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Selling Online: eCommerce
Chloë Thomas
eCommerceMasterPlan.com
Customer MasterPlan Model
Big Benchmarks
Social Proof & Trust
Tips for each of the 5 Stages
Stage 1:
Task no. 1: Marketing Audit● Fill in your existing marketing activity
○ Which stage does it contribute to?○ Hint - many marketing methods can be used in
multiple stages
eCommerceMasterPlan.com
Customer MasterPlan Model
Big Benchmarks
Social Proof & Trust
Tips for each of the 5 Stages
Listrak "Turning One-Time Buyers into Loyal Customers" June 2016
Today I’ll Introduce you to:
Facebook Twitter Instagram Pinterest
… is my leading source or social media sales conversions 64% 19% 9% 5%I use…
89% 70% 45% 41%
2015 Channel Advisor survey of 2,000 eCommerce businesses in the UK and USA
Task no. 2: What’s missing?● Is there anything obvious that you’re not
doing at the moment? ○ Email?○ SEO?○ PPC?○ Facebook?
eCommerceMasterPlan.com
Customer MasterPlan Model
Big Benchmarks
Social Proof & Trust
Tips for each of the 5 Stages
2015 Royal Mail “Want to Talk to Me?”
Task no. 3: Trust and Social Proof● What messages can you use?
○ Security logos?○ Review scores?○ Testimonials?○ Famous customers or publications?
eCommerceMasterPlan.com
Customer MasterPlan Model
Big Benchmarks
Social Proof & Trust
Tips for each of the 5 Stages
Stage 1: Shine a Light
Stage 1: Target Customer
Stage 1: Get Found
Stage 2: Popups
Stage 3: Welcome
Stage 3: Build trust
Stage 4: Facebook Remarketing
Stage 5: Learn
eCommerceMasterPlan.com
Where is your weakness?
How can you persuade your customers?
[email protected]@chloe_ecmp
