SEM II-1.12 Prospect for Corporate

Sponsorships

Determine your audienceDo your homework!

◦What are current trends at both the regional and national level?

◦What are the related businesses to your event?

Determine your audience

Sport/Event marketers often identify the sponsorship

potential of a specific business by researching the company's:

sponsorship history sponsorship objectives.

SEM 1.13 - Conduct post-sales follow-up activities to foster ongoing relationships with

customers.

Follow-Up

Sport/event marketers should develop proof-of-performance packages for

sponsors to:

To help sponsors justify the investment

Follow Up

Proof-of-Performance Packages should include all the facts from your event:

◦Attendance, media coverage, all the “tastemakers” that attended, etc

◦Assurance to your sponsor that their sponsorship was worth every penny!

Prospect for corporate sponsors to renovate our school’s football stadium.

Write a one page analysis of the situation.

analysis worth formal grade