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A documentation of my 4th semester work at NID
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semester 4document
Asmina ShaikhSemester 4 | Graphic DesignNational Institute Of Design
cONteNtS
typography 2
colour And Form 2
convocation
Visual Language
Basic Graphic Design
Introduction to theatre
Illustration Workshop
Open elective
History Of Design
Introduction to Printing
technology
typography Day 2011
Alpaviram Newsletters
Khel
In Retrospect
Acknowledgements
tarundeep GirdherRupesh Vyastridha GajjarDebashish chakravartytridha GajjarAttanu BhattacharyaAbhishek SinghSteve Rigleytanshka KachruBharat Suthar& tridha Gajjar
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typography 2
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ASSIGNmeNt 1
In this assignment we were to
choose a typeface for a given
occupation (gardner in my case).
the chosen typeface and its
particular font used along with
the placement of the word in the
square had to reflect the qualities
or an attribute of the profession.
While doing the explorations for
this assignment i discovered many
new typefaces and also how they
affected the meaning of the word
that was being written using them.
It was a very interesting process to
conciously notice how the weight,
posture and size made a difference
in the perception of the quality of the
profession. I also began to relate the
physical features of the typeface to
the abstract quality of the profession.
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ASSIGNmeNt 2
In this assignment for a given
quote and with a given typeface we
were required to make a layout to
emphasize a part or an idea of the
quote and bring out its meaning .
While doing the explorations for this
keeping in mind the constraints of the
typeface, I discovered how size, posture
and weight can bring about hierarchy
in a block of text and how that affects
help emphasize something over each
other. the variations in placements and
the breakage of the quote emphasised
something different respectively.
More watch the world happen;
Some people make the
most wonder what happened.
It’s your choIce ,whIch group you want to belong to.
world happen;
Some people make
the world happen;
More watch
the world happen;
most
what happened.
It’s your choIce ,whIch group you want to belong to.
wonder
the world
happen;
some people make
More watch
most wonder what happened.
It’s your choice ,which group you want to belong to.
Some people the world happen;
More the world happen;
Most what happened.
It’s your choIce ,whIch group you want to belong to.
wonder
makewatch
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ASSIGNmeNt 4
the assignment required us to change
the emphasis of the quote by keeping
the spirit of the final layout from
assignment 3 by using 2 typefaces-
frutiger and goudy old style.
During the process of exploring in this
assigment, I noticed how the emphasis
could be changed by increasing the
contrast between words by merely using
the interaction of the two typefaces.
the difference in the features of the
two typefaces brought out completely
different visual perceptions of the same
text. By experimenting with the size
and the wide variety of fonts it was
interesting to observe the changes in
the emphasis. the interaction of the
typefaces also affected the hierarchy
of the text and I faced problems in
creating an appropriate layout which
determines the flow of the text.
m o r e wat c h t h e w o r l d h a p p e n ;
most
whathappened.
Some people
make the world
happen;
I t’s y o u r c h o I c e ,w h I c h g r o u p y o u w a n t t o b e l o n g t o.
wonder
m o r e wat c h t h e wo r l d h a p p e n ;
most wonder w h a t h a p p e n e d .
Some people make the world happen
w h I c h g r o u p y o u w a n t t o b e l o n g t o.
I t’s y o u r c h o I c e,
wat c h the world happen;
most
the world happen
wonder Make soMe people
what happened
m o r e
w h I c h g r o u p y o u w a n t t o b e l o n g t o.
I t’s y o u r c h o I c e,
more watch the world happen;
most wonder whathappened.
Some people make
the world happen;
It’s your choIce ,whIch group you want to belong to.
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ASSIGNmeNt 3
By choosing a layout from the explorations
of assignment 2 , keeping the emphasis
the same, make a different layout.
With the constraints of the typeface
and the same emphasis it was an
interesting process to play around
with the placements and orientation
to retain emphasis and figure out
different ways of doing the same. the
breakage of the quote also played an
important role in deciding the layout.
the world happen;the world happen
some people most
what happened
m o r emake WONDERwat c h
w h i c h g ro u p y o u w a n t t o b e l o n g t o.it’s yOuR c h o i c e,
the world happen;the world happen
some people most
what happened
m o r emake wonderw at c h
which group you want to belong to.
it’s your choice ,
the world happen
some people make
most
what happened
wonder the world happen;
m o r ew at c h
which group you want to belong to.
it’s your choice ,
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ASSIGNmeNt 5
this assignment requires us to first choose
a black and white image relevant to the
quote used in the previous assignments
and then create layouts using both.
