SellingYourHome - Janet McAfee Real Estate€¦ · SellingYourHome a 32 Middlesex Drive, Brentwood Offered at $449,900. Open 6/12, 1-3 PM. 7703 Suffolk Avenue, Shrewsbury Offered

SellingYourHomewith the professionals

2 OUR MARketingSee how our marketing gives your home acompetitive advantage in a cluttered marketplace.

4 DigitAL MARketing90% of all home buyers use the internet to searchfor homes. Reaching this key audience is a priority.

6 PRint MARketingWe offer a variety of newspaper and magazineadvertising alternatives for agents who incorporateprint advertising in their marketing campaigns.

8 BROChUReS AnD FLyeRSSee how we use professional photography andattractive layouts to favorably position your homewith potential buyers and other real estate agents.

10 DiReCt MARketingAgents may use postcards and email communicationsto promote your home and announce promotionalevents like Open houses.

12 Agent RePReSentAtiOnProfessional representation is the important first stepto help you sell your home and optimize your return.this section outlines how our agents serve you.

13 PROFeSSiOnAL StAFFWe identify the staff and departments whosupport your agent from listing through closing.

14 ReLOCAtiOn AFFiLiAtiOnSOur relationships give us global reach. See how weare able to introduce your home to this key segmentof potential buyers.

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SellingYour Homewith the professionals

the contents

Cover:A captivating private residencebeautifully framed by gorgeousgardens and located within ahighly sought-after St. Louisneighborhood. Courtesy of Maryand Chris Desloge.

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our marketing

Our marketing does more

than differentiate our listed

properties in a cluttered

marketplace, it gives your

home a competitive edge.

Our mission is to exceed client expectations.On listed properties, we research and suggest

how to position each home so it sells quickly

and at optimum value. next, our agents work

to enhance the home’s appeal. We then employ

professional photography, inviting copy,

compelling advertising and a promotion plan

for each home. Finally, we utilize multi-channel

marketing to create optimum awareness.

throughout the process, we keep clients

updated on market conditions and provide

decision options until the home sells. it’s a

successful process that has helped clients for

over three decades.

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our marketing

We live in a digital world and our marketingreflects that reality. We have significant

investments in local, national and global digital

networks. Our properties are displayed in

beautiful color on over 500 websites, world-

wide. key sites include: Janet McAfee Real

estate, the St. Louis Multiple Listing Service,

Realtor.com, ReLO home Search, Leading

Real estate Companies of the World, Who’s

Who in Luxury Real estate, Luxury Portfolio,

Zillow, trulia, St. Louis Post-Dispatch, yahoo

Real estate, google Base, the Wall Street

Journal and hgtV’s Frontdoor.

With digital marketing via

the internet, our listed

homes are displayed on over

500 sites world-wide. And

today, potential buyers may

view your home with their

smart phone or tablet.

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Visit The Best Real Estate Website in St. LouisSee all our fine listings, search the MLS, check on

Open houses or find a Janet McAfee Agent:

www.janetmcafee.com

m.janetmcafee.com (mobile)


digital marketing

relohomesearch.comjanetmcafee.com realtor.com

zillow.comstltoday.com

realestate.yahoo.comluxuryrealestate.com ($750,000+)luxuryportfolio.com ($1,000,000+)

frontdoor.com

google.com/base trulia.com wsj.com ($1,000,000+)

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digital marketing

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32 Middlesex Drive, BrentwoodOffered at $449,900. Open 6/12, 1-3 PM.

