In This Issue...• Residential Roofing:WimsattRewardsDoublePointsonPremiumShingles,CedarRoofing,newSenconailerinstock

• Siding: Easy-installcedar-looksidingproducts

• Commercial Roofing:Ourcommercialcranecapabilities

• Windows:Theprofitopportunityinsolarskylights

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Residential & Commercial Roofing • Siding & Stone • Insulation • Windows & Doors • Composite Lumber

Lansing1615 E. Miller Rd.

Lansing, MI 48911P: 517.272.6900F: 517.272.6933

Saginaw3460 Bay Rd.

Saginaw, MI 48603P: 989.497.0100F: 989.497.1991

Sterling Heights33663 Mound Rd.

Sterling Hts., MI 48310P: 586.978.8740F: 586.978.8910

Traverse City7201 E. M-72

Williamsburg, MI 49690P: 231.267.5700F: 231.267.5742

Wayne36340 Van Born Rd.

Wayne, MI 48184P: 734.722.3460F: 734.722.0031

Waterford1131 Sylvertis

Waterford, MI 48328P: 248.673.7435F: 248.673.2830

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Customer NewsletterOctober 2013

October 2013 Newsletter

Contents• Selling&Installing

Cedar-Look Siding with ease

Seeright,insideleft• VELUX Solar Skylights Seeinsidebottom• Cedar Roofing Seeinsideright• Wimsatt Rewards

DOUBLE POINTS on Premium Shingles this month

Seeinsideleftsidebar• Earn a FREE Pumpkin

Pie in October! Seeinsiderightsidebar• Check out our Tapco

Brake Special Seeinsiderightsidebar• Commercial Crane

Capabilities Seeback

Toledo26440 Southpoint Rd. Perrysburg, OH 43551

P: 419.873.9800 F: 419.873.9833

Selling & Installing Cedar-Look Siding:

It’s EZ-er Than You ThinkIncredible Realism.Advances in polypropylenemanufacturing technology havegiven manufacturers the capabilityof creating cedar-look products with breathtaking realism. The photoaboveisnotrealcedar- it’sactuallyExteriaBuilding ProductsRoughSawn CedarSingle EZ siding. Itlooks just like cedar- but without thecost or maintenanceassociated withwood. The realism oftheseproductsreallyisincredible-stopbyyour localWimsattbranchtocheckoutaphysicalsample!

Easy Installation.Polypropyleneshakesidingproductshave been on the market forquite some time, but they oftenrequire specialized, time-intensive

i n s t a l l a t i o ntechniques thatmust be masteredby your installersbefore application.Today, Exteriaand Royal havedevelopedinnovativenew products(RoughSawn CedarSingle EZ, andPortsmouth V-Pro,respectively) that go up like regular

vinyl siding with an ease that will not increase your labor cost.

Boost Curb Appeal, Boost Profits.While cedar-look siding is moreexpensive than regular vinyl siding,itcanbeusedeconomicallyongableendsandsecondstoriestoaccentthehomewithoutaddingsubstantialcost.Replacingjusttwosquaresofstandard .042 vinyl on a job withcedar-looksidingincreasesmaterialcostbyaround$180/sq,or$360.If you sell that upgrade for $750to the homeowner, you’ll net anadditional $390 in profit (figuringinstall time remains unchanged).At the very least, you’ve offered acompelling cedar-look upgrade thatdistinguishes your offering. In the best-case scenario, you win the job, increase your profit, and provide the homeowner with a testimonial-worthy upgrade to their exterior.

Contact your Wimsatt Territory Manager Today • 800.497.9000 • wimsattdirect.com

Royal Building Products Portsmouth V-Pro Series Siding

CommerCial Capability:OurcraneslifteightunitsofISOatonce tomake unloading as efficientas possible - saving you time and money.

Wimsatt Crane Stats• 72’reach

for the tallest jobs

• Efficientlylift eight units at once

• Availablefrom every branch Contact us to speak to a Commercial Roofing

Territory Manager about how we can assist your commercial roofing business.

72’.

Exteria RoughSawn Cedar Single EZ in Autumn Cedar

Look inside to view cedar-look siding from Exteria and Royal in stock at Wimsatt!

