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SWAMI RAMANAND TEERTH MARATHWADA

UNIVERSITY, NANDED

Semester Pattern Syllabus

of

Master in Fashion Design

2013

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Aims & objective of the programme

Aims :

M.F.D. is a four semester full time programme, to equip the students with the tools& techniques balanced with theory & practical knowledge which has today taken the shape of fashion industry & one of the major players in the global apparel market, the need for professionals in the field of fashion is increasing tremendously in India.

The course also tunes students entrepreneurial skills to set up their own manufacturing units &export start up.

Objective

• To offers students a rigorous & innovative curriculum taught by faculty with outstanding academic &industry experience.

• To develop students aesthetic, intellectual &technological abilities through programs that integrates theory & practical.

Duration of the course

1) The duration of the Master of Fashion Design course shall be of two academic years consisting of four semesters with university examination at the end of each semester namely.

a. Master of Fashion Design, semester I exam b. Master of Fashion Design, semester II exam c. Master of Fashion Design, semester III exam d. Master of Fashion Design, semester IV exam

2) The examination shall be held at such places & dates which are notified by the university.

Eligibility to the course

A three years degree course examination in any recognized university bachelor in fashion design, B.Sc in home science, B.A. in fashion design, B.Sc in fashion design, B.FA, Graduation in textile design, textile science, Handloom technology. or equivalent degree in fashion/Textile Designs.

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Structure for Master of Fashion Design I & II Semester (First year)

I Semester -

Sr.No Subject Theory marks

Internal marks

Total marks

Min passing marks

No of period /

credit per week

Time for exam hours

1 Fashion Communication

80 20 100 50 05 03

2 Aesthetic Design – I

80 20 100 50 05 03

3 Fashion Psychology & Grooming – I

80 20 100 50 05 03

4 Apparel Quality Control & implementation - I

80 20 100 50 05 03

Total 320 80 400

II Semester -

Sr. No. Subject Theory marks

Internal marks

Total marks

Min passing marks

No of period /

credit per week

Time for exam hours

1 Fashion Merchandising

80 20 100 50 05 03

2 Aesthetic Design – II

80 20 100 50 05 03

3 Fashion Psychology & Grooming - II

80 20 100 50 05 03

4 Apparel Quality Control & implementation - II

80 20 100 50 05 03

Total 320 80 400

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Annual Practical -

Sr. No. Subject Practical marks

Internal marks

Total marks

Min passing marks

No of period /

credit per week

Time for exam hours

1 Indian Art Application

60 40 100 50 06 03

2 Wardrobe Collection

60 40 100 50 06 03

3 Fashion CAD 60 40 100 50 06 03 Total 180 120 300

Structure for Master of Fashion Design III & IV Semester (Second Year)

III Semester -

Sr.No Subject Theory marks

Internal marks

Total marks

Min passing marks

No of period /

credit per week

Time for exam hours

1 Research Methodology

80 20 100 50 05 03

2 Brand Management 80 20 100 50 05 03 3 Fashion

Entrepreneurship 80 20 100 50 05 03

Total 240 60 300

IV Semester -

Sr. No. Subject Theory marks

Internal marks

Total marks

Min passing marks

No of period /

credit per week

Time for exam hours

1 Film Theater and Costume

80 20 100 50 05 03

Total 80 20 100

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Annual Practical -

Sr. No. Subject Practical marks

Internal marks

Total marks

Min passing marks

No of period /

credit per week

Time for exam hours

1 Fashion Forecasting

60 40 100 50 06 03

2 Design Management

60 40 100 50 06 03

3 Advance Styling 60 40 100 50 06 03 4 Project 100 100 50 06 03

Total 280 120 400

First semester total marks 400 + Second semester total marks 400 + Annual Practical

total marks 300 = Total 1100 marks

Third semester total marks 300 + Fourth semester total marks 100 + Annual Practical total marks 400 = Total 800marks,

Grand Total Of Master of Fashion Design – First Year total marks 1100 + Second Year total marks 800 = Total marks 1900

Note –

- The marks for exemption and passing shall be same i.e the theory subject is to be is exempted at 50% marks and practical subject should be 50% marks .

