, ANEX (National Association of Education Advisors for Study

Abroad), ColombiaAudience: Providers

Being There: Top 10 Tips for Recruitment Scalability, Diversity and

Sustainability in Volatile TimesPamela Barrett, CEO and Director,

Barton Carlyle, United KingdomChristopher Price, CEO and

Principal Advisor, Adventus Education, United Kingdom

Audience: Providers

Canadian High Schools - Ranked Best Destination for

High School StudentsBonnie McKie, Executive Director,

Canadian Association of Public Schools - International (CAPS-I),

CanadaAudience: Agents

I Tripled the Number of International Students in 3 Years, Here’s How

J‘ai Triplé le Nombre des Étudiants Internationaux en 3 Ans, Voulez-Vous la Recette?Kimberly Jean Pharuns,

Project Manager, French Public School Board of Eastern Ontario, Canada

Project Manager, Conseil des Écoles Publiques de l’Est de l’Ontario, Canada




4:15 –

5:00

5:00 –

5:30Coffee Break 5:00

– 5:30

5:30 –

6:15

What is New in the Brazilian Market: BELTA Research 2019

Maura Leão, CEO, Yázigi Travel and YOUNIVERSE / President, BELTA -

Brazilian Education & Language Travel Association, Brazil

Audience: Providers

Platinum Sponsor Presentation: Moving Away From Single-Market

Dependency - International Recruitment Strategies to Bring

Diversity to Your CampusJoe Monastero,

Global Head of Marketing - Higher Education North America,

Study Group, USA Audience: Agents

How to Create an Effective Agent-Educator Recruitment Strategy

Mike Henniger, ICEF Professional Development,

ICEF, GermanyAmit Jalan, Managing Director,

EEC - Enbee Education Center, IndiaAudience: All

The Canada Course forEducation Agents

Sarah Mines, Vice President Sales,ICEF, Germany

Bonnie McKie, Executive Director, Canadian Association of Public

Schools - International (CAPS-I), Canada

Audience: Agents

How to Improve Student Applications From Your Agency

Comment Améliorer les Applications des Étudiants de Votre Agence

Diego Sanchez, Manager, International Marketing, Languages Canada, Canada

Chef, Marketing International, Langues Canada, CanadaAudience/Auditoire: Agents

5:30 –

6:15

6:15 –

7:00

The Realities of Agent-Institutional Partnerships: Turning a Contract

Into StudentsMark Lucas,

Chief Corporate and Business Officer,

iae GLOBAL Network, AustraliaAudience: Providers

Activate Your Global Alumni NetworkDr. Gretchen Dobson, President,

Global Alumni Relations,Managing Director Australia,

Academic Assembly, USAAudience: Providers

Measuring Digital Marketing Success through the Enrolment Journey

Philippe Taza, CEO,Higher Education Marketing,

CanadaAudience: All

Platinum Sponsor Presentation: Public vs Private –

Student Services ModelBrock Dykeman, President

Lorris Leung, Student and Career Services Manager,

University Canada West (UCW), Canada

Audience: Agents

Study in Québec in Vocational Training: Opportunities to Seize

Étudier au Québec en Formation Professionnelle : des Opportunités à Saisir

Pierre Bégin, International Mobility Advisor

Conseiller à la Mobilité Internationale, Éducation Internationale, Canada


6:15 –

7:00

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Extended AM Session

Update on Canada’s International Student Programme

Josée Samson-Savage & Angela Wen

Audience: All Room: Seminar Room 2

►Session description

During this session, IRCC will provide an overview of Canada’s International Student Programme including: how study permit applications are assessed, international student trends, programme integrity mechanisms, biometrics, and other programme updates.

►Speakers

Josée Samson-Savage Senior Programme / Policy Advisor, Immigration Programme Guidance, Immigration, Refugees and Citizenship Canada / Government of Canada, Canada

Josée Samson-Savage is a Senior Programme and Policy Advisor at Immigration Refugees and Citizenship Canada (IRCC).

She provides strategic advice and recommendations to senior management on issues related to the operations and integrity of the International Student Programme (ISP).

Prior to joining the ISP, Josée occupied various other positions at IRCC, Global Affairs Canada, the Canadian Bureau for International Education and newcomer settlement organisations.

Angela WenProgramme Advisor,Immigration Programme Guidance, Immigration, Refugees and Citizenship Canada / Government of Canada, Canada

Angela Wen is a Programme Advisor Immigration Refugees and Citizenship Canada.

She is currently part of the International Student Programme in the Operations Sector.

Previously, Angela worked on the Temporary Foreign Worker and International Mobility Programme where she developed processes and procedures for assessing work permit applicants.

11:30 - 1:00

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Seminar Room 1

How to Maximise Your ICEF Event Experience - for Providers

Robin Garcha

Audience: Providers


This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF events in general and ICEF Vancouver in particular.

The session will cover the following topics:

• Preparation prior to the event• How to maximise your time during the event• Post-event follow-up and agent contracts• How to maximise your working relationship with agents

►Speaker

Robin GarchaBusiness Development Manager Canada,ICEF, Germany

Robin Garcha is the Business Development Manager overseeing Eastern Canada at ICEF.Robin has eight plus years of experience working in various roles within the international education industry. She played an integral part in launching StudyinBC.com with the BC Council for International Education.

A marketer by heart, Robin has a passion for marketing and branding as well as recruitment and strategy development. Robin holds an MBA from the Smith School of Business at Queen’s University.

2:00 - 2:45K-12 Opportunities in the Indian Market

Amit Jalan & Abhijit Zaveri

Audience: Providers


India is unique – it is the largest democracy, fastest growing GDP and a huge middle class whose top priority is Education! In this session we will see how this is trickling down to Study Abroad for the Indian school population. In the last five years we have seen Undergrad study abroad growing significantly, do we see a new trend in K-12? Let us explore this during this session!

►Speakers

Amit JalanManaging Director,EEC - Enbee Education Center,India

Amit Jalan is the founder and managing director of EEC and has over eighteen years of experience in international student recruitment for North America. From one student in 1997, EEC has a documented history of teaching test prep courses to over 50,000 students. One of the few AIRC certified agencies in South Asia, the company has large centres & student facilities available in India. Amit has been quoted frequently in the media in India and in the UK. His company has won several awards of excellence from the British Council, Educational Testing Service (ETS) and IDP IELTS Australia. Having himself studied at Purdue University in the USA, Amit brings first hand insights on the challenges faced by international students.

Abhijit ZaveriFounder and Managing Director,Career Mosaic,India

Abhijit Zaveri is the Founder and Managing Director of Career Mosaic – which is amongst India’s leading companies for international education. Over the years, Career Mosaic has evolved into a unique organisation, with systems that can support our B2B and B2C operations. The essence of its mission is to ensure a smooth, fast and transparent flow of information when delivering our services to partners and students.Abhijit is an MBA from University of New Haven, Connecticut (USA). Having been an international student in the USA himself, Career Mosaic was set up in 2001 by him to guide and assist aspiring students to achieve their study abroad dreams. Abhijit Zaveri is an elected Board Member of AIRC.Career Mosaic is a regular participant of the AIRC, ICEF, and NAFSA Conferences in the USA, Canada and in Europe. Abhijit routinely delivers presentations on strategies for international student recruitment at the ICEF and AIRC conferences across the Globe.

