Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

SEMESTER – III

Core Subjects:

Summer Internship Program – 6 weeks (Separate

Guidelines)

Business Policy and Strategic Management

Legal Aspect of Business

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

Subject: Business Policy and Strategic Management

Program: MBA Subject Code: Semester : III

Teaching Scheme Examination Evaluation Scheme

Lecture Tut orial Practical Credits University

Theory

Examination

University

Practical

Examination

Continuous

Internal

Evaluation

(CIE)-

Theory

Continuous

Internal

Evaluation

(CIE)-

Practical

Total

3 0 0 3 30/60 - 20/40 - 100

Course Objectives:

To prepare for a better understanding of the dynamics of the competitive environment and

organization s̀ strategy

To develop an insight for business focused and qualitative policy framework formulation

To understand the development of Corporate Strategy in the conducts of the external

environment, resources and stake holders expectations. (Both the Strategy formulation and

implementation)

Course Content:

UNIT-I

Introduction ;

Definition of Strategy and Business Policy; Charting Company s̀ Direction: Vision, Mission,

Objective and Strategy; School of Thoughts in Strategy Management

UNIT-II

Tools of Strategy Analysis:

Exploring External environment ;Evaluating Company s̀ Resources, Capabilities and

Competitiveness; Industry Analysis ; Competitor s̀ Analysis; Segmentation Analysis

UNIT-III

Strategy Formulations: Building and sustaining the competitive Advantage; Strategy at Business level ; Strategy at

corporate Level; Acquisition and Restructuring strategy; Strategy in competing in the

international Market; Cooperative Strategy

UNIT-IV

Strategy Implementation &Leadership

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21) Strategy & Structure; Ethics, Corporate Governance & CSR; Strategy Entrepreneurship;

Strategic Leadership

UNIT-V

Strategy Evaluation & Control: Managing Internal Operations; Operational Control& Strategic Control; Technological Control;

Corporate Culture

Course Outcome:

On successful completion of this unit, students will be able to:

Identify and evaluate the impact of key environmental factors, including economic, social, technological and political, on the strategic management context;

Critically review the major models used in strategic analysis;

Justify the applicability of strategic choices based on consideration of implementation factors and conditions;

Evaluate designated strategic management tools in order to recommend appropriate strategic responses to business problems;

Theorise the implications of business strategy choices on functional strategies, including marketing, operations and finance management; and

Design a strategic plan for an organisation.

Text Books:

Crafting and Executing Strategy: The quest for Competitive Advantage- Thomson &

Strickland, Tata McGraw – Hill

Business Policy and strategic Management- Azar Kazmi, Tata McGraw – Hill

Strategic Management- Hitt ,Ireland & Hoskisson-Cengage Learning

Reference Books:

1. Contemporary Strategic Management-Robert Grant-Blackwell Publishing 2. Exploring Corporate Strategy, By Gerry Johnson & Kevan Scholes, (latest edition)

3. Business Policy and strategic Management-G.V. Satya Shekhar 4. Strategic Management: An Integrated Approach-Charles W. L. Hill, Gareth R. Jones

Web resources:

MOOCs:

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

Subject: Legal Aspect of Business

Program: MBA Subject Code: Semester : III

Teaching Scheme Examination Evaluation Scheme

Lecture Tut orial Practical Credits University

Theory

Examination

University

Practical

Examination

Continuous

Internal

Evaluation

(CIE)-

Theory

Continuous

Internal

Evaluation

(CIE)-

Practical

Total

3 0 0 3 30/60 - 20/40 - 100

Course Objectives:

The course is designed to assist the students in understanding basic laws affecting the

operations of business enterprises

To inculcate in the students an awareness of legal framework within which the business function.

To create awareness in respect of rules and regulations affecting various managerial

functions.

Course Content:

UNIT-I

Indian Contract Act – 1872 – Introduction, Essentials of a contract, Agreement and contract, Kinds of Agreements, Kinds of contracts, Proposal, Acceptance, Capacity to contract, Free consent, Performance of contract, Discharge of contract, and Breach of contract.