- In practical exam there should be internal term work exempted 50% marks. - Practical exam of 60 marks and internal practical will be 20 marks external + 20 marks internal - Other rules for A.T.K.T., grace , class, applicable to M.A degree will be applicable to M.F.D - Two week internship in garment industry is compulsory submission of report duly certificated by the

Director/ Manager/ Deputy Manager of the company or firm which is registered with concerned Govt. authorities or a proprietary, Pvt. Ltd or public Ltd, Govt. undertaking unit. Research project-viva examination by two examiners (1 internal and 1 external) appointed by university

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Fashion Communication (Theory)

Semester – I Marks – 80 external & 20 internal

Objectives –

To enable the students understand the fashion language & skills of communication for visualization of garment

Unit – I

1) Fashion & the communication process - Meaning of fashion - Communication of process - The theories of fashion adaptation - Need for promotion of fashion - Need for the communication process

Unit – II

1) Visual communication - V.M. meaning & display meaning - Role & importance of V.M. - Types of Window display - Fashion shows - Runway shows - Fashion photographs

Unit – III

1) Types of written communication - Creative writing in fashion media - Advertising

Unit – IV

1) Communication of the fashion event - Catalogues - Broachers - Layouts for exhibition

2) Choreography for Ramp walk

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Unit – V

1) Promotion of fashion communication - Reporting events - Scripting shows - Critics of fashion - Formulating case studies

References – Prasad Group discussion & interview (with audio cassettes), Shashikumar Spoken English cassette

- John Hedge “Photography” courses, John Hedge - Culture communication & social change, Joshi p.c.(1989),New Delhi Vikas Publication.

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Aesthetic In Design – I (Theory)

Marks – 80 external & 20 internal

Objectives –

• Understand the importance of aesthetic aspect of product or environment to consumer

• Understand the nature of aesthetic experience

Unit – I

1) Introduction to Aesthetic - Definition - Defining aesthetic experience or definition - Term & concept about the aesthetic feeling experience

Aesthetic of instrumental value or benefit Symbolic qualities & Aesthetic value

Unit –II

1) Contributor’s of aesthetic experience - Apparel product contributor’s - Body contributor’s - Environment as contributor’s

2) Sensory experience - Multi sensory - Visual - Tactile, kinesthetic, olfactory auditory

Unit – III

1) Elements of design - Visual elements of design - Principles of tactile design structure

References – “Understanding Aesthetic for the merchandising design Professionals” by Ann Marie Fiore, Patricia ann kimble

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Fashion Psychology & Grooming – I (Theory)

Marks – 80 external & 20 internal

Objectives -:

• Awareness about the fashion trends in clothing

• Gain the process of Wardrobe clothing selection

Contents -:

Unit – I

1) Understanding & Purpose of clothing

- Protection, Modesty, attraction etc

2) Social & Psychological aspects of fashion

Unit – II

1) Clothing according to climatic conditions 2) Clothing Values 3) Clothing Culture 4) Ornamentation 5) Role & status of clothing

Unit – III

1) Selection of clothes – - Cloths for children, middle age, adults, types of clothes, according to human figure - Different material for different clothes - Color suitable for different garments

References – Fashion & color by Mary Garthe, Rockport Publishers

- Encyclopedia of fashion detail by Patric John, Ireland Batsford - History of fashion by Manmeet sodhia, Kalyani Publication.

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Apparel Quality Control & implementation – I (Theory)

Marks – 80 external & 20 internal

Objectives :-

• Awareness about the Garment industries in clothing.

• Gain the process of garment production.

Unit – I

1) Cutting department machineries, Fabric laying, Marker, Preparation, sorting, numbering & building 2) Fusing department interlining & it’s importance & methods of using machineries 3) Production department selection of production system, Production planning 4) Sewing machines – different types of sewing machines, parts & functions of single lock stitch

machine, Double needle over lock, buttonhole, buttoning machineries, formation of stitch, attachment using In sewing machine, trends in sewing machine.

Unit – II

1) Finishing & pressing department, trimming department, packing department. 2) Introduction to industrial engineering concept in improving apparel productivity 3) Study work-study & standard time calculating, balancing

Unit – III

1) Apparel accessories & components 2) Introduction to quality control- Definition of quality 3) Importance of quality assurance, fabric inspection 4) I.P.Q.C , A.Q.L, M.I.L, standards & final inspection

Unit – IV

1) Accessory testing inspection garments using spec sheet, inspecting garments using measuring tapes, without measuring tapes

2) Button quality testing, interlining quality testing, packing, & identifying the faults

Applying quality assurance program in fabric department & also in cutting department, production department.