2:45 - 3:30

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The Study Abroad Market in Thailand: Student Trends in 2019 and Beyond

Bee Boonkerd

Audience: Providers


This session will provide a brief history and overview of the Thai International Education Consultant Association (TIECA), how it has played a key role in promoting international education in Thailand, the overall picture of the current market as well as recommendations for institutions wanting to grow their Thai student enrolment numbers.

►Speaker

Bee BoonkerdPresident, TIECA - Thai International Educational Consultants Association, Thailand

With over 20 years’ experience in international student recruitment and education counselling in Thailand, Bee is currently the president of TIECA, the Thai International Educational Consultants Association.

After graduating with a Bachelor of Commerce in Management Studies from the University of Wollongong in Australia, Bee completed a Master of European Business at EDHEC Business School in France and a Master of Education in Curriculum and Instruction at Assumption University in Thailand.

Among Bee’s industry experience, she was a South East Asia Marketing Manager for Le Cordon Bleu Australia and a Sydney-based Migration Agent. Upon her return to Thailand, she was then a lecturer at Assumption University before becoming the Managing Director of Education For Life (EFL) Thailand, an education agency in Bangkok placing Thai students mainly in native-English speaking countries, e.g. the UK, the USA, Canada, Australia and New Zealand.

Bee brings to ICEF Canada a vast knowledge of the overseas education market for Thai students.

4:15 - 5:00

Seminar Room 1

Recruiting from Argentina

Gustavo Viale

Audience: Providers


Join this session which will provide you with an overiew of the current Argentinian market and its perspectives for 2019/2020.

This session has been devised with the support of the Canadian Embassy in Argentina.

►Speaker

Gustavo VialeCEO, InterWay Educational Consultancy, Argentina

Gustavo Viale is CEO of InterWay Educational Consultancy in Buenos Aires, Argentina.

Interway works mostly with groups of students who wish to improve their language and communication skills for general purposes and study abroad. InterWay Educational Consultancy has been selected into the Excellence Assessment Designation programme for its transparency framework for the local and LATAM study abroad markets.

Gustavo is also Director at English Way School of English, which is located in the West of the Greater Buenos Aires region, delivering English language courses to local students for 29 years.

3:30 - 4:15

The Realities of Agent-Institutional Partnerships: Turning a Contract Into Students

Mark Lucas

Audience: Providers


This presentation will discuss the importance of real support for recruitment. Commission is often not enough to cover the actual cost of acquisition of a student by an agent in many countries. That is why service fees are charged to the student. Also, most institutions just think 10% commission is all they need to do to support the agent but as commission is paid post commencement, the agent is carrying the cost for sometimes up to a year before payment.

Marketing support, bonuses for volume producing agents, physical visits as well as a good level of service and communication from the admissions and support teams are critical to success.

►Speaker

Mark Lucas Chief Corporate and Business Officer, iae GLOBAL Network, Australia

Mark Lucas established iae GLOBAL in partnership with OJ Kim of iae EDUHOUSE in January 2006. iae GLOBAL is one of the world’s leading international education recruitment and marketing consultancies with over 80 offices in 18 countries in the network recruiting in excess of 20,000 students per year to institutions around the world. With a career in education spanning 32 years, Mark completed his teaching qualification from the NCAE - University of Newcastle and has taught high school, college and ESL in Australia and Japan. Prior to iae GLOBAL, Mark was the founding director and CEO of Technos Language and Commerce College (TLCC) – a private English language and pathway college for international students in Sydney. In 2001, TLCC merged with Aspect Education Holdings, a UK-based education group with 20 colleges in seven countries. Mark was the Managing Director and Australian shareholder of Aspect Education in Australia until March 2005.

Mark has been active in the private export education sector and was a director of and past chair of the Australian Council for Private Education and Training, a former convener of the Affiliation of International Education Peak Bodies and a founding member of the Commonwealth Government Contribution Review Panel in Canberra. He is a past board member (Agent representative) of AIRC and the NSW government International Education Task Force.

6:15 - 7:00

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What is New in the Brazilian Market: BELTA Research 2019

Maura Leão

Audience: Providers


Maura Leão will provide you with insights from a Brazilian agent. Learn also about the BELTA research 2019 results and the trends in the Brazilian study abroad market nowadays with freshly launched data.

Information will be given about agencies and student profiles in 2018 and the years before. The survey shows important changes and new trends. Educators will have updated information and will learn that partnering with quality Brazilian agents is an effective way to increase their share of the market.

►Speaker

Maura LeãoCEO, Yázigi Travel and YOUNIVERSE / President, BELTA - Brazilian Education & Language Travel Association, Brazil

Maura de Araújo Leão, BELTA’s (Brazilian Education & Language Travel Association) President for the 2018-2021 period and FELCA’s (The Federation of Education and Language Consultant Associations) for the 2015-2019 period.

She is co-founder and CEO responsible for the international education holding company Yet Education & Travel for the brands Yázigi Travel and Youniverse Intercâmbios, designed to deliver international education programmes to Yázigi language school network, which has been in the market for 70 years and has over 430 schools throughout Brazil. And also, to other chains that are part of the Pearson group in Brazil, sending thousands of students abroad to several programmes.

With wide experience since her participation as a scholarship holder for the American Field Service in the 70’s, she has large international experience, deep knowledge about the Brazilian market and has lived in the USA and Germany as an exchange student and travelled to all continents.

Seminar Room 15:30 - 6:15

Page 6 of 24


More Engaging Classrooms and More Effective Marketing - VR and AR in the Classroom and the Agency Office

Ross Holmes

Audience: All


Join Ross for a look at how new technologies such as virtual reality (VR) and augmented reality (AR) are already being used in education, and what is to come.

We’ll see real examples of how schools are using VR in the classroom to give students a head start, while saving money and teachers’ time.

You will also learn, in 5 minutes, how to use a simple app to add AR to your brochures so that they are no longer just pages of two dimensional photos and text. Combined with a student’s phone, they will become videos, games, price calculators, online application forms and any other digital content that you already have.

►Speaker

Ross Holmes Executive Director Digital Services,ICEF, Germany

Ross is the Executive Director of Digital Services at ICEF. He started his career in international education in 2007, organising student fairs and agent workshops across Brazil and Latin America. He returned to his native UK where he helped brands such as HSBC, British Airways and Harrods develop strategies to reach international students studying in the UK.

He joined ICEF in 2013 where he has managed the development of Coursefinders.com and brought on board new services such as CoursePricer, Virtual Reality (VR) school tours and Augmented Reality (AR) applications such as CityExplorAR.

2:00 - 2:45Recruit More Students by Choosing the Right Media Strategy for Your Institution

Florian Schäfer

Audience: Providers


In this presentation, you will gain an insight into how to build a stronger education brand with media. Join us for a comprehensive showcase of the different media options open to your (education) business. Find out what media formats are out there and how video, photography, and virtual reality compare in conception, production and post-production.

We will take a look at the performance of different distribution channels and what social media options work for different target groups globally.