UNIT-II

Special Contracts: Law of Indemnity & guarantee, Law of Bailment & pledge, Law of Agency

Negotiable Instruments Act – 1881 – Instruments, Parties to negotiable instrument, Discharge of

parties from liabilities, Dishonour of Cheques

UNIT-III

Sales of Goods Act – 1930 – Contract of sales conditions & warranties, Performance of Contract, Unpaid Seller, and Breach of Contract.

Consumer Protection Act, 1986 – Introduction, Consumer & consumer disputes, Consumer protection council, and consumer disputes redressal agencies.

UNIT-IV

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21) Companies Act – 1956 or Other Act prevailing at that time – Company, Types of

companies, Memorandum & Articles of Association, Prospectus, meetings, appointments

& removal of directors, membership of company, and issue of capitals.

UNIT-V

Intellectual Property Rights: Patent, Trademarks and Copyright

Environment Protection Act – 1986

Information Technology Act 2000

Course Outcome:

After completing this course the students would be:

able to appreciate the importance of law and legal institutions in business

able to have a basic understanding of the laws relating to contract, consumer protection,

competition,

companies and dispute resolution

Text Books:

1. K. R. Bulchandani, Business Laws for management, Latest Edition, Himalaya Publishing House, Bombay

2. Ravinder Kumar, Legal Aspects of Business, Cengage Learning, Latest Edition

3. N. D. Kapoor, Mercantile Law –Latest Edition Sultan Chand& Company, New Delhi

Reference Books:

1. Tejpal Seth, Legal Aspects of Business, Pearson Publication 2. A. Pathak, Legal Aspects of Business, Tata-McGraw Hill Co. Ltd 4. V. Balachandran and S. Thothadri,Legal Aspects of Business Tata McGraw Hill Latest

edition

3. S. S. Gulsan Mercantile Law, Excel Books. New Delhi 2nd

or Latest Edition. 4. P.K. Goel, Business Law for Managers, Biztantra 5. M C Kuchhal&DeepaPrakash, Business Legislation 3

rd edition,Vikas Publication

Web resources:

MOOCs:

SEMESTER – 3 Aviation Management specialization subjects

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

1. Business Policy and Strategic Management (Core)

2. Legal Aspect of Business (Core)

3. O pen University Elective (CBCS) (Elective)*

4. Airline & Airport Management

5. Air Cargo Management

6. Aviation Law, Insurance, Rules And C.A.R

7. Galileo Ticket Reservation Software Training

8. Supply Chain Management

9. Aviation specialization Project – I

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

6

Subject : Airline & Airport Management

Program: MBA – Aviation Management

Subject Code: Semester: III

Teaching Scheme Examination Evaluation Scheme

Lecture Tutorial Practical Credits University

Theory Examination

University

Practical Examination

Continuous

Internal Evaluation

(CIE)-

Theory

Continuous

Internal Evaluation

(CIE) -

Practical

Total

3 0 0 3 40 0 60 0 100

Course Description

In this course, you will study of the broad range of practical operational issues that airports

contend with on a daily basis. Airport/Airline Operations cover both airside operations (mainly

for airlines) and landside operations (mainly for passengers). To consider some of the

complexities of airport in the context of operational and commercial environments, Airport-

Airline relationship, ground handling, passenger handling, baggage handling, apron operations,

catering, freight handling, Air Traffic Control, airport technical services, and airport rescue and

safety are studied. At the completion of this subject, you will have developed an understanding

of both airside and landside operations at contemporary airports.

Course contents:

Unit - I: INTRODUCTION 9 Hours

History of Aviation- Development of Air transportation in India-Major players in Airline

Industry-Swot analysis in Airline Industry-Market potential of Indian Airline Industry—

Current challenges in Airline Industry-Completion in Airline Industry-IATA & ICAO

Unit- II- AIRPORT MANAGEMENT 9 Hours

Airport planning-Operational area and Terminal planning, design, and operation-Airport

operations-Airport functions-Organization structure of Airline and Airports sectors-Airport

authorities-Global and Indian scenario of Airport management – DGCA –AAI.