Seeing the product is a big part of making the sale - we’ll provide you with samples to share with your clients, and we’ll be happy to meet with them in our showroom to demonstrate the products and

assist in color and style selection. Contact your local Wimsatt branch to get started!

®

LookinsidetoseehowtoearnaFREEpumpkinpie

thisOctober!

Contact your Wimsatt Territory Manager Today

Boosting Curb Appeal

All Branches Open 7 AM - 5 PM M-F, 7 AM - 12 PM Sat.

Tapco PRO 50Brake Special!

Earn DOUBLE Points with Shingles in October!

Double Points earned on CertainTeed Landmark PRO, Landmark Premium, Highland Slate, Hatteras, Independence, Landmark TL, Landmark Solaris, Presidential Shake, Carriage House, Grand Manor; GAF Timberline Ultra HD, Slateline, Monaco, Woodland, Grand Sequoia, Country Mansion II, Camelot II/Ultra, Grand Canyon Ultra, Sienna; Owens Corning Berkshire; IKO Crown Slate and Royal Estate; Cedar Roofing. Orders must be delivered 10/1/13 - 10/31/13 to qualify.

Double points will be earned for rewards-enrolledcustomerson qualifyingpurchases that ship in the

month of October.

OctoberDoublepoints

Pumpkin PiePromotion 2013!

Make any single out-of-warehousepurchase of $1995.00 or more and

Receive a FREEPumpkin Pie!

Fresh-bakedpieswillbedeliveredbyyourTerritoryManagerbeginninginlateOctober.

Limit one pie per order, two per account. Orders must be placed, shipped, and invoiced October 1 through

October 31, 2013 to be eligible.

Cedar Roofing In Stock

In-Stock Cedar RoofingOur in-stock cedar roofing is Cedar Shakes & Shingle Bureau-certified product.Gradingisgovernedbythetypeandnumberof defects allowed in the product based on UBC 15-3 andUBC15-4.Characteristicsaddressedincludesize,graintype(verticalandflat)andcoverage.Gradingisdonevisually.This is important because it ensures that you are receiving 100sqft of “on grade” material in every square.

Wimsatt has Cedar Shakes & Shingles and supporting accessories in stock!

Clockwise from left: Cedar Breather, copper soil pipe flashing, copper W-valley

Cedar Roofing Accessories In Stock• Cedar H&R 18”, 17 lnft/bdl @7”exp................................................$55.95/bdl• Cedar H&R 24”, 17 lnft/bdl@10”exp.............................................$65.95/bdl• Cedar undercourse(#3/4,16”),50lnft/bdl...................................$39.95/bdl• 18” “Jumbo” Split Felt (120lnft) forinterleavingw/shakes..$24.95/roll• 2xhot-dippedgalv.cedarshinglenails* 4d,5d,6d.....$15.95/5#box;$119.95/50#box• Copperstep flashing 10”x12”.................................................................$11.95/pc• Copperstep flashing 8”x8”...........................................................................$5.95/pc• Copper drip edgeD-style1.5”,10’.........................................................$49.95/pc• Copper W-valley 24”x10’........................................................................$179.95/pc• Copper soil pipe flashing,3”/4”................................................................$44.95/ea• Cedar Breather underlayment 2sqroll.........................................$149.95/roll• Rapid Ridge7”x20’cedarridgevent...................................................$59.95/roll• Copper gutter alsoinstockbythecoil,lnft,and5K/6Krolled,+accessories!*Stainlesssteelnailsandstaplesalsoavailable

Cedar Shingles• #1 Blue Label 16” Fivex...$224.95/sq• #1 Blue Label 18” Perf.....$224.95/sq• #2 Red Label 18” Perf....$164.95/sq*

Cedar Shakes• #1 24” Heavies..................$224.95/sq• #1 24” Mediums...............$199.95/sq

Cedar Shakes and Shingles are also available in other sizes, grades, and CCA treated... Just ask!*#2 Red Label 18” perf. price based on 4-1/2” exposure roofing application (5 bundles/sq). 7” exp. siding application $98.97/sq (3 bundles/sq).