We offer an exclusive insight into a communication agency specialised in the education industry. We highlight best practise cases and what mistakes to avoid. Gain an insight of how media formats are developing and how your media strategy will (most likely) prevail.

►Speaker

Florian SchäferDirector ICEF Media,ICEF, Germany

Florian has 15+ years of experience as a director and film-maker in the education industry. He has brought to life 100+ video marketing projects for educational clients in 30+ countries around the globe (in 8 different languages).

Since September 2016 Florian is the Director of ICEF Media, which offers video production solutions for the international education industry. He is the presenter and producer of the ICEF Monitor video interviews. Florian speaks German, English and Spanish. He has a Master’s degree in audio-visual communications from the University of the Arts, Berlin.

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An Overview of the Colombian Study Abroad Market

Felipe Garcés

Audience: Providers


This session will give a profound overview about the Colombian economy and the actual situation, the perception of the markets (countries were students are being sent to) as well as presenting some internal agency numbers.

►Speaker

Felipe GarcésPresident, ANEX (National Association of Education Advisors for Study Abroad), Colombia

Felipe Garcés is a South American specialist with extensive contacts throughout the Spanish speaking regions.

He is an experienced negotiator able to manage a business relationship right through from making initial contact with potential business partners to negotiating and closing deals.

Felipe is extremely committed with vast experience on managing teams and has the ability to adapt and perform in different environments.

His strengths are effective international communication and a true entrepreneurial attitude.

The Future of Student Recruitment in the MENA Region

Nabil Najd

Audience: Providers


The Middle East & North Africa are important source regions for international students.This session will aim to provide you with an overview and general information on the region’s most important markets including the following details:

General background - Geopolitical - Size of market - Education system

Current status of the study abroad market - Number of students studying abroad - Course and destination preferences - Average length a student spends abroad - Student expectations

Future potential & market trends

►Speaker

Nabil NajdDirector MENA Region, ICEF, Lebanon

Nabil joined ICEF in 2011 as an Agent Relations and Business Development Manager for the Middle Eastern and North African markets and since 2018 holds the position of Director MENA Region, ICEF Lebanon.

Nabil has developed a wide range of contacts within the industry and contributed towards broadening ICEF’s access to the region by focusing on introducing quality agents to our events around the world. In addition, Nabil is responsible for assisting and advising educational institutions new to working with study abroad agents and/or new to ICEF events and helping clients to select the most appropriate ICEF services to increase their international student enrolments.

Nabil graduated with a Master’s degree in Automation Technology from the Technical University Berlin, Germany in 2010. He speaks English and German as well as his native language Arabic.

3:30 - 4:15

Page 8 of 24


Platinum Sponsor Presentation: Moving Away From Single-Market Dependency - International Recruitment Strategies to Bring Diversity to Your Campus

Joe Monastero

Audience: Agents


Single “super” market countries like China and India have dominated international student recruitment for years. In a time when foreign relations officials begin to use international student mobility as a ‘negotiating tactic’, the need for student diversity has moved from a ‘desire’ to a ‘need’.

How do you prepare to potentially lose an entire nationality from your international student population? Diversity. Learn about the strategies and tactics – with case study review – employed by one of the world’s largest pathway providers to bring their partners’ campuses international student diversity.

►Speaker

Joe MonasteroGlobal Head of Marketing - Higher Education North America, Study Group, USA

Joe Monastero is the Global Head of Marketing for Study Group’s Higher Education North America division.

After a robust career in the hospitality industry, Joe has spent the last 9 years in higher education. From roles in business development and recruitment for Kendall College in Chicago to international brand strategy and strategic planning for the hospitality university portfolio of Laureate Education, Joe joined Study Group in 2016 as the North American Higher Education division’s Global Head of Marketing, responsible for overseeing the collaboration with 15 university partners, the curation of their brand, and positioning of these universities for success in the international student recruitment space.

With a Bachelor’s in Marketing and International Business from Loyola University Chicago and an Executive Master’s in Business Administration in Global Leadership from Walden University, Joe combines his strong commitment to customer service attained during his first career with a passion for marketing and brand development to lead his team and provide each of their partner universities unparalleled service and results.

6:15 - 7:00Activate your Global Alumni Network

Dr. Gretchen Dobson

Audience: Providers


In this seminar we will review the four major motivations for engaging your global alumni.

We encourage you to think broadly about stakeholder relationships as “global alumni” may be defined by one or more strategies and usually multiple regions. Finally, we think together about How to Activate your Global Alumni Network, the ROI, and suggest some specific next steps for getting started.

►Speaker

Dr. Gretchen DobsonPresident, Global Alumni Relations,Managing Director Australia,Academic Assembly, USA

With over 25 years of experience in higher education and constituent relations, Dr. Gretchen Dobson and her team at Academic Assembly, Inc. direct ICEF Alumni, leading institutions, governments and member-based organisations towards sustainable global alumni engagement strategies and solutions.

In November 2016 she launched the first Global Alumni Relations e-Course. She is based in Australia. Dr. Dobson also provides professional coaching to agents, international alumni, admissions, and academic officers new to global engagement practices. She is the author of several books on Alumni Relations and serves as Board Chair of United Planet, a network of leaders and volunteers fostering cross-cultural understanding.

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2:00 - 2:45

Seminar Room 3

Trending Topics in the USA

Jennifer R. Wright

Audience: All


What activities and trends in the US market are affecting recruitment and expanding opportunities?

Learn about the recent shift in philosophy by the US State Department and EducationUSA and its potential impact to international student recruitment, as well as changing demographics of domestic and international students and more.

►Speaker

Jennifer R. WrightDirector of Certification, American International Recruitment Council (AIRC), USA

Jennifer R. Wright is Director of Certification at the American International Recruitment Council (AIRC). AIRC Certification is the US quality standard recognising professionalism and ethical operations in international student recruitment by educational agencies around the world.

She also coordinates professional development training for educational institutions, including colleges, universities and secondary school members, and content for the AIRC annual conference and other professional meetings.

She has held leadership positions in international education at universities and third party providers including The George Washington University, Cleveland State University, Cleveland Institute of Art, Arcadia University and University of Rochester Educational Programmes Abroad.

2:45 - 3:30Effective Risk Mitigation Strategies for Canadian Schools Looking to Recruit International Students

Dave Sage

Audience: Providers


The recruitment of international students to Canada exposes Canadian institutions to significant financial, legal, safety, and reputational risks. How institutions incorporate actionable risk mitigation strategies into their recruitment plans may have a direct effect on their success. Institutions should account for changing country conditions – including diplomatic disagreements with Canada – as certain markets may represent a higher share of operations budgets; likewise, outbound travel may be affected or cancelled. For other schools, high profile events involving international students may turn prospective students to look at other institutions. Still others grapple with student fraud, misrepresentation, and dual intent (the desire to remain in Canada after studies) and understanding the intentions of visa officers abroad.How to recognise, plan and prepare for these risks properly can give institutions a competitive edge, while maintaining their brand integrity.Takeaways and Skills Developed:• Awareness of Risk• Anticipating the solutions if the risks materialise• Aligning your recruitment strategy with the goals and policies of

Canada’s immigration department• What happens if regulations change the outcomes of your

recruitment strategy• Developing options and actions to enhance opportunities and

reduce threats

►Speaker

Dave SageOwner/Director, New Neighbours Consulting,Canada

Dave Sage has a background in Canadian immigration law, international education, and marketing strategy. Dave owns and operates an immigration consulting company providing counsel to Canadian Institutions on matters such as outbound marketing and recruitment strategy, international student advising, and risk mitigation. Dave is known for facts-on-the-ground advice, and helping demystify or define the unpublished rules for recruitment of international students in challenging or hard-to-reach markets. Before operating a private practice, Dave supported the communication and recruitment efforts of both private and public post-secondary institutions. David holds a Master’s Degree and is a Regulated Canadian Immigration Consultant, RCIC, in good standing of the Immigration Consultants of Canada Regulatory Council (ICCRC). With an honest and candid style, Dave is known as a discreet resource and an easy-to-talk to guy.