Unit - III: AIR TRANSPORT SERVICES 9 Hours

International trends-Emerging Indian scenario – PPP - Public Private Participation in Indian

Airports - Environmental regulations - Private participation in International deve lopments

Environment regulations - Regulatory issues - Meteorological services for Aviation-Airport

fees, rates, and charges

Unit - IV: AIRLINE OPERATIONS 9 Hours

Airline Terminal Management-Flight Information Counter/Reservation and Ticketing-Check,

In/Issue of Boarding pass-Customs and Immigration formalities-Co-ordination-Security

Clearance Baggage and -Handling of Unaccompanied minors and Disabled Passengers-

Handling of Stretcher Passengers and Human Remains-Handling of CIP,VIP & VVIP-Co-

ordination of Supporting Agencies /Departments.

Unit - V: LOGISTICS AND AIR CARGO MANAGEMENT 9 Hours

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

7

Concept of Logistics- Role of Ware Housing-trend in material handling-Global Supply Chain

Quality concept and Total Quality Management-improving Logistic performance-Air Cargo

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

8

Concept- Cargo Handling-Booking of Perishable Cargo and Live Animals- Industry Relation

Type of Air Cargo-Air Cargo Tariff, ratios and Charges-Airway Bill, Function, Purpose,

Validation.

Text Books:

1) Airline Operations By Masood Bazargan

2) Airline Operations and Delay Management: Insights from Airline Economics, Networks and

Strategic Schedule Planning by Cheng-Lung Wu

References:

1. Graham. A-Managing Airport an International Perspective –Butterworth Heinemann,

Oxford - 2001

2. Wells. A-Airport P lanning and Management, 4th Edition - McGraw-hill, London-2000.

3. Doganis R.-The Airport Business-Routledge, London-1992

4. Alexander T. Well, Seth Young –Principles of Airport Management-McGraw Hill 2003

5. P. S. Senguttuvan –Fundamentals of Airport Transport Management – McGraw Hill 2003

6. P. S. Senguttuvan –Principles of Airport Economics-Excel Books-2007

7. Richard De Neufville – Airport Systems: Planning, Design, and Management.-McGraw-

Hill, London- 2007

8. Kent Gouiden- Global Logistics Management –Wiley Black Well

9. Lambert –Strategic Logistic Management – Academic Intl Publishers

10. Alan Ruston & John Oxley, Hand book of Logistics & Distribution –Kogan Page

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

9

Subject : Air Cargo Management

Program: MBA – Aviation Management

Subject Code: Semester: III

Teaching Scheme Examination Evaluation Scheme

Lecture Tutorial Practica

l

Credits University

Theory Examinatio

n

University

Practical Examinatio

n

Continuou

s Internal Evaluation

(CIE)-

Theory

Continuou

s Internal Evaluation

(CIE) -

Practical

Total

3 0 0 3 40 60 100

Course contents:

Module 1: Introduction to Air cargo management: 9 Hours

Introduction-Operations and industry regulations-Service function-Organization and

Liability-SLI-Types of cargo-Air cargo tariff-Rates and charges-Valuation charges and

disbursement-Airway bill-Function-Purpose and validation

Module 2: Development of the concept of Air cargo management 9 Hours

Overview of the Air cargo industry-Functional changes taking place in the industry-Changing

needs of the shippers-Leveraging information technology in the key areas of industry-Air cargo

competitive landscape-Emerging trends in the industry-Performance of leading operators-

