SELLER PACKET · 2017-04-28 · – Virtual home tour and professional photo-graphs – multiple listing service – submitting your home to every real estate agent on the wasatch

SELLER PACKET

One of my top goals is always to provide value through the home selling process.

Also, I would like to develop a relationship. I hope you will see me as a local expert in the Real Estate business, and feel comfortable reaching out to me when you have questions or concerns. I believe in selflessness and giving.

I have been involved in Real Es-tate in one way or another for the last eight years. I love my profession and enjoy working with others. Often I hear other people say they don’t really enjoy what they do for work. I’m glad to report that I have found my passion and calling in helping oth-ers achieve their goals through Real Estate. I want you to know I’m committed to becoming the best and making sure my clients truly have the best Real Estate experience ever.

Part of my goal is absolute pro-fessionalism. I achieve professionalism by being a source of knowledge and wisdom, being prompt, working hard and being hon-est. It means staying in touch and being there when you need me. I like to make sure everything goes smoothly and ensure that you have any and all resources you need in regards to your Real Estate needs.

I never take anything for granted, and I believe that to develop a great relationship based on trust it takes time and commitment. I’m asking for the opportunity to assist you and your family through the process of real-izing your RE goals.

For more information and vid-eo testimonials, please visit my website

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A NEW STANdARd

Teamed With Exit

We are about to embark on the exciting journey of assisting you to sell your home. Whether it is your first home or your tenth home, a retirement home, or an investment property, I commit to making your home selling experience fun, exciting, and of course, rewarding. I have absolute confidence that I can assist you to sell your home within the least amount of time for the most money; in working together, I will use my expertise and all the resources necessary to help you reach your goals.

REviTALiziNg REAL ESTATE: ShARiNg ouR WiSdom ALLoWS you To ENjoy ThE ExPERiENCE

Zac williamsFounder of Zac williams Realty

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TimE To SELL

”United we stand divided we fall“ there are many aspects to a Real Estate deal. to be successful, you need to build a team of talented people to work alongside. Have you ever thought about how many different people are involved in a Real Estate transaction? these professionals include appraiser, home Inspector, home Insurer, home Stager, Mortgage Lender, movers, title person (escrow officer). etc. Additionally, it’s nice to have connections to contractors.

As for my personal team, I have an excellent broker who has been in the business for more than 20 yrs. I also have assistants as well, who oversee and ensure all the paperwork is handled correctly, and there are no errors. I’m part of one of the most successful offices in Salt Lake based on volume per agent. I share this with you because even though I would like to think I know it all, I’m always learning. I’m fortunate to be learning from some of the best in the industry to ensure my clients have the best experience possible.

I’m not able to do it all by myself; therefore, I feel it is my responsibility to surround myself with great individuals. I find people I can count on to make sure the process is as smooth as pos-sible, and things work to my clients’ advantage. The specialists (lender, title company, appraiser, etc.) I recommend, are thoroughly investigated by me to ensure their competency and integrity. I look for professionals who are as interested as I am in providing an exceptional real estate experience.


my TEAm

”great things in business are never done by one person. they’re done by a team of people“ — Steve Jobs

1Pre–Inspect the Home For Repairs

2Professionally Photograph the Home

3list the Home For sale

ouR mEThod

To receive the maximum dollar for your home and compete in a crowded market, the best strategy is to put the very best product on the market the first time.

– Provides a list of repairs for the seller to complete– can be used as a mar-keting tool– Eliminates surprises and buyer renegotiation after contract– Helps your home sell for more money

– High-quality Profes-sional looking photos get 61% more views– sell 50% faster – sell for a little bit more per sq. foot– Virtual home tour and professional photo-graphs

– multiple listing service – submitting your home to every real estate agent on the wasatch Front.– Home specific email to Realtors I know– Exposure on all the big websites, Zillow, trulia, Real-tor.com, etc.– Post card mailing to resi-dents in your neighborhood

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when selling your home, your REaltOR® can give you up-to-date information on what is happening in the market-place including price, financing, and terms of competing properties. These are key factors in a successful sale of your property at the best price in the least amount of time. they are members of the National association of Realtors (NAR) and must abide by a Code of Ethics and Standards of Practice enforced by the NAR. A professional Realtor is your best resource when buying a home. Pages 13-17 of this packet will cover more details.

intelligent pricing

value of home (cma)

marketing

knowledge


Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is too much below market value, you will sell for a price that is not the optimum value for your home.

