PARK ONE PROPERTIES

SELLER’S PRESENTATION

Mike Beck Toni Beck

Linda Boggs CeCe Barnard

Gerard Bell Tifany Jones

Kim Beck

Dan Robertson Sheri Robertson

It takes TEAMWORK!!!

Call 972-596-6095www.PropertyManagementandLeasing.com

Did You Know Approximately

50% of all Houses Listed in the

Multiple Listing Service Never

Sell?

Why Should You Partner with Park

One Properties to Market and Sell

Your House??

Because we are a full service residential Real Estate Company? YES

Because we are experts at marketing and selling residential properties?

YES

Because our service is exceptional? YES

Because our goal is to make you money on the purchase and/or sale of

your house and real estate investments? YES YES YES

MOST IMPORTANT…..BECAUSE WE KNOW HOW TO GREATLY

INCREASE THE ODDS THAT YOUR HOUSE WILL BE IN THE 50% OF

THE HOUSES THAT SELL.

WHY LIST YOUR HOUSE

WITH PARK ONE

PROPERTIES?

WE KNOW THE MARKET AND CAN EXPLAIN IT TO YOU!!

Aggressive Marketing Experience

TEAMWORK

Strong Negotiating Skills Attentive to every detailAND

WE DO IT BETTER THAN THE BIG COMPANIES and WEDO IT WITH A PERSONAL TOUCH….

CUSTOMIZED SERVICES

Client Data Base Negotiating Skills

Special Marketing Home Staging Skills

Special Services Market Statistical Analysis

EXCLUSIVE SERVICES

National & Int’l Relocation Services

Web Sites

One Stop Shopping

Referral Networks

STANDARD SERVICES

Multiple Listing Service

Graphics

Some Advertising

Yard Sign

Open House

Office Tour

REAL ESTATE SERVICES

Comparative Market Analysis

Property Disclosure

US

OURCOMPANY

ALLCOMPANIES

OUR DATABASES

Send email of your property one time a month

to 4,000 local Realtors.

Talk to, at a minimum, 15 to 20 people a day

from our client data base of 2000 families.

We tell everyone about your property every

chance we get.

Many people will see your property by e-mail at

least two or three times over the life of the

listing.

SPECIAL MARKETING

Our Client Data Base

Our People Data Base

Home Book

Data Base of Top 10% of REALTORS®

Search Engines

Our Web Site

Realtor.com Enhanced

DallasNews.com

1000’s of other Web Sites

Virtual Tour (visualtour.com)

Pictures Galore

Brochure/Graphic

Superior Marketing & Layout

Social Networks

The HOME BOOK

Picture of the Property

Community Information

Utility Information

Property Condition Report

Interior/Exterior Pictures

Home Warranty

Floor Plan with Dimensions of Rooms

Schools and Map

Shopping

Recreation

Religious Directory

SPECIAL SERVICES

Rapid Response

Weekly Phone Call or E-Mail to Sphere of

Influence

Feedback on Showings

Attractive Eye Catching Signage..Cleaned

Regularly

Collin County Association of Realtors Network

One on One Marketing

Transaction Management System

NEGOTATION

We understand the Negotiation Process and how to

protect your best interest.

We understand our job is to get your home sold

within a defined period of time.

We understand our job is to get you the most money

possible.

We will never convey to anyone that you must sell.

No Price Reduced sign rider, no Bring all Offers, no

Fire Sale mentality, etc.

STAGING

Houses that look and smell good sell much faster and for more $$$ than those that don’t

EXTERIOR…Mow, trim, water, paint, remove debris, plant flowers

INTERIOR….Clean, paint, carpet, admit to and work to remove odor, remove clutter, rearrange/remove furniture, start packing and organizing closets

Ask us to help you stage your house

PRICING YOUR HOUSE

YOU MUST HAVE AN AGENT WHO PRACTICES:

ABSORPTION RATE PRICING

and

RANGE PRICING

and

COMPETITION PRICING

and

BPO Pricing

and

CALCULATING THE ODDS OF SELLING

ALL Five TOGETHER = PRICING ACCURACY!!!

TO PRICE YOUR HOUSE CORRECTLY

YOU MUST UNDERSTAND:

THE ABSORPTION RATIO OF YOUR AREA AND HOW THIS

AFFECTS THE SALE OF YOUR HOUSE.

HOW YOUR HOUSE FITS IN THE PRICE RANGE OF SIMILAR

HOUSES SOLD IN YOUR AREA.

HOW YOUR HOUSE COMPARES WITH THE COMPETITION

IN YOUR AREA.

THE TRUE MEANING AND PURPOSE OF THE APPRAISAL

AND BROKER PRICE OPINIONS.

THE ACTUAL ODDS OF YOUR HOUSE SELLING.

ABSORPTION RATE PRICING

Is a comparison of the number of houses to the number of

buyers in a particular market area.

If the absorption ratio is 6 it means it is a balanced market.

There is an adequate number of buyers to number of

available houses.

If the absorption ratio is below 6 it means it is a seller’s

market. There are more buyers than available houses for sale.

House Prices Increase…..BUYER PAYS MORE

If the ratio is above 6 it means it is a buyer’s market. There

are more houses for sale than there are buyers. House Prices

Decrease…..BUYER PAYS LESS

FIND OUT HOW YOUR MARKET IS

TRENDING

ABSORPTION RATE Formula

Find the # of houses that sold and closed in the last 12/6/3 months i.e. 12 mo. 156 closed.

Divide the # of houses that sold and closed by time period i.e. 156 divided by 12 mo = 13 per mo. sold in last 12 mo. This is the Absorption Rate.

Count # of houses currently listed i.e. 48. Divide 13 into 48 = 3.6 month supply of houses is the absorption ratio.

SELLER’S MARKET!!!!

RANGE PRICING

Recent Sales (SOLDS)

Expireds (HOUSES THAT DID NOT SELL)

Pendings ( HOUSES UNDER CONTRACT, NOT CLOSED)

We select similar houses in square footage, age, construction and condition to determine a price range . We then determine where your house fits in this range based on condition and upgrades.

We also look closely at the competition as to how they are priced in comparison to your house and the houses that did not sell (Expireds) as to the reason they did not sell.

WE GO THE EXTRA MILE TO DO IT THOROUGHLY!!!

COMPETITION PRICING

ACTIVE comps…Houses on the Market

Select all similar houses on the market in square

footage, age, construction and condition.

Make adjustments to the active comps so they are

equal to your house. It is important that we compare

apples to apples.

Compare the active comps asking price with your

desired asking price.

Call 972-948-2860

ODDS OF SELLING CALCULATION (Example)

1. Search the MLS for all houses in the High

School District between $250,000-$275,000 in the last 6

months.

2. 53 were closed in the last 6 months.

3. 128 houses in the MLS were either sold, expired,

withdrawn or still on the market.

4. 53 divided by 128 = 41% chance the house will sell

WHAT ARE THE ODDS OF YOUR HOUSE SELLING?

Extremely important information for you to know this

when pricing your house!!! Call 972-948-2860

BOTTOM LINE

WE KNOW HOW TO GIVE YOUR HOUSE TOP

EXPOSURE TO THE MARKET PLACE.

WE KNOW HOW TO CORRECTLY PRICE YOUR

HOUSE SO IT WILL SELL IN YOUR TIMEFRAME

FOR TOP DOLLAR.

50% OF ALL HOUSES PUT IN THE MLS DO NOT

SELL PER THE NATIONAL ASSOCIATION OF

REALTORS.

OUR JOB IS TO MAKE SURE YOUR HOUSE IS IN

THE 50% THAT DOES SELL.