Economics of PTF(Passenger to freighter)-History of PTF

Module 3: Overview of Air cargo Operations and business models 9 Hours

Applying gap analysis for profit opportunities and better efficiencies-Strategies and business

models from other industries-Lessons for Air cargo-Logistics as a competitive advantage in

super market retailing-Logistics as a key to profitability-Short history of automation in air

cargo-Expectations of the end customer-Benefits of automation and e-business for the end to

end air cargo supply chain –components of comprehensive e-cargo approach-for a modern

cargo airline and freight forwarding

Module 4: Digitalization of Air cargo management and cargo handling facility 9 Hours

Understanding the technology of e-cargo-EDI standards-cargo IMP vs XML-Cargo

community systems-The cargo cloud-e-pouch solutions and electronic document management

platforms-the paperless process flows-Technology for the warehouse-How to match data with

the physical flows-for optimum efficiency-Airport cargo activity and cargo zone-Aircraft

handling with cargo-Cargo terminals and facilities-Emerging trends in cargo and cargo carriers

Module 5: Air cargo Policy 9 Hours

National civil aviation policy-Air cargo focus-Main features- implications for the

stakeholders

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

10

CO Course Outcomes

1 It enables students to learn the basic knowledge of air cargo operations

2 It enables students to understand the movement of cargo from shipper to destination

3 It enables students to learn business model to increase the revenue and cut cost

4 It enables students to understand duties and responsibilities of different agencies involved in the cargo management

5 National aviation policy on cargo movement and to augment that facilities in the cargo terminal

Text Books:

1. Michael Sales, Air cargo management, Air freight and the global supply chain,

Routiedge, 2017

2. Airline Efficiency edited by John.D Bitzan, James H. Peoples-Wesley W. Wilson,

Emerald-2016

Reference Books

1. Sung Chi-chu “4th Party cuber logistics for air cargo”, Boston, Kluwer academic

publisher, 2006 2. P.S. Senguttavan, “Fundamentals of air transport management”, Oxford-Atlas-Oxford

Publishing, Excel books,2010

E-Books, MOOC And Other Online Resources:

1. https://pdfentity.co/downloads/air_cargo_management_air-

freight_and_the_gloabl_supply _chain.pdf 2. https://www.coursera.org/learn/supply-chain-logiastics 3. https://ocw.mit.edu/courses/aeronautics and astronautics/16-886-air-transportation-

systems-archiecting-spring-2004

4. https://targetstudy.com/courses/mba-aviation-management.html

5. https://www.durhamtech.edu/academics/coursedescriptions/courseoutlines/MKT220.pdf

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

11

Subject : Aviation Law, Insurance, Rules & C.A.R

Program: MBA – Aviation Management

Subject Code: Semester: III

Teaching Scheme Examination Evaluation Scheme

Lecture Tutorial Practica

l

Credits University

Theory Examinatio

n

University

Practical Examinatio

n

Continuou

s Internal Evaluation

(CIE)-

Theory

Continuou

s Internal Evaluation

(CIE) -

Practical

Total

3 0 0 3 40 60 100

Course contents:

Unit - I 9 Hours

DGCA-Introduction to Directorate General of Civil Aviation-DGCA functions-DGCA Organization-DGCA as Regulatory Authority Aircraft hull and liability insurance – Sample policy and endorsement – Airport premise liability and other aviation coverage - Underwriting

and pricing aviation risk – Aviation business property insurance and transport insurance

Unit – II 9 Hours

REGULATIONS-Aircraft Act 1934- The Aircraft Rules 1937

Unit - III: NATIONAL LEGISLATION - 9 Hours

The Air corporations Act, 1953 (27 of 1953)

The Air Corporations (Transfer of Undertakings and Repeal) Ordinance, 1994(4 of

1994)

The Air Corporations (Transfer of Undertakings and Repeal) Act, 1994 (13 of 1994)

The International Airports Authority of India act, 1971 (43 of 1971)

The National Airports Authority of India, 1985 (64 of 1985)

The Airports Authority of India Act 1994 (55 of 1994)

The Carriage by Air Act, 1972 (69 of 1972)

The Tokyo Convention Act, 1975 (20 of 1975)

