Selling StrategyOur knowledge and experience ensures you can sell with confidence

You can be confident that you are utilising the services of a trusted and successful company that has been

exceeding client needs for over a century.

To make a sale, you only need one buyer. However, to achieve the best possible sale price, you need multiple parties interested. When we suggest a particular marketing strategy, you can be confident that it will work.

We know how to get more buyers viewing your property. Open for inspections, private appointments and a range of innovative ideas make an impact and get your property noticed. Our stylish award- winning property magazine ‘Abode’ and our extensive mix of media and internet sites are also extremely successful.

Auction, private sale or tender? Each method has its advantages. Your agent will advise which method is best suited for the market and your property.

A clear path to success

Born to sellAuction – Our leading, renowned and accredited auctioneers are highly regarded within the industry. Biggin & Scott auctioneers have years of and real estate experience. Energetic and honed negotiators, they are renowned for maximising sale prices for clients.

Prior to auction day, our auctioneer and staff will meet with you to discuss strategies and procedures for your auction. Gathering a vibrant crowd of qualified buyers that have enthusiasm and energy on the day is paramount to success.

Private Sale – We determine an asking price for your property (usually a ceiling or maximum price) and purchasers make offers or purchase your property at the full asking price.

Tender – Prospective purchasers are invited to submit a signed contract at their best price on or before a particular date. The highest tender is only accepted if you are satisfied with the price, terms and conditions. Negotiations may sometimes continue after tenders close.

Price on Application – No price indication is given in any advertising material. Discussions may take place with potential purchasers before details are provided or inspections arranged. Set Date Sale – ‘Closing Date Sale’ is a very structured and tailored 30 day process with a nominated date as to when all offers are submitted to the Vendor. Properties can be sold prior to the Closing Date but the offer and conditions would need to be at a level that would motivate the Vendor to sell prior. If the property is to be sold prior buyers will be contacted and given a 24hr window to also make an offer but all offers are kept private and confidential. When all offers are in each buyer will be informed as to how many offers have been submitted (no price disclosed) and given one final opportunity to further improve their offer before the Vendor accepts. If all offers are being presented at the closing date each buyer once again will be given an opportunity to increase. This process is called a 3 phase negotiation.

Maximum exposureAbode magazine – Our award-winning magazine is a stylish and sophisticated publication that reaches thousands of potential property buyers each week. Your property will be displayed in full colour, on a full page and distributed every week to a wide range of cafés and restaurants throughout Melbourne and regional Victoria.

Web presence – We will list your property on all our major internet sites. This attracts an enormous amount of traffic and interest each week, throughout Victoria and around Australia. Full impactWhen we devise your marketing strategy, we strive for maximum exposure in the marketplace. This is achieved using an intelligent mix of media and communication materials.These include:• Social Media• The Saturday Age• All major real estate internet sites• Local newspapers and specialty publications• Abode magazine our weekly property guide• Eye-catching sign boards and pointer boards• Office window display posters• Database letters to buyers and investors• ‘Just listed’ letter drop• ‘Pre-auction’ letter drop• Auction day strategies

With all advertisements and copywriting, we liaise with you for input and approval. A strong networkA key success factor when selling any property is getting the message out there, that your property is on the market.

We have an extensive networking system that includes weekly meetings at all offices. Our buyers are also notified of your property through our intranet system.

We Deliver...

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