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3:30 - 4:15

Seminar Room 3

Platinum Sponsor Presentation: The Invaluable Asset of In-house Emergency Assistance

Melanie Veloso

Audience: All


Our Intrepid 24/7™ Emergency Assistance team has truly ‘seen it all’. For anyone that has ever said “What could possibly go wrong?” they surely have an answer. Emergency situations won’t wait for anyone, and having this team on call has saved countless hours for our students/agents/school partners when the stakes are at their highest. Learn about the role of an emergency assistance team directly from StudyInsured’s Deputy Chief Operating Officer and discover how leading an In-house Emergency Assistance team has created invaluable efficiency in urgent and trying situations.

►Speaker

Melanie VelosoDeputy Chief Operating Officer,StudyInsured, Canada

Melanie is a seasoned individual with exceptional leadership and managerial skills, with in-depth experience and knowledge of over 18 years in the Assistance/Case Management and Claims operations. Melanie has the overall responsibility for leveraging technology and ensuring accurate medical and non-medical case management and timely payment of claims, with proper workflow and efficiency. Melanie provides leadership for the Assistance and Claims department with direct staff report accountabilities, and more recently the Imagine Contact Centre department and ensures compliance with Provincial and Federal regulations. Melanie, a collaborative team player with strong presentation and communication skills, plays a key role in the on-going development and growth of the department. Specialising in process implementation, strategic operations development and quality control, Melanie carries an exceptional track record in building, training and leading teams with the purpose of nurturing clients with compassion. Melanie works closely with the Senior Strategy Manager, helping to shift the business model of Intrepid 24/7 to global partnerships, implementing significant customisations to the operational platform (Magenta). As well as successfully representing the company at industry conferences, outlining the company’s services and sourcing out vendors and prospective clients. Melanie assists in the handling of RFPs, RFIs ensure implementation and training is executed efficiently.In Assistance and Claims, Melanie harbours the responsibility in insuring proper investigation, evaluation and resolution of claims is achieved. While proactively managing claim’s adjudicators and emergency assistance coordinators, including determination of coverage, special risk claims liability, cost containment, compensability, reserve adjustments, litigation and settlements. Melanie manages and oversees case reserves, legal expenses, claims department budget and chair internal claims committees.

4:15 - 5:00Being There: Top 10 Tips for Recruitment Scalability, Diversity and Sustainability in Volatile Times

Pamela Barrett & Christopher Price

Audience: Providers


Success in a challenging and increasingly competitive marketplace depends on our ability to learn from best practice: using it to anticipate the demographic and economic challenges in markets, and to organise within our institutions to deliver effectively. Increasingly, we need to build a sustainable recruitment and marketing programme which delivers a diverse international student population.

This requires a more creative, expensive and potentially riskier approach to our work than ever before. Growing financial demands, increased competition for the best students in key markets, substantially increased volatility in global student mobility and a more complex pattern of student decision-making behaviours means that as international educators we need to make balanced decisions based on a comprehensive evidence base to ensure that what we’re building is sustainable. But sometimes, finding what works well isn’t easy. We’re all busy people. In this seminar we’ll try to cut through the noise and present 10 practical tips to help you focus on getting the most from your recruitment programme.

Based on close-up consulting experiences with many of the most active institutions and organisations in international education today, we will discuss the practices which can support change and enhance international student recruitment. We’ll identify those areas that can make a real difference and share the key learning points that can help you achieve your goals.

►Speakers

Pamela BarrettCEO and Director, Barton Carlyle, United Kingdom

Pamela Barrett is an enrolment management and international education specialist, and is the CEO of Barton Carlyle, the management consultancy company for international education.

She specialises in international strategy, market research and planning, working with clients in the UK, USA, Canada, Australia, and Southeast Asia. She has over 25 years’ experience in higher education. A former Education Attaché in the USA, Pamela has also led higher education advisory for KPMG where she remains

Page 11 of 24

Seminar Room 3

an Associate and she has been a Director of International for Colleges and Universities in the USA and UK.

Pamela has worked with education providers, sponsors, companies and government bodies to develop international strategy in major markets for global student mobility as a consultant for the past 9 years. In a collaboration with ICEF, Barton Carlyle offers the ICEF Achieve programme, offering tailored advising solutions for ICEF participants.

Pamela has authored and contributed to a number of specialist articles, including the NAFSA e-publication “International Enrollment Management Strategic Planning: An Integrated Approach”; Universities UK “Guide to Enhancing the International Student Experience”; and co-authored with ICEF: “Beyond the Horizon: The Near Future of International Education”.

Christopher PriceCEO and Principal Advisor, Adventus Education, United Kingdom

Chris Price is a Director and the CEO/Principal Advisor of Adventus Education. He is a highly experienced international education professional with 20 years experience of internationalisation, teaching, marketing and recruitment in Higher and Further Education. Educated in both the UK and USA, he has a Bachelor’s degree in International Politics and History, a Postgraduate Diploma in Marketing, and is a Fellow of the Chartered Institute of Marketing (FCIM) and a member of the Academy of Marketing.

Chris held several international leadership positions in international education including on the Steering Committee and Board (latterly as the acting co-chair) of the EAIE Marketing and Recruitment Professional Section (for over 10 years), the international committee of the National Association of Graduate Admission Professions (NAGAP), representing London-based universities in the British Universities International Officers Association (BULIA) and several other leadership positions.

He is also a regular speaker at international education conferences including NAFSA (USA), British Council, Canadian Bureau for International Education (CBIE), DAAD (Germany), Dutch Higher Education Network for International Marketing (Netherlands), ICEF, Education New Zealand, and many others.

5:30 - 6:15How to Create an Effective Agent-Educator Recruitment Strategy

Mike Henniger & Amit Jalan

Audience: All


Now, more than ever, increased focus is being put on the student experience and accountability in recruitment. The presenters will outline approaches to best ensure that you are confident your recruitment efforts are effective and provide the best possible service to your students and their families. This session will look at how agents and institutions can work together to grow and diversify their international student numbers and ensure that the process is transparent and effective.

►Speakers

Mike HennigerICEF Professional Development,ICEF, Germany

Mike Henniger has previously held senior positions in the language, vocational and post-secondary sectors.Mike has been actively involved in the marketing and recruitment sphere in international education for more than 15 years and is a regular presenter and panellist at international education conferences.Mike specialises in cross media marketing, brand advocacy, social media strategies and effectively using agents to maximise international student recruitment.

