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Selling Glass Houses: Architectural Photography and Propaganda Case Study House #9, Entenza House, 1949 architect, Charles Eames and Eero Saarinen; photography Julius Shulman

Selling Glass Houses: Architectural Photography and Propaganda

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Short overview illustrating some of the uses of architectural photography in the promotion of modern glass houses to popular audiences.

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Page 1: Selling Glass Houses: Architectural Photography and Propaganda

Selling Glass Houses: Architectural Photography and Propaganda

Case Study House #9, Entenza House, 1949architect, Charles Eames and Eero Saarinen; photography Julius Shulman

Page 2: Selling Glass Houses: Architectural Photography and Propaganda

Kaufmann Residence, Palm Springs as appearing in Life magazine, June 1947architect,  Richard Neutra; photography, Julius Shulman

Page 3: Selling Glass Houses: Architectural Photography and Propaganda

Case Study House #22, Stahl Residence, as appearing in the Los Angeles Examiner, 17 July 1960 architect,  Pierre Koenig; photography, Julius Shulman

Page 4: Selling Glass Houses: Architectural Photography and Propaganda

Harvey Residenceas appearing on the cover of the Los Angeles Times Home, 28 January 1968

architect,  William Sutherland photography, Julius Shulman

Page 5: Selling Glass Houses: Architectural Photography and Propaganda

Tremaine House, as featured in Arts and Architecture , February 1951architect,  Richard Neutra; photography, Julius Shulman

Page 6: Selling Glass Houses: Architectural Photography and Propaganda

Philip Johnson and the Glass House, New Canaan, CT, 1949

Page 7: Selling Glass Houses: Architectural Photography and Propaganda

The glass house set out to change people’s way of life. My personal aim, and it was not the public’s nor the modern architects’ aim at all, was to show that modern houses can be beautiful. I only had one objective, and I still do, that it has to look beautiful.Philip Johnson as quoted in Kunihiro, George (1991). Interview with Philip Johnson. The Japan Architect 1, pp. 4‐7.