Sell promotional products online

Objectives

•Myths about selling online•Initial requirements•Ongoing requirements•Steps to get started•Q & A

5 Myths About Selling Online

1. Online sales are “faceless” and completely transactional

5 Myths About Selling Online

2. All you need is a website that looks great

5 Myths About Selling Online

3. Online sales are a one-and-out transaction, preventing growth each year.

5 Myths About Selling Online

4. An e-commerce website is cheap to operate because there is less overhead.

5 Myths About Selling Online

5. E-Commerce is all about the price point.

Should You Be Concerned?

Source: PPAI 2015 Annual Distributor Sales Summary

2 Types of E-Commerce Websites

•Reference E-commerce sites

•True e-commerce sites

Initial Requirements

•Functional website

•Responsive customer service

Functional Website

•Easy to use

•Great descriptions (unique)

•High quality photos

•Right platform

Responsive Customer Service

•Vital to your success

Website Platforms

•Must be seo-friendly

•Needs to be easy to update

•Must be mobile responsive

•Should be fast loading

Ongoing Requirements

•Continual website updates

•Online marketing strategy

•Frequent new content

•Adequate budget

Website Updates

•Product feature updates

•Updated pricing

•Security updates

•New website features

Online Marketing Strategy

•Needs to be specific

•Include budget

•Continual monitoring

•Updated frequently

Frequent New Content

•Blogs

•Updated descriptions

•Seasonal sellers

Budget

•Financial plan

Online Marketing Strategies

•Organic SEO

•PPC

•Remarketing/retargeting

•Email marketing

Putting It All Together

•Right Platform•Shopify – Starts at $29/mo•Squarespace – Starts at $18-26/mo•Many Others

Design Website Page Layouts

•Home Page•Product Page•Blog Page•FAQ’s•Contact Form•About Page

Start Adding Products

•Stick with a niche, initially

•Add as many products as possible with great photos and unique descriptions.

Write Blogs

•Write educational blogs about your niche•Minimum of 500 words with some over 1000 words•Grammar & spelling is important!

Share Your Content

•Facebook

•Twitter

•LinkedIn

•Google+

Email Marketing

•Email newsletters with links to your content

Pay-Per-Click Advertising

•Google Adwords

•Bing Ads

•Cheaper bids with niche keywords

Questions?

Contact

Patrick Black

Perfect Imprints

850.200.4020 ext. 112

patrick@perfectimprints.com