Seminar 1

T-109.7510 Research Seminar on Telecommunications Business (5 cr)

Sakari LuukkainenHelsinki University of Technology

Telecommunications Software and Multimedia Laboratory

Seminar 2

Goals of the course

• Students taking Telecommunications Management for their major/minor this course provides an introduction for making and presenting the master's or PhD thesis

• Preferred prerequisites: TU-91.2005, T-109.5410

• To develop

- techno-economic analysing skills related to emerging technologies and services in the telecommunications business

- focusing on essential questions in verbal presentation and defending of own arguments

- writing scientific research report

Seminar 3Telecommunications Management / Networking Business

Telecommunications(Application area,research target)

IndustrialManagement (Theory)

Internet & Multimedia(Application area,research target)

Seminar 4

Recent master´s theses

Utilisation of WAP technology in extranet business

Monetary transactions in mobile environment

Mobile location product strategy

Mobile information systems in maintenance industry

Discriminatory pricing of telecommunications services

UWB technology strategy analysis (see course www-page)

Consolidation in the Finnish consumer ISP industry

Disruptive technologies and the music industry

Seminar 5

Graduating the course

- active participation to the seminars (5/7 seminars including introductory session)

- holding a presentation (about 30 min)

- making a research report (see guidelines in course www-page)

- acting as opponent, all in English (opponent allocation will be published in the www-page)

- summary of 10 freely selected reports of the seminar (send it to eino.kivisaari@hut.fi before week 20, 1 page / report)

- all these achievements together will be evaluated by scale 0-5 (50 % presentation / 50% report)

Seminar 6

Preparing the report

• The title of the study can be selected freely• The content should however focus on the topics

described in the course www-page• The report and slides should be e-mailed to

eino.kivisaari@hut.fi at latest four days before the verbal presentation

• All reports will be put on the course www page, and are available to all before the presentation

• Specific feedback of the report are given by the seminar organizers after each presentation session, second revised version according feedback (before week 20 to Eino)

• Reports will be published together in a seminar proceedings booklet (TML publication series)

• Possibility to develop paper further as conference paper or Master´s thesis (see thesis example in the www-page)

Seminar 7

- A4, 4-6 pages, max 3500 words- Use the report template (available on course

website)- Use Harvard style references (see template)- MS Word document format - If you have to use bitmap pictures (gif, jpg, tif),

send them also as email attachments. However, vector graphics (for diagrams etc.) are strongly preferred (e.g. in wmf, emf, or eps formats)

- Check spelling and language: the report will be published – make your text “camera-ready”

- Submit the report by email to eino.kivisaari@hut.fi

Report - Technical details

Seminar 8

Preparing the presentation sessions

• On Thursdays at T5 clock 9.15-12 starting 23.3.

• Dataprojector is available, you need your own laptop, come early enough to check that everything works

• Actual presentation 30 min, opponent 10 min and 10 min general discussion (read reports before session)

• Max 20 slides

• The role of opponent is to review (verbally) both the report and verbal presentation and challenge some arguments of study

Seminar 9

Levels of knowledge creationSeminar

• Applying existing literature as a tool to analyse and describe a narrow research target, subjective conclusions possible

Master´s / Licentiate thesis

• Combining from broader existing literature search your own framework to study systematicly and normatively a narrow research target, contains still mainly practical, target specific results (e.g. UWB technogy success factors)

Doctoral thesis

• Creation from existing literature and theory an own framework, usage of a formal research method and empirical material in order to contribute new theory containing causes and effects relevant to a larger research target (e.g. innovation diffusion mechanisms in larger context), conclusion rigorously only based on empirical material

Seminar 10

• Most of the recent success of telecommunications business is related to GSM technology

• Domestic industry has especially benefited from Nordic market conditions which preceded global diffusion of GSM

• If current hyper price competition and technological maturity of GSM precedes again global development, the whole value chain would require ever increasing cost reductions if new innovations and related business opportunities do not arise

• Market uncertainty is high – increasing number of technical possibilities open up with unclear market need - many failures and unexpected success stories

• No history data of business new kind of opportunities– difficult to forecast, unreliable quantitative market research – need for qualitative techno-economic foresights of emerging technologies

Study Backround

Seminar 11

• Study related technical aspects thoroughly, but use that information only to present what the technology can do

• Analyse critically under what circumstances the technology in question could be commercially successfully (if in any), your goal is not prove it to be a success story

• Analyse also the real service behind the technology (product innovation requires service innovation)

• Focus e.g. on enduser value, substitutes, required investment costs, pricing, market segments, regulation, standardization

• Use several different sources for information: literature, www, operator/vendor interviews, statistics (avoid biased views)

• Critical assessment of related market studies

Study Content

Seminar 12

Study Grading

• Focusing on the most relevant issues• Clarity of thought throughout the text/presentation• Successful applying of communications business

literature on the case in question• Technical issues discussed where they make a

strategic difference• Reader/listener gains understanding about the

application field of the technology / business models / service models (depending on the specific topic)

• Adhering to the technical rules for making the report / slides

• In two person group more quality (no longer report / presentation) of all above mentioned issues is required, both should contribute equally

Seminar 13

Date / Topic / Speaker23.3. Mobile Market / Janne Janhunen23.3. Mobile Videophone / Li Jingxuan & Fang Ying23.3. Mobile E-mail / Marko Berg

30.3. Mobile Browsers / Mika Lahti & Janne Hakola30.3. DRM / Yrjö Raivio30.3. E-commerce / Ari Koponen

6.4. Mobile TV / Visa Forström & Tapio Haantie6.4. Media Centers / Antti-Jussi Kangas6.4. Triple Play / Aleksandr Poutanen

20.4. Roaming / Kristian Dahlgren20.4. Radio Policy / Henrik Saksela & Timo Smura20.4. UWB / Jing Jin

27.4. Broadband Access / Sami Aarnikoivu & Juha Winter27.4. UMA / Ari Kuvaja & Olli Mäkinen 27.4. ATCA / Jussi Mäki

4.5. Mobile Instant Messaging / Liia Sarjakoski4.5. IPsec Business / Henri Ossi4.5. Internet Business Models in Mobile / Mika Mannermaa