I approached the task with a fresh
start and tried to play with a different
emphasis. I attempted to use the image
in a way that aided to emphasize what
was being empasized in the quote.
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colour and form 2
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ReSeARcH
to researh on such a vast topic such
as textile and colour seemed a difficult
task. Hence, we decided to look at
certain aspects of the topic. majorly we
attempted to find out how the colour
palette evolved for textiles in india
and what relevance did they have in
the particular period that the colour
was specifically important.to aid to
this process we chose to study the
evolution of natural dyes which was
the most common method of colouring
fabric.We looked at myths and stories
about certain colours. It was interesting
to notice how a colour made people
percieve and attach meaning to it. We
also noticed that the pallete for textiles
in india has grown from being whites
and browns to a wide variety of colours.
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ASSIGNmeNt 1
We were given a topic to research on
- textiles and colour and were required
to come up with concepts that gave
form to our research. After a tedious
process of learning how colour and
textiles relate to each other we came
up with a few concepts such as:
An abstarct representation of the
timeline using the pillars in the
institute in the form of an installation
An istallation using translucency of
fabric and overlapping drapes
From the above concepts we took
the concept of the timeline of how the
colour palette evolved for textiles over
centuries to create a calender and
use the hierarchy of the months in a
calendar to represent the evolving
colour palette of textiles. the timeline
runs througtout the the calendar and the
colours of the calendar also relate to the
palette of the time represented on that
particular spread. It was a challenge
to empasize equally both the dates
of the month and the information and
bring together both in a single layout.
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20% gray
65% gray
80% gray
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During the Vedic and Upanishad Era that
stretched roughly from the mid second to mid
first millennium B.C., clothes were decorated
with gold borders.
White cloth was preferred, while women used
dyed cloth. The ‘vratyas ‘had a preference for
dark blue cloth.
2000 B.C.
Cotton from the Indus valley civiliza-
tion have been proven to have existed
by archaeologists.
1500 B.C.
Phoenician shell�sh dye industry
occupied most of the Mediterranean
region.
642 - 413 B.C.
Shoes and sandals were dyed in different
colours.
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January2011
February2011
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Auzarin and indigo dyed chandrawali odhni
is worn by sindhi muslims and hindu potters.
cotton poplin of medium weight is use.
500 B.C.
Spindle whorls, presumed to have
been used around Indus Valley and
also of cotton fabric and string.
001 B.C.
Excavations at Mohenjodaro revealed an
actual piece of cotton dyed in madder red.
004 - 006 A.D.
Ajanta paintings from the post-gupta period
show in�uence of the west in textile pat-
terns.
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M a r c h2 0 1 1
A p r i l2 0 1 1
The ‘patola’ of gujrat dates back to 5th
century
Wool may also have been used.
Nila – Indigo, colour of Krishna, likened to a
rain filled cloud
001 B.C.
Cotton plant �rst discovered in
India.
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Bishndi- red grounds patterened with black circular
forms and black dip dyed edges and yellow veils with
red dots are worn by the young mothers to denote that
the newborn child is male. Dyeing known to the people
of Sindh 4500 yrs back.
Red is believed to be a colour evoked between lovers.
Evidences of tie dye in the white circular
patterns similar to the ‘plangi’ technique.
008 A.D.
The bridal costumes included red silk
garments, lac dye on the feet and the
manjistha dyed pati.
007 A.D.
Early dyes in india: ccuecuma, saf�ower,
cochineal, lac discovered.
012 A.D.
Writer Haribhadra Suri gives detailed
descriptions of the bridal costumes in
his book ‘Samaraiccakaha’.
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M a y2 0 1 1
J u n e2 0 1 1
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The rajasthani pila or piliya has been asso-
ciated with spring, blossom or joyful happi-
ness.whrn a child is born the mother or the
parents bring a set of clothes which include
a yellow odhni ornamented with a lotus, a
symbol of fertility.
Yellow- colour of spring (vasant)
Nila and Myrobalan ochre were the basic co-
lours that were to continue till recent times
with the addition of pomegranate rind with
indio for dark green, iron shavings with vin-
egar for black and turmeric for yellow.
