Semex ai24: Put Time On Your Side

Whole herd management solutionswith both rumination monitoring and heat detection capabilities we can’t put more hours in your day, but we can put more time on your side!

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Recordsruminationinformation

beforeclinical signs of illness

Works with your herdmanagement software

Solving reproductive problems in over 50 countries worldwide

Reduction in rumination maybe an early disease indicator

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Whole herd management solutions

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Attach collar Collect data Assess data Take action

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Rumination and activity information on the cows in the herd is collected in order to determine their normal activity level. Once this base level has been established, the control unit identifies cows that are displaying above average or below average activity.

Information is recorded and monitored in the neck tag every two hours and stored for 24 hours. This information is key in herd reproduction and health management, with dairies utilizing showing remarked advances in overall herd health.

Research has shown that it’s just not a cow’s steps that help identify estrus and illness. Rubbing movements between cows, body movements and unusual behavior like additional head and neck movements are indications of estrus, while monitoring rumination is your earliest detection of illness.

The system enables the user to view each cow’s rumination and activity history in a graphical display for at least one year.

How does it work?

{It’s easy. Just listen to your cows.

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that’s right for youChoose the tag

that’s right for youChoose the tag

HR-Tag®

H-LD-Tag®

HR-LD-Tag®

• Identification, activity monitoring and rumination in one tag

• All the great features of the H-Tag

• Built-in microphone records and analyzes rumination time, chewing rhythm and time between feed boluses

• Unprecedented insight into individual cow health status

• Identify potentially sick cows, distressed cows or nutritional problems before milk production drops

• Reduce drug use

• Same great, accurate and reliable heat detection as the H-Tag® with benefit of long-distance transmission

• The world’s most accurate and best-selling heat detection solution

• Real-time heat detection reports make the most out of your breeding time

• Monitor from any environment: free stalls, pastures and dry lots

• Monitor groups located in different barns without having to pass under ID unit

• Extremely reliable – data transmitted to system up to every 20 minutes

• Flexible installation

• The complete cow/herd monitoring solution featuring the same great features of the HR-Tag® that safe-guard your herd’s health with the benefit of long-distance transmission

• Early detection of disease, nutrition and health concerns

• Monitor from any environment: free stalls, pastures and dry lots

• Data retrieved from anywhere on the farm via radio frequency transmission from up to 500 yards

• Extremely reliable – data transmitted to system up to every 20 minutes

• Flexible installation

The global leader• The system’s Heatime® software focuses on movements and information

related to a cow’s rumination and estrus

• The system quantifies all of a cow’s rumination with its built-in microphone. It also quantifies all of a cow’s movements such as walking, running, lying, standing up and head movements. This makes it more accurate than any other system on the market.

• Rumination data provides insight into herd health – especially important for pre and post fresh groups

• 99% tag read rate

• 85-90% true heat detection rate

• Proven coast to coast and worldwide on herds of 50, 500 and +5000 cows

• Available data backup ensures you’ll never lose data

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The global leader Found on over 15,000 farms worldwide

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Proven results & easy to use

Let Semex ai24™

Listen to your cows & take control of your herd

Put time on your side

• Find sick cows faster before production drops

• Treat cows sooner

• Inseminate on your schedule

• User friendly

• Reports for easy management

• Target the cows that need your time

• Semex’s trained Genetic Consultants work with your team offering:

• Full support of your system

• Value based genetic solutions and consultation

• Industry-leading R&D solutions including Immunity+™, Semex Works™, IVF embryo opportunities and much more

• The world’s best genomic offering through the Genomax™ program

Proven profitableReduce average days open

• Reduced labor, drug and semen costs

• Increased pregnancy rates

• Less time spent in headlocks, more time making milk

• Quick return on investment

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Reduce average days open

Heatime®-HR Processor• Supports up to 1000 H or HR tags

• 1 year data history

• Report print outs

• Multi-language display

• Touch screen for easy use

• Expanded reader flexibility

• All the great features of the HR Processor

• Robust reporting and graphing capability

• Large herd service capability

• Multiple herd/site management capability

• Remote communication tools

• Supports multiple users and clients

Heatime® for PC

Easy to useMaking herd

management simple

Heat Report

Health Report

Herd Rumination Report

“The only thing I wish I would have done differently is I would have put the system in sooner.” Joel Sutter.

