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Page 1: Sem-I CC Books

CC301 – COMMERCIAL COMMUNICATION

Module No.

Module Text book Author Publication

1Introduction to CC and its basic forms

Communication skills

Essentials of Business communication

Sanjay Kumar & Pusplata

Rajendra Pal & Korlahalli

Oxford Higher Education Publication, 2010

Sultan Chand Publication, 2005

2

Forms of Commercial Communication: Business Letters

Essentials of Business communication

Rajendra Pal & Korlahalli

Sultan Chand Publication, 2005

3

Forms of Commercial Communication: Business Reports

Essentials of Business communication

Rajendra Pal & Korlahalli

Sultan Chand Publication, 2005

4Effectiveness Of Commercial Communication

-- -- --

Page 2: Sem-I CC Books

BCA101 – BUSINESS COMMUNICATION

Reference & Text Books: Business Communication - K. K. Sinha - Galgotia Publishing Company, New Delhi.

Media and Communication Management - C. S. Rayudu – Himalaya Publishing House, Bombay.

Essentials of Business Communication - Rajendra Pal and J. S. Korlhalli – Sultan Chand & Sons, New Delhi.

Business Communication (Principles, Methods and Techniques) Nirmal Singh Deep & Deep Publications Pvt. Ltd., New Delhi.

Business Communication - Dr. S.V. Kadvekar, Prin. Dr. C. N. Rawal and Prof.Ravindra Kothavade - Diamond Publications, Pune.

Business Correspondence and Report Writing - R. C. Sharma, Krishna Mohan Tata McGraw-Hill Publishing Company Limited, New Delhi.

Communicate to Win - Richard Denny - Kogan Page India Private Limited, New Delhi.

Modern Business Correspondence - L. Gartside - The English Language BookSociety and Macdonald and Evans Ltd.

Business Communication - M. Balasubrahmanyan - Vani Educational Books.

Creating a Successful CV - Siman Howard - Dorling Kindersley.


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