”Gaining knowledge is the first step towards wisdom. Shar-ing it is the first step to humanity.“ – Unknown I believe in becoming the ultimate source of Real Estate Knowledge and wisdom. I believe in sharing that knowledge with you so that you will be able to make the best decisions when selling your home and truly have an enjoyable experience.

– advisory services for work to be done– advisory services on pricing– Professional high–end marketing both on and offline– trained negotiator who’s record of performance gets more money for his clients than the market average– Predictable marketing plan that generates massive exposure– skilled team of professionals to serve you at the highest level– Guaranteed track record of success

A comparative market analysis (CMA) is an evaluation of similar, recently sold homes (called comparables) that are near a home intended to be bought or sold. comparative market analyses establish the current market value of the home and are prepared by real estate agents. a comparative market analysis is not the same as an appraisal, which is performed by a licensed appraiser.

Why you NEEd A REALToR

the following are a few things to keep in mind about pricing:1. Realistic pricing will achieve maximum price in a reasonable time.

2. Your cost or profit desire is irrelevant; the market determines the price.

3. the cost of improvements are almost always more than the added value.

4. Houses that remain on the market for a long time do not get shown.

5. a house that is priced right from the beginning achieves the highest proceeds.

sales determinantsPrice

– Economic trends– market Dynamics– Fair market Value

location

– Geographic Position– local amenities– comparable sales

Home

– staging– warranties– Inspections

terms

– Flexibility showing– Expenses– contract timing & Flexibility

agent

– Knowledge– Experience– ability & skill set

a comparative market analysis (cma) is essentialto determine the value of residential property.location and characteristics of the property are the key elements in determining value. therefore, the basis for valuation is similar properties in your area. the market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired result is to find a price that will attract a willing and able buyer in a reasonable time.

Once the value of your home is determined, you can decide on an offering price that will achieve your goals. the price should not exceed the value by more than 5%, or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value.

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dETERmiNE ThE vALuE of youR homE


AgENCy

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Duties to Seller:

1 Honest, fair dealing

2 Undivided loyalty

3 Full disclosure

4 Confidentiality

5 care and diligence

6 accountability of en-trusted money or prop-erty

Duties to Seller:


Duties to Seller:


2 Undivided loyalty

3 Full disclosure

4 Confidentiality



Duties to Seller:


2 Confidentiality



Duties to Buyer:


2 Disclose all facts known materially affect-ing the value of the prop-erty, which are not known to, or readily observable by, third parties

Duties to Buyer:


2 Undivided loyalty

3 Full disclosure

4 Confidentiality



Duties to Seller:


2 Confidentiality


4 accountability of en-trusted money or property

agent may not withhold any known fact concerning a defect in the property or the seller’s ability to perform.

Duties to Buyer:


2 Undivided loyalty

3 Full disclosure

4 Confidentiality


6 accountability of en-trusted money or property

Agent may not misrepresent affirmatively or by omission, the Buyer’s financial condition or ability to perform.

Utah Code: 6.11.11 Failure To Have Written Agency Agreement

to avoid representing more than one party without the informed consent of all parties, principal brokers and licenses acting on their behalf shall have written agency agreements with their principals. The failure to define an agency rela-tionship in writing will be considered unprofessional conduct and grounds for disciplinary action by the Division.

seller’s agent buyer’s agent

designated agent limited agent

ThE imPoRTANCE of iNTELLigENT PRiCiNg

Figure 1

Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home.

As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. the percentage increases as the price falls even further below market value. therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. therefore it increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

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TimiNg

Another critical factor to keep in mind when pricing your home is timing. a property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. which could lead to a below market value sale price or, even worse, no sale at all. therefore, your home has the highest chances for a fruitful deal when it is new on the market, and the price is reasonably established.

We will give you up-to-date information on what is happening in the mar-ketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

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38%Real Estate agent

InternetYard Signs

Friend, Neigbor, Relative

Home Builder

Other

37%11%

6%

4%

4%


uNdERSTANdiNg hoW SomEoNE WiLL fiNd youR homE

38%Real Estate agent

InternetYard Signs

Friend, Neigbor, Relative

Home Builder

Other

37%11%

6%

4%

4%

communication & education1. current market report and competition

– today

2. weekly updates every monday

– market conditions– competition– New, Under contract, and sold’s

3. Keeping you informed

– activity regarding your home– showings– Open house attendance– agent tours– Sign calls Online Performance (MLS, Zillow, Trulia), etc.

preparing your home for sale1. Home preparation

– agent tour 1 – 2 other top agents from my office will walk the home, this is a sneak peak from them – often they have buyers in hand that your home may be a good fit for.