References – Fashion marketing & merchandising by Pooja Chatty (Kalyani Publisher)

Fashion marketing by Mike Essay (Blackwell series)

Business of fashion designing manufacturing and marketing

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Second Semester

Fashion Marketing & Merchandising – II (Theory)

Marks – 80 external & 20 internal

Objectives – To introduce student to aspect of domestic marketing & retail merchandising

Unit – I

1) Marketing & Merchandising - Core concept - Role & importance of marketing - Role & importance of fashion merchandising

Unit – II

1) Types of Merchandising - Seasonal visual merchandising, planning, window, interior & exterior visual merchandising

departments 2) Marketing – functions of marketing

- Marketing calendar - Marketing Mix – Product, Price, Promotion, Place [Four P’s]

Unit – III

1) Market Research – Method & data analysis – Scope & importance of Marketing research – Product development – Pricing policies – Strategies for Apparel products – Importance of price policies

2) Functions of Pricing - Factor influencing price decision - Methods of selling prices - International & international pricing policy - Export policy

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Unit – IV

1) Advertising - Fashion advertising & preparation of advertising for apparel market - Advertising media used in apparel marketing - Advertising dept, advertising agencies, a survey on analysis of customers fashion preference

& international advertising

References – Fashion marketing & merchandising by Pooja Chatty (Kalyani Publisher)

Fashion marketing by Mike Essay (Blackwell series)

Business of fashion designing manufacturing and marketing

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Aesthetic Design ll (Theory)

External 80 &internal 20

Objectives –

• Understand the importance of aesthetic aspect of product or environment to consumer

• Understand the nature of aesthetic experience

Unit – I

1) Fashion trend forecasting - Abstracting across product - Aesthetic application role in forecasting

Unit – II

1) Aesthetic aspects of the consumption of fashion design - Future research on the aesthetic of fashion - Aesthetic related skills in apparel - Creative activities / skills

Unit – III

1) Factors discouraging research on the Aesthetic fashion - Culture value - Misunderstanding of fashion change - The consumer’s relationship to the fashion object - Methodological challenges

References – “Understanding Aesthetic for the merchandising design Professionals” by Ann Marie Fiore, Patricia ann kimble.

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Fashion Psychology & Grooming – II (Theory)

Objectives :-

• Awareness about the fashion trends in clothing

• Gain the process of Wardrobe clothing selection

Unit – I Fashion flow chart

- Fashion terminology - Cycle influences - Elements of fashion design - History of fashion

Unit – II Fashion designers

- Indian, American, European, Francs, Paris, Italy, Tokyo and other - Fashion centers of world

Unit – III Fashion shows

- Formal fashion show - informal fashion show - Designer trunk show - Department fashion show - Fashion direction and fashion editors

Unit – IV French influences on global fashion.

Unit – V Evolution of fashion – 19th Century to latest present trends of fashion

References – Fashion & color by Mary Garthe, Rockport Publishers

- Encyclopedia of fashion detail by Patric John, Ireland Batsford - Fashion from concept to consumer, Gini stephens frings, prentice hall - Inside the fashion business, Jeannette a jarrow - Fashion buying, Helen gowork - Fashion design and product development, Harold carr, Backwell

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Apparel Quality Control & Implementation – II (Theory)

Marks – 80 external & 20 internal

Objectives –

Understand the quality control parameter of apparel industry

Unit – I

1) Introduction to quality - Key aspects of quality system - Objectives of quality system - Role of quality system - Role of ISO quality assurance

Unit – II

1) Total quality management - Principle of Q.C – S.Q.C - Quality department - Quality control for exports - Operation of quality control system, design standard, level of standard - Functions of quality assurance dept. - Quality checking, final inspection - Final & measurement tolerance in garment

Unit – III

1) Introduction to Apparel testing & quality control - Apparel testing equipment - GSM , tensile tester, bursting strength tester, Tear strength tester,

fabric stiffness tester, Crock meter, Color matching, Cabinet, abrasion testing

Unit – IV

1) Quality Parameter - Defects found in yarn - Gregie fabric - Dying, printing, bleaching, shearing, mercerization

References – Fiber to fabric, by Bernard P. Corbman (MC graw - hill)

- Clothing Technology - Journals – cloth lines, express textiles apparel

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Annual Practical – 1st year

Indian Art application (Practical)

Marks – 60 external & 40 internal

Unit – I

1) Introduction to techniques of Surface ornamentation - State wise textile printing – kalamkari, bandhani, batic, etc

Unit – II

1) Adaptation of techniques in theme designing - Inspiration board

- Mood board

- Work on textures

- Collect swatches & making the detailing board

Unit – III

1) Ornamentation by experimenting - Design development sheets

(Make a swatch through surface ornamentation & mixing in many ways)

- Ornamentation with texture

- Fabric swatches

Unit – IV

1) Perfection of Design – - Toil making of a theme

- Co-ordinate Accessories

- Final Presentation in Present of external Jury member

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Wardrobe Collection (Practical)

Marks – 60 external & 40 internal

Objectives –

To understand the wearing style

To be able to make use of the forecast to design collection

Unit – I

1) Introduction to Wardrobe - Meaning of wardrobe

- The structure of the wardrobe

- Value & lifestyle changing collection

Unit – II

1) Fundamental of design - Warm collection

- Cool collection

- Color scheme collection

- Specific costume like

- Corporate

- Red carpet, party, leisure, function awards, casual, formal etc.