013 A.D.
South India made famous for excellent
plain and printed cottons.
015 A.D.
Ancient dyeing processes of madder
and indigo and the use of the
medieval herbs J u l y2 0 1 1
August2 0 1 1
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015 A.D.
A new delicate – toned palette with in�nite
nuances of colour was developed from Islamic
in�uences.
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Fine cotton or silk dyed using kaccha dyes
so that unwanted colour is discharged to
achieve pure colours and lines. This is worn
during gangaur to mark spring.
1488 A.D.
Discovery of the cape of Good Hope. Opened
up trading to the Fareast. Indigo introduced
thus replacing the native Woad.
1377- 1856 A.D.
Discovery of passage to india enabled
dyers to import at low prices.
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September
2011
October
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1492 A.D.
Discovery of America and colonisation in the
16-17th century gave impetus to dyers.
In the 14-16th century the Aztec and
Maya civilisations used ‘Cochneal’ as a dye
(Crimson) dried bodies of insects known as
‘Coceus Cacti’ that lived on a cactus found
in Mexico and Central America.
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Practiced in jodhpur by the chadwa community where
the women tie and the men dye the fabric. This catered
to the royalty and used colours like saffron , red and
magenta, peela(yellow) for marriage ceremonies, black
for diwali and phagania for holi.
1631-1633 A.D.
The East India co. Began importing of
Calico from Calicut to England. They
thought fabric was linen, not cotton.
1700 A.D.
Lac dye was discovered in India.
1856 A.D.
Perkins discovered the �rst chemical
dye. ‘Mauveine’ on silk.
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November
2011
December2011
In the 14-16th century the Aztec and
Maya civilisations used ‘Cochneal’ as a dye
(Crimson) dried bodies of insects known as
‘Coceus Cacti’ that lived on a cactus found
in Mexico and Central America.
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ASSIGNmeNt 2
In this assignment we had to do
another application of the research
which could be an installation or
a documentaion form of another
aspect of the research.
Another aspect of the research
included the study of the relation
between cmyK and RGB colour
gamuts by using wool and the
principle of optical mixing. We created
different combitnations of percentages
of all 4 cyan, magenta, yellow and
black to create a range of rgb colours
by placing the 4 coloured threads
next to each other. We discovered
a variety of different percentages or
formulae of the 4 colours to obtain a
particular rbg colour. this concept
has its foundation in the colour cube
which represents the relation between
RGB and cmyK colours which is
inverse in nature. the end product
was an informative poster to represent
the concept of the colour cube and
the use of optical mixing of cmyK
colours which give RGB colours.
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This attempts to look at the relationship between hues existing in
the two colour models. ie. RGB and CMYK. When mixed in equal
proportions, two subtractive primary colours produce a secondary
colour. Red, green and blue are the secondary colours and black
is the combination of all three primary subtractive colours. By
physically 'mixing' the threads colored cyan, magenta, yellow and
black we understood how through optical mixing new colours
were visible and how altering the sequence and proportion of the
individual yarns affected the apparent colour. The basic form of
a cube was taken and different shades variants of the hue were
experimented with.
this assignment attempted to look at the relationship between hues existing in the two colour models. ie:RGB and cmyK when mixed
in equal proportions, two subtractive primary colours produce a secondary colour. Red, green and blue are the secondary colours
and black is the combination of all three primary subtractive colours.
By physically 'mixing' the threads colored cyan, magenta, yellow and black we understood how through optical mixing new colours were
visible and how altering the sequence and proportion of the individual yarns affected the apparent colour. the basic form of a cube was taken
and different shades variants of the hue were experimented with.
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ASSIGNmeNt 3
this was a study of a single artwork
printed in different resolutions, with
varying bit depths and modes.
For this we printed a single artwork
with resolutions ranging from 300
dpi to 1200 dpi for both cmyK
and RGB modes and for different
bit depths varying from 1 bit to 32
bit. We discovered that the colours
change for the two modes as the
RGB gamut is much larger than the
cmyK gamut. Also the common
printers available limited us to print
upto 1200 dpi for cmyK and 300 dpi
for RGB modes. We also learnt that
for images for 1 bit are only black
and white , for 2-4bit are in grey scale
and colour is introduced only from 8
bit channels upto 32 bit channels.