7703 Suffolk Avenue, ShrewsburyOffered at $162,000.

2806 Barrett Pines Lane, Des PeresOffered at $319,000.

2003 Parkridge Avenue, BrentwoodOffered at $367,500. Open 6/12. 1-3 PM.

9030 Cardinal Terrace, BrentwoodOffered at $167,000.

115 Edwin Avenue, GlendaleOffered at $529,000.

more fine listings6 CLAYCHESTER, Des Peres. $3,300,000

115 EDWIN AVENUE, Glendale. $529,000

453 E. JACKSON RD., Webster Groves. $369,000

2806 BARRETT PINES LANE,Des Peres. $319,000

7 STRATFORD LANE, Brentwood. $250,000

9030 CARDINAL TERRACE, Brentwood. $167,000

7703 SUFFOLK AVENUE, Shrewsbury. $162,000

1375 NORTH BERRY ROAD, Glendale. $154,900

1412 CLAYTONIA TER., Richmond Heights. $149,900

global affiliations

janet mcafee inc. I 9889 clayton road I saint louis, missouri 63124 I 314.997.4800 I www.janetmcafee.com

new listings9563 PLAINFIELD DRIVE, Webster Groves. Convenient location.

Wonderful first floor family, newer sun porch, eat-in kitchen and

so much more. $229,900. Open 6/12 1-3 PM

32 MIDDLESEX DRIVE, Brentwood. $449,900

2003 PARKRIDGE AVENUE, Brentwood. $367,500

open houseSunday l June 12th

1:00-3:00 PM

See everything at www.janetmcafee.com.

Ladue news two Page Spread Ladue news inside Front Cover

4 Property Layout9 Property Layout

Webster-kirkwood timesand West end Word

print marketing

We use print marketing to

actively promote our listed

properties and direct readers

to our website to see more

color photographs and key

property details.

Print campaigns may include newspaper andmagazine ads. Print campaign investments

begin with classified ads in the Ladue News,

Webster-Kirkwood Times and West End Word.

Property display ads appear in all three

publications and in Elegant Living Magazine. the

size, frequency and composition of advertising

may vary throughout the year. All individual

property promotional ads are at the discretion

of your agent and are typically based upon

the list price, commission rate and term of the

listing contract.

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print marketing

The marketing team works with your Agentto create unique brochures and promotional

materials to highlight key selling features and

favorably position your home with potential

buyers and other real estate offices. We combine

our beautiful color photography with rich copy

and white space to invite readership. examples

may include posters, special feature sheets,

disclosures, brochures, flyers, forget-me-nots,

special note cards or custom exterior signage

where permissable.

Our goal is to leverage our

professional photography

and create promotional

materials reflecting the

sophistication of our clients

and the lifestyle choices of

today’s buyer.

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brochures•flyers

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GLOBAL AFFILIATIONS

janet afeeREAL ESTATE

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The information contained in this brochure is not

intended for advertising purposes and Janet McAfee

Inc. specifically disclaims any knowledge as to its

truth or falsity. Purchasers, or others interested, are

cautioned not to rely upon any information contained

herein and should independently verify same before

entering into a contract to purchase.

janet mcafee inc.9889 clayton roadsaint louis, missouri 63124314.997.4800 I www.janetmcafee.com

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Agent TwoListing Agent

314.997.4800

Agent OneListing Agent314.997.4800

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brochures•flyers

Gracious Anytown Home On A Verdant Acre

One McAfee LaneAnytown

� MLS:123456� 12 Rooms, 4 Bedrooms, 4.5 Baths� Fabulousl decor and wonderful amenities� Over 4,600 square feet

janet mcafee, inc.9889 clayton roadsaint louis, missouri 63124314.997.4800www.janetmcafee.com

Offered at $0,000,000.

Barbara WulfingListing Agent314.983.2205

SYMPHONY IN GREEN

Click For More DetailsClick For More Details

Symphony In Green

Standard Size Postcard

Jumbo Size Postcard email Communication

Panoramic Size Postcard

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direct marketing

Direct marketing allows us

to select specific audiences

and tailor messages to

promote your home. We

announce new listings,

update prices and promote

our Open Houses.

Direct marketing campaigns may includeboth mail and digital communications. the

majority of direct mail communications consist

of beautiful high-gloss postcards featuring

attractive layouts, high-resolution photography

and descriptive copy. Postcards may be

mailed to addresses within a radius around

your home or to specific neighborhoods and

streets. Our digital communications consist of

attractive email campaigns with imbedded

photographs that are directed to real estate

agents active in your market area. We utilize

email campaigns to announce new listings,

promote Open houses and update list prices.