Unit – III

1) Life style designer - Communication with customer

- Changing wardrobe collection according to lifestyle

- Make a D.Ds design development 10 sketches

- Technical sheets, cost sheet

- Renew a anyone pattern or accessory from a wardrobe collection & convert into modernization

Unit – IV

1) Take a one celebrity & make a wardrobe collection – Any Two Actresses

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Fashion Computer Aided Designing

Marks – 60 external & 40 internal

Objectives –

To understand the knowledge about computer aided designing

Units -

1) Introduction to related software 2) Internet search (Images, video clips, Designers fashion shows, fashion links ) 3) Software tool introduction 4) Flashed croquie 5) Fabric & print development 6) Make a sample of Swatch 7) Color board using Panton colors 8) Portfolio used by fashion CAD 9) Introduction to Grading 10) Tools of grading 11) Make a sample of grading ( Enlarge & reduce in sizes ) 12) Computers in garment industry

*Basics of computers &dedicated computers system *CAD/e-fashion *computer-aided manufacturing *computer –aided management & control *Mass – scale customization * Techno economics feasibility of a garment unit Preparing a project report of a garment units

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Second Year Research Methodology (Theory)

Marks – 80 external & 20 internal Objectives :- • know importance of research in textiles and clothing • understand the types, tools applicable to research problem • develop skills of preparing out line of research work

Unit – I 1) Nature & significance of Research –

- Meaning - Types - Research process - Research problems - Review of Literature - Report writing

Unit – II 1) Layout of Research Paper –

- Meaning of Research paper 2) Prepare Study paper

Unit – III 1) Introduction of Statics

- Importance & scope of statics - Functions & limitation measures of central tendency – Mean, median, mode - Measures of dispersion range, quartile, deviation, mean deviation & standard 2) Case study of anyone with example of statics

Unit – IV 1) Survey research –

- Marketing research - Fashion forecasting - Preference study

2) Creation of new product – - Study fabrics - Yarns - Fibers - Steps involved given research

References – Research methodology, Dr. Mahesh Kulkarni, Nirali Prakashan - Foundation of research - Bryman A. & cramer D. (1994) Quantitative data Analysis for social scientists - Van Maanen (1983) Qualitative Methodology. Sage Publication - Sumati Mulay and Sabarathanam V.E. (1980) Research Methods in - Extension Education. New Delhi, Sole Selling Agents, MANASHYAN,

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Brand Management – III

Marks – 80 external & 20 internal

Objectives –

Identify the fashion brands

Awareness about the brand

Unit – I

1) Fundamentals of fashion brand - Concept of fashion brand equity - Awareness, identify, image, elements, personality, & positing

Unit – II

1) Fashion Brand Extensions - Pros & Cons of brand extension - Category related extension - Image related extension

Unit – III

1) Fashion brand equity - Quantitative & Qualitative methods - Brand equity measurement system - Brand Valuation

Unit – IV

1) Fashion Brands - National Brand - International Brand - Designer Brand – Any five

2) How to build Brand 3) Luxury fashion brand

References –

Luxury fashion branding, by Uche Okonkwo

Luxury Brand management, by Michel Granger

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Entrepreneurship Development & Management – III (Theory)

Marks – 80 External & 20 internal

Objectives -: • To developing a skill of entrepreneurial aptitude

• Analyzing the small scale industry & business

• Develop business management skill

Unit – I • Meaning of Entrepreneur – Enterprise – Entrepreneurship

• Role of Entrepreneur

• Qualities of good Entrepreneur

• Problems of Entrepreneurs

Unit – II 1) Core concept of Small scale industry

- Definition - Types - Procedure

2) Problems of small scale units, steps to overcome problems

Unit – III 1) 6 M’s of an Entrepreneurship

- Management, Money, Manpower, Materials, Machines, & marketing 2) Factors influencing entrepreneurial development -:

- Environment - Psychological - Socioeconomically - Legal

Unit – IV 1) Role of following Agencies in the Entrepreneurship development –

SIDC, SSI, SIDECO, DIC, STDO, IDBI, KITCO, EDII, TITC 2) Schemes for assistance – Current scheme & program for individual & group support