– suggest constructive changes to help your home make a better first impression with potential buyers

– Home staging ( if necessary)

– Professional advice on how to help your home show exceptionally well and sell for highest possible value

mARKETiNg STRATEgy (pages 13-17)

hoW youR homE iS mARKETEd mATTERS!

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promoting your home to real estate agents and the general public

Bad photography Our professional photography

1. multiple listing service – submitting your home to every real estate agent on the wasatch Front.

2. Virtual home tour and professional pho-tographs – 86% of recent home buyers found photos ”very useful“ 68% felt the same about virtual tours.

– an important early step in the marketing process is to have you home photographed profession-ally. these photos will appear on the mls listing, and all print media posted to the top ranked real estate websites. we provide custom professional photography for all of our listings. Online, homes with multiple photos get viewed over five times as much as homes with only one or two photos.

– The consumer (the buyer of your home) will fall in love with some properties while viewing them online. we want them to fall in love with yours long before they ever walk through the front door. we will have the best virtual tour photographers to offer every one of our listings a custom online virtual tour. as both buyers and their agents use the internet to browse possible home choices, the

added benefit of a virtual tour allows the buyer to better understand the layout, finishes, views, design, etc. It’s like having an open house online all the time without the hassle.

3. Home specific email to Realtors I personally know and have worked with in the past

4. Exposure on all the big websites, Zillow, trulia, Realtor.com, etc.

5. Postcard mailing to residents in your neigh-borhood

6. mobile marketing Plan

– Buyers driving through the neighborhood can: Find your home, get directions, and a map. View the virtual tour of your home from their mobile device. connect with us in one ”click“ to get details and make an appointment


advertising your homeIt takes strong marketing tools, such as our full-color brochures, to entice buyers to make that important first phone call. An attractive, well-done brochure goes a long way. We will present your home in the best possible manner to convert lookers into buyers. Our custom designed color brochures provide maximum impact with an emphasis on add-ing ”value“ to the product, whereby obtaining the highest possible price for your home.

1. local advertising

– 87% of all home buyers used the Internet as a tool when searching for a home– Online Classified platforms

2. custom print advertising

– High quality ”curb side“ fliers– High quality ”in house brochure.“

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showing your home1. Easy access for showing

– supra key box

2. Open house promotions

– The first weekend after listing goes live– Once a month until sold at your convenience (for three months)

3. custom listing book

– lists homes unique features, lot info, lot info, neigh-borhood benefits, schools, shopping, medical, demo-graphics, and other buyer benefits

4. Professional signs

manage thetransaction1. Potential buyer evaluation

– Require lender letter with all offers– Personally call and interview lender regarding buyer pre–qualification and capability to close on home

2. Negotiations

– Represent you and your interests in all negotiations fighting for the highest selling price of your home– additional negotiation following buyer due diligence, inspections, and appraisal

3. managing the transaction from beginning through closing, funding, and recording date.

– Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth and hassle free closing

manage home buyer ”leads“1. tracking Interest

– showing agents – Request buyer and professional Realtor feedback– track and report feedback and level of buyer mo-tivation–showings report, number of showings per week, and First showings vs. second showings


2Inspections

5title Request

6closing

3appraisal

1Receive an Offer & Negotiate

4Final Underwriting

contract to close

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”We hired Zac because we knew of his work ethic and we knew that he would put in an 110% into selling our home!“ ― Groves

”I liked that Zac was able to help us with everything that we needed. If I text him he was right there; he always answered the same day within a couple of hours, we never had to wait for anything. It was easy to get things done because of him.“ ― Marvins

”Zac was dedicated to me and my desire to find a home he didn’t stop and quit until we had achieved that. Even when it was something that I wanted to give up on, and that meant a lot to me.”― Halacy

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WhAT ouR CLiENTS ARE SAyiNg

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zacwilliamsrealty.com 1231 W 9000 S STE E West Jordan UT 84088 cell: 801 718 0835 bus: 801 352 8000 [email protected]

Documents

SELLER PACKET · 2017-04-28 · – Virtual home tour and professional photo-graphs – multiple listing service – submitting your home to every real estate agent on the wasatch