The idea of selling by public auction may appear complex but, in fact, it can be an easy means of selling certain types of property. It is often the only way to establish the best possible price, especially where properties are unique, difficult to value or have an appeal to a wider audience of prospective buyers than your local estate agent may be able to provide.

The whole point of entering land and property into our auctions is not to find just one potential buyer, but to find several all at the same time and then allow them to bid competitively and simultaneously in the auction room where this ancient method of selling can be used to its full force to achieve the best possible price.

Seller’sGuide

Why sell by auction?

To obtain as much as possible for your land/property

Ideal for private individuals as well as executors, beneficiaries, local authorities, statutory bodies, receivers, companies and many others who need to demonstrate the best possible price has been achieved.

Exchange of contracts usually within just five weeks of confirming instructions.

Swift completion usually 20 business days from the fall of the hammer.

CLIVE EMSON AUCTIONEERS OFFER ALL OUR SELLERS MAXIMUM EXPOSURE TO THE PROPERTY MARKET

The Catalogue

We currently print up to 25,000 full colour A4 auction catalogues containing photographs, elevations, plans and descriptions (as appropriate) on all lots offered. These catalogues are distributed throughout the UK and overseas.

What is a suitable auction lot?There is no definitive answer to this question. All properties may be suitable, but some are more suitable than others.

Lots can include

> Houses, flats, bungalows and cottages for improvement, renovation restoration, refurbishment and/or repair (inc. fire damaged premises).

Tenanted properties (both commercial and residential).

Vacant commercial premises, building plots, development sites and conversion projects.

> Farms and small holdings, woodland, grazing and leisure land (inc. ponds, rivers and fishing lakes).

> Garages, from individual lock-ups to whole compounds.

> Freehold and leasehold ground rents.

> Unusual lots such as Martello towers, nuclear bunkers, car parking spaces, churches, chapels, theatres, barns, oast houses and even sea forts!

AdvertisingClive Emson Auctioneers are committed to regular and widespread advertising at national, regional and local levels to support the marketing campaigns. We are very proud that we are the only auctioneers who advertise the full unabridged catalogue in “The Estates Gazette”, the most well established professional property publication in the UK, with a readership of around 100,000 to 120,000 - so our coverage within the edition is vast and unique.

Seller’sGuide

Our Association with Estate AgentsOver the years we have developed a close working relationship with a large number of corporate and independent estate agents. Our auction catalogues are available in over 600 local estate agency branches throughout southern England, often with several agents in one town. Agents will tend to ensure that “their” clients are aware of lots on offer so that they can sell the refurbished and new buildings or manage the rented properties in the future.

The WebOur catalogue is accessible to download or view on screen (without charge) 3-4 weeks prior to the auction date at www.cliveemson.co.uk, which receives on average 60-65,000 ‘hits’ each week. For added ‘byte’ information regarding the lots can also be accessed from a number of alternative websites including rightmove.co.uk; eigroup.co.uk (the leading supplier of auction data in the UK); inea.co.uk and primelocation.com.

What is the difference between guide price and reserve price?The guide and reserve prices are of paramount importance and must be set realistically in order to generate as much pre-auction interest as possible. In practice, the lower the guide (and therefore the reserve) the more prospective buyers will inspect the property and, inevitably, the more that inspect the more will attend the auction to bid - which may result in a higher price being achieved. If the guide price is perceived as too high, prospective buyers will simply not inspect, not make further enquiries and, ultimately, will not bid on the day - something to avoid!

The guide priceWhen properties and land are submitted for sale by public auction it is traditional to quote a pre-auction guide price. This figure is quoted within the auction catalogue and marketing material and provides prospective buyers with, literally, an estimated guide of where the reserve is likely to be set. However, by the very nature of auction, if there are two, three or more prospective bidders on the day then the eventual price may very well exceed the guide and reserve.

The reserve priceThis is a confidential figure, agreed with the seller and auctioneer prior to the auction, below which the seller will not want to sell and the auctioneer cannot sell.

Legal representationWhen we receive your confirmed instructions we will write to your legal representative requesting the necessary legal documentation in order to offer your property/land for sale by auction. You may require an Energy Performance Certificate and we are happy to provide further information upon request.

As a seller can I attend the auction?Yes - our auctions are public, so anyone may attend whether buying, selling or just as a spectator.

The cost?The seller is responsible for a contribution towards our catalogue expenses, plus a commission on sale. As the lots in our catalogue vary so much the costs involved can also vary depending on the type of property/land being considered for sale by auction. Fees will be agreed before instructions are confirmed and will be deducted from the buyer’s deposit, the balance being sent to your legal representative prior to completion.

Energy Performance CertificatesMost residential and commercial properties, whether vacant or let, will require an Energy Performance Certificate (EPC) but, there are some exceptions. We are happy to obtain quotes on your behalf.