Amit JalanManaging Director,EEC - Enbee Education Center,India

Amit Jalan is the founder and managing director of EEC and has over eighteen years of experience in international student recruitment for North America.From one student in 1997, EEC has a documented history of teaching test prep courses to over 50,000 students. One of the few AIRC certified agencies in South Asia, the company has large centres & student facilities available in India.Amit has been quoted frequently in the media in India and in the UK. His company has won several awards of excellence from the British Council, Educational Testing Service (ETS) and IDP IELTS Australia. Having himself studied at Purdue University in the USA, Amit brings first hand insights on the challenges faced by international students.

Page 12 of 24

6:15 - 7:00

Seminar Room 3

Measuring Digital Marketing Success through the Enrolment Journey

Philippe Taza

Audience: All


Because digital marketing is driven by data, schools have access to a wealth of data sources that can help them to measure and analyse their performance. From initial inquiries, to bookings, right up to enrolment, admissions teams can identify a number of important key performance indicators (KPIs) throughout the student recruitment process.

Taking you through each stage of the enrolment journey, this session will demonstrate which metrics institutions should be evaluating at every point in the funnel. Participants will learn how to make the most of the insights their digital marketing initiatives generate, and use them to identify actionable strategies for improvement. The areas covered will include:

• Google Analytics

• Google Search Console

• Social media analytics

• Paid advertising KPIs

• CRM and marketing automation reporting

►Speaker

Philippe TazaCEO,Higher Education Marketing,Canada

Philippe Taza has worked in higher education marketing and recruitment since 2001. He began his higher ed career as a recruitment officer at a private college in Vancouver, BC. Advancing into recruitment management, he developed his skills in online marketing and trained in web analytics to more effectively manage marketing performance.

In 2008, Philippe founded Higher Education Marketing, a digital marketing agency dedicated to helping colleges and universities market themselves online, offering expertise and services in lead generation, web design, content development, branding, PPC, SEO, social media and analytics.

Page 13 of 24

2:00 - 2:45

Seminar Room 4

How to Maximise Your ICEF Event Experience - for Agents

Tiffany Egler & Shannon Wolff

Audience: Agents


This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF events in general and ICEF Vancouver in particular. The session will cover the following topics:• Preparation prior to the event• How to maximise your time during the event• Post-event follow-up and contracts• How to maximise your working relationship with providers

►Speakers

Tiffany EglerDirector Agent Relations,ICEF, Germany

Tiffany is a leading professional in the field of agent relations.As Director of the Agents Department at ICEF, her knowledge and dedication has been crucial to the development of ICEF events and agent recruitment.During her tenure of over 15 years at ICEF, Tiffany has overseen the successful organisation of most of ICEF’s agent events and today manages an international team which continues to develop and to increase efforts to ensure the recruitment of professional study abroad agents worldwide.

Shannon WolffAgent Relationship Manager, ICEF, Germany

Shannon has worked in the international student recruitment and education exchange industry for over 11 years, working directly with both agents and students. Shannon first worked as account manager and programme manager for the Work & Travel and the Intern & Trainee teams at Alliance Abroad Group, a US J-1 visa sponsor company for cultural exchange programmes. She then went on to manage student services, F-1 visa advising, local admissions and marketing at Kings Education Boston, an English language and pathways institution.Shannon joined ICEF in 2018 as Agent Relation Manager and is responsible for recruiting quality agents from India and Europe for ICEF Events. She enjoys working with a diverse team located around the world, and helping agents to maximise event and training opportunities with ICEF.

The ICEF Agent Barometer 2018 - Canada and US Findings

Rachel Durcan & Tiffany Egler

Audience: All


The i-graduate ICEF Agent Barometer is an annual survey of over 1,000 ICEF-screened agents from over 100 countries. This seminar will present the results from the 2018 Barometer, with a focus on findings reported by agents recruiting for institutions from Canada and the US. This includes a year-on-year comparison of the attractiveness of international study destinations as perceived by agents recruiting for a wide range of international study programmes. Additional aspects covered include:• Where agents plan to send students in 2019 and beyond• What agents see as the most effective marketing strategies for

educators• What institutions need to provide in terms of support for their

agentsThe survey findings reported will help educators to build their reputation and relationships with agents, and assist in developing strategies to market themselves and their destinations more effectively.

►Speakers

Rachel DurcanBusiness Development Manager USA,ICEF, Germany

Rachel Durcan is Business Development Manager USA at ICEF. Previously, she was responsible for developing a $4M agent recruitment channel for higher education programs at Adtalem Global Education.From 2005 to 2013, she held several management positions at Al-liance Abroad Group, U.S. State Department J-1 visa sponsor for cultural exchange programmes. Rachel enjoys helping educators and service providers with their international student recruitment and marketing strategies.

Tiffany EglerDirector Agent Relations,ICEF, Germany

Tiffany is a leading professional in the field of agent relations. As Director of the Agents Department at ICEF, her knowledge and dedication has been crucial to the development of ICEF events and agent recruitment.During her tenure of over 15 years at ICEF, Tiffany has overseen the successful organisation of most of ICEF’s agent events and today manages an international team which continues to develop and to increase efforts to ensure the recruitment of professional study abroad agents worldwide.

2:45 - 3:30

Page 14 of 24

3:30 - 4:15 4:15 - 5:00

Seminar Room 4

Colleges and Institutes Canada: Advanced Skills for Employment

Andrew Champagne

Audience: Agents


Canada’s publicly-funded colleges and institutes are essential education hubs where experienced professionals and educators work in partnership with local businesses, communities and industries to offer students the skills they need to succeed in a rapidly evolving and increasingly international job market.

They specialise in experiential and work-integrated learning opportunities through innovative, applied and skills-based programming and offer a full range of credentials, including certificates, diplomas, postgraduate credentials, bachelor’s degrees, and even some masters’ degrees.

►Speaker

Andrew ChampagneSpecialist, Marketing and Recruitment,Colleges and Institutes Canada,Canada

Andrew Champagne is an international education professional with cross-cutting industry experience. He has worked on international education policy with Global Affairs Canada, in international student recruitment with the University of British Columbia and now as a Marketing and Recruitment Specialist with Colleges and Institutes Canada.

Andrew is an alumnus of the University of Ottawa’s Graduate School of Public and International Affairs. He is fluently bilingual (English and French) and has lived in both China and Vietnam.

Andrew believes that international mobility is a force for good inthe world and is supportive of two-way mobility initiatives.

Canadian High Schools - Ranked Best Destination for High School Students

Bonnie McKie

Audience: Agents


Canadian public schools enrol almost 40,000 international students each year. The opportunity to be immersed in English, French or have a bilingual experience while living and learning makes Canada a unique destination.

This presentation will provide insights as to why agents ranked Canada the ‘best destination for high school students’ in the 2018 ICEF Agent Barometer. Agents will also learn about the many specialised educational programmes offered in Canadian high schools and resources available to assist in identifying a programme best-suited to a student’s goals and interests.