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convocation
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cONVOcAtION
For convocation we took up the task
of reforming the nidus store of which
i chose to do informative tags for
products on sale. We decided to make
them a little more engaging for the
buyers by adding brief descriptions of
the products, a provision for including
the colours in which they could be
sold, the price and a lttle about the
designer. We chose to use the colour
palette of nidus and also explored
various yet cost effective ways of
making the cards. It was a teious task
to create a database for the same.
Simultaneously i also contributed to
the display window of the discipline
which showcases works of students
that reflect ideas of the discipline.
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visual language
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ASSIGNmeNt 1
the task was to find a poem or a song
that describes us the best and create
a self potrait based on the song or
poem. the potrait must represent you
as you want the world to see you as.
It was challenging to form an idea
about myself and give it a form that
could be representated on paper.
the poem - daffodils helped me to
metaphorise certain ideas i posses
about and draw them in the most
natural and obvious style i was
comfortable with. the freedom
to use any medium was another
added advantage to draw what i
wanted the world to see me as and
form a baasic identity for myself.
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ASSIGNmeNt 2
the task was to execute a self portrait
through one of the three styles- baroque,
impressionism and surrealism. the
portrait must capture both the essence
of who you are and the style.
through this portrait I wanted to convey
that I am a content person. I am a
simple person. I look at the world from
its positive side but that doesn’t imply
that I am unaware of the bad side of
it. I imagine my mind as something
having entities to reach out to the world
and absorbing everything, experience
everything. But before I imbibe
anything I filter in things that I take in.
I felt that surrealism would be the best
style to illustrate my idea of myself.
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ASSIGNmeNt 3
the task was to execute a self
potrait using ‘garbage’ choosen
istinctively, reflective of your id.
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A Self Portrait Out Of Garbage
the idea that I wanted to portray about myself in this particular portrait was
that I am a happy person, always trying to look at the world in a positive way.
But I am also aware that the world is not always a happy place but in times
of crisis I push myself to keep hope and look at situations optimistically.
Also I am a direct and a simple person, not very difficult to figure out.
I picked up materials that appealed to me instantly, without any
planning of how I would put them to use. So I ended up collecting a
lot of material such as waste dyed yarn, a used paint can, some waste
bamboo, and some texts from the newspapers, price tags, sugar
packets, tea cups and pieces of cloth. After I ended up collecting all
the material I struggled to put it together to convey what I wanted to.
Using the paint can and the range of colourful yarns I put them together in
a way that all the threads came together into the paint can and towards the
other end the threads were spread in all different directions. this symbolises
how my mind accepts what is right and the bright colours symbolise that I
look at the brighter side of things. It also depicts the idea I tried to portray
in my second portrait that I imagine my mind as an entity trying to reach
out to the world and experience everything so that it is able to filter it before
taking in anything. I have always been a little uncomfortable with abstract
and virtual ideas and I find it difficult to believe that ideas in the virtual are
close to reality. Hence, I have always thought of my mind as something
in search of everything in its tactile form, something I can experience.
the process of creating three self potraits with a layer of certain
constraints added at each level, helped us understand the formation
of a visual language created for any context. I learnt that a visual
language has a core idea for itself around which influences from its
surrounding contexts and the future predictions affect its formation.
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basic graphic design
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ASSIGNmeNt 1
this assignment was an attempt to
study the structure of letterforms
and integrate them.
the possibilites of integrating two
forms depended on the characteristics
of the forms.the initial process was a
lot of explorations at a small scale of
letterforms from different typefaces
and so on. through a process of
elimination i narrowed down to an
integration of two letters namely ‘u’
and ‘f’. After this i looked at several
possibilities of using different typefaces
, orientations and compositions and
again through a similar process of
elimination decided upon a single
form. then follwed processes of
form refinement and vectorisation
until i arrived upon a final result.