References – Hisrich R.D. & peters , M.P. (1995) Entrepreneurship – starting developing & managing a new enterprise, Inc usas

Fashion entrepreneurship by Michel Granger Fashion entrepreneurship by Sandara Burke, Burke publishing

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Film Theater & Costume - IV (Theory)

Marks – 80 external & 20 internal Objectives – To analyze the student costume for the movie, theater & advertisement

Unit – I 1) Introduction to evolution of film theater Indian costume/ mughal, vedic period, Gupta, Pala empire

Unit – II 1) Study of costume designing around the world

- America - Baroque - Spanish , Hegemony, Reconstruction era - Europe - Migration period - Middle age - Early middle age - Dark age

2) Japan – - Jomon period - Yayoi period - Kofun period - Meji period

3) Ancient Greek / Rome

Unit – III

1) Sketch & color, costume, accessories, jewellary, footwear, mask, etc. of the following theater India, America, Japan, Europe, Greek, & Rome

Unit – IV

1) Indian film / theater costume designers

Unit – V

1) Study & preparation of any one variety of theater costume based on movie or book

(The record should be submitted at the time of external evaluation)

References – Kaleidoscope by Meher castelino (Rupa & company )

Indian fashion by Hindol SenGupta (Pearson education) History of world costume

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Fashion Forecasting - (Practical)

Marks – 60 external & 40 internal

Objectives – To enable students knowledge about predict of fashion forecasting & promo style upcoming trends

Unit – I

1) Demand forecasting - Search any 5 types of present latest garment style - Observe & study future forecasting any one garment with detailing of silhouette, color,

texture, fabric etc.

Unit – II

1) Selection theme based forecasting - Research theme - Use keywords - Explain keywords - Work on Indian market (casual, formal, party, leisure) - Inspiration board

- Mood board

- Work on textures

- Collect swatches & making the detailing board

- Design development sheets

- Final sheets

Unit—lll

1) Costume Designing evaluation _ small costume collection with your class examine ,your family, neighbors, markets _ Examine them for construction methods and design details _ These designs can be used as inspiration for forecasting project _ Costing range _ Make final sketches

Unit-lV

1)Color forecasting - Make Panton color chart using color schemes - Make unique color combination with prints sample - Analyzes long term forecasting color

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Design Management (practical)

Marks – 60 external & 40 internal

Objective :- To create awareness of fashion &designing as an art and science of visualizing creating & developing fashion.

Unit – I

1) Reduce – Reuse – Recycle - For ex- Old denim jeans, saris, dresses, etc

2) Non wearable Apparel - For ex- Plastic glasses, plastic bags, coca-cola any type of bottles etc. - Home furnishing product - Make final 12 sketches

Unit – II

1) Make Garment & proper accessories as per the budget given to you 2) Visit the boutiques, collect the information & prepare a model of your own boutique

Unit—lll Introduction to specific design details

1) Collars, sleeves, shawls, necklines, lapels, skirts, pants ,topstitches, pockets 2) Make pattern sketches

Unit-IV

Design & product development process

1) Create design to a completely new concepts 2) Complexity (safety, environment, cost, reliability, risk, function etc) 3) Compromise (appearance, cost, durability) 4) Costing range

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Advance Styling (Practical)

Marks – 60 external & 40 internal

Objective To understand style statements of trends

To innovate new style statement

Unit – I

1) Use magazine picture & insert images to create presentation - 20th century men’s /women’s style - Vintage style - Classic style - Explain style detailing - Make P.P.T

Unit – II

1) Select any 3 National & 3 International designer’s collection showcased during past fashion show. Collect pictures or videos for the same. Explain the themes, stories and write overall review

Unit – III

1) Styling according to personality 2) Change style according to human figure, occupation, income, society

- Specification - Tribal women / men - Middle class - As consultant of designer

Unit – IV

1) Fabric style with sewing techniques - Tucks, gathers, quilting, smoking, pleats, Shirring, Drawstring, embroidery, appliqué work - Make a sample using above techniques - Utilization of the sample in garment - Make final sketches

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Project

To enable students –

1) Research the fashion trends & marketing strategy 2) To study the current market trends of garments 3) Detail observation of fashion 4) To get acquainted with basic merchandising concepts related to the fashion industry 5) Acquire the practical knowledge regarding the working procedure & the production of garments at

industrial or commercial level

Note –

Every student to submit bound copy of project report.

And present the final project (.PPT) in front of Jury members

Marking scheme –

Project report – 50

External (Viva) – 25

Internal (Viva) – 25

Total - 100