The Canadian Association of Public Schools - International is a non-profit association of 130 public school districts offering English / French programmes from elementary to high school.

►Speaker

Bonnie McKieExecutive Director, Canadian Association of Public Schools - International (CAPS-I),Canada

Bonnie McKie has provided leadership in international education for more than 18 years. She has been the Executive Director of the Canadian Association of Public Schools International (CAPS-I) since the not-for-profit association’s incorporation in March 2008.

Prior to joining CAPS-I, Ms. McKie was the Manager of International Education for the Surrey School District, the largest public school district in British Columbia. She also served on the Executive Committee of IPSEA (International Public School Education Association of BC) as Vice-President and is currently Co-Convenor of the Global Alliance of Education and Language Associations.

In 1988, Bonnie participated in a study abroad programme in Japan and her family has also had the pleasure of hosting international students. Bonnie currently resides in Greater Vancouver, BC and has two grown children.

Page 15 of 24

5:30 - 6:15

Seminar Room 4

The Canada Course for Education Agents

Sarah Mines & Bonnie McKie

Audience:Agents


Learn about updates to the Canada Course for Education Agents, an online course designed for education agents advising families about study opportunities in Canada. The Canada Course, originally produced by Foreign Affairs and International Trade, Canada in collaboration with ICEF and the Canadian Consortium for International Education (CCIE), is now administered by ICEF on behalf of Languages Canada and the Canadian Association of Public Schools International (CAPS-I), with the support of the CCIE.

The Canada Course supports professional development for agents specialising in Canada as a study destination. It provides high quality, current, and comprehensive information about Canada as a study destination. It enables agents to study via self-paced modules on topics such as the overall study environment in Canada; the different regions of Canada; Canadian education options and levels of study; resources for students wanting to know about visas and immigration rules in Canada; as well as how to prepare students coming to Canada.

►Speakers

Sarah MinesVice President Sales,ICEF,Germany

Sarah Mines has spent her entire career in international education leadership. She has a keen understanding of international student recruitment and retention and has presented at over 30 different conferences on topics ranging from marketing to millennials to global student mobility projections.

Sarah has an extensive background in all aspects of internationalisation, specialising in developing and maintaining international partnerships for institutions. Sarah has in-depth knowledge of global education trends for the language, K-12 and post-secondary sectors.

She is known as a natural communicator and connector and currently sits on the Board of Directors for Vancouver Mount Pleasant Riding Association, and is a founding member of GLOW Ed, Canada’s first leadership organisation for Global Women in Education.

Bonnie McKieExecutive Director, Canadian Association of Public Schools - International (CAPS-I),Canada

Bonnie McKie has provided leadership in international education for more than 18 years. She has been the Executive Director of the Canadian Association of Public Schools International (CAPS-I) since the not-for-profit association’s incorporation in March 2008.

Prior to joining CAPS-I, Ms. McKie was the Manager of International Education for the Surrey School District, the largest public school district in British Columbia. She also served on the Executive Committee of IPSEA (International Public School Education Association of BC) as Vice-President and is currently Co-Convenor of the Global Alliance of Education and Language Associations.

In 1988, Bonnie participated in a study abroad programme in Japan and her family has also had the pleasure of hosting international students. Bonnie currently resides in Greater Vancouver, BC and has two grown children.

Page 16 of 24


Platinum Sponsor Presentation: Public vs Private – Student Services Model

Brock Dykeman & Lorris Leung

Audience: Agents


This session will highlight the differences of student services across public and private educational institutions as well as the advantages of graduating with a private educational institution in today’s changing world.

It will also cover how private educational institutions such as UCW, use a collaborative approach between departments such as Academic, Registrar’s Office and Finance to offer students a more personal approach.

►Speakers

Brock DykemanPresident,University Canada West (UCW), Canada

Brock Dykeman joined UCW in September 2016 as VP Academic. Previously, he worked for Vancouver Island University and Thompson Rivers University in a variety of roles including Director of Graduate Business Programmes and Dean of Business and International Education.

Brock Dykeman was nominated Interim President in January 2019.

Lorris LeungStudent Services Manager,University Canada West (UCW), Canada

Lorris Leung has been working in the post-secondary education industry since 2014 and is currently Student and Career Services Manager at UCW. Working within a team of six people, she helps international students find their own path and settle into a new country. Originally from Sydney, Australia, she has been living in North America since 2013.

She holds a Bachelor’s degree in Psychology from Macquarie University.

Page 17 of 24

2:00 - 2:45

Seminar Room 5

How to Maximise Your ICEF Event Experience - for Providers Comment Maximiser Votre Expérience ICEF - pour Fournisseurs

Monèle Schrot

Audience/Auditoire: Providers/Fournisseurs

►Description de la session

This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF events in general and ICEF Vancouver in particular.

The session will cover the following topics:

• Preparation prior to the event• How to maximise your time during the event• Post-event follow-up and agent contractsHow to maximise your working relationship with agents

Cette session vous fournira un guide étape par étape afin de tirer le meilleur de votre participation aux événements ICEF en général et ICEF Vancouver en particulier.

La session couvrira les sujets suivants :

Préparation requise avant l’événement • Comment maximiser votre temps pendant l’événement • Suivi post-événement et contrats d’agent • Comment maximiser vos relations de travail avec les

agents

►Speaker/Présentatrice

Monèle SchrotDirector, French Programming - Canada, ICEF, GermanyDirectrice des programmes en langue française - Canada, ICEF, Allemagne

Fluent in four languages, Monèle Schrot has gained extensive experience of all aspects of education through her career as a Teacher, School Principal and Director of International Education. Ms. Schrot holds a BA, B.Ed., and a master’s degree in School Administration from the University of Manitoba.

Before joining ICEF, Ms. Schrot was Director of the International Education Department for ten years at the Louis Riel School Division in Winnipeg, Manitoba.

Parlant couramment quatre langues, Monèle Schrot a acquis une vaste expérience de tous les aspects de l’éducation grâce à sa carrière en tant que professeur, directrice d’école et directrice de l’éducation internationale. Mme Schrot est titulaire d’un baccalauréat en arts, un baccalauréat en éducation et d’une maîtrise en administration scolaire de l’Université du Manitoba.

Avant de se joindre à l’ICEF, Mme Schrot a été directrice du département de l’éducation internationale pendant dix ans à la division scolaire Louis Riel de Winnipeg, au Manitoba.

Page 18 of 24

2:45 - 3:30

Seminar Room 5

Studying in French In Canada for Teenagers, The Québec ExpertiseÉtudier en Français au Canda à l’Adolescence, l’Expertise du Québec

Patrice Daoust


►Session description/Description de la session

Québec is a province that has a lot to offer junior and high school international students: The lowest tuition fees in Canada for private Schools and Québec is ranked 1st in Canada and 8th in the world in math and science.

This mostly francophone province will provide the friendly and safe environment to master both Canadian official languages. This province of 8 million has 19 universities and is at the centre of artificial Intelligence research. Studying to obtain a high school diploma in Québec will open the doors to universities all across North America. Come and learn more.