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ASSIGNmeNt 2
In this assignment we were required
to choose an object which was
important to us and shoot it from
different angles, after which we
had to choose an angle that would
have some significane of a quality
of certain nature and the quality
could be associated with a particular
issue. the next step was to draw
a simplified version only in black
and white of the object from a grey
scale picture of the object. After
a few attempts of simplifying the
object into b/w a final one was to be
vectorised using a vector software
and the image was to be used to
make a poster highlighting the issue.
for this task i considered options for
the objects and ended up choosing
a ring. i took pictures of it from a
lot of possible yet unusual angles
and then went through a process of
attaching various attributes to certain
angles of the ring.i also studied the
symbolism the object in various
cultures. after finalising a particular
angle i looked at the possible
issues that could be highlighted
using this image which included
domestic violence,preservation of
antiques, preservation of tradition,
etc. i then simplified the image
into a black and white image and
vectorised it. this was then used
to make a poster highlighting the
issue of domestic violence.
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SAVE YOURSELF FROM DOMESTIC VIOLENCE
TURN YOUR BACK TO THE MESS, MOVE ON
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ASSIGNmeNt 3
this assignment was an attempt to
design a signage for a particular
situation or a problem identified by
us in any local or global context.
I chose to design safety and
precautionary signs for welding areas.
After doing a brief research for any
pre exsisting signs and references
to design the signs I concluded that
the most obvious objects to show
eye protection for welding was the
eye mask used to do welding and for
hand protection the welding gloves.
the challenge was to simply these
the most informative and easy to
understand way. the result was a sign
saying eye protection (mask) and
hand gloves is necessary. I began
with an exploratory approach and
arrived at two appropriate signs.
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introduction to theatre
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We were first given a theory input in
the hstory of theate and how it evolved
and different kinds of threate forms.
We also learnt about the technicalities
involed in theatre. After this we did a
few play readings and attempted to
replicate the emotions in our voices
during the play readings. A few of us
also looked at production which involved
creating sets that added to the theme
of the play and make the costumes
and props of the actors and their make
up. the production team also learnt
about how sturctures represented
abstract ideas in a very physical form
or how diiferent usage of the stage
emphasized the emotion in the play.
the final outcome was a mimed
play- hayvadana for which we also
did a quick set and some props.
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illustration workshop
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During our workshop in comic
book illustration we got an insight
into the process followed in
creating both the story and the
illustrations for a comic book.
We began with a very unexpected
exercise in introducing ourselves
as some character along with a
background for it. After which we were
randomly grouped together to form as
set of 4-5 objects or characters without
any connections. the challenge came
after this when we had to build a story
with all the characters and refine it till
the extend that every character had
its history and descriptions resolved.
During the process of building the
story we also looked at how one
character could gain more importance
over other and so on which made
it more contextual and interesting.
We then created story boards for the
story with quick sketches of the pages
and the frames that it contained.
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the final task was to panel out a page
from the story and draw thumbnails
for the rest. the final page was drawn,
inked and coloured and simulated
how it would look like in the book.
this one week of intensive work
in some what actually undergoing
the process involved in creating a
comic book helped us understand
the tedious work involved and
made the art more precious.
We then explored drawing them
out and created mood boards
for the story by approching it in
a very unusual way like thwoing
paint around and drawing little
details that we imagined.
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open elective
digital analouge pendulum
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OPeN eLectIVe
I took an elective called ‘digital
analouge pendulum’ which looked at
a possible theory of shifting between
the digital and analouge worlds.
the theory proposes that we always
shift between the two worlds and
strive to strike balance between
them. Also both the digital and
the analouge affect each other the
effects of which are interesting and
need to be analysed.It also looked
at possible discoveries of combing
them to come up with innovative
solutions to design problems.
38
the first task was look at any attempts to
combine the two- digital and analouge
methods within the range of our design
disciplines and share them with the
rest of the group. I discovered an
interesting project proposal done by
firm in mumbai for public signages in
mumbai. they studied the symbols used
by dabbawallas in mumbai to transport
the dabbas from one location to another.
the coding system had very interesting
and also very contextual meanings
to it which makes it very individual to
that city. this helped the firm use this
semiotic language to create a public
signage system to identify all the local
train stations and major parts of the city.
It was complete system to include this
system in various signages like railway
station names, bus stops, tickets,etc.
this was a good example of how a
very analouge method of handpainting
certain symbols to identify different
locations in the city was taken to a
new level by digitising them to serve
a purpose at a much greater level.