The Anti-hijacking Act, 1982 (65 of 1975) The suppression of unlawful acts against safety of Civil Aviation Act, 1982 (66 of

1982)

Unit - IV: CIVIL AVIATIONREQUIREMENTS (CAR) 9 Hours

1) Section 1-General 2) Section 2-Airworthiness 3) Section 3-Air Transport

4) Section 4-Aerodrome standards and Air Traffic Services 5) Section 5-Air Safety 6) Section 6-Design standards and type certification 7) Section7-Flight crew standards, training and licensing

8) Section 8-Aircraft operations

Unit- V:-INTERNATIONAL CONVENTIONS 9 Hours

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

12

The Chicago conventions, 1944

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

13

3. The International Air Services Transit Agreement, 1944 4. The International Air Transport Agreement, 1944

5. The Warsaw Conventions, 1920 6. The Geneva Convention, 1948 7. The Rome Convention, 1952 8. The Tokyo Convention, 1963

Course Outcomes

1. The information about International agreements and Organisations.

2. Aircraft Nationality and Registration Marks,

3. Aeronautical Information Service,

4. Aircraft Accident Investigation,

5. National Law

6. Rules of the Air - applicability of the rules of the air

7. Air Navigation Procedures

8. Altimeter setting procedures

9. Secondary surveillance radar operating procedures.

10. Air Traffic Services (ATS) and Rules of the air and air traffic services - objectives and

classification of ATS and general ATS operating practices.

Text Books :

1. Peter.S. Morrel, ―Airline Finance‖, Ashgate

2. M.N. Mishra: Insurance principles and practices

3. M.N. Mishra: Insurance principles and practices

Reference Books :

1. P. Periyasamy : Principles and Practices of Insurance

2. Gail F Butler & Martin R Keller, ― Airline Finance‖, Mc Graw Hill

3. Alexander. T. Wells & Bruce. D, ―Aviation Insurance and Risk Management

4. Krieger Vera Foster Rollo, ―Aviation Insurance, Meryland Historical

5. Aircraft Manual, C.A.R. Sec. II

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

14

Subject : Sky speed Reservation Software Training

Program : MBA – Aviation Management

Subject Code : Semester : III

Teaching Scheme Examination Evaluation Scheme

Lecture Tutorial Practica

l

Credits University

Theory Examinatio

n

University

Practical Examinatio

n

Continuou

s Internal Evaluation

(CIE)-

Theory

Continuou

s Internal Evaluation

(CIE) -

Practical

Total

0 0 45 Hrs. 3 40 60 100

COURSE OBJECTIVE

1. To make the students able to find the availability of flights for all over the world with all the various options like cheapest fares, direct flight, nonstop flights.

2. To make special arrangement for special meals, medical facilities, family travels etc. 3. To create the PNR for the tickets with all the requirements from passenger. 4. To book the ticket by the confirmation of the PNR.

5. To book the various car rentals all over the world along-with the ticket. 6. To book the various hotels all over the world along-with your booked ticket.

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

15

Subject : Supply Chain Management

Program: MBA – Aviation Management

Subject Code: Semester: III

Teaching Scheme Examination Evaluation Scheme

Lecture Tutorial Practical Credits University

Theory Examination

University

Practical Examination

Continuous

Internal Evaluation

(CIE)-

Theory

Continuous

Internal Evaluation

(CIE) -

Practical

Total

3 0 0 3 40 60 100

CO COURSE OUTCOMES

1 The learner understands the basic concepts, key drivers of supply chain and is familiar with the decisions that lead to select a specific supply chain model listing the various Building blocks that make up different supply chain models.

2 The learner can list the various steps involved in Evaluating, Selecting, Measuring and Managing Suppliers in a Supply Chain and is aware of the various SCM Metrics.

3 The learner is familiar with the basic concepts of Supply Chain Network: Aware that facility location & Capacity location are some of the important factors influencing Supply Chain Performance and apprehends the Supply Network Optimization

Models.