Offergoodonordersplacedandshippedbetween10/1/13-10/31/13.Cannotbecombinedwithotheroffersandspecialpricing.Promo Code CEDS131000

Features a solar panel thatcapturesanyavailabledaylightandusesittorechargeahighlyefficient,concealed, battery poweredoperatorandcontrolsystem.

VSS C06 just $1095 with $60 INSTANT REBATE!Promo Code VELA131000Cannot be combined with otheroffers. Validonordersplacedandshipped10/1/13-10/31/13.

Solar Skylights: Add Value for the Homeowner • Add Profit For You

• Works on cloudy days• Requires no wiring foreasyinstall• Integrated rain sensor• Qualifiesfor30% Federal Tax Credit forhomeownersin2013

• VELUXNo-leak warranty• AvailableDeck-mounted&curb-mounted

Check out our blog from 9/5/13, wherewe interview VELUX ExecutiveMarketingRepresentative John Longley to debunksome of the myths surrounding sellingandinstallingsolarskylights!http://blog.wimsattdirect.com/2013/09/selling-and-installing-solar-skylights.html

Example: Homeowner upgrades from manual to solar for less than $200 with $628 ENERGY STAR rebate; contractor earns $500 in profit (over $200 more!) Win-Win.Skylight(C06) Cost Labor Sell ESTAR30%rebate CustomerTotal$ ProfitVSManualVenting $508 $500 $1295 $0 $1295 $287VSSSolarVenting $1095 $500 $2095 $628 $1467 $500Laborcostbasedon$500forskilledcarpentryconstructionoflightshaft.Hypotheticalsellpricebasedon30%markupofcostroundedtonearest$95.

RoughSawn Cedar Single EZ®

Standard $244.95/sqWeathered $319.95/sq

Exteria RoughSawn’s Authenticbeautyanddeep-grainedtextureis sculpted from natural cedarfor breathtaking realism - fromthecurbtothefrontdoor.

• Unlike other shake-look products, EZ panel installs quickly and easily likepanelsofstandardvinylsiding

• Six Incredible weathered colorsdeliverthe realistic look of natural cedar inmany shades, from the company thatpioneeredtheweatheredlook

• 17 solid colors match CertainTeed colors to blend with or complimentexistingsidingornewconstruction

• Limited lifetime warranty

Cannot be combined with other offers. Valid onorders placed and shipped 10/1/13-10/31/13.Promo Code EXTB131000

Portsmouth Shake & Shingles’ new V-Pro Series has thelooks, warmth of character anddimension that will make yourcustomersgoweakintheknees.

• Handsome grain patterned from real cedar shingles

• Smart design featuresmakeinstallingcorrectlyaslamdunk

• Class A fire rating• Beautifully complements most vinylsiding

• Available in 10 colorsthatmatchRoyalBuilding ProductsSiding, including twoweatheredcolors

• Limited lifetime warranty

V-PRO SERIES

Standard $239.95/sqWeathered $269.95/sqCannot be combined with other offers. Valid onorders placed and shipped 10/1/13-10/31/13.Promo Code ROYB131000

Make your ExteriorsStand Out

with ez-install cedar-look siding!

Senco 455XP NailerNew In Stock!

• Weighsjust5.4lbs. for easyone-handedoperation

• Tool-freeadjustabledepthofdrive for consistent and controllable nail set

• Adjustable shingle guide• Toolincludescase,tooloilandwrench• 5-YearLimited Warranty

speCial intro offer $174.95 ea.

Cannot be combined with other offers or special pricing. Tool must be purchased 10/1/13-10/31/13.

Promo Code SENP131000

VELUX VSS Solar Skylight

John Longley,VELUX Executive Marketing

Representative

speCialintro offers!

Cedar

Cedar shake and shingle pricing is ground-delivered.

ThePRO50 is Tapco’s premier10’6” brake with a 19”throat depth and 2-3/8”mouth opening.

Purchase a PRO 50 for $1599.95...and add any one of the following

Tapco Brake Accessories for just $50!

Cannot be combined with other offers or special pricing. Tool must be purchased 10/1/13-10/31/13.

Promo CodeTAPP131000

Brake Buddy reg. $364Pro Cut-Off w/Casereg. $337

Pro-Coiler reg. $152Snap Stand reg. $285Side Winder reg. $337