39
Next we were to come with concepts
that could be hypothetical or ones
that could be executed to try and use
this theory. After a lot of brainstorming
i came with a concept that would help
bring back the lost art of diary writing
for kids using a very contemporary
idea of social networking sites. I
proposed to build a set of pages
along with other interactive elements
inspired by facebook to make ones
own diary by adding in elements
like stickers, tags, small sections on
the page like ‘i like’, to make
it more interesting for the user to put
down his/her experiences. te final
outcome was a dummy of the kit of
this diary which i called ‘meezone’.
40
history of design
41
this course gave us a deep
understanding of the birth of art
and design through centuries. We
looked at the various important
art movements and developments
in the feild of design. We also
attempted to relate scientefic
development and artistic
movements to the effect they had
on design. Some parts of the
course also looked at how these
feilds have evolved in india. the
study of characteristic features
of each period was one of the
main objective of this course.
We were then asked to pick a topic
that related to our design discipline
and do an in depth research
on the same. the end result of
this was a brief presentation to
share our understanding and
analysis and write a 500 word
essay to document the same.
42
introduction to printing technology
43
this course introduced us the vast
field of printing and the technical
yet important aspects of printing.
It also gave us an insight into the
complex procedure followed to print
an artwork and the various factors
that affects it. It gave us an overview
of the different options of methods of
printing and suggestions for which
ones are relevant to the different kinds
of jobs. It also made us aware of
the difference in the view on screen
and in print and the precautions
to be taken to avoid bad results.
the module made us more sensitive
to be able to choose the right option
to avoid wastage and reduce cost.
this course also included field
visits and practical knowledge of
the most commonly used printing
method-offset printing and post
press operations including various
methods of binding which helped us
to understand the theory much better.
44
45
typography day 2011
46
One of the most exciting events of
the semester was the typography day
2011. this was a 3 day conference
organised by NID which gave us
the platform to interact and learn
about typography from a lot of
people including typographers,
graphic designers, professionals
and students from various
institutes from all over the world.
We worked towards planning and
organising everything for the event
which was a part of the golden jubilee
celebrations of nid.I contributed to
design the mementos which were
to be given to the speakers. After a
brief process of brainstorming for
ideas we came up with a few ideas
of which I chose to build on an idea
which was a tin plate hand painted
by street painters in truck art style to
make it very indian. After analysing
various factors such as cost and
time we deicided upon a vectorised
image of the same neatly framed.
47
I also contributed to the newsletter
‘typehype’. I took efforts to research for
different sections of the newsletter and
also wrote an article about the dying
art of handpainted street graphics
to highlight the pliht of these artist.
Another exciting part of working for
typehype was live reporting the evnt
foor the next day’s newsletter as it
gave me a chance to interact with
a lot of designers and speakers for
the event and share their views.
48
49
alpaviram newsletters
50
the alpaviram newsletters were three
newsletters for each day which were
hand written. I took up the task of doing
the layouts for each of them and writing
them by hand. I worked with a team
of students from animation who did
illustrations for the same and i worked
in coordination with a team of students
from film and video communication to
publish a newsletter on all 3 days of
the south east film festival organised by
nid. An interesting part of the process
was that i realised the importance team
work as none of us could do anything
without the consultation of the other.
We also figured out a cost effective
way of printing the original on brown
paper by using electrophotography
to save on colour printing.
51
khel
52
As a part of the nid theatre club - ‘Khel’ I
was part of ‘Naam enclature’ which was
a story about names. We performed this
play at IIm- ‘chaos’ and also in NID.
53
IN RetROSPect
A step ahead, this semster has given
me a little advanced inputs in the feild
of graphic design. most of these have
their foundation in the core modules
i took previous semester and i tried
to link them and form connectons.
courses such as typography 2, colour
and form 2, introduction to printing
technology, etc made us aware of all the
minute details of a graphic design job.
this was a founding step somewhere
close to how actually jobs are done.
Other enrichment courses like
visual language and theatre
helped me add another layer of
depth to the design process.
Looking back it has been a very eventful
semester full of events which helped
me interact with people from various
backgrounds and an intensive module
in taking a step further from the basic
understanding of graphic design.
54
55
AcKNOLeDGemeNtS
course Faculty
Gd Batch Sem 4
Bharat Suthar
Imanuel Suresh
Pragya mishra
Vinu chaitanya
Rohit Keluskar
Fazal thanveer
Reuben Disilva
Alpaviran Newsletter team
Lalu
Kalpesh
56
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