“The rumination is awesome. We are spending a lot less time looking at cows because I have this watching them 24/7.”Dan Reuter.

Semex’s Kurt McCullough with Joel Sutter, Fertile Ridge Dairy, Mount Horeb, Wisconsin

Semex’s Jake Kempel with Dan Reuter, Reuter Dairy, Peosta, Iowa

Don’t just take our word for it Now, studies from three respected North American Universities are backing up what is being seen in the field. Recently, at the American Dairy Science Association (ADSA) annual meeting held in New Orleans, USA, three separate studies conducted at California Polytechnic State University, University of Guelph and University of Wisconsin-Madison using Semex’s ai24™ Heatime® system were presented, showing the effectiveness of installing activity monitoring systems.

Here is a summary of their abstracts as presented at ADSA.

California Polytechnic State University, San Luis Obispo, California, USA

At California Polytechnic State University, they looked at the impact

of installing a Heatime® system with rumination tags (HR-Tags) and

integrating into the reproduction protocol at Cal Poly Dairy. They

used the system to continuously monitor cow activity and rumination

levels over a five-month period. Heatime® was used to flag cows that

were suspected to be in heat. Additionally, they used the system

to identify animals that need to be checked for sickness due to low

activity levels. At the end of the five-month period, the pregnancy

rate had increased to 22%, an 8% increase from the start of the

study. The study concluded that Heatime® with HR-Tags was an

effective tool that helped to increase pregnancy rates at Cal

Poly Dairy.

University of Guelph, Guelph, Ontario, Canada

A trial at the University of Guelph looked at the effectiveness of

activity monitoring in three commercial Holstein dairy herds in

Ontario, Canada. The study was conducted over a one year period

where the herds were divided in two, with half of the herd being

monitored by the Heatime® system. The other half of these herds

were primarily bred with a timed AI system. The study utilized 1,060

cows, and recorded 3,235 AI breedings during the study period. The

results from this study show that a breeding system using primarily

activity monitoring can yield the same pregnancy rates to that of

herds relying heavily on timed AI protocols, with no significant

difference between the systems. The final results of this study are

due to be published this Fall, and will include a much deeper analysis

into factors that affect the performance of activity monitoring

systems and any cost saving that can be achieved through the

reduction of drugs and labor in timed AI protocols.

University of Wisconsin-Madison, Madison, Wisconsin, USA The third study was conducted at University of Wisconsin-Madison.

This study looked at how effective the Heatime® system can predict

the timing of a breeding. For the study, cows on a large 900-cow

commercial Holstein dairy in southwestern Wisconsin, were given

an injection of GnRH from 35-49 DIM (Days In Milk), followed by

injection of PGF2, seven days later. Forty-eight hours after the PGF

injection, cows were monitored for the presence using progesterone

testing and ultrasound every eight hours for 120 hours. The trial

used 42 cows for the analysis, and found that Heatime® correctly

identified whether or not the cow ovulated 88% of the time. They

also found that peak activity occurred on average 67 hours after the

PGF injection, and cows were subsequently bred approximately 10

hours later. The University of Wisconsin-Madison trial shows that

Heatime® can be used as an accurate tool to predict the timing of

breeding.

References: Use of an activity monitoring system as part of the Cal Poly dairy breeding protocol. T. Nutcher* and S. Henderson, Department of Dairy Science, California Polytechnic State University, San Luis Obispo. Herd reproductive performance with an automated activity monitoring system versus a synchronized breeding program in 3 commercial dairy herds. R. C. Neves*, K. E. Leslie, J. S. Walton, and S. J. LeBlanc, University of Guelph, Guelph, ON, Canada. Assessment of an accelerometer system (Heatime®) for detection of estrus and timing of insemination in lactating dairy cows. A. Valenza, G. Lopes*, J. O. Giordano, J. N. Guenther, and P.M. Fricke, Department of Dairy Science University of Wisconsin-Madison, Madison.

C: 0M: 46Y: 73K: 0

C: 0M: 79Y: 100K: 11

C: 0M: 69Y: 100K: 4

PMS: 173

877-545-ai24 (2424) | www.semex.com

09/13

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Semex ai24: Put Time On Your Side