Québec est une province qui a beaucoup à offrir aux élèves internationaux qui souhaitent y étudier pour obtenir le diplôme d’études secondaires. Les frais de scolarité sont parmi les moins élevés au Canada pour les établissements privés. Le Québec s’est classé au 1er rang aux test PISA en sciences et en mathématiques et au 8e rang mondial.

Cette province canadienne principalement francophone sera en mesure d’offrir un environnement sécuritaire et amical tout en permettant de maîtriser les deux langues officielles du Canada. Cette province de 8 millions d’habitants qui a 19 universités est au cœur de la recherche en intelligence artificielle. Étudier au Québec afin d’y obtenir un diplôme d’études secondaires permettra d’ouvrir les portes des universités partout en Amérique du Nord. Venez en apprendre davantage !

►Speaker/Présentateur

Patrice DaoustDirector Student Affairs, Fédération des Établissements d’Enseignement Privés, CanadaDirecteur des Services Complémentaires, Fédération des Établissements d’Enseignement Privés, Canada

Patrice started his career as a History and Geography teacher in a private boarding school for girls in Québec, Canada.

He taught for 10 years and moved on to be assistant head for 17 years in two other private coed schools in the same province. For the last 6 years, Patrice is the Director of Student Affairs at the association that represents 192 pre-school, primary, secondary and special education private schools in Québec.

Patrice a débuté sa carrière comme enseignant en géographie et en histoire au sein d’une école privée avec résidence pour jeunes filles au Québec, Canada.

Il y a enseigné 10 ans et par la suite il est devenu directeur adjoint dans deux écoles privées mixtes québécoises pendant 17 ans. Depuis les 6 dernière années il est directeur des services complémentaires au sein de l’association qui représente 192 établissements privés au préscolaire, primaire, secondaire et en adaptation scolaire.

Page 19 of 24

3:30 - 4:15

Seminar Room 5

The French Programmes Market: Update of the Research Conducted by Bonard (formerly StudentMarketing) Le Marché des Programmes de Français : Mise à Jour de la Recherche Conduite par la Firme Bonard (autrefois StudentMarketing)

Stéphane Lemelin & Monèle Schrot



This presentation updates the research initially conducted in 2015 by Bonard (formerly StudentMarketing) by comparing the preliminary results of the 2018 survey with those of 2015 and asking the following questions:

• What are the data available on the French language market in the world?

• What are the gaps in recruitment for this market? In addition, this presentation explains the main advantages for agents to work with schools in Québec for recruiting students who want to participate in a French language programme and to better inform them about the advantages the students haves when they comes to study in French programme in a Québec school.

Cette présentation fait une mise à jour de la recherche initialement menée en 2015 par Bonard (autrefois StudentMarketing) en comparant les résultats préliminaires de l’enquête de 2018 à ceux de 2015 et en s’interrogeant principalement sur les questions suivantes :

• Quelles sont les données disponibles sur le marché des programmes de français dans le monde?

• Quelles lacunes freinent le recrutement pour ce marché? De plus, cette présentation explique quels sont les principaux avantages pour les agents de travailler avec des écoles du Québec pour le recrutement d’élèves ou d’étudiants qui veulent participer à un programme de français et mieux les éclairer sur les avantages qu’ont les élèves ou les étudiants qui viennent étudier dans un programme de français d’une école québécoise.

►Speakers/Présentateurs

Stéphane LemelinExecutive Director, Collège de Sainte-Anne-de-la-Pocatière (CSA), CanadaDirecteur Général, Collège de Sainte-Anne-de-la-Pocatière (CSA), Canada

Stéphane Lemelin is the Executive Director and Director of Studies and Educational Services at the Collège de Sainte-Anne-de-la-Pocatière (CSA).

He was a former teacher in French, in moral and religious education and in computer science for about 20 years, with two bachelor’s degrees (teaching French and morals in high school and public communication) from Université Laval. He also obtained a specialised graduate diploma in school administration from the Université du Québec à Rimouski. In addition, he graduated his Masteral degree in Education from the Université du Québec à Rimouski where he is also a lecturer in secondary and vocational education and school administration. Furthermore, he taught French as a second language for seven years, before he became in charge as the Executive Director for the Pavillon de La Pocatière (Campus Saint-Jean, University of Alberta) for five years.

Since 2009, he has been coordinating the learning outcomes of FSL courses in the “Explore” programmes of the Council of Ministers of Education of Canada (CMEC) and has given several conferences across Canada on second languages, class management and recruitment of international students. He is currently a member of the Board of Directors and Francophone Committee of Languages Canada. He is also coordinator of the “Explore” programme at the University of Alberta in La Pocatière and director of the French Immersion School at the Collège de Sainte-Anne-de-la-Pocatière.

Stéphane Lemelin est le directeur général ainsi que directeur des études et des services pédagogiques au Collège de Sainte-Anne-de-la-Pocatière (CSA).

Enseignant en français, en enseignement moral et religieux et en informatique durant 20 ans, il est titulaire de deux baccalauréats, l’un en enseignement du français et de la morale au secondaire et l’autre en communication publique de l’Université Laval et est également titulaire d’un diplôme d’études supérieures spécialisées en administration scolaire de l’Université du Québec à Rimouski. De plus, il détient une maîtrise en éducation de l’Université du Québec à Rimouski où il est également chargé de cours en enseignement secondaire et professionnel et en administration scolaire. Enseignant en langue seconde durant sept ans, il a été directeur général du Pavillon de La Pocatière, du Campus Saint-Jean de l’Université de l’Alberta durant cinq ans.

Page 20 of 24

3:30 - 4:15

Seminar Room 5

Depuis 2009, il a coordonné l’arrimage des objectifs pédagogiques des cours de langues FLS des programmes « Explore » du Conseil des ministres de l’Éducation du Canada (CMEC) et a donné plusieurs conférences un peu partout au Canada sur les langues secondes, la gestion de classe et le recrutement d’élèves internationaux. Il est présentement membre du conseil d’administration et du comité francophone de Langues Canada. Il agit également comme coordonnateur du programme « Explore » pour l’Université de l’Alberta à La Pocatière et comme directeur de l’École d’immersion française du Collège de Sainte-Anne-de-la-Pocatière.






Page 21 of 24

4:15 - 5:00

Seminar Room 5

I Tripled the Number of International Students in 3 Years, Here’s HowJ‘ai Triplé le Nombre des Étudiants Internationaux en 3 Ans, Voulez-Vous la Recette?

Kimberly Jean Pharuns & Monèle Schrot



Whether it’s because of location, religious denomination, alternative curriculum or the language of studies, it doesn’t matter why your programme is considered niche, you know how unproductive it can be to use conventional recruitment approaches.

Working with ICEF over the past two years, I have managed to triple the number of students of my French-only international student programme in Ottawa. Not only are our numbers increasing at an incredible rate, but we have fantastic diversity as well. I did 12 recruitment trips in the past 7 months. I met with so many agents who have been incredibly helpful with providing market intelligence, marketing resources and great business ethics. Let me share with you what I learned so far.

Par son emplacement, sa religion dominante, son programme d’étude alternative ou par sa langue d’enseignement, quelle que soit la raison pour laquelle votre programme est considéré niche, vous savez à quel point les méthodes traditionnelles ne sont pas adaptées et suffisantes pour un meilleur rendement.