4 The learner understands that Demand Forecasting, Aggregate Planning and effective Inventory Management are Key factors determining the Supply Chain Performance

and is aware of the Bullwhip effect. 5 The learner is provided exposure on the role of Supply Chain in e-business, B2B

Practices and is familiar with the supply chain – IT Packages and is aware of Internet enabled supply chains(E-markets)

Course contents:

Unit 1:INTRODUCTION 9 Hours

Supply chain fundamentals – Importance –Decision Phases – Process view Supplier –

Manufacturer – Customer chain –Drivers of supply chain performance – Structuring supply

Chain Drivers – Overview of Supply Chain Models and Modelling Systems – Building Blocks

of a supply chain network – Business processes in supply chains – Types of supply chains and

examples – Value Chain Hierarchy – Value Life Cycle – SCOR Model.

Unit 2:BUILDING CAPABILITY AND STRATEGIC SOURCING 9 Hours

Management capability - Controllability vs. Flexibility – Integrating Capability – Chain

of Capability – Radical vs. incremental improvement – In-Sourcing and Out-Sourcing – Types

of Purchasing Strategies – Supplier Evaluation, selection and Measurement - Supplier

Quality Management – creating a world class supply – base – World Wide Sourcing and SCM

Metrics.

Unit 3:THE SC NETWORK DESIGN 9 Hours

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

16

Distribution Network Design – Role, Factors influencing options – Value Addition – Mode l

for Facility Location and Capacity Location – Impact of uncertainty on Network Design –

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

17

Network Design decisions using Decision trees. Distribution – Center Location Models.

Supply Chain Network optimization Models.

Unit 4: ESTIMATING DEMAND INVENTORY AND SUPPLY 9 Hours

Overview of Demand forecasting in the supply chain – Aggregate planning in the supply chain

– Managing Predictable variability – Managing supply chain cycle inventory – Uncertainty in

the supply chain – Safety inventory – Determination of Optimal level of product availability –

coordination in the supply chain – Supply chain performance measures – Supply chain

inventory management – echelon supply chains and Bullwhip effect.

UNIT 5: BUILDING SUSTAINABLE & GLOBAL SUPPLY CHAINS 9 Hours

eSRM-eLRM-eSCM.-Internet- enabled supply chains:E-marketplaces- e- procurement- e-

logistics-e -fulfilment -ERP and supply chains – supply chain automation – supply chain

integration – Framework for Value system sustainability stakeholders/areas /levels – Global

SCM- Managerial insights.

Text Books:

1. Joel D. Wisner (2018), Principles of Supply chain management, 5th Edition Cengage

Learning.

Reference books:

1. Sunil Chopra and Peter Meindi, Supply Chain Management – Strategy Planning and

Operation, Pearson Education, Third Indian Reprint, 2004.

2. Monczka et al., Purchasing and Supply Chain Management, Cengage Learning,Second

edition, Second Reprint,2002.

3. Altekar Rahul V, Supply Chain Management – Concept and Cases, Prentice Hall India,

2005.

4. Shapiro Jeremy F, Modeling the Supply Chain,Cengage Learning,Second

Reprint,2002.

5. Ballou Ronald H, Business Logistics and Supply Chain Management, Pearson

Education, Second Indian Reprint, 2004.

E-Books, MOOC and other online resources:

1. http://nptel.ac.in/courses/110106045/

2. https://www.edx.org/micromasters/mitx-supply-chain-management

3. https://www.coursera.org/learn/supply-chain-management

Proposed Syllabus for MBA – II, Sem: III & IV (Year 20-21)

18

Subject : Aviation specialization project – I

Program: MBA – Aviation Management

Subject Code: Semester: III

Teaching Scheme Examination Evaluation Scheme

Lecture Tutorial Practical Credits University

Theory Examination

University

Practical Examination

Continuous

Internal Evaluation

(CIE)-

Theory

Continuous

Internal Evaluation

(CIE) -

Practical

Total

2 0 0 2 40 60 100

As per the given project guidelines