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direct marketing

There is a reason you will find so manyoutstanding agents at our firm. they are

dedicated professionals who enjoy working with

other top professionals. they truly value the

impressive Janet McAfee network of buyers and

sellers and the scope of available resources.

Our agents keep abreast of the market through

weekly sales meetings where we review new listings,

current sales and coming attractions. We also

discuss real estate issues, market opportunities and

case studies to help agents anticipate potential

problems and understand possible solutions.

Annually, our agents receive intensive training and

attend seminars led by experts. We also visit the

properties for sale in our market and we study

comparable sales and listings. in short, we do

everything we can to serve our clients well.

We also know that getting an offer is just the first

step in a very complex process. We will also help

you with the following transactional elements:

l negotiating contracts

l Working contingencies

l Municipal inspections

l Financing questions

l Utility changeovers

l Problem solving

l title and survey issues

l Closing coordination

Our agents drive our business. They areexperts in the areas they live and work. Theirmarket knowledge is unparalleled; theircommitment to service has never beenstronger. They deliver results.

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agent representation

Ted ThornhillPresident

Janet HorlacherPrincipal

Cathy NollBroker

Jamie GodarMarketing Assistant

Mary Beth GoldClosing Manager

Georgia QuinlanOffice Manager

Marty von WeiseBusiness Manager

Chuck RoperMarketing Director

Mike AdkinsRelocation Director

Kelly KirkMarketing Assistant


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professional staff

We are Ambassadors to Saint Louis.For many relocating candidates, we are an

influential factor in their decision to make

St. Louis their new home. We introduce

them to our outstanding civic, entertainment

and cultural institutions. We also preview

neighborhoods, visit schools and identify

retail conveniences. We help the candidates

define their housing needs and we provide

research and insight to help them make an

informed decision on their purchase. Forsellers, we are able to introduce theirproperties to this key segment of qualifiedhome buyers.

in addition to dedicated staff, we have a

global network of affiliations to allow us to

capitalize on any opportunity.

Our network affiliations include the following

relocation organizations:

Leading Real EstateCompanies of the World™is the largest relocation

affiliation in the world and

is comprised of the best

independent real estate names in the business.

With 5,000+ members and annual sales

over $400 billion, our affiliates sell morehomes annually than any other residentialreal estate organization includingColdwell Banker and Prudential.

A GlobAl RelocAtion netwoRk

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relocation affiliations

Luxury Portfolio is

comprised of the very

best independent luxury

real estate brokerages

from all over the world.

Featured properties are

among the most exclusive in the world and

include fine homes ranging from estates to

exotic island retreats and country manors.

Luxury Real Estateis an international network

of the finest luxury bro-

kerages in the world.

Membership consists of

120,830 agents in 5,800

offices and 65 countries. Members are

proven leaders in the marketing of distinctive

properties and are committed to high

performance, quality service and professional

representation.

Realtor.com is the official

website of the national

Association of Realtors.

nationwide, the site is

the most widely used

real estate resource by

buyers searching for real estate. All of our

listings are showcased on this important

real estate portal.

the woRld’s lARGest AffiliAtion

LUXURYPORT OLIO

FINE PROPERTy COLLECTION

f


relocation affiliations

I N T E R N A T I O N A L 15

The best address....

The best address for insight into luxury homes in the Saint Louis market is

www.janetmcafee.com. See our featured homes, search all MLS listings, find an

agent and discover important buying or selling tips.

It’s the best address in town.

9889 clayton roadsaint louis, missouri 63124314.997.4800www.janetmcafee.com

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Documents

SellingYourHome - Janet McAfee Real Estate€¦ · SellingYourHome a 32 Middlesex Drive, Brentwood Offered at $449,900. Open 6/12, 1-3 PM. 7703 Suffolk Avenue, Shrewsbury Offered