En travaillant avec ICEF au cours des deux dernières années, j’ai réussi à tripler le nombre d’étudiants internationaux de mon programme qui s’offre seulement en français à Ottawa. Non seulement notre effectif augmente à un rythme incroyable, mais nos étudiants ont des origines très diversifiées. J’ai effectué 12 missions de recrutement au cours des 7 derniers mois dans plus de 15 pays pendant lesquelles j’ai rencontré beaucoup d’agents qui m’on fournit des informations instructives et pertinentes sur le marché de leur pays, et sur les ressources marketing à exploiter tout en faisant preuve d’une grande éthique des affaires. Permettez-moi de partager avec vous ce que j’ai appris jusqu’à présent.

►Speakers/Présentatrices

Kimberly Jean PharunsProject Manager, French Public School Board of Eastern Ontario, CanadaProject Manager, Conseil des Écoles Publiques de l’Est de l’Ontario, Canada

Kimberly Jean Pharuns is a Project Management Professional accredited from the renowned Project Management Institute. She started her career in recruitment with an e-learning organisation which she recruited more than 2000 students for in four years.

She is trilingual, enthusiastic, has great interest in practical applications of digital technologies, and is passionate about international education. She values a corporate culture that focuses on efficiency and continuous improvement.

Kimberly is currently devoted to the French Public-School Board of Eastern Ontario (CEPEO in French). If you are a recruiter, you have likely met her somewhere in the world at an ICEF event. She has been very active in the past three years kick-starting CEPEO’s international student recruitment programme. Her efforts have done well with CEPEO’s numbers tripling in three years.

Kimberly Jean Pharuns est une professionnelle de la gestion de projet accréditée de la renommée Project Management Institute. Elle a commencé sa carrière dans recrutement avec une organisation de cyber apprentissage où elle a recruté plus de 2000 étudiants en 4 ans.

Elle est trilingue, enthousiaste, a un grand intérêt pour les applications pratiques des technologies numériques et est passionnée de l’éducation internationale. Elle valorise une culture d’entreprise centrée sur l’efficacité et l’amélioration continue. Kimberly travaille actuellement pour le Conseil des écoles publiques de l’Est de l’Ontario (CEPEO). Si vous êtes un recruteur, vous l’avez probablement rencontrée quelque part dans le monde lors d’un évènement ICEF.

Elle a été très active ces trois dernières années en lançant le programme de recrutement d’étudiants internationaux du CEPEO. Ses efforts ont porté fruit, car l’effectif du CEPEO ont triplé en trois ans.

Page 22 of 24

4:15 - 5:00

Seminar Room 5






Page 23 of 24

5:30 - 6:15

Seminar Room 5

How to Improve Student Applications From Your Agency Comment Améliorer les Applications des Étudiants de Votre Agence

Diego Sanchez

Audience/Auditoire: Agents


Languages Canada members welcomed 150,000 international students in 2017. And numbers are expected to keep growing! What should be the role of your agency for helping students submit the best applications?

This session will discuss trends in international education in Canada, how to properly prepare students for applying to and attending school in Canada and the importance of your agency’s reputation when working with Languages Canada members.

Les membres de Langues Canada ont accueilli 150 000 étudiants étrangers en 2017. On s’attend à ce que leur nombre continue de croître! Quel devrait être le rôle de votre agence pour aider les étudiants à soumettre les meilleures applications?

Cette séance discutera des tendances en matière d’éducation internationale au Canada, de la préparation adéquate des étudiants à l’inscription à une école canadienne et de l’importance de la réputation de votre agence auprès des membres de Langues Canada.

►Speakers/Présentateurs

Diego SanchezManager, International Marketing, Languages Canada, Canada Chef, Marketing International, Langues Canada, Canada

Diego Sanchez, Languages Canada’s new Manager, International Marketing, has over ten years of experience in the private and public sectors. He has worked at Global Affairs Canada and NGO Mission Abroad.

Past experiences entailed working with agents, government, associations and chambers of commerce for the organisation of missions around the globe.

Diego Sanchez, nouveau chef de Marketing international à Langues Canada a plus de dix ans d’expérience dans les secteurs public et privé. Il a travaillé à Affaires mondiales Canada et à l’ONG Mission Abroad.

Des expériences passées comprennent des occasions d’affaires avec des agents, le gouvernement, associations et chambres de commerce dans l’organisation de missions commerciales dans le monde entier.

Page 24 of 24

6:15 - 7:00

Seminar Room 5

Study in Québec in Vocational Training: Opportunities to SeizeÉtudier au Québec en Formation Professionnelle : des Opportunités à Saisir

Pierre Bégin



Renowned for the quality of its programmes and its innovative teaching methods, Québec’s vocational training programme welcomes thousands of students from around the world each year attracted by an exceptional quality of life, the opportunity to study in English or in French and by excellent job opportunities.

This information session provides a complete picture of vocational training in Québec and francisation programmes. It will also discuss business opportunities for agents and Éducation internationale, the support service for International students.

Réputée pour la qualité de ses programmes et ses méthodes d’enseignement novatrices, la formation professionnelle du Québec accueille chaque année des milliers d’étudiants de partout à travers le monde attirés par une qualité de vie exceptionnelle, la possibilité d’étudier en anglais ou en français et par d’excellentes opportunités d’emplois.

Cette session d’information dresse un portrait complet de la formation professionnelle au Québec et des programmes de francisations. Il sera également question des opportunités d’affaires pour les agents internationaux et du service d’accompagnement pour les élèves d’Éducation internationale.

►Speaker/Présentateur

Pierre BéginConseiller à la Mobilité Internationale, Éducation Internationale, CanadaInternational Mobility Advisor, Éducation Internationale, Canada

Pierre has over 20 years of experience as a communications, marketing and business development manager. The various positions he has held in the private and public sectors have led him to work in Canada, the United States, Europe and Asia.

Since 2016, Pierre has held the position of International Mobility Advisor at Éducation internationale, an organisation mandated by the Québec Ministry of Education and Higher Education to coordinate the promotion of studies in vocational training abroad and to internationalise Québec school boards. He is in charge of recruiting students for Québec and developing partnerships with agents in Asia and Latin America.

Pierre possède plus de 20 ans d’expérience comme gestionnaire en communication, marketing et en développement de marchés. Les différents postes qu’il a occupés dans les secteurs privé et public l’ont amené à travailler au Canada, aux États-Unis, en Europe et en Asie.

Depuis 2016, Pierre occupe le poste de Conseiller à la mobilité internationale chez Éducation internationale, une organisation mandatée par le ministère de l’Éducation et de l’Enseignement supérieur du Québec pour coordonner la promotion des études en formation professionnelle à l’international et internationaliser les commissions scolaires du Québec. Il est responsable notamment du recrutement d’étudiants pour le Québec et du développement des partenariats avec les agents d’Asie et d’Amérique latine.

Documents

Seminar Programme Overview • April 24, 2019€¦ · Seminar Room 1 Seminar Room 2 Seminar Room 3 Seminar Room 4 Seminar Room 5 11:30 – ... Platinum Sponsor